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Renaissance art comes to life via Google Cardboard
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Some of the world’s great art exhibitions can be hard to experience in reality, with galleries full
of famous artworks existing overseas. But now a mobile application for art museums in Belgium is
letting art lovers step into the works of famous painters.
The renaissance artist Bruegel’s paintings are now coming to life via virtual reality, with viewers able
to experience them thanks to Google Cultural Institute’s Bruegel / Unseen Masterpieces project. The
service brings material from eight museums online and presents new details for audiences worldwide
to explore the collection. Many of the artworks have not travelled for more than 100 years. Using the
Google Cardboard headset, viewers can float through and see the fine details of Bruegel’s Fall of the
Rebel Angels painting.
Google Cultural Institute has also installed interactive experiences throughout the museum, so
visitors can zoom in on the fine details of artworks.
Google and the museum hope the experience will attract art lovers all over the world, and bring these
renaissance masterpieces to a younger generation. How else can works of classic art and music be
updated using virtual reality?
Website: www.google.com/culturalinstitute
Contact: twitter.com/googleart
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