CaseStudy
Financial
eToro sees Eight Times more Customers
Acquired through Blog Content Using Taboola
“As a fast growing company that is bases its marketing strategy on content, we needed
to find a strategic partner that would enable us to achieve the kind of scale we were looking for.
Taboola proved to be a great partner, as they were able to work with us on customized solutions
to fit our needs.”
- Nir Orren, VP Growth of Growth, eToro
COMPANY
eToro is an online marketplace for individuals to
trade currencies, commodities, indies, and stocks.
CHALLENGE
Drive customer acquisition faster and reduce
cost-per-action.
SOLUTION
Target an audience based on topical interest
and retarget those who previously visited the
company site.
RESULTS
Significantly increased the number of
eToro’s customer acquisitions through
content recommendation.
800%
Customers Acquired
in 4 Months
CaseStudy
Financial
Introduction
eToro is the world’s largest social investment network,
empowering over 3.5 million registered users in more
than 170 countries to invest in stocks, currencies,
commodities, and indices online in a simple, transparent
and more enjoyable way.
eToro had been successful in driving sign-ups to its
investment platform through Facebook advertising, but
was looking to scale customer acquisition faster by
reaching a broader audience and while keeping CPA
low.
eToro used Taboola to recommend content items,
primarily blog posts regarding particular stocks, to drive
the right people. We targeted those aware of online
investment but not particularly experienced in it, to the
eToro website where they were incentivized to sign up.
Targeted New Audience and Retargeted Previous Consumers
CaseStudy
Financial
Continuous Campaign Optimization
eToro used Taboola’s tracking code on its landing
pages for measuring CPA and for continuously refining
the campaign. They have been testing multiple stories
a week, each with several headline and thumbnail
options. And, they retargeted consumers who had
previously clicked on an eToro post or visited the eToro
web site, and would therefore be more likely to sign up
for the service.
Results: 800% Increase in Content-Driven Customer Acquisition
By leveraging the full power of Taboola’s platform,
eToro managed to increase its number of customers
acquired through content by 800% over just four
months. With Taboola’s 300M unique monthly users
and a recommendation engine optimizing campaigns
for CPA, eToro can scale its customer acquisition in a
predictable, cost effective manner.