HR MAGAZINE
MEDIA KIT 2017
hrmagazine.com.hk
Magazine Media Kit 2017
About HR Magazine
What
HR Magazine is the most widly circulated
and respected independent HR publication
in APAC. Providing quality editorial to the
HR community, we also run regular HR
conferences and events throughout the region.
Who
When
Read by regional
heads of HR,
VPHR, HROs,
Print c
irc
HRMs, HR
delive ulation
red dir
ec
professionals
to sub
scribe tly
rs’
desks
and C-suite
executives
10,00
0+
HR conferences
13
30
JAN
2
HR Magazine
14
MAR
8
MAR
Spring
0
20
JUL
1
OCT
7
8
MAY
Summer
8
AUG
Autumn
8
NOV
Winter
+ HR online daily updates
Why
Where
HR Magazine provides:
HR Magazine distribution channels
• Unparalleled reach to over 42,000 HR
professionals
• Targeted distribution to HR leaders &
practitioners
• Trusted editorial quality and integrity
• Multi-platform reach: print, online, eDM,
direct mail, HR conferences, bookstores,
distinguished clubs, HR breakfast briefings
and HR events
• Regional focus in 19 countries throughout
APAC plus global distribution
COSMOS BOOKS
Quality bookstores
and distinguished
club throughout
Hong Kong
HR conferences
Direct mail to
every quarter and subscribers’
additional HR
desks
events throughout
APAC
Regular
e-mail
updates to
subscribers
2
Magazine Media Kit 2017
Our presence
Most widely circulated HR publication in
the region. Distributed to subscribers across
19 countries globally.
UK
USA
Pakistan
China
South Korea
India
Japan
Thailand
Vietnam
Macau
Taiwan
Brunei
Malaysia
Singapore
Philippines
HR Magazine subscriber circulation
HR Magazine Conference location
Hong Kong
Indonesia
HR Magazine bookstore & club distribution
Australia
HR event distribution
HR conferences & HR events
New Zealand
Extended reach face-to-face with HR decision makers
In addition to global distribution of HR Magazine + HR online,
your message will also be distributed at all of our HR conferences
and HR events globally.
Hong Kong
Australia
Singapore
India
•
•
•
•
•
•
•
•
•
•
•
• ANZ Summit
• Remuneration & Reward Summit
•
•
•
•
• HR Directors Forum Asia
• World HRD Congress
• World CSR Congress
AmCham Human Capital Conference
Construction Technology Expo
Diversity & Inclusion Asia
Economist: Pride & Prejudice Conference
HRM Awards
HR Magazine Conference x 4
HR Tech Tank Hong Kong
HKMA Award for Excellence in T&D
IEA China Conference
Women Extraordinaire Forum
Community Business Conference
China
• HR Transformation & Service Delivery
Summit China
• Shared services & outsourcing week
China
Malaysia
Asia Best Employer Branding Awards
HRO Summit
HRDMO Summit
Shared Services & Outsourcing Week
Philippines
• Shared Services & Outsourcing
Malaysia Summit
Delegates receiving HR Magazine at regional events
+ Print circulation to subscribers
Total Print circulation
7,900
10,000
17,900
+ Online subscribers
42,000
• HR Senate
• Shared Services & Outsourcing
Conference
Additional distribution in HK at quality bookstores including Bookazine, Commercial Press, Cosmos Books,
Dymocks, Swindon and distinguished clubs including Hebe Haven Yacht Club.
Indonesia
• HR Directors Forum Asia
3
Magazine Media Kit 2017
Targeted readership
Corporate readership profile
by job titles
29%
5%
HR Managers
C-suite executives
12%
15%
Regional Heads / VPHR
HR Officers
22%
11%
HR Directors
HR Consultants
5%
1%
L&D and T&D Heads
Government
2 3 57%
Company breakdown
by no. of employees
out of
<50
51-100
101-500
500 +
8%
31%
37%
24%
5:8
Ratio of male : female readers.
HR Magazine is read
by a diverse audience
of HR decision makers.
readers—principal
purchasers in company
42,000+
HR professionals subscribe to HR Magazine,
print and online, bringing reach to over
6 million
staff throughout the region.
of readers travel
regularly for business
4
Magazine Media Kit 2017
Print media advertising rates
Enquiries | Tel: (852) 2736 6339 | Email: [email protected]
Double Page Spread
Full Page
420mm (W) x 297mm (H)
210mm (W) x 297mm (H)
HK$34,000
HK$21,000
Half Page
Vertical
1/3
Page
70mm (W)
x
297mm (H)
HK$10,000
Vertical
2/3
Page
210mm (W) x 148.5mm (H)
HK$13,500
140mm (W) x 297mm (H)
HK$17,000
1/3 Page
210mm (W) x 99mm (H)
HK$8,500
5
Magazine Media Kit 2017
AD
AD
Digital Spec
We also offer insertions
Premium Position Loading
for full page ad
Include trim & 5mm bleed
Outside Back Cover
Inside Front Cover
Inside Back Cover
Opposite Contents Page
Clear Space (15mm each side)
Bleed area (5mm each side)
Crop mark
200mm (W)
x
287mm (H)
High resolution
Value-added Service
Resolution has to be in 300dpi
and/or above
Guaranteed position
Print colours
All colours used has to be in
print colours—CMYK
HK$37,500
HK$31,500
HK$29,500
HK$25,500
Quantity
Excludes printing
1,000 - 10,000
@ HK$2.10
(min)
(max)
+ 20% loading
We can help you print insertions too – ask us for a quote...
File format
PDF, JPEG or TIFF format only
File system
Windows PC or Mac OS platform
only
Service Listing
Introduce your services to the HR
professionals. Build your brand.
Watch your business grow.
Deadlines
Issue
Booking
Deadline
Material
Deadline
Spring 2017
08 Jan 2017
15 Jan 2017
(Company logo and contact information with
up to 100 words description)
Summer 2017 06 Apr 2017
13 Apr 2017
Autumn 2017
11 Jul 2017
18 Jul 2017
HK$ 3,600/4 issues
Winter 2017
06 Oct 2017
20 Oct 2017
6
Magazine Media Kit 2017
Online advertising rates
Enquiries | Tel: (852) 2736 6339 | Email: [email protected]
HR Magazine website
Full Banner Top Left
468px (W) x 60px (H)
HK$3,750 / month
Digital Specs
Full Banner Top Right
468px (W) x 60px (H)
HK$3,750 / month
File size
File size has to be
below 500 kb (kilobytes)
Screen colours
All colours used have to be
in screen colours—RGB
Square Banner
File format
250px (W) x 250px (H)
JPEG, GIF, PNG
or TIFF format only
HK$2,650 / month
File system
Windows PC or Macintosh OS
platforms only
A rotation of at most 3
ads per position
Full Banner Bottom Left
468px (W) x 60px (H)
HK$2,150 / month
Full Banner Bottom Right
468px (W) x 60px (H)
HK$2,150 / month
Fixed (Non-rotational)
Position
3 x standard rate
eDM Services
42,000+ available
@HK$2 per contact
*eDM sequentation is customizable. Please contact your
account service manager for details.
7
Magazine Media Kit 2017
Social media shoutouts
Need to demonstrate ROI on your marketing efforts? Then you need a professionally wordsmithed informative message
marketed to the right target audience—making them want to actually read it!
HR Magazine social media shoutouts are fully inclusive of:
• Creating an innovative, informative angle on your products/services/brand
• Copywriting, design and layout of a cutting-edge editorial piece on your brand within the context of a relevant HR topic
• Publishing the article and related social messages on print, digital & social platforms
• Driving in targeted readership to the article via innovative social messages and eDM campaigns
• Leveraging HR Magazine unrivalled print, online and social presence globally (we are in the top 0.1% of social
media talking about HR, Recruitment, Training, Management and Leadership; the top 1.4% talking about Labour
Law; and the top 25% of all social media users globally—Source: KLOUT 2017)
• Preferential rates for sponsorship of HR conferences, advertising in HR Magazine (digital & print), eDMs and private
HR events.
HR Magazine social shoutouts
Top 25% of all social media users globally
90K+
Network contribution
Klout score
51
Instagram
Top 20% globally of social media users
Website views/month
5K+
LinkedIn
99.6%
Twitter
Facebook engagement
Facebook
Linkedin followers
1K+
Twitter followers
Social shoutout campaigns
available from HK$23,000
Facebook
13%
Twitter
52%
LinkedIn
22%
Instagram
13%
Contact Joseph Ma: [email protected] or
Aakash Ramesh: [email protected] or
call (852) 27366339 and we’ll make sure you get noticed too.
8
EXCEL MEDIA GROUP LTD
Unit 101 Fourseas Building
208-212 Nathan Road
Jordan, Kowloon, Hong Kong
Tel: (852) 2736 6339
Email: [email protected]
www.excelmediagroup.org
THE FINE PRINT
1. Rates quoted are for space only. If materials require design,
production and/or alternation, extra charge may occur.
2. Colour proof (hard-copy) cannot be provided, only soft-copy availble.
3. Advertisement space bookings/order are non-cancellable after
artwork deadline.
4. Digital ad materials: all ads artwork must be supplied in a digital
format that meets Excel Media Group’s specifications for electronic
output.
5. Excel Media Group will accept no responsibility for content or colour
accuracy when no proof has been supplied.
6. Advertisers assume responsibility for proofing and accuracy of
information on pub-set ads.
7. All ad materials should be sent to Excel Media Group Limited, 101
Fourseas Building, 208-212 Nathan Road, Jordan, Kowloon, Hong
Kong or via email at [email protected].
8. The publisher will not be responsible for ad material(s) beyond 12
months after publication.
9. Agency commission: in order to be eligible for agency commission,
such agency must be recognised by Excel Media Group. Commission
rate is 15% of each rate.