QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN)
Adults aged 15 and over: population 51,618,000
Survey
Period
ALL RADIO
Q
ALL BBC
Q
ALL BBC 15-44
Q
ALL BBC 45+
Q
All BBC Network Radio1
Q
BBC Local/Regional
Q
ALL COMMERCIAL
Q
ALL COMMERCIAL 15-44
Q
ALL COMMERCIAL 45+
Q
All National Commercial1
Q
All Local Commercial (National TSA)
Q
Other Listening
Q
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Source: RAJAR/Ipsos MORI/RSMB
1
See note on back cover.
For survey periods and other definitions please see back cover.
Enquires to:
RAJAR, 2nd floor, 5 Golden Square, London W1F 9BS
Telephone: 020 7292 9040 Facsimile: 020 7292 9041 e mail: [email protected] Internet: www.rajar.co.uk
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
Embargoed until 00.01 am
3rd February 2011
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 1 - UNITED KINGDOM (INCLUDING CHANNEL ISLANDS AND ISLE OF MAN)
Adults aged 15 and over: population 51,618,000
Survey
Period
All BBC Network Radio
BBC Radio 1
BBC Radio 2
BBC Radio 3
BBC Radio 4
BBC Radio FIVE LIVE
BBC Radio FIVE LIVE
(inc SPORTS EXTRA)
FIVE LIVE SPORTS EXTRA
BBC 6 Music
1Xtra from the BBC
BBC Radio 7
BBC Asian Network UK
BBC World Service
Q
Q
Q
Q
Q
Q
Q
All National Commercial
Total Absolute Radio
(was Total Virgin Radio)
Absolute 80s
Absolute Radio 90s
Absolute Radio Classic Rock
(was Virgin Radio Classic Rock)
Capital Network (UK)2
Chill
Total Choice (UK)2
Classic FM
Galaxy Network (UK)2
Gold Network (UK)2
Heart Network (UK)2
Heat
The Hits
Jazz FM
Total Kerrang!2
Total Kiss Network2
Total LBC (UK)2
Total Magic2
NME Radio
Panjab Radio
Planet Rock
Q
Total Real Radio2
Smash Hits Radio
Smooth Radio UK2
Sunrise Radio National2
talkSPORT
Total XFM (UK)2
Q
Q
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Q
Q
Q
Q
Q
Q
Q
Q
H
H
H
H
Q
H
H
H
Q
Q
Q
H
H
H
Q
H
Q
Q
Q
H
Q
H
Q
Q
H
Source: RAJAR/Ipsos MORI/RSMB
2
See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES
Results are shown based on each station's Editorial Area
Survey
Period
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
BBC NETWORK RADIO
BBC Radio 1
Q
BBC Radio 2
Q
BBC Radio 3
Q
BBC Radio 4
Q
BBC Radio FIVE LIVE
Q
BBC Radio FIVE LIVE
(inc SPORTS EXTRA)
Q
FIVE LIVE SPORTS EXTRA
Q
BBC 6 Music
Q
1Xtra from the BBC
Q
BBC Radio 7
Q
BBC Asian Network UK
Q
BBC World Service
Q
NATIONAL REGIONAL
BBC Radio Scotland
3
H
BBC Radio Ulster
H
Total BBC Radio Wales/Cymru
H
BBC Radio Wales
H
BBC Radio Cymru
H
LOCAL
BBC Local Radio
Q
BBC Radio Berkshire
H
BBC Radio Bristol
H
BBC Radio Cambridgeshire
H
BBC Radio Cornwall
H
BBC Coventry and Warwickshire
H
BBC Radio Cumbria
H
BBC Radio Derby
H
Source: RAJAR/Ipsos MORI/RSMB
3
See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 2 - RESULTS FOR INDIVIDUAL BBC SERVICES
Results are shown based on each station's Editorial Area
Survey
Period
BBC Radio Devon
H
BBC Essex
H
BBC Radio Gloucestershire
H
BBC Hereford & Worcester
H
BBC Radio Humberside
H
BBC Radio Kent
H
BBC Radio Lancashire
H
BBC Radio Leeds
H
BBC Radio Leicester
H
BBC Radio Lincolnshire
H
BBC London 94.9
Q
BBC Radio Manchester
H
BBC Radio Merseyside
H
BBC Radio Newcastle
H
BBC Radio Norfolk
H
BBC Radio Northampton
H
BBC Radio Nottingham
H
BBC Oxford 95.2FM
H
BBC Radio Sheffield
H
BBC Radio Shropshire
H
BBC Radio Solent**
H
BBC Solent for Dorset
Y
BBC Somerset
H
BBC Radio Stoke
H
BBC Radio Suffolk
H
BBC Sussex and BBC Surrey
H
BBC Tees
H
BBC Three Counties Radio
H
BBC WM
(Birmingham & Black Country)
H
BBC Radio Wiltshire/Swindon
H
BBC Radio York
H
BBC Radio Guernsey
Y
BBC Radio Jersey
Y
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Source: RAJAR/Ipsos MORI/RSMB
** Excludes Dorset
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
NATIONAL
Total Absolute Radio Network
(was Total Virgin Radio Network)
Total Absolute Radio
(was Total Virgin Radio)
Total Absolute Radio Network
(London)
Total Absolute Radio (London)
(was Total Virgin (London))
Absolute Radio London
(was Virgin Radio London)
Absolute Radio National
(was Virgin Radio National)
Absolute 80s
Absolute Radio 90s
Absolute Radio Classic Rock
(was Virgin Radio Classic Rock)
Capital Network (UK)
Chill
Total Choice (UK)
Classic FM
Galaxy Network (UK)
Gold Network (UK)
Heart Network (UK)
Heat
The Hits
Jazz FM
Total Kerrang!
Total Kiss Network
Total LBC (UK)
Total Magic
NME Radio
Panjab Radio
Planet Rock
Q
Total Real Radio
Smash Hits Radio
Smooth Radio UK
Sunrise Radio National
talkSPORT
Total XFM (UK)
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Q
Q
Q
Q
Q
Q
Q
Q
H
H
H
H
Q
H
H
H
Q
Q
Q
H
H
H
Q
H
Q
Q
Q
H
Q
H
Q
Q
H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
LOCAL
All Local Commercial Radio (ILR)
107.8 Arrow FM for Hastings
105-107 Atlantic FM
Total Bauer Radio
Total Bauer Radio ILR
Big City Network
Big City FM and AM
Big City England
Total Magic
Magic Network - North
Bauer Radio - North East
Big City Network - North East
Metro Radio
TFM Radio
Magic Network - North East
Magic 1152 (Newcastle)
Magic 1170 (Teesside)
Metro Radio/Magic 1152
TFM Radio/Magic 1170
Bauer Liverpool
Total City Talk/Magic 1548
Bauer FM Liverpool
City Talk 105.9
Bauer Radio - North West
Big City Network - North West
Radio City 96.7
Key 103 (Manchester)
97.4 Rock FM
Magic Network - North West
Magic 1548 (Liverpool)
Magic 1152 (Manchester)
Magic 999 (Preston)
Key 103/Magic 1152 (Manchester)
Radio City 96.7/Magic 1548
97.4 Rock FM/Magic 999
Bauer Radio - Yorkshire
Big City Network - Yorkshire
96.3 Radio Aire
Q
Y
Y
H
H
H
H
H
Q
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
Hallam FM
96.9 Viking FM
Magic Network - Yorkshire
Magic 828 (Leeds)
Magic AM (Sheffield)
Magic 1161 (Hull)
96.3 Radio Aire/Magic 828
Hallam FM/Magic AM
96.9 Viking FM/Magic 1161
Total Kerrang!
Kerrang! 105.2
Bauer Radio London
(Magic 105.4/Kiss 100)
Kiss 100 FM
Magic 105.4
Total Kiss Network
Kiss East
Kiss West
Bauer Radio Total Scotland
Big City Scotland
Bauer Radio Central Scotland
Scottish AMs
Total Radio Clyde
Clyde 1 FM
Clyde 2
Total Radio Forth
ForthOne
Forth2
C.F.M.Radio
Moray Firth Radio
Total Northsound Radio
Northsound One
Northsound Two
Radio Borders
Total Radio Tay
Tay-FM
Tay-AM
West Sound3
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
H
H
H
H
H
H
H
H
H
H
H
Q
Q
Q
H
H
H
H
Y
H
H
H
H
H
H
H
H
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
Downtown Radio (DTR)/
97.4 Cool FM
97.4 Cool FM
Downtown Radio (DTR)
Wave 105 FM
107 The Bee
Total Broadcast Co
Fire Radio
Nova Radio - Weston
(was Star Radio in North Somerset)
Central FM
Chelmsford Radio 107.7 FM
Total Cheshire Radio
Cheshire's Silk 106.9
Chester's Dee 106.3
Total CN Radio
The Bay
Citybeat 96.7/102.5FM
Lakeland Radio
The Coast
Connect FM
Connect FM Peterborough
(was Lite FM)
Colourful
3FM
Fun Radio
Total Global Radio (UK)
Capital Network (UK)
Galaxy Network (UK)
Total Choice (UK)
Choice FM London
Classic FM
Gold Network (UK)
Heart Network (UK)
Total LBC (UK)
Total XFM (UK)
Global Radio (ILR)
Global Radio London (ILR)
Capital Network (ILR)
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
H
H
H
H
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
H
Y
H
Y
Y
H
Y
H
H
H
H
H
Q
Q
H
H
H
H
H
Q
H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
95.8 Capital FM
Galaxy Network (ILR)
Galaxy Birmingham
Galaxy Manchester
Galaxy North East
Galaxy Scotland
Galaxy Scotland (East)
Galaxy Scotland (West)
Galaxy South Coast
Galaxy Yorkshire
105.4 Leicester Sound FM
RAM FM
Red Dragon
96 Trent FM
Gold Network (ILR)
Gold Bedford
Gold Berkshire/North Hampshire
Gold Birmingham4
Gold Bristol/Bath/Wiltshire
Gold Coventry4
Gold Crawley
Gold Derby
Gold Devon
Gold Dorset
Gold Essex
Gold Gloucester
Gold Hampshire
Gold Kent
Gold London
Gold Luton
Gold Manchester
Gold Norfolk/Suffolk
Gold Norfolk
Gold Suffolk
Gold North Wales/Cheshire
Gold Northampton
Gold Nottingham
Gold Peterborough
Gold Plymouth
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Q
H
H
H
H
H
H
H
H
H
H
Y
H
H
H
H
H
H
H
H
Y
Y
Y
H
H
Y
H
H
Q
H
H
H
H
H
Y
H
H
H
Y
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
Gold Sussex
Gold South East Wales
Gold Wolverhampton4
Heart Network (ILR)
Heart Cambridgeshire
Heart Devon
Heart East Anglia
Heart 106 FM East Midlands4
Heart Essex3
Heart Four Counties
Heart Kent
Heart London
Heart North West and Wales
Heart Solent
Heart Sussex
Heart Thames Valley
Heart West Country
Heart West Midlands
LBC (ILR)
LBC 97.3
LBC News 1152
XFM (ILR)
XFM London
XFM Manchester
Total GMG Radio
GMG Radio North West Total
GMG Radio North West Regional
GMG Radio North East
GMG Radio Scotland
Total Real Radio
Real Radio (ILR Network)
Real Radio (North East)
- (was Century Radio)
Real Radio (North West)
- (was Century Radio)
Real Radio (Scotland)
Real Radio (Wales)
Real Radio (Yorkshire)
96.3 Rock Radio
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
H
H
H
H
H
H
H
H
H
H
H
Q
H
H
H
H
H
H
Q
Q
Q
H
Q
H
H
H
H
H
H
H
H
H
H
H
H
H
H
Source: RAJAR/Ipsos MORI/RSMB
4
See note on back cover.
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
106.1 Rock Radio
Smooth Radio UK
Smooth Radio (ILR Network)
Smooth Radio Midlands
Smooth Radio (East Midlands)
Smooth Radio (West Midlands)
Smooth Radio (Glasgow)
Smooth Radio (London)
Smooth Radio (North East)
Smooth Radio (North West)
Imagine FM
IOW Radio
JACKfm Oxfordshire
106 JACKfm (Oxford)
Glide FM 1079
(was Oxford's FM 107.9)
106 JACKfm/Star Radio (Bristol)
106 JACKfm (Bristol)
(was Original 106)
Star Radio (Bristol)
Kingdom FM
kmfm Group
kmfm East
kmfm West
Lincs FM Group
Lincs FM 102.23
Oak FM
Lincs FM Group Yorkshire
Dearne FM
KCFM 99.8
Ridings FM
Rother FM
Trax FM
The Local Radio Company
Group Total
2BR
Minster FM
Mix 96
Spire FM
Spirit FM
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
H
H
H
H
H
H
H
Q
H
H
Y
Y
H
H
H
Y
H
Y
Y
H
H
H
H
H
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
Star North East
Star NE - North (was Durham FM)
Star NE - South (was Alpha 103.2)
97.2 Stray FM
Sun FM
Wessex FM
Yorkshire Coast Radio
Radio Mansfield 103.2
Manx Radio
Midwest Radio
Northern Media Group
Five FM
Q102.9FM/Q97.2FM/Q101.2FM
Seven FM
Six FM
Original 106 (Aberdeen)
Total Orion Midlands
Orion Midlands FM
Heart 106 FM East Midlands
Orion West Midlands
Orion West Midlands FM
Beacon Radio
96.4 BRMB
Mercia
Wyvern FM
Gold Birmingham
Gold Coventry
Gold Wolverhampton
Premier Christian Radio
107.4 The Quay
Reading 107 FM
96.2 The Revolution
Southwest Local Radio Group
(Palm & Exeter FM)
Exeter FM
Palm FM
107.5 Sovereign Radio
The Sunrise Group
Buzz Asia 963 & 972AM
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
H
H
H
H
H
H
H
H
Y
H
H
H
Q
Y
Y
H
Y
Y
Y
Y
H
H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
Kismat Radio 1035
(Greater London)
Sunrise Radio (Greater London)
Sunrise Radio National
Time FM 106.6
Tindle Radio Group
Kestrel FM (North and South)
Kestrel FM
KESTREL FM - was Delta Radio
Tindle Radio Anglia
THE BEACH
Dream 100
North Norfolk Radio
Radio NORWICH 99.9
Town 102 FM
Channel 103 FM
Island FM 104.7
Total Touch Radio Network
107.6 Banbury Sound
Rugby FM
Touchradio Staffs
96.2FM Touchradio - Coventry
102FM Touchradio
- Warks Worcs Cotswolds
107.3 Touchradio - Warwick
Total Town and Country
Broadcasting
NME Radio
Town and Country Broadcasting
(South and West Wales)
102.1 Bay Radio
106.3 Bridge FM
97.1 Radio Carmarthenshire3
Nation Radio
102.5 Radio Pembrokeshire
Total UKRD
Pirate FM
The County Sound Radio Network
County Sound 1566
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Q
Q
Q
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
H
Y
Y
Y
Y
H
Y
H
Y
H
H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
QUARTERLY SUMMARY OF
RADIO LISTENING
Survey Period Ending 19th December 2010
PART 3 - RESULTS FOR INDIVIDUAL COMMERCIAL SERVICES
Results are shown based on each station's Total Survey Area
Survey
Period
96.4 Eagle Radio
Total UKRD East
KL.FM 96.7
Star Radio in Cambridge
UTV Radio (inc. talkSPORT)
UTV Radio (excl. talkSPORT)
107.6 Juice FM
Peak 107 FM
The Pulse/Pulse 2
The Pulse
Pulse 2
Signal One & Signal Two
Signal One
Signal Two
Total Swansea Sound/
96.4 FM The Wave
96.4 FM The Wave
Swansea Sound - 1170 MW
U105
Radio Wave 96.5 FM
102.4 Wish/107.2 Wire/
107.4 Tower FM
107.4 Tower FM
107.2 Wire FM
102.4 Wish FM
107.7 The Wolf
Wave 102 FM
Yorkshire Radio
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
H
H
Y
Y
H
H
H
Y
H
H
H
H
H
H
Y
Y
Y
H
Y
Y
Y
Y
Y
Y
Y
H
Source: RAJAR/Ipsos MORI/RSMB
©Rajar 2010. Any use of information in this press release must acknowledge the source as "RAJAR/Ipsos MORI/RSMB."
PART 4 - UNITED KINGDOM (Key Demographics)
Survey
Period
ALL COMMERCIAL 15+
Children 10-14
15-24
25-44
45-64
65+
Main Shoppers
Main Shoppers with children
ABC1
C2DE
ALL BBC 15+
Children 10-14
15-24
25-44
45-64
65+
Main Shoppers
Main Shoppers with children
ABC1
C2DE
Adults (15+)
Pop'n '000
Weekly Reach
'000
%
Average Hours
per head per listener
Total Hours
'000
Share in
TSA %
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
Q
DEFINITIONS
(1) Audiences in local analogue areas excluded from 'All BBC Network Radio' and 'All National Commercial' totals.
(2) National groups that are a combination of analogue and digital broadcast.
(3) Audience to 'Opt-out' services included.
(4) Station owned by Orion Media.
AREAS
UNITED KINGDOM (Parts 1 and 4)
EDITORIAL AREAS (Part 2)
TOTAL SURVEY AREAS (Part 3)
(including Channel Islands and Isle of Man)
BBC stations' defined service areas
Commercial stations' defined marketing areas
In Part 1 'BBC Local/Regional' and 'All Local Commercial' include listening to local stations outside their own Editorial/Total Survey Areas.
In Parts 2 and 3 'BBC Local Radio' and 'All Local Commercial Radio' are based on the net Editorial/Total Survey Area of the individual services making up the network.
TERMS
WEEKLY REACH
AVERAGE HOURS
The number in thousands or as a percentage of the UK/area adult population who
listen to a station for at least 5 minutes in the course of an average week
The total hours of listening to a station during the course of a week, averaged:
TOTAL HOURS
SHARE IN TSA
PER HEAD
- across the total adult population of the UK/area
PER LISTENER - across all those listening to the station for at least 5 minutes
The overall number of hours of adult listening to a station in the UK/area in an average week
The percentage of total listening time accounted for by a station in the UK/area in an average week
SURVEY PERIODS
CODE
FIELDWORK DATES
Q
H
Y
20th September 2010 - 19th December 2010
28th June 2010 - 19th December 2010
4th January 2010 - 19th December 2010
Radio Joint Audience Research Limited
www.rajar.co.uk
SAMPLE SIZE
(Adults 15+)
24,450
50,073
103,080