PRODUCTION
GUIDE
Adform – 3D Video Cube
(300x600 + 512x512)
Production Guide
1
Table of Contents
3D Video Cube (300x600 + 512x512)
2
User Experience
2
Creative assets
2
Specs
2
Video
3
Adform Creative Toolkit
3
Other
3
2015.04.14
Production Guide
2
3D Video Cube (300x600 +
512x512)
The format consists of the following parts:
 300 (w) x 600 (h) stage,
 512 (w) x 512 (h) overlay stage,
 Video Cube panel including 6 faces (banners)
 Video.
User Experience
A user opens the webpage and sees a 300x600 banner in the placement. On click, the 512x512
floating ad displaying a rotating 390x390 3D video cube. The video cube may have different video
or standard banners on each cube face. The user can click on each cube face to enlarge it and play
the banner. Alternatively, the user can navigate through the cube’s faces by using navigation
arrows or numbers located in the overlay panel. Cube’s banners accommodate links to the
predefined landing pages. Clicking on the “minimize” button stops playing banner and returns to
the rotating video cube. The “Close” button closes the video cube and the initial 300x600 banner
remains displayed.
Creative assets
The following items are to be delivered by a creative agency:





300 (w) x 600 (h) swf file,
300 (w) x 600 (h) backup image file,
512 (w) x 512 (h) swf file,
390 (w) x 390 (h) 6 banner swf files for cube planes,
Video files.
Specs



Max Initial Download File Size (SWF): 80 KB.
Max Secondary (Polite) Download File Size: 160 KB.
Click to call floating stage, “Close” button to collapse.
2015.04.14
Production Guide









3
Frequency capping for the floating experience: 1 user per day.
Cannot have constantly animating elements. Non-looping animation on rollover is
permitted.
Flash frame rate cannot exceed 24 fps.
AS2/AS3 accepted.
“Close” button required.
“Minimize” button required.
Landing page URL opens in a new window.
Z-index: 1000.
Initial size ad must have a 1 pixel border (gray or black recommended, though any color that
clearly distinguishes the ad from the content may be used).
Video



Max. Video duration: 30 sec.
Replay allowed with user initiation.
Stop and Play button controls required.
Adform Creative Toolkit
It is highly recommended to use Adform Creative Toolkit extension for Flash to deliver banners fully
compliant with the specs. Download the latest version of Adform Creative Toolkit here:
http://creative.adform.com/support/
The Creative Toolkit auto-implements the required ActionScript commands on the flash files. Once
exported, the assets are ready to be uploaded to the Adform system.
Alternatively, if you prefer to create the ads without the Creative Toolkit, follow the instructions on
Adform Test and Support Center: http://creative.adform.com/support/documentation/build-flashbanners/flash-banner-specifications/general-specifications/
Other
All creatives must meet the MSA Ad Submission Guidelines.
For any questions please contact [email protected]
2015.04.14