Basic Standards for
the Signature
2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
2.9
2.10
2.11
2.12
2.13
The Logo Mark
The Logo Type
The Formal Signature
The UNC Signature with Designation
The UNC Signature with Various Designations
The Centered Signature
Coloration
Color Reproduction Options
Process Color and Reverse Production Guidelines
Minimum Clear Space Requirements
Size Restrictions
Unacceptable Signature Color Treatments
Unacceptable Signature Treatments
The Logo Mark
The only acceptable logo
mark is pictured on this page.
It may not be reconstructed
or altered in any way.
It must be reproduced
from reproduction-quality
art or from high-resolution
digital files. Refer to page
2.11 for the minimum size
restrictions information.
2.1
The logo mark may be used
alone as a graphic element only
when the full signature appears
elsewhere (refer to pages
4.23 and 5.3) or for special
applications (refer to pages 5.1
and 5.2). Contact Design
Services (919.962.7123) for
guidelines on the usage of the
logo mark in special situations.
The University of North Carolina at Chapel Hill Identity Standards Manual
The Logo Type
The only acceptable logo
type is pictured on this page.
It may not be reconstructed
or altered in any way.
It must be reproduced
from reproduction-quality
art or from high-resolution
digital files. Refer to page
2.11 for the minimum size
restrictions information.
The University of North Carolina at Chapel Hill Identity Standards Manual
2.2
The Formal Signature
Logo mark
Logo type
Divider rule
The University of North
Carolina at Chapel Hill
signature is the keystone of
our visual identity and is
used on all communications
materials. Using it consistently
will enhance the world’s
recognition of who we are.
2.3
Three elements make up the
University’s identity signature:
1. University of North Carolina
at Chapel Hill logo mark
2. University of North Carolina
at Chapel Hill logo type
3. Divider rule.
The University of North Carolina at Chapel Hill Identity Standards Manual
In signature form the logo
mark and the logo type should
always be spaced and aligned
as shown here. It must
be reproduced from
reproduction-quality art
or from high-resolution
digital files. Refer to page 7.2.
Color, typography, and
reproduction specifications of
the signature as well as details
about the communications
materials on which it will
appear are provided on the
following pages.
The UNC Signature with Designation
2.4
Unit Logo Type
Bembo Bold Small Caps,
align flush left with the
stroke of “U”
X
Size
1
/4 X
25% the height of “U” in
the logo type
Linespacing for 2-line
designations
Signature with 2-line school designation for use on business cards or smaller applications.
17% the height of “U” in
the logo type
Color
PMS® 542
X
1
/5 X
1
/4 X
This version of the signature
has been developed for use by
schools, centers and institutes that
wish to designate their names
in the signature. Although the
University of North Carolina at
Chapel Hill signature (page 2.3)
is preferred, units may choose to
use the “UNC” logo type with
the unit logo type beneath.
In signature form the logo
mark, divider rule and the
“UNC” logo type should always
be spaced and aligned as shown
here. It must be reproduced
from reproduction-quality
art or from high-resolution
digital files. The unit logo type
should be added as shown. Refer
to pages 7.3–7.5.
The University of North Carolina at Chapel Hill Identity Standards Manual
The unit logo type should be
set in one line whenever possible,
but can be stacked when there
are space constraints.
When using the signature
with designation, the
University’s full name should
appear prominently elsewhere
on the print publication
(refer to pages 4.3 and 5.4).
C O N T I N U I N G E D UCAT I O N
The UNC Signature with Various Designations
T H E W I L L I A M A N D I DA F R I DAY
CH
EN
U I N G E D UCAT I O N
T
E TWEIRL LFOR
I A MCAONNDT I N
DA
F R I DAY C E N T E R FOR
C O N T I N U I N G E D UCAT I O N
T H E W I L L I AM A N D I DA
SC H OOL O F M E D I C I N E
F R I DAY C E N T E R FOR
CON T I N U I NG E DUCAT IO N
T H E W I L L I A M A N D I DA F R I DAY
C E N T E R FOR C O N T I N U I N G E D UCAT I O N
G RA D UAT E SC H OOL
T H E W I L L I AM A N D I DA F R I DAY
C E N T E R FOR CON T I N U I NG E DUCAT IO N
SC H OOL O F M E D I C I N E
SC H OOL O F M E D I C I N E
G RA D UAT E SC H OOL
The unit logo type should be set
G RA DUAT E SC H OOL
in one line whenever possible,
and stacked when there are space
constraints.
The University of North Carolina at Chapel Hill Identity Standards Manual
2.5
The Centered Signature (Television,Video and Podium Cover Use Only)
This version of the signature has
been developed for television,
video and podium use only.
It must be reproduced
from reproduction-quality
art or from high-resolution
digital files.
The University of North Carolina at Chapel Hill Identity Standards Manual
2.6
Coloration
2.7
PMS® 542
For all print applications
For Web applications
Carolina Blue PMS® 542
Carolina Blue: 6699CC
Process Matching:
Cyan
Magenta
Yellow
Black
62
22
0
3
The University of North Carolina at Chapel Hill Identity Standards Manual
For classified ads
in newspapers only
Black or 100% Cyan
is acceptable.
Color Reproduction Options
2.8
Full Color Reproduction
Black on a white or light background
White on a dark or black background
White on Carolina blue background
Adhering to the following
color reproduction
guidelines will help in
creating a consistent image
and maintaining the visual
impact of the logos.
Full Color Reproduction
Single Color Reproduction
If the signature must be
reproduced in full color,
refer to page 2.7 for process
matching of PMS® 542 and
to page 2.11 for minimum
size restrictions.
When appearing on a dark
or black background, the entire
signature should reverse out
to white.
The University of North Carolina at Chapel Hill Identity Standards Manual
When appearing on a white
or light background, the entire
signature should be either black
or PMS® 542.
Process Color and Reverse Reproduction Guidelines
Unacceptable reproduction of divider rule [in process color]
Adhering to the following
process color reproduction
guidelines will help in
creating a consistent image
and maintaining the visual
impact of the logos.
Process Color Reproduction
When printing in process
color, it is possible that the
divider rule may drop out
because of imperfect
registration.To avoid this,
increase the line weight of
the divider rule up to 20%
to compensate for dot gain
and misregistration.
The University of North Carolina at Chapel Hill Identity Standards Manual
Unacceptable reproduction of divider rule in process color
2.9
2.10
Minimum Clear Space Requirements
X
1
/2 X
1
/2 X
X = the height of the University of
North Carolina mark
1
/2 X
1
/2 X
Maintain the distance “X”
between any part of the
signature and other elements
appearing with it, or the edge
of the page.
The University of North Carolina at Chapel Hill Identity Standards Manual
2.11
Size Restrictions
Signatures on this page are shown in actual size.
For publications reproducing the signature in process color
For merchandise only
X
X
X = Minimum 6p or 1"
For publications reproducing the signature in spot color PMS® 542 or Black
X = Minimum 16p or 2.667"
X
For publications reproducing the signature in process color
X
X = Minimum 2p3 or .375"
The signature must be resized
proportionally and as a group
(logo mark, divider rule and
logo type); therefore,
measurements for all elements
in the signature are relative
to each other.
Process Color Reproduction
When reproducing the
signature in process color a
larger minimum size must be
maintained to ensure that the
divider rule remains intact.
See page 2.9.
The University of North Carolina at Chapel Hill Identity Standards Manual
X = Minimum 11p3 or 1.875"
2.12
Unacceptable Signature Color Treatments
Do not print the signature in black over
a dark background.
Do not print the reversed out signature onto a
light or white background.
Do not change any colors of the signature.
Do not place signature over heavily
patterned background.
Do not screen any of the signature colors.
The University of North Carolina at Chapel Hill Identity Standards Manual
Unacceptable Signature Treatments
2.13
Do not distort the signature.
Do not configure the elements into
a different signature.
Do not tilt the signature in any direction.
Do not crop or remove any part of the signature.
The University of North Carolina at Chapel Hill Identity Standards Manual
Do not add any shadows, effects or other
elements to the signature
Unacceptable Signature Treatments (continued)
Do not alter the proportions of the signature
typography.
2.14
Do not duplicate any part of the signature
to create a pattern.
The University
of North Carolina
at Chapel Hill
Do not recreate the type or substitute
another typeface.
Do not attempt to typeset the logo type.
Executive Education Program
Do not attach a program-level identification
to the signature.
The University of North Carolina at Chapel Hill Identity Standards Manual
Do not surround signature with other
competing shapes.