Bisleri International back in soft drink segment with 4 new fizzy drinks
Tuesday, 01 March, 2016, 08 : 00 AM [IST]
Our Bureau, Mumbai
Bisleri International has re-entered the soft drink segment with the launch of “Bisleri
Pop,” which has a range of four new fizzy drinks called Limonata, Fonzo, Pina Colada and
Spyci.
Taking a hint from consumers moving away from carbonated drinks, the brand is now in
four flavours.
Pina Colada comprises fruity fizzy fusion, while Spyci is a unique mixture of masala and
cola made to suit the Indian palate. Fonzo is a fizzy fruit flavoured drink with a taste and
Limonata is a stirring drink with the zingy taste of lime and lemons.
The new range is launched across the country priced at Rs 10 for 200 ml bottle, Rs 15
for 300 ml bottle and Rs 20 for 250 ml can.
Speaking on the launch, Ramesh Chauhan, chairman, Bisleri International, said, “It gives
me great pride to announce our entry in the soft drinks market, by launching Bisleri Pop
which includes a line-up of four new and unique tasting flavours at an affordable price.
Our wide spread market reach along with our strong brand reputation gives us an added
advantage. Bisleri Pop has products with flavours which are distinctive and different from
any other drinks available in the market. And we know it’s going to quench customers’
thirst for something deliciously different!”
Jayanti Chauhan, director, Bisleri International, said, “We are committed to delivering
innovative products like our new Bisleri Pop to meet the high demand for great tasting
beverages. With this launch, Bisleri Pop will be in the forefront to innovate the soft drink
category. Our products from the Pop range will bring a surprising twist to the soft drink
segment. As part of the launch, we will also be launching a full-fledged brand campaign
which will be a mix of BTL and digital. We have invested heavily in our digital space so
as to capture the imagination of the youth who will really appreciate the cool quotient of
Bisleri Pop.”
The company has been developing the drinks for over a year and after final testing and
development, they are now all set to launch the soft drinks.
Source: http://www.fnbnews.com/New-Launches/bisleri-international-back-in-softdrink-segment-with-4-new-fizzy-drinks-38578