Have You Discovered a Valuable Insight?
An insight is the revelation of a significant gap between consumers’ aspirations and what they perceive as available,
which can be turned into a business opportunity.
How do you know if you have uncovered a valuable insight – an insight which will lay the foundation for innovations that
will grow your brand?
Ipsos InnoQuest offers marketers Nine Golden Rules to help ensure their insights will have consumer and commercial impact.
InnoQuest*Insights, our quantitative tool for testing insights, uses validated measures that align with the Golden Rules to
ensure that the most valuable insights are pursued.
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