Photo by Nathan Gibson
WHY CHOOSE
NOW THEN?
Now Then is a free magazine distributed all over Sheffield and the Peak District.
WHERE IS
NOW THEN
DISTRIBUTED?
Radar markings – City Centre // Ecclesall Rd / Broomhill OR crookes / Totley / Bakewell /
Woodseats // Hillsborough // do you think more areas? If so could include London Rd or
Abbeydale Rd.
City Centre
The magazine is lovingly produced by Opus Independents, a not-for-profit social enterprise
which has been operating in this, our fair city for over five years. Now Then is a full colour,
content led magazine, featuring articles and interviews on local & national politics, trade,
visual arts, music, poetry and satire. Now Then is read by 30,000-40,000 people each month.
Who do we serve?
How do we print?
We work exclusively with local traders, community groups,
local government and charities, creating and sustaining
strong networks and shared ideologies of independent
trading. Now Then, like many other organisations in Britain
today is a firm believer in keeping money in the local
economy for the local economy.
We are committed to the highest possible standard of print
quality and paper weight.
Now Then does not fill its pages to the brim with
advertising from corporate drinks companies or the latest
pop idol. Now Then Magazine makes a deliberate effort
to encourage freedom of speech and action amongst its
readers. We attribute just a third of the magazine to local
business advertising as opposed to the saturated 75%
of most other free magazines, ensuring that your business
stands out. We believe, as do our readers, that this adds
integrity and value to the content of the magazine and
consequently to that of Now Then as a trusted brand
in itself.
Now Then is supported by
Each edition stands out amongst its competitors, adding
value not only to the experience of reading, but also to that
of advertising. The production quality of Now Then leads
readers to not only follow the magazine on a monthly basis
but ensures that past issues are collected, treasured and
revisited.
Firth Park
Hillsborough
Kelham
Island
Broomhill
Crosspool
Ecclesall Rd
THE PEAK DISTRICT
London Rd
Where do you find it?
Now Then is available to pick up for free throughout
Sheffield, with around 500 pickup locations in the City
Centre alone and a further 500 in outer lying areas from
Totley, to Burngreave, Bakewell to Broomhill, Sharrow Vale
to Hillsborough. You’ll find a Now Then in all the major
Sheffield ‘villages’ with an increasing number of pick up
spots each month as more and more businesses, and
community organisations request to be added to our
distribution list. Uniquely we also distribute to pivotal hubs
within the peak district and North Derbyshire including
Bakewell and Buxton.
Now Then can be found in local retailers, bars, restaurants,
doctors, dentists, hairdressers, libraries, tourist information
centres, hotels, cinemas, cafes, takeaways, museums,
theatres, universities, and of course online. We average
three distributions of the magazine per month ensuring that
key hotspots are always topped up.
Abbeydale
Rd
Hathersage
Woodseats
Dore
Greenhill
Totley
The most widely distributed magazine in Sheffield.
City Centre:
Glossop Rd, West St, Division St, West One, Cambridge St, Howard St, Earl St, Brown St, Charles St, The Moor,
Chapel Walk, Surrey St, Pinstone St, St Paul’s Parade, Solly St, Campo Lane, Saint James St, Leopold St, Leopold
Square, Orchard Square, Orchard St, Trippet Lane, The Wicker, Furnival Rd, Kelham Island.
Out of Town:
Ecclesall Rd, Sharrow Vale Rd, Ecclesall Rd South, London Rd, Chesterfield Rd, Woodseats, Nether Edge,
Abbeydale Rd, Heeley, Millhouses, Totley, Bradway, Greenhill, Dore, Fullwood, Broomhill, Crookes,
Crookesmoor, Crosspool.
North Sheffield:
Fir Vale, Firth Park, Shire Green, Parsons Cross, Pitsmoor, Burngreave, Hillsborough.
North Derbyshire:
Hathersage, Hope, Castleton, Bradwell, Bakewell, Ashford on Water, Buxton.
BENEFITS &
FEATURES.
READERSHIP
SURVEY.
BENEFITS:
FEATURES:
Supporting Sheffield independent trade.
Sheffield’s only content led magazine.
Distributed to over 1000 locations around
Sheffield and the Peaks.
We conducted an online survey in the Autumn of 2012. In just one
month we had over 250 responses from the public.
An original front cover design each month, both in
print and online.
Here are some of the results.
Support citizen journalism, debate & freedom A different featured artist every month, from
of expression in Sheffield
cover to cover.
Contribute to the arts and creative expression in
Citizen journalism; written by the people for the
Sheffield.
people.
85% of our readership have acted directly on
Traders – Your opportunity to be our featured
an advert featured in Now Then.
monthly business.
Probably the highest pick up rate of any magazine
Local Check – Regular features on local politics
in Sheffield (90%).
and community issues.
Reach 35,000 readers city wide.
Favourites – An often varied nod to those we
Free equivalent advert online.
like in Sheffield arts, trade or events.
Receive 4000 hits online per month.
Extensive music section - eclectic and on the
pulse, including exclusive interviews & reviews.
Work exclusively with local independent traders,
charities, local government and community
Filmreel – Film reviews and analysis.
groups.
To ensure you stand out, we attribute only
1/3 of our magazine to advertising.
Free placement feature on our back cover map.
85%
OF READERS RESPOND DIRECTLY TO ADVERTS PLACED IN NOW THEN.
40% Attended Events
Wordlife – Original poetry and creative writing.
Regular social and political commentaries,
satire and interviews.
CONTACT US.
11% Made Enquiries
15% Did Not Respond
12% Paid For Services
Ben Jackson
Tel. 07754 884600 Email. [email protected]
TAKE A LOOK ONLINE
Visit nowthenmagazine.com to view this month’s issue and complete back issues.
visit opusindepednents.com for information on events and distribution
22% Purchased Goods
EATING OUT:
35% Occassionally
61%
20% Monthly
PRICING.
4% Never
5% Once Per Week+
SALE LENGTH
OF OUR READERS EAT OUT
AT LEAST ONCE A MONTH.
19% Fortnightly
17% Weekly
MUSIC EVENTS:
ADVERT SIZE
1 MONTH
3 MONTH
6 MONTH
FULL PAGE
£450
£400
£380
HALF PAGE
£260
£240
£220
QUARTER PAGE
£150
£130
£100
22% Bi Monthly
20% Monthly
71%
7% Never
OF OUR READERS ATTEND
MUSIC EVENTS EVERY MONTH.
18% Fortnightly
23% Weekly
AGE:
18% 36 - 50
73%
42% 26 - 35
8% Over 50
ADVERT SPEC.
When designing your advert, especially when designing one with bleed, keep all details clear from the
edge. Simple, bold designs work best.
Make sure your design is at 300 dpi.
Your advert and images used should be set to CMYK colour.
Artwork can be sent as PDF or JPEG files.
Any problems? Contact [email protected]
OF OUR READERS ARE
AGED BETWEEN 16 - 35.
31% 16 - 25
Now Then vs Other Magazines:
80%
Prices are per month and do not include VAT.
10% Once Per Week+
80% Now Then is
best of the bunch
PREFER NOW THEN TO OTHER
FREE MAGAZINES IN SHEFFIELD.
3% Indifferent
1% Prefer pop culture
4% Prefer mags with
more listings
13% I pick up
whats near
NO.
ADVERT SIZE
DIMENSIONS (mm)
BLEED
1
FULL PAGE
297 x 210
3mm
2
HALF PAGE (Landscape)
134 x 190
NONE
3
HALF PAGE (Portrait)
272 x 93
NONE
4
QUARTER PAGE (Portrait)
134 x 93
NONE
TESTIMONIALS.
We asked a few of our regular advertisers what they thought of Now Then...
Adele Bailey - Plug.
At Plug we take great care where we spend our advertising budgets.
Now Then have always been a privilege to advertise in, it’s a great local independent magazine which includes
music, art & local issues in a format different from its competition. The team are great to deal with and we never
have any problems.
Christopher Howett - University of Sheffield Students’ Union, Marketing Manager.
Now Then is more than a magazine. It reeks of dreams, beliefs, ethics and exists to make the world a better one.
This is the kind of endeavour that deserves support, be you big or small.
Kate Hewitt - Harley Live.
We’ve included monthly advertising with Now Then in our marketing budget for the past three or four years, and
continue to find it one of the most valuable local press resources we have. It’s refreshing to be working with people
who genuinely take an interest in the work we do in the city, and the Now Then team are consistently helpful, going
beyond simply placing our ad with digital support and preview features wherever possible.
Maria de Souza - Off the Shelf festival, Arts Officer.
We have worked closely with NowThen magazine for the last 3 years. We commissioned them to produce a special
Festival edition of the magazine with 8 pages of interviews and images. The quality of the journalism and artwork
has always been excellent - innovative, dynamic and fresh helping us reach new and younger audiences.
Sue Morton – Director, Abbeydale Brewery:
Now Then has helped Abbeydale Brewery and it’s pub the Rising Sun in Fulwood, Sheffield, to reach a new
audience among Now Then’s key demographic of younger people interested in the creative arts.
We have seen more of these people coming to the pub and have found a greater interest in our beer among outlets
not associated with a traditional view of real ale as a drink of men over 50. We now have very strong custom in
Sheffield’s cafe bars, modern town centre bars and some restaurants.
In addition to Now Then magazine, Opus Independents runs a distribution service for the
same exclusive group of independents. We are proudly associated with the Showroom
Cinema, City Hall and Sheffield Theatres among others; if you have printed material you
need to get to the people of Sheffield, this is the team you need.
For advertising or distribution opportunities please contact:
Ben Jackson
Tel. 07754 884600
Email. [email protected]