Formal presentation of the business idea
- Name of the company/project, product or
service
- Name of initiator/entrepreneur
- Confidentiality notice
- Illustration of the product or service
- Clear structure, using subtitles and indents
- 2–6 pages with focus on 3 main topics:
- Customer benefit
- Market & Competition
- Revenue mechanism
- Max of 4 illustrations as appendix (if
necessary to understand idea)
- References in text
- Simple, clear design and uniform style
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Commission for Technology
and Innovation CTI
|5
Check list for convincing business idea
Does your business idea answer the following questions?
What exactly is innovative about your business idea?
How unique is the business idea? Can it be protected by patent?
Who is the customer?
Why should the customer buy the product? What need does it meet?
Why is the product better than comparable alternatives?
What are the competitive advantages of the new product, and why can a
competitor not simply copy them?
How does the product reach the customer?
Can you make money out of the product? What are the costs involved, and
what price can be asked?
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Commission for Technology
and Innovation CTI
|0