Letter to Parents
Sponsored Educational Materials
Roald Dahl’s Imaginormous Challenge
“Tremendous things are in store for you! Many wonderful surprises await you!”
—Willy Wonka from Charlie and the Chocolate Factory
CALLING ALL PARENTS: Willy Wonka is searching for inventive story ideas from kids in his pursuit to
discover five NEW GOLDEN TICKET winners who will be rewarded beyond their wildest imaginations! All it
takes is 100 words!
Five lucky GOLDEN TICKET winners will receive:
• A trip for a family of four to New York to see the Charlie and the Chocolate Factory
musical on Broadway, with special surprises, and then to the UK (courtesy of Norwegian
airlines)—Roald Dahl’s homeland
• A Roald Dahl–themed tour of New York City
• And much, much more!
Winners’ story ideas will be transformed into spectacular creations courtesy of some of Wonka’s most
trusted friends and partners. Find out more at: imaginormouschallenge.com/wonkafy.
Encourage your child to enter the contest by giving him or her the portion of this letter below. After your
child has created his or her imaginormous idea, go to imaginormouschallenge.com with your child to enter
the contest and for more details and Terms and Conditions. Contest ends 5/31/2017.
© RDNL 2017
NO PURCHASE NECESSARY. Enter between 8:00 AM Eastern Time on March 1, 2017 and 11:59 PM Eastern Time on May 31, 2017. Open to residents of the fifty United States and the District of
Columbia, ages 5–12 at time of entry. Judging will take place on or about June 14, 2017 and entries will be judged on creativity and imagination. Void where prohibited or restricted by law.
See imaginormouschallenge.com for full Terms and Conditions, prize information, and to enter the competition.
✁
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New
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Br
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For
STARRING
The world’s most renowned confectionery tycoon, Willy Wonka, has
embarked on a very special mission to discover new, daring, and braintastic
story ideas from all across America!
To enter, write and submit 100 words outlining your idea for the most imaginative,
unusual, fantastic story you can think of and give it to your parent to send to Mr. Wonka!
Your story idea could make you one of five lucky GOLDEN TICKET winners.
No idea is too crazy—don’t imagine small, imaginormous!
Sponsored Educational Materials
Poster and Teaching Guide
Grades 3–5
must be
STARRING
Hello, Teachers!
found
Prizes:
• A trip for a family of four to
the UK and New York City
• Tickets to Charlie and the
Chocolate Factory the
musical on Broadway
• Books for school
• And more!
Will one of your students be among Willy Wonka’s 5 NEW GOLDEN TICKET winners?
We are delighted to bring you Roald Dahl’s Imaginormous Challenge! Inspired by
Roald Dahl—author of such beloved stories as Charlie and the Chocolate Factory, Matilda,
Fantastic Mr. Fox, The BFG, and James and the Giant Peach—this brand-new contest for
children ages 5–12 will open a world of storytelling and creativity for your students as they
explore the wondrous potential of small ideas.
Willy Wonka, the world’s most renowned confectionery tycoon, is once again opening the doors to his famous factory—
but this time it’s not chocolate he’s churning, he’s out to find the pure imagination that lives within every child. Use
these activities to engage the entire class in discovering the power of their own pure imaginations, and collect their ideas
to enter into the challenge! Winners will have their story ideas turned into spectacular creations—such as one winning
story idea becoming a marvelous, theatrical creation courtesy of the team behind Roald Dahl’s Charlie and the Chocolate
Factory the musical on Broadway! Find out more at imaginormouschallenge.com/wonkafy. Contest ends 5/31/2017.
ACTIVITY 1:
Don’t Imagine Small—Imaginormous!!!!
Essential Question: How can we create and capture exciting
ideas for stories?
Materials: Photocopies of Activity Sheet A, pencils, sheets of
paper, and Post-it® Notes.
What to Do:
1. Ask students if they’ve ever captured their thoughts on paper
by journaling or doodling in a notebook. Tell students that the
author Roald Dahl kept an “Ideas Book” with him at all times
so he could jot down ideas as they came to him or record
interesting observations.
2. Distribute copies of Activity Sheet A and read the instructions
aloud. Let students know that a good way to brainstorm story
ideas is to jot them down onto Post-it® Notes first and then
transcribe these ideas into their Ideas Books.
3. Make sure students save their Ideas Books for further
development during Activity 2: Story Idea Generator.
ACTIVITY 2:
Story Idea Generator
Essential Question: How can we turn a small seed of a story
idea into something bigger and even more exciting?
Materials: Photocopies of Activity Sheet B, scissors, one large
paper bag or hat, student Roald Dahl word strips, the Internet,
and copies of Roald Dahl’s books.
What to Do:
Distribute Activity Sheet B and have students read the
instructions. Review the example and discuss how combining
elements worked to strengthen an original idea.
How to Play:
1. Collect students’ Roald Dahl words and definitions.
2. Put the words in a grab bag.
3. Prompt each student to take one word at random from the
grab bag.
4. Ask students to use their original idea from Activity A and
combine it with a Roald Dahl word they’ve selected from the
grab bag to produce an even more wildly creative story idea
in 100 words or less. After students complete these activities,
you can enter their ideas into Roald Dahl’s Imaginormous
Challenge at imaginormouschallenge.com.
Roald Dahl’s Imaginormous Challenge imaginormouschallenge.com.
NO PURCHASE NECESSARY. Enter between 8:00 AM Eastern Time on March 1, 2017 and 11:59 PM Eastern Time on May 31,
2017. Open to residents of the fifty United States and the District of Columbia, ages 5-12 at time of entry. Judging will take place on
or about June 14, 2017 and entries will be judged on creativity and imagination. Void where prohibited or restricted by law.
See imaginormouschalenge.com for full terms and conditions, prize information, and to enter the competition.
Activity Sheet A
Sponsored Educational Materials
Coming Up With a Story Idea
Roald Dahl’s stories often started as tiny ideas scribbled into one of his beloved “Ideas Books”—these
little ideas would later become the stories, characters, inventions, and imaginative worlds featured in
Charlie and the Chocolate Factory, Matilda, Fantastic Mr. Fox, The BFG, and many more.
Inspiration for a story idea could come from anywhere. For example: things or people you’ve seen; dreams
you’ve had; characters you’ve met; inventions you’d like to create; delicious or gross flavors; something
that made you laugh, angry, embarrassed, happy, or confused; imagined or real places you find
interesting; fascinating facts you discover; intriguing photographs; conversations you’ve overheard; stories
from books, films, or plays.
DID YOU KNOW? The character of Willy Wonka started as an idea in one of Roald Dahl’s Ideas
Books about a man called Billy Bubbler. Roald Dahl wrote:
“The cleverest
man in the world
is called Mr. Billy
Bubbler. He can
invent (to invent
means to make
something nobody
has ever made
before) just about
anything you
want.”
“This is where
Mr. Bubbler
invents new and
wonderful things.”
“He has a
marvellous
workshop full of
wheels and wires
and buckets of
glue and balls of
string and huge
pots full of thick
hot foaming stuff
that gives off
smoke in many
colors.”
In Roald Dahl’s Ideas Books, Billy didn’t only make sweets, he invented other things. This tiny idea became
the book, film, and coming in Spring 2017, the Broadway musical Charlie and the Chocolate Factory.
Create Your Own Ideas Book:
1 Use the example of Billy Bubbler as inspiration for your own Ideas Book.
2
apture the colorful characters, wild settings and places, or fantastical creatures that pop into
C
your head onto Post-it® Notes as a great way to help brainstorm ideas.
3
Create your own Ideas Book by taking a few sheets of paper and folding them in half.
4
Select your favorite ideas from your brainstorm session and write them down in your Ideas Book.
5
Save your Ideas Book for Activity B!
Activity Sheet B
Sponsored Educational Materials
Making a Story Idea Imaginormous
Grow your story idea seed into an imaginormous one by adding and combining other exciting
ideas and points of inspiration.
Instructions:
1 Find an interesting word from a Roald Dahl book and write the word and
its definition in the space below, cut it out, and give it to the teacher.
2 T ake a word from the grab bag.
3 U
se this word as inspiration to take your original story idea from your
Ideas Book in a new direction. Write this new idea in the space below in
100 words or less.
Example:
I observed: a man with a peculiarly long nose standing near the library looking at his wristwatch.
My story idea is (Ideas Book Activity 1): about a man who has such a large nose that he has an
extraordinarily strong sense of smell.
Making my story idea imaginormous, I used the word: whizz-pop from Roald Dahl’s The BFG.
My imaginormous idea is about a man who has a sense of smell that is so strong—he can smell a
whizz-pop from a mile away! His sense of smell is so incredible he can even smell the future; he can
even smell what is going to happen to him weeks in advance!
✁
My Roald Dahl word and definition are...
Word:
From (Name of Roald Dahl book):
Definition:
The IMAGINORMOUS STORY IDEA that I’m entering into the contest is...
(summarize in 100 words or fewer)