Reaching 80% Screening By 2018
Richard Wender, MD
Chair, National Colorectal Cancer Roundtable
Mary Doroshenk, MA
Director, National Colorectal Cancer Roundtable
Steve Telliano
Edelman PR Firm
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Outline for today’s call
• What is 80% by 2018?
• Why should we tackle this goal now?
• What’s planned to kick off the 80% by 2018
effort?
• How can you be a part of that effort?
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Through hard work and perseverance, we have
the opportunity to eliminate colorectal cancer as
a major public heath problem.
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What is “80% by 2018”?
“80% by 2018” is a movement in which
dozens of organizations have committed
to eliminating colorectal cancer as a
major public health problem and are
working toward the shared goal of
reaching 80% screened for colorectal
cancer by 2018.
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Ten events, accomplishments, and decisions
have converged right now.
Together, they have created an extraordinary
opportunity to reach 80% colon cancer screening
rate by 2018.
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The Ten Drivers of Our Colon Cancer Opportunity
1.
A new BRFSS report confirms progress.
2. The Affordable Care Act coverage expansion begins.
3. Many financial barriers to screening are being
eliminated.
4. FQHC’s are now reporting colon cancer screening
rates as one of the UDS measures.
5. Emphasis on quality screening is accelerating.
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The 10 Drivers (continued)…
6.
The CRC screening efforts of the CDC funded 25
states and 4 tribes are maturing.
7. The Patient Centered Medical Home has embraced
cancer screening.
8. We have the tools and teams in place to catalyze a
coordinated push.
9. An incredible group of organizations, leaders, and
advocates is preparing to take a pledge.
10. The Assistant Secretary of Health is expecting us to
get this done.
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March 17th through March 22nd: 80% by 2018 Week
March 17th at 1:00pm – National Press Club 80% by
2018 Launch
March 18th morning – White House tour/picture in the
Blue Room (tentative)
March 18th at Noon – Fight Colorectal Cancer/Colon
Cancer Alliance Hill Briefing
March 19th – Dialogue for Action Preconference
meetings
– 10:00am -- Evaluation 101 Workshop
– 4:30pm -- Community Health Center Task group meeting
– 6:00pm -- Public Awareness Task Group meeting: Building the
bridge between 2014 and 2018
March 20th & 21st – Dialogue for Action: Right-sizing
cancer screening
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Launch National Press Club – March 17th,
1:00pm
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White House tour – March 18th, morning
(tentative)
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Fight Colorectal Cancer/Colon Cancer Alliance
Hill Briefing – March 18th, 12:00 Noon
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Dialogue for Action – March 19th, 20th, 21st
– 10:00am -- Evaluation 101 Workshop
– 4:30pm -- Community Health Center Task group meeting
– 6:00pm -- Public Awareness Task Group meeting: Building the
bridge between 2014 and 2018
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What can your organization do to
support 80% by 2018?
1. Pledge.
2. Recruit.
3. Promote.
4. Share.
5. Build.
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Pledge.
nccrt.org/about/80-percent-by-2018/80-percent-by-2018-pledge/
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Pledge.
American Cancer Society
American College of Gastroenterology
American Society for Gastrointestinal Endoscopy
Cancer Coalition of South Georgia
Colon Cancer Alliance
Colon Cancer Coalition
Center for Colon Cancer Research, USC
Chris4Life Foundation
Colon Cancer Challenge Foundation
Colon Cancer Prevention Project
The Colon Club
Colorado Colorectal Screening Program
Commission on Cancer
Entertainment Industry Foundation
Eric Davis Foundation
Fight Colorectal Cancer
Given Imaging
New Hampshire Colorectal Cancer Screening Program
Society of Gastroenterology Nurses and Associates
United Ostomy Associations of America
Washington STARS
nccrt.org/about/80-percent-by-2018/80-percent-by-2018-pledge/
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Recruit.
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Promote.
nccrt.org/about/80-percent-by-2018/
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Promote.
http://nccrt.org/about/public-education/blue-star-10th-anniversary/
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Share.
• Social media amplifies our message
• Share, retweet, link to and tag
• #NCCRT, #CRCAwareness,
#80by2018
• Need content? Check out NCCRT’s
channels
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Build.
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Time For A Coordinated PUSH
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We Have A Symbol
Happy 10th Birthday in 2014!
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We Have A Month
(…March)
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We are developing a plan…
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Roundtable members have
embraced “80 by 18” as the
unified goal.
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Roundtable members are ready
to work together to bring clarity
and consistency to the March
effort.
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Tools, Resources and
Publications
Gastrointestinal Endoscopy 2007;65: 757-66
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Dialogue for Action – March 19th, 20th, 21st
– 10:00am -- Evaluation 101 Workshop
– 4:30pm -- Community Health Center
Task group meeting
– 6:00pm -- Public Awareness Task
Group meeting: Building the bridge
between 2014 and 2018
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80% Colon Cancer
Screening Rate By 2018
……I Can See It!!!
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Questions?
Advice?
Comments?
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