Media Kit 2017
Delivering you an audience of engaged food
and beverage production and supply chain
industry professionals.
Food & Drink Business
Food & Drink Business is Australia’s leading media brand servicing the food and
beverage manufacturing and supply chain industry.
Our audiences rely on Food & Drink Business to deliver them incisive, accurate and
uncompromised coverage of their industry and its supply chain, via a multitude of
integrated media channels, to keep them up-to-date, at the forefront of innovation
and ahead of their competition.
Our Audience, Your Customer
We attract the industry’s most innovative and influential professionals, responsible for
the decisions made at Australia’s food and beverage manufacturing, processing, retail/
wholesale and supplier organisations.
By job type
11%
CEO/Managing Director
61%
General Manager/Owner
12%
Brand Manager/Sales/Marketing
10%
Business Manager/Finance/Buyer
3%
Operations/Line Manager
3%Science/safety/compliance
By organisation type
60%
Food/beverage manufacturers/processors (incl. ingredients)
28%
Suppliers (equipment/packaging/services)
6%Retailers/wholesalers/distributors
6% Associations/institutions/government/agencies
The Food & Drink Business Portfolio
Magazine
Each issue of Food & Drink Business takes an in-depth and investigative look into special
topics and issues impacting the industry (see Editorial Schedule).
Distribution: 4,791 (CAB Audited: Sept 2016)
Readership: 18,000+ (Publisher’s statement)
Website
The Food & Drink Business website delivers industry news, as it breaks, keeping our
audience informed and up-to-date.
Unique visitors: 8,339 (November 2016)
Update frequency: Daily
e-Direct (eNewsletter + eDM)
Food & Drink Business’ e-Direct service delivers the latest news and information straight
to our audience when they need it most.
Subscribers: 2,436 (November 2016)
Digital edition
Magazine digital replica available for free download from Food & Drink Business website,
and accessible on all mobile devices. Ads linked to advertisers websites.
Events
Food & Drink Business, in partnership with sister brand PKN Packaging News, hosts
‘Live’ – an annual conference event bringing together thought leaders and influential
figures to discuss the industry’s challenging and changing landscape.
Food & Drink Business
Marketing Solutions
By partnering with Food & Drink Business, we deliver to you an engaged and highlytargeted, niche audience of innovative food and beverage production and supply
chain industry professionals.
You have access to a trusted integrated marketing-communications platform, offering you
innovative channels and endless creative advertising and marketing solutions.
In conjunction with the Yaffa Custom Content department, Food & Drink Business can
develop and deliver a tailored marketing package to help your brand achieve its specific
strategic objectives, featuring elements including:
• Advertising (off- and online)
• Event partnership
• Direct marketing
• Native advertising
• Social
• Inserts and covers
• Video
• Custom events
• White papers and educational tools
• Profiles (organisations and people)
• Reviews
• Opinion pieces
Magazine Editorial Schedule
JANUARY/FEBRUARY
JULY
Dairy
Ready Meals
Fresh Produce
Materials Handling & Logistics
Cold Storage & Transport
PACKAGING INNOVATION 2017
AUSPACK Preview
TRENDS REPORT 2017
AUGUST
Meat, Fish & Poultry
MARCH
Beverages
Meat, Fish & Poultry
FoodPro Review
Bulk Handling & Palletising
PROCESSING TECH UPDATE
SUSTAINABILITY REVIEW
SEPTEMBER
APRIL
Confectionery
Snacks & Convenience Foods
Ingredients: Top Trends & Products
Labelling, Coding & Marking
Food Export
AUSPACK Review
INGREDIENTS GUIDE 2017
BEVERAGE REPORT 2017
OCTOBER
MAY
Dairy
Dairy & Chilled Foods
Plant Design & Fitout
Organics & Naturals
Labelling, Coding & Marking
Testing & Measuring
Packaging Equipment & Materials
INDUSTRY DIRECTORY 2017
HYGIENE & SAFETY SPECIAL
JUNE
NOVEMBER/DECEMBER
Bakery
2017 Headline Makers
Plant Design & Fitout
New Zealand Update
FOODPRO PREVIEW
Rising Stars – SME Brands
TOP 100 COMPANIES REPORT
2017
Rate card and material specifications
Magazine Rates
Size
Casual
Website Rates
3×
6×
10×
Section
eNewsletter Rates
Size
Size
Monthly
Weekly
Monthly
Full page $4230
$3860
$3560
$3230
Rails (x2)*
$2200
eDM
$2750 (per broadcast)
½ page
$2850
$2600
$2480
$2300
Billboard*
$2000
Banner
$400
$1000
1⁄3 page
$2290
$2080
$1990
$1830
$1950
Medium Banner
$300
$700
¼ page
$1830
$1680
$1580
$1460
Front
cover
Extended Leaderboard
Exclusive
positioning
Leaderboard
$1600
MREC
$300
$700
MREC
$900
SREC
$200
$400
SREC
$450
Background Skin*
$2500
Pop-up
$1500
Video
POA
Leaderboard
$1200
MREC
$750
SREC
$450
$6580
RATES EXCLUDE 10% GST.
PREFERRED POSITION LOADING: OBC +30%, IFC
+20%.
Material Specifications
Size
Width
Height
DPS (trimmed)
440
297
FP (trimmed)
220
297
½ page vertical
95
½ page horizontal
277
195
135
1⁄3 page vertical
60
277
1⁄3 page horizontal
195
85
¼ page horizontal
195
60
¼ page square
94
135
ALL SPECS ARE IN MM.
PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS.
Deadlines
Issue
Jan/Feb
Booking
15 Dec
Run of site
Material Publication
22 Dec
eDM
600
900
Banner
600
90
MREC
300
250
SREC
300
100
Material Specifications
ALL SPECS ARE IN PIXELS.
Width
Height
Background Skin
Size
1920
1200
Rails (x2)
160
750
Pop-up (desktop)
590
490
Pop-up (mobile)
300
250
Billboard
960
250
Extended Leaderboard
960
90
31 Jan
Leaderboard
728
90
300
250
100
6 Feb
13 Feb
16 Mar
17 Mar
18 Apr
SREC
300
May
11 Apr
18 Apr
18 May
Video
16:9 aspect ratio
Jun
12 May
19 May
16 Jun
ALL SPECS ARE IN PIXELS
Jul
9 Jun
16 Jun
17 Jul
Aug
10 Jul
17 Jul
14 Aug
Sep
7 Aug
14 Aug
14 Sep
Oct
12 Sep
19 Sep
18 Oct
Nov/Dec
23 Oct
30 Oct
27 Nov
Deadlines
Website and eNewsletter online
material deadline is 7 days prior to
publishing. eDM broadcast material
deadline is 14 days prior to publishing.
Carol Ewing,
National Sales Manager
P: 0419 109 414
E: [email protected]
Content Marketing
Custom content/advertorial
options are available for all print
and digital platforms. Card rates
apply with a 30% production fee
loading if Yaffa creates the content.
Contact your sales manager for
customised packages.
LEADERBOARD
BILLBOARD
RAILS
1⁄4 PAGE
SQUARE
RAILS
EXT. LEADERBOARD
BANNER
MEDIUM BANNER
MREC
SREC
MREC
SREC
1⁄3 PAGE
HORIZONTAL
Height
60
10 Mar
½ PAGE
HORIZONTAL
Width
468
Mar
1⁄4 PAGE VERTICAL
Size
Medium Banner
Apr
1⁄3 PAGE VERTICAL
Material Specifications
* DOES NOT DISPLAY ON MOBILE SITE.
RATES EXCLUDE 10% GST. PLEASE CONTACT THE
SALES MANAGER FOR FURTHER DIGITAL OPTIONS.
MREC
½ PAGE VERTICAL
RATES EXCLUDE 10% GST. PLEASE CONTACT THE
SALES MANAGER FOR FURTHER DIGITAL OPTIONS.
1⁄4 PAGE
HORIZONTAL
Contact
Carol Ewing
National Sales Manager
P: 0419 109 414
E: [email protected]
Amanda Bryan
Editor
P: 02 9213 8243
E: [email protected]
Lindy Hughson
Publisher
P: 02 9213 8239
E: [email protected]
Food & Drink Business is published by Yaffa Media Pty Ltd
17-21 Bellevue Street
Surry Hills NSW 2010
P: 02 9281 2333
F: 02 9281 2750
W: yaffa.com.au