Business Computer
Information Systems
Student Book
Unit 7
BUSINESS COMPUTER
INFORMATION SYSTEMS
UNIT
seven
Desktop Publishing Technology
Unit 7 Introduction.................................................................................................................................. 1
Unit 7 Goals and Objectives .................................................................................................................... 1
I.
Desktop Publishing–An Introduction.......................................................................................... 3
What is Desktop Publishing?............................................................................................... 3
Case Study: The Uses of DTP............................................................................................. 10
Self Test 1: Desktop Publishing–An Introduction ............................................................... 16
II.
Desktop Publishing Procedures................................................................................................. 20
Planning............................................................................................................................ 20
Design Considerations....................................................................................................... 26
More Design Considerations.............................................................................................. 31
Self Test 2: Desktop Publishing Procedures......................................................................... 37
III.
Using Desktop Publishing.......................................................................................................... 41
Importing Text................................................................................................................... 41
Importing Graphics............................................................................................................ 46
Project: Creating an Instructional Manual.......................................................................... 49
Self Test 3: Using Desktop Publishing................................................................................. 51
IV.
Review Desktop Publishing Technology................................................................................... 53
Unit 7 Test: Desktop Publishing Technology .................................................................. Pull Out
i
LIFEPAC Business Computer
Information Systems
Foreword
Business Computer Information Systems is a ten-unit
high school elective that explores the use of technology
applications in both business and personal situations.
Occupations have transitioned from those that primarily
produced things to those that manipulate and manage
information. Whether it is at home, in a factory, at a school,
for a business, or in an office, almost everyone today uses
many forms of technology on a daily basis. This course
will explore the software applications and information
technologies that everyone is likely to use in business
situations.
Production Manager:
Alan Christopherson
Editorial:
Managing Editor:
Alan Christopherson
In this course the students will learn computer
terminology, hardware, software, operating systems and
information systems that relate to the business environment.
The units will concentrate on learning the standard
applications of word processing, spreadsheets, database
management and graphical presentation packages. In
addition, skills in personal and interpersonal communications
and in communication technologies will be studied.
Copy Editor:
Laura Messner
Art, Layout, and Design:
Layout and Design:
Brian Ring, Melissa Fransen
Illustration:
The course is intended to help students arrive at the
following understandings:
Brian Ring, Melissa Fransen
Cover Design:
Ryan Egan
Some images that appear in this unit are © 2008
JupiterImages Corporation.
•
Effective communication skills and productive work
habits can increase employees’ success.
•
Technology solutions can help employees be more
productive and effective.
Keyboarding is a stated prerequisite for this course.
While there are some keyboarding reviews in the course,
there is no keyboarding instruction.
Screen capture(s) created using OpenOffice.org 2.4.1
courtesy of Sun Microsystems Inc. Copyright 2000–2008
Sun Microsystems Inc. Scribus 1.3.3.12 screen shots are
courtesy of the Scribus Project (www.scribus.net). Microsoft
product screen captures were reprinted with permission from
Microsoft Corporation.
Business Computer Information Systems covers topics
from TEKS §120.23 and §120.64.
Business Computer Information Systems contains the
following units:
All trademarks and/or service marks referenced in
this material are the property of their respective owners.
Glynlyon, Inc. makes no claim of ownership to any
trademarks and/or service marks other than its own and
its affiliates’, and makes no claim of affiliation to any
companies whose trademarks may be listed in this material,
other than its own.
LIFEPAC Business Computer and Information Systems –
Unit 7: Desktop Publishing Technology © 2010 Glynlyon, Inc.
804 N. 2nd Ave. E.
Rock Rapids, IA 51246-1789
ii
Unit 1 — Communication Skills
Unit 2 — Business Technology
Unit 3 — Word Processing
Unit 4 — Spreadsheets
Unit 5 — Databases
Unit 6 — Telecommunications Technology
Unit 7 — Desktop Publishing Technology
Unit 8 — Presentation Technology
Unit 9 — Computer Networks
Unit 10 — Computer Operating Systems
Unit 7: Desktop Publishing Technology
Introduction
In this unit, you will learn about Desktop Publishing (DTP) technology, a type of software used in the workplace. Its
function is to precisely control the elements in business documents in order to enhance communication. You’ll learn about the
business uses of DTP, the types of DTP programs available, design considerations when using DTP, and how to import text and
graphics into DTP documents. Finally, you will create a two-page instructional manual using DTP software to demonstrate your
learning.
Your goals for the unit include the following:
•
Describe the business uses of DTP.
•
Explain design considerations when using DTP.
•
Create an instructional manual using DTP technology.
Section One introduces you to DTP. In this section, you will learn about the many different documents businesses can
create using DTP software. You will learn the purpose, design, and type of information that is included in these documents
and will view a number of examples of them.
Section Two focuses on planning and design considerations of business documents using DTP. In this section, you will
learn about the factors to consider when planning document layouts. You will also learn about design elements that you can
employ to produce effective documents
Section Three teaches you how to import text and graphics into a page layout. You will also learn about the Properties
dialog box feature that sets DTP programs apart from word processing applications. This feature enables precise control over
the elements in the layouts you are using to create your business documents.
The objectives for this unit include the following:
• Discuss the uses of DTP.
• Identify and describe the components of a variety of business documents created using DTP.
1
•
Evaluate the layout and design of a variety of business documents.
•
List the elements that need to be considered when planning business documents.
•
Describe DTP techniques that can be used to improve workplace communications.
•
Analyze page layouts using the principles of effective design.
•
Apply design principles in the creation of business documents.
•
Import text and graphics into documents using DTP software.
•
Explain the functions of the Properties dialog box.
Note to Students:
Some of the demonstrations in this unit were created using Microsoft Publisher or Open Office Writer. Your desktop
publishing software may use a different process than the one demonstrated. If this is the case, you will need to learn
the process used by your software to complete the projects.
Some of the demonstrations in this unit were created using Scribus, an open source desktop publishing application.
Your software may use a different procedure from the one demonstrated. If this is the case, you will need to learn the
process used by your software to complete the projects.
2
I.Desktop Publishing Technology-An Introduction
What is Desktop Publishing?
Carlos is an artist who also enjoys working on the computer. He credits his good grades in school to his excellent
design skills. His teachers often comment on the creative layout he uses in his projects and reports. His friends asked
him to use his talents to create flyers for them when they ran for student government. He even designed the layout of
the school newsletter. He has decided to take his talents to the next level and will go into business for himself creating a
variety of documents for other people. He will be a desktop publisher and will use special software on his computer to
create flyers, brochures, newsletters, business cards, calendars—almost anything his customers want.
Objectives:
• Define desktop publishing.
• Identify jobs in which desktop publishing is used.
• Discuss the uses of desktop publishing.
• Manipulate text and graphics.
Vocabulary:
graphic design - the art of arranging text and images for effective communication.
graphics - images; drawings, photos, symbols, logos, diagrams, clip art, etc.
kerning - adjusting the amount of space between the letters in a word.
layout - the arrangement of text and images on a page.
template - standard layout used as the basis to create new, similar items.
text - letters, numbers, and characters typed on a page.
text box - container into which letters, numbers, or characters are typed.
WYSIWYG - acronym for What You See Is What You Get; lets you see what a document will look like when
printed or on the computer screen.
Understanding Desktop Publishing
What is a galley?
A galley is a long, continuous sheet of paper
with type on it produced by a typesetter. This
galley is then cut into pieces and pasted onto
a paste-up board with rubber cement or wax to
create a layout ready for printing.
Desktop publishing (DTP) is the use of software to
create a layout for a document containing text and
graphics that can be printed or viewed on a computer.
You may be more familiar with word processing (WP)
programs than with DTP and in fact, many WP programs
include some DTP features. Both allow you to produce
documents for the purpose of communication. Both can
include text and graphics. DTP allows you to create a
layout for documents with more visual appeal.
You probably see many products produced using
DTP every day—restaurant menus, magazine articles and
advertisements, newspapers, textbooks, DVD labels, and
more.
Getting these documents ready for printing was
once a difficult and time-consuming process. Long ago,
way back in the 1970s, the process called for a paste-up
board, a bottle of rubber cement, an X-Acto knife, and a
galley of type.
Desktop publishing has revolutionalized the
industry! Today, in businesses, classrooms, and homes
around the world, people are producing a variety of
professional-looking documents—brochures, flyers,
newsletters, business cards, reports, manuals, etc. DTP is
an important business tool. It improves communication
in the workplace by providing the ability to quickly and
efficiently create documents.
What Technologies Are Available for
Desktop Publishing?
Most word processing programs provide limited
desktop publishing tools. However, specialized software
3
Who Uses Desktop Publishing?
has been designed specifically for the purpose of desktop
publishing. Such software offers many sophisticated
features, enabling workers to create more effective
documents faster and more efficiently. Some of these
features include:
•
YSIWYG—the ability to display a screen that
W
shows you exactly what your document will look
like when it is printed.
•
erning—the ability to control the amount of
K
space between letters and words.
•
rid lines—places lines on the computer screen
G
to help you position graphics and text.
•
T hreading—enables you to link related text items
even if they occur in different places in your
document. When you are reading an article that
is continued on another page, this feature was
most likely used in its creation.
•
Independent text and graphics placement—
allows objects to be placed anywhere on the
page without affecting the placement of other
objects. This means that when you place objects,
others nearby do not move to get out of the way.
This feature makes it possible to place objects
right next to each other or even overlap them.
•
L ayering—lets you place text and graphics right
on top of each other.
•
Indexing—automatically creates indexes and
tables of contents.
•
F rames—creates containers for text and graphics,
allowing them to be easily moved, rotated, or
resized.
•
aster pages—provides automatic layout
M
features for multiple-paged documents. This
allows the creation of common elements such
as headers, footers, page numbers, and graphic
elements.
•
P rinters’ marks—creates the markings needed
by commercial printers for producing color
documents.
DTP was once a complex process requiring specialized
training. It was previously the domain of graphic
designers. Printers and publishers still rely heavily on
graphic designers to produce sophisticated documents
prepared using advanced DTP programs.
Nevertheless, products available today make it
possible for most people to create professional-looking
documents. DTP is used in most businesses today.
Although graphic designers are still the masters of
desktop publishing, DTP is used by small business owners,
administrative assistants, teachers, and other workers as
well as individuals to create a wide variety of documents.
What Are the Uses of Desktop Publishing?
The type of documents that you can create using
DTP software is practically limitless. Think about a written
assignment you had over the past week. Chances are
you could have produced a better one using DTP. With
DTP, you would have had more control over the layout of
the document and could have created a more interesting
way to present information, making your communication
more effective. You might have even received a better
grade!
Compare the images below. One is a typical
document produced using word processing software. The
other is a newsletter produced using DTP. Which would
you rather read?
Using DTP helps workers communicate more
effectively. Some of the documents created in the
workplace using DTP are described below.
A number of programs on the market today include
templates that make production quick, easy, creative,
and fun!
Advertisements. If you are like most people, you see
a number of different advertisements each day—in
magazines, newspapers, and even on your computer
screen. The use of artwork and a pleasing layout makes
advertisements more effective.
4
Flyers. Many small-business owners create flyers using
DTP to let people know about their businesses. Your
school may put out flyers to advertise upcoming events.
Menus. Restaurants use DTP to create menus listing and
picturing their dishes, and to provide prices. The next
time you’re in a restaurant, look carefully at the menu.
See if any graphic elements are used. Would you change
anything?
Brochures. Businesses use brochures to tell prospective
clients about their products and services. Effective
brochures can play a role in a customer's decision to
use one company over another. Your school may have
a brochure. If it does, take a good look at it. Notice the
graphic elements used. Observe the placement of the
text.
Newsletters. Creating newsletters using DTP makes their
production faster, easier, and more effective.
Business cards. Business cards provide information about
an organization or individual. The use of DTP helps create
impressive designs. People hand out business cards to
let others know how to contact them in the future. Your
teacher, principal, or parents may carry business cards. Do
you?
5
Stationery. Businesses use DTP to create letterheads,
envelopes, notepads, and fax cover sheets. What
stationery is used in your school?
DTP’s features provide numerous options for appealing
layouts and article placement. If your school has a
newsletter, take a good look at its layout. What do you
like about it?
Programs. Theater companies and other venues use DTP
to create programs for their events. Your school may use
DTP to create programs for school plays or graduation.
Multiple Choice
1.1
Which statement does not describe desktop publishing?_______
A.
B.
C.
D.
1.2
DTP is used by_______.
A.
B.
C.
D.
E.
DTP enables workers to produce documents that improve communication.
DTP features are included in most WP programs.
DTP is the same as WP.
DTP lets you resize and rotate text.
administrative assistants
graphic designers
small-business owners
all of the above
none of the above
6
Multiple Select
1.3
DTP features include ___________________________.
A. grid lines
B.layering
C. printers’ marks
D. red-eye editing
E.threading
F. video formatting
G.WYSIWYG
1.4
Master pages are used to create__________________________.
A.
B.
C.
D.
E.
common graphic elements
headers and footers for the entire document
indexes and tables of contents automatically
layouts for multi-paged documents
links between text items
Multiple Choice
1.5________allows you to put text and/or graphic objects anywhere on a page without the objects nearby
moving.
A.Threading
B. Independent placement
C.WSYIWIG
D. Grid lines
1.6
This feature enables the easy manipulation of text and graphic objects._______
A.kerning
B.frames
C.indexing
D. all of the above
E. none of the above
Multiple Select
1.7
Workers use DTP to create _________________________.
A.advertisements
B. business cards
C.letterhead
D. clip art
E.photographs
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Desktop Publishing Basics
This might help!
This is the rotate cursor, the tool that
enables you to rotate a text box.
You probably know what text is, but just to be on
the safe side, let’s review. Text is anything that can be
typed using your keyboard—letters, numbers, and special
characters— ¡ ¢ £ ® © ¶.
This is the resizing cursor, the tool that
enables you to change the size of a text
box.
Think about it!
The last characters don’t look like anything on
your keyboard. Yet they really are text and were
produced using a regular computer keyboard.
Do you know how this was done?
Adding text to a text box. Once you have placed a
text box on the page, you can add text by clicking on the
box and typing in it.
You can also add text by copying it from another
document and pasting it into the text box.
Formatting text. You can format the text in the text
box just as you do in other programs. You can select the
text, change the font, the size, and the color. You can
make it bold, italicized, or underlined.
The Wingdings font was used to make these characters.
Adding a text box. There are a number of different
DTP programs available; however, all allow you to
manipulate text. Using DTP, you can move text, edit text,
and format text. Using DTP, you can put text on a page
exactly where you want it by placing text boxes on the
page. In most DTP programs, you can add a text box by:
•
•
•
•
•
Please refer to the media
CD to view Working with
Text.
s electing the icon from the toolbox or by
selecting it from a menu;
clicking on the page where you want your text
box;
holding down the mouse button;
dragging until the box is the size and shape that
you want it to be; and
letting go.
Graphics. Graphics are an important part of your
DTP documents. They can be drawings, designs, photos,
charts, tables, or diagrams—anything in your document
that is not text. Graphics provide much of the visual
appeal of DTP documents and improve their ability to
get your message across. In some cases, they are more
important than the words in a document.
Open a magazine to almost any page. Where are
your eyes drawn? If you are like most people, you first
looked at the pictures on the page. If the magazine
you opened is like most, the picture you looked at was
probably an advertisement. Images and their placement is
a very important part of advertising.
Advertising documents aren’t the only type of
business communication in which the placement of
images is important, however. In business reports, tables,
diagrams, and charts are used to help explain the content
of the report. In training manuals, photos are often used
to illustrate procedures.
In most cases, the advertisements, business reports,
and training manuals discussed above are created using
DTP software. This software allows you to manipulate
graphics just as you would a text box. You can move,
rotate, or resize your graphic.
Observe in the next demonstration that the text
boxes are all different sizes. You can put as many or as
few text boxes as you want on a page. The number will
be decided by the type of layout you decide to use.
Text boxes can be moved, rotated, and resized.
Moving a text box. Once a textbox is placed, it can
be moved. To do this, move your mouse over the box
until the crosshairs cursor is displayed. Click on the box
and move it where you want it.
Rotating a text box. You can also rotate your text
box. In most DTP programs, a menu enables you to flip a
text box vertically or horizontally. You can also rotate it to
an exact position of your choosing by moving your mouse
over the box until the semi-circle with an arrow appears.
Then you can rotate your text box to the desired position.
Resizing a text box. Additionally, you can resize
your text box. One DTP guideline is that text boxes should
fit the text being placed in them. If they are too big, there
will be too much empty space on a page. If they are too
small, your text won’t fit into them.
To resize the text box, click on it. Then move your
mouse over a handle until the resizing cursor is displayed
and change the size of the box. As you watch the
demonstration below, notice that dragging the corner
handle changes both the width and the length.
Please refer to the media
CD to view Manipulating a
Graphic.
8
Reminder!
If you didn’t make your text box large enough to
fit all the text, don’t worry. Remember, you can
resize the text box so the text will fit in it.
In the previous discussion, you learned how to add
a text box to a desktop publishing document. You also
learned to manipulate text boxes and graphics. Now it’s
your turn to try out what you’ve learned.
When you are done, click the Done button on the
media CD. Your document should
resemble the one that is displayed. It
may not be exactly the same, and this is
ok.
Your Turn
In the exercise below, open your desktop publishing
program and do the following:
1.Add a text box to the page and type the
following:
Lets Review!
Desktop publishing can be a lot of fun! It is also
a wonderful tool for businesses. Now almost
anyone with a computer can create a number of
visually appealing, informative documents such
as newsletters, brochures, and reports. They
can add graphics such as charts, diagrams, and
photos to make these documents even more
effective.
2. O
nce you have the text in the text box, italicize
the first sentence.
3.Select all the text and change its color to blue.
In this lesson, you learned that desktop publishing
(DTP) is the use of software to create an appealing layout
for a variety of documents containing text and graphics.
These documents can be printed or viewed using a
computer. DTP supports workers’ creativity, helping them
to quickly and efficiently produce documents that are
both visually appealing and effective communication
tools.
Paragraph
1.8Victoria is creating a brochure for her photography studio. She designed the layout and placed a photo
in the center of the page. Being unsatisfied with the effect, she has decided to make the photo smaller.
Describe the procedure Victoria will use to resize the photo.
 Teacher Check: _____________ Initial _____________ Date
9
Case Study: The Uses of DTP
Jana has been helping her friends and family solve their computer problems for years. She’s taken a number of
classes on the subject and so far there hasn’t been a problem that she couldn’t solve. What’s more, she loves doing it!
She’s decided to put her passion to work for her and will open her own computer consulting business. To get started,
Jana will use desktop publishing software to create some of the documents she needs.
Objectives:
• Explain the purpose of various business documents created using DTP.
• Identify and describe the components of a variety of business documents created using DTP.
• Evaluate the layout and design of a variety of business documents.
Vocabulary:
prominent - stands out; noticeable.
Business Cards
When Jana analyzed the different business cards,
she looked at the font type and size as well as the card
layout. She also observed how the different designs used
color. She wanted her card to use maroon as an accent
color as that color was the dominant color of her logo.
She also wanted the company name to take center stage.
After creating her business card design, Jana
reviewed it to be certain it followed the guidelines for
professional business cards. She made sure that:
One of the first documents Jana wants to create is
a business card. Each day, she comes into contact with a
lot of people who might need her services in the future.
If she gives them her business card, she ensures that
they will have a way to contact her when they have a
computer problem that needs solving.
Although using DTP software makes creating
business cards easier, their design is still quite a challenge.
An awful lot of information must be attractively placed
in a very small space. Typical business cards in the United
States measure 3.5 x 2 inches.
Generally business cards include the following
information:
•
•
•
•
•
•
•
it contained all necessary information; and
the most important information was prominently
displayed.
Stationery
Letterhead. Letterhead was next on Jana’s list.
Jana will use letterhead to send written correspondence
to her clients and potential clients. It is important that
Jana’s letterhead is well-designed, provides essential
information, and makes a good impression. Its design
must also be consistent with that of her business cards.
Creating letterhead presents its own set of unique
challenges. In addition to providing basic information
about an organization, the design and style of the
letterhead gives insight into the character of the
organization. The letterhead also communicates subtle
messages about a company such as formality, attention to
detail, and more. These subtle messages are beyond the
scope of this course, but it is good for you to be aware of
their existence. Look for them when viewing examples of
business documents.
company name and logo
phone/fax numbers
mailing and e-mail address
Web site
name and title
To get started, Jana looked at a number of designs
to determine how she wanted her cards to look. She
noticed that important information like the company
name generally was larger and more prominent than
other information on the card. Other items that received
more prominence were the e-mail addresses and phone
numbers.
Please refer to the media
CD to view Business Cards.
10
Typical letterheads generally include the same
information as the business card:
•
•
•
•
•
After creating her envelope design, Jana reviewed
it to ensure that it followed the guidelines for business
envelopes. She verified that:
name and title;
company name and logo;
phone/fax numbers;
mailing and e-mail address; and
Web site.
Please refer to the media
CD to view Letterhead.
As Jana looked at various letterheads, she considered
their layout—the position of text and graphic elements,
such as the logo and lines. She also analyzed the subtle
messages provided by the various designs—some were
formal, others showed a lot of attention to detail. She
wanted her letterhead to look professional, but informal.
She definitely wanted it to communicate that her
company was detail-oriented!
After creating her letterhead, Jana reviewed it to
verify that it followed the guidelines for professional
letterheads. She made sure that:
•
t he design reflected the company’s operational
procedures and philosophy;
•
t he letterhead contained all necessary
information—company name, Web address, and
contact information.
•
•
t he designs of the envelope and her letterhead
were similar; and
each contained all necessary information—
company name, street address, city, and zip code.
Fax Cover Sheets. Jana realized that when people
had computer problems, sending information through
e-mail was often impossible. She knew that some of
her business communication would take place using fax
machines. So Jana set out to design her company’s fax
cover sheet. The purpose of a fax cover sheet is to provide
a cover to ensure safe, efficient communication that
reaches the correct person. Like other business stationery,
the designs of fax cover sheets vary, but most contain the
following components:
Many letterheads also include a slogan or motto that
provides additional information about an organization’s
business philosophy.
Once again, Jana looked at many letterhead designs
before designing the layout for her own.
•
•
•
•
•
•
umber of pages—the number of pages in a
n
fax is important information because it lets the
receiver know whether or not the entire fax was
received;
recipient’s name;
sender’s name, phone, and fax numbers;
transmission date;
subject; and
summary of fax content.
As was her style, Jana looked at examples of other
cover sheets before creating her own.
Please refer to the media
CD to view Fax.
After creating her fax cover sheet, Jana reviewed it
to verify that it followed the guidelines for business cover
sheets. She checked to see if it included:
Envelopes. Jana will also need envelopes. As a
general rule, envelopes are a scaled-down version of the
company’s letterhead. Nevertheless, there are many ways
such information can be laid out on an envelope. So Jana
looked at envelope samples before creating one for her
company.
Please refer to the media
CD to view Envelopes.
11
•
•
•
•
the number of pages;
a place for sender’s name, phone, and fax
numbers;
a place for recipient’s name; and
a place for subject and summary of information
contained in the fax.
Brochure
When you’re finished, complete the activity on the
media CD. You will be asked several questions. When
you’ve answered all of the questions, your answers will
be displayed in a form that you can print and hand in to
your teacher. Don’t worry; there are no right and wrong
answers to these questions. Thinking about the design
and the components of the different letterheads is what’s
important here.
After completing the designs for her stationery, Jana
turned her attention to creating a brochure. She wanted
a brochure to let people know about the services offered
by her company. She knew that a brochure could help her
market her services, increase sales, and stay in touch with
her clients.
Although there are no hard-and-fast rules governing
the size of brochures, most are the size of an 8.5 x 11
inch sheet of paper when unfolded and laid flat. They
are generally designed to fit into a standard business
envelope.
Like size, the components of brochures are as unique
as the organizations they describe. Nevertheless, most
have common elements; these include:
• an attractive, compelling front cover that
prompts you to continue reading;
•
•
Please refer to the media
CD to complete the Letterhead Design activity.
Lets Review!
se of similar features such as fonts, graphic, and
u
color schemes on all pages; and
In this lesson, you learned that desktop publishing
technology can be used to create a number of documents
businesses use in their daily operations. The documents
discussed in this lesson included business cards,
letterheads, envelopes, fax cover sheets, and brochures.
You learned about the purposes of these documents,
the information they contain, and their unique design
considerations.
prominently displayed contact information.
Jana wanted to create a brochure that was visually
appealing and presented a strong statement about the
type and value of the services her company provided.
Before beginning, Jana looked at a number of different
brochures to get some ideas.
Please refer to the media
CD to view Sample
Brochures.
After creating her brochure, Jana reviewed it to make
sure it followed the guidelines for business brochures. She
checked to ensure that it:
•
•
•
•
fit into a standard business envelope;
had an appealing front cover;
used consistent elements on all pages; and
prominently displayed her contact information.
Your Turn
It’s your turn to evaluate business documents. Click
on the image on the media CD and take another look at
the letterheads Jana reviewed before creating her own.
Please refer to the media
CD to view Letterhead.
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Multiple Choice
1.9
What makes creating business cards difficult?_______
A.
B.
C.
D.
1.10
What is the size of a typical business card? _______
A.
B.
C.
D.
1.11
What item on a business card is generally the most prominent?_______
A.address
B. company name
C.slogan
D. zip code
Ability to reposition text is limited.
Lots of information must fit in a small space.
Moving graphic objects is complicated.
Strict guidelines limit the creativity of the design.
3.5 x 2
legal size—8.5 x 14
letter size—8.5 x 11
sized to fit in a standard business envelope
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Multiple Select
1.12
Letterheads ____________________________.
A.
B.
C.
D.
E.
1.13
What items are generally included in a company’s contact information? ___________________________
A. company name
B. company slogan
C. e-mail address
D. fax number
E.logo
F. mailing address
G. phone number
and business cards should be of similar design
are rarely used by small businesses
contain the same information as a business card
convey information about an organization
should have a design that is different from the business card
Multiple Choice
1.14
How are envelopes and letterhead different?_______
A. information included
B.layout
C. use of color
D. all of the above
E. none of the above
14
Multiple Select
1.15
What is the purpose of a fax cover sheet? __________________________
A.
B.
C.
D.
E.
1.16
What elements are generally included on a fax cover sheet? ___________________________
A.
B.
C.
D.
E.
F.
G.
H.
convey subtle messages about an organization
ensure safe communication
let recipient know what communication is about
make sure message reaches the correct person
provide detailed product and service information
message content
number of pages
sender’s fax and phone numbers
sender’s mailing address
sender’s name
subject of message
summary of message
transmission date
Paragraph
1.17In 5-10 sentences, describe the purposes, design considerations, and common elements of most brochures.
 Teacher Check: _____________ Initial _____________ Date
15
Self Test 1: Desktop Publishing - An
Introduction
Multiple Select
1.01
Which phrases complete this sentence? Desktop publishing ____________________________.
A.
B.
C.
D.
E.
has features that are included in most WP programs
helps produce documents that improve communication
is the same as WP
allows you to resize and rotate graphics
provides more options for working with graphics than for working with text
Multiple Choice
1.02
What feature is not included in most DTP programs?_______
A.kerning
B. master pages
C. video editing
D.WYSIWYG
Multiple Select
1.03
What features are included in most DTP programs? _____________________________
A. grid lines
B.layering
C. printers’ marks
D. red-eye editing
E.threading
F. video formatting
G.WYSIWYG
Multiple Choice
1.04
This feature automatically creates tables of contents._______
A.framing
B.indexing
C.layering
D.threading
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1.05
DTP allows you to manipulate text boxes in the following ways. ___________________________
A.
B.
C.
D.
E.
1.06
Products that can be created using DTP include _________________________________.
A.brochures
B.flyers
C.movies
D.newsletters
E.voiceovers
move them
rotate them
resize them
all of the above
none of the above
Multiple Choice
1.07
Typical business cards in the U.S. are_______.
A.
B.
C.
D.
8.5 x 11 inches—letter size
8.5 x 14 inches—legal size
3.5 x 2 inches
designed to fit in a standard business envelope
Multiple Select
1.08
Business cards generally include: _________________________
A. Web site
B.recommendations
C. pricing information
D. phone/fax numbers
E. name and title
F. mailing and e-mail address
G. company name and logo
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Multiple Choice
1.09
Business cards are generally designed so that this item stands out the most._______
A. mailing address
B.logo
C. e-mail address
D. company name
Multiple Select
1.010
Which statements describe letterheads? __________________________________
A.
B.
C.
D.
E.
1.011
An organization’s contact information generally includes _____________________________.
A.address
B. e-mail address
C. fax number
D. phone number
E. products and services
F.slogan
They should have a different design than the business card.
They provide the contact information for a business.
They are seldom needed in small organizations.
They have the same information as a business card.
Business cards and letterheads should be of similar design.
Multiple Choice
1.012
What is the main difference between envelopes and letterheads?_______
A. color scheme
B. information provided
C.layout
D. all of the above
E. none of the above
18
Multiple Select
1.013
Businesses use a fax cover sheet to _______________________________.
A.
B.
C.
D.
E.
1.014
Elements generally included on a fax cover sheet include __________________________.
A.
B.
C.
D.
E.
F.
G.
H.
1.015
As a general rule, what is the size of a brochure? _______________________________
A.
B.
C.
D.
provide detailed service and product information
make sure message reaches the right recipient
let recipient know the topic of the fax
ensure safe communication
convey subtle messages
transmission date
number of pages
name of sender
message summary
message subject
mailing address of sender
fax and phone numbers of sender
content of message
3.5 x 2
legal size—8.5 x 14
letter size—8.5 x 11
sized to fit in a standard business envelope
Multiple Choice
1.016
Who uses DTP?_______
A. administrative assistants
B.publishers
C. small business owners
D. all of the above
E. none of the above
Score: _____________ Teacher Initial: _____________ Date: ______________
Each Answer = 1 point; Essay and Paragraph Questions = 5 - 10 Points
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