Facebook boss quits after data storm
EXCLUSIVE
DARREN DAVIDSON
ONLINE
Facebook’s embattled local operation has parted company with
managing
director
Stephen
Scheeler amid a series of data
controversies and a sharp drop in
advertising revenue, The Australian has learnt.
six months ago, Mr Scheeler
reported to vice-president of Asia
Pacific Dan Neary. The spokesman said the process for recruiting
a replacement had begun.
The Australian revealed in
October that video streams in
Australia and New Zealand were
corrupted by mistakes in datareporting practices undertaken by
measurement firm Nielsen, which
had the effect of artificially inflating key ad metrics.
fiscal 2016, compared to the previous year period, according to
Standard Media Index bookings
data. The move weighed on Facebook’s overall ad take. In the third
quarter of fiscal 2016, overall Facebook bookings grew 27.5 per cent
year-on-year to $48.5 million, but
by the fourth quarter, growth
slipped to a more moderate 8 per
cent year-on-year at $53.3m
Serious discrepancies in how
Zuckerberg
Scheeler
How The Australian broke the story on Monday February 13, 2017