PRINT
+ WEB
ONE
LOW
PRICE
Advertising Rates
2017
+
Information
Canada’s #1 Source for Heavy Trucks and Trailers
Canada’s #1 Source for Heavy Trucks and Trailers
Canada’s #1 Source for Heavy Trucks and Trailers
Canada’s #1 Source for Heavy Trucks and Trailers
Canada’s #1 Source for Heavy Trucks and Trailers
WE MOVE IRON .
Canada’s #1 Source for Heavy Trucks and Trailers
Owner/Operators and fleets need access to new and used trucks, trailers, parts and services.
Truck and Trailer provides this window and delivers results!
Distributed in Ontario, Quebec, and Eastern Canada’s
Canada, Truck
andfor
Trailer
a total
monthly
#1 Source
Heavyhas
Trucks
and
Trailerscirculation exceeding 30,000 copies.
Approximately 15,000 copies are mailed to truck operators sourced from the Today’s Trucking audited circulation list.
The non-editorial format of Truck and Trailer reduces off-target readership from our bulk circulation. Company drivers and
the travelling
public have
interest infor
picking
up a publication
editorial content.
Canada’s
#1noSource
Heavy
Trucks with
andnoTrailers
15,000 Copies
30,000+ Copies
to truck
sourced from the
Canada’s #1 Source for Heavy Mailed
Trucks
andoperators
Trailers
Today’s Trucking audited circulation list.
Total Monthly Circulation
Canada’s #1 Source for Heavy Trucks and Trailers
Canada’s #1 Source for Heavy Trucks and Trailers
Largest Heavy-Truck and Trailer Inventory in Canada
The traffic on TruckandTrailer.ca has increased steadily since its inception.
The site has generated over 4,600,000 impressions to our website advertisers year-to-date.
1,195,429 *
Page Views
177,237*
Users
275,785*
Sessions
* Web statistics sourced from Google Analytics – September 2015 through September 2016.
Marketplace
Extend your reach by including our retail TruckandTrailer.ca MARKETPLACE section in
to your advertising program… over 61,000 additional copies in circulation.
Eastern Canada
Western Canada
and
National COMBO
44,000 Copies
17,300 Copies
61,000+ Copies
Included in full distribution
(mailed and bulk) of TRUCK NEWS
throughout Eastern Canada.
Included in full distribution
(mail and bulk) of TRUCK WEST
throughout Western Canada.
Included with full distribution
(mail and bulk) of both TRUCK NEWS
and TRUCK WEST across Canada.
2017 Print + Web Advertising Rates
1. The current I.M.S. (Inventory Management System) is included in the
2017 advertising rates... at no extra charge.
2. All 12x print advertisers earn ‘Featured Dealer’ status... all dealer
and individual listings will receive priority exposure (min.1/6 page contract),
additional dealer locations are extra.
3. A ll 6x print advertisers with half page or larger will receive ‘Unlimited
Inventory’ with their annual contract. 6x print advertisers with less than a
half page ad (minimum one sixth) will receive up to 29 listings per month.
4. All print advertisers will continue to receive web spotlight listings.
5. “Web Only” advertising rates are available... See Page 4!
Effective January 1, 2017
1 Time
3 Times
6 Times
9 Times 12 Times 18 Times 24 Times
Tabloid Page
2,140
1,995
1,810
1,700
1,640
1,610
1,575
3/4 Tabloid
1,825
1,720
1,615
1,530
1,450
1,400
1,375
2/3 Tabloid
1,620
1,525
1,435
1,365
1,305
1,270
1,245
1/2 Island (mag page)
1,500
1,410
1,310
1,235
1,185
1,150
1,125
1/2 Tabloid
1,340
1,270
1,210
1,150
1,085
1,050
1,025
3/8 Tabloid Vertical
1,165
1,125
1,055
1,005
955
925
890
1/3 Tabloid
1,015
975
920
880
835
800
780
1/3 Tabloid Vertical
915
875
825
780
745
725
700
1/4 Tabloid
805
765
730
695
650
630
610
1/6 Tabloid
600
570
530
505
485
475
465
1/8 Tabloid
485
455
425
400
375
365
355
1/12 Tabloid
340
325
315
305
295
285
280
Spot Color
• $185.00 Per Standard Color
• $120.00 For Fractional Ads 1/4 page or less.
Desktop 4 Color
$580.00 - Tabloid Page
$490.00 - 3/4, 2/3 & 1/2 Tabloid Page
$400.00 - Fractionals (3/8, 1/3 and 1/4 page)
$300.00 - Fractionals (1/6 page or less)
Close cropping extra. Production charges may apply.
See digital file requirements on reverse.
Combination Frequency Discounts
Contact your Sales Representative for more information.
Positions
Covers FC/OBC - 20% Premium
IFC/IBC - 10% Premium
Centre Spread - 10% Premium
Special Position - 10% Premium
Centre Spread & Front Cover
Available to contract advertisers only
Advertising Closing Date
15th of the previous month - B&W
10th of the previous month - 4 Color
Mechanical Requirements
Electronic File Delivery
Printing specifications: Heat press, both body and covers
Trim Size: 10 5/8” x 13.5”
Screen: 133 line B&W, 133 line color; Saddle Stitched
We can receive electronic files for advertising via e-mail
or on disk. Please note the following parameters to avoid
reproduction problems.
Size of Advertisements
Unit
WidthDepth
Full Page 3/4 Horizontal 2/3 Vertical 1/2 Island 1/2 Horizontal 1/2 Vertical 1/3 Square 1/3 Vertical 3/8 Vertical 1/4 Square 1/4 Vertical 1/4 Horizontal 1/6 Vertical 1/6 Horizontal 1/8 Horizontal 1/12 Square 10 1/8 10 1/8
6 5/8
6 5/8
10 1/8 4 7/8 6 5/8 3 3/16 4 7/8 4 7/8 3 3/16 10 1/8 3 3/16 6 5/8 4 7/8 3 3/16 Contract and copy conditions
1. The advertiser agrees to protect publisher against legal action based
on libelous statements or unauthorized use of photographs or other
material in connection with advertisements placed on this contract.
2. All advertising copy is subject to approval by the publisher.
3. Production costs not otherwise specified are charged to the advertiser.
4. All artwork, film and material produced by Truck and Trailer on behalf
of an advertiser is the sole and exclusive property of Newcom Business
Media Inc., publisher of Truck and Trailer magazine. Publisher has
13
9 3/4
13
9 5/8
6 3/8
13
6 3/8
13
13
6 3/8
9 5/8
3 1/8
6 3/8
3 1/8
3 1/8
3 1/8
PC Applications Preferred (minimum requirements)
• QuarkXpress v9.0 • Adobe Photoshop v8.0
• Adobe Acrobat v10.0 • Adobe Illustrator v9.0
w Ads can be submitted as created in QuarkXpress, v9.0
or earlier on either PC or Mac operating systems.
Production for Truck and Trailer is PC based therefore
Mac documents will be imported to Windows for output.
We reserve the right to substitute fonts to match the
original as closely as possible. For optimum reproduction
on newsprint font size should be at least 5pt.
w Always supply a proof of your material (enclosed with
disk or as PDF). Please relay the method and date of
transmission of your files to your Account Manager so
we know where and when to expect your files.
w Ensure all colour is set for process separation or CMYK
printing, not RGB or LAB colour.
w Confirm that the file is prepared to the size that is
booked.
w If the ad is to print B&W, confirm that all colour graphics
have been converted to Grayscale.
w Graphics and scans should be 300 dpi and saved as
TIFF or EPS.
w After downloading photos from a digital camera, save
rights, title and interest therein, including but not limited to publisher.
Unauthorized use of advertising material will be legally pursued.
5. Cancellations not accepted after closing date.
6. Publisher is not bound by any conditions, printed or otherwise,
appearing on contracts or copy instructions, when such conflict with
policies covered by this rate card.
7. Publisher will not be liable for material not called for beyond one
year after last use.
8. Advertiser and advertising agency agree that Truck and Trailer magazine
them in a JPG file format with high-quality compression
and excellent image quality. The product should fill the
picture frame. Minimal cropping will occur. Save the
pictures in either the JPG, TIF, or EPS file formats. Please
ensure JPG images are saved at optimum setting.
w GIF’s are not acceptable for publication.
w PDF’s MUST be supplied as CMYK, press-optimized with
fonts embedded. For web placement in our truck or
trailer search engine, individual jpegs must be supplied.
w Please do not submit ads or graphics created in word
processing or office type software such as MS Word,
Word Perfect, Excel or Power Point.
w Compress large files (Zip or Stuffit) before e-mailing.
w Name files to indicate client or product for ad being
transmitted.
w E-mailed files should be sent to
[email protected]
w Larger files may be sent via an FTP browser to the
­following site FTP: ftp.truckandtrailer.ca
or http://64.40.248.245:8000
USER: client
PASSWORD: client1
Shipping Instructions
Materials to be sent to:
Production Manager
Truck and Trailer
451 Attwell Drive, Etobicoke, Ont. M9W 5C4
shall be under no liability for failure to insert any advertisement.
9. Advertiser and advertising agency assume a joint liability for p­ ayment
of all advertising placed via the agency, in the event that one or the other
should cease business prior to payment of outstanding invoices.
10. Retail rates are non-commissionable.
11. Contracts for frequency discount will be maintained;
However, rate card price adjustments will apply.
12. Space contracts that are not fulfilled will be short-rated.
13. 30 day notice required for cancellation of contract.
2017 Web Advertising Rates
Print/Web Advertisers
Web Only Advertisers
Big Box Banner (300 x 250 pixels).......... $500/month
Big Box Banner (300 x 250 pixels) ....... $750/month
Add $250/month for rich media
Add $250/month for rich media
Banner (300 x 90 pixels) .............................. $300/month
Banner (300
x 90 pixels)
............................
$450/month
Canada’s
#1 Source
for Heavy Trucks
and Trailers
Sponsored Question Link........................... $200/month
Sponsored Question Link......................... $300/month
Production Requirements
Custom Built Website
Ads should be submitted as either GIF or JPG files or Flash SWF’s.
$3,500 * Includes:
n Big Box Banner ads are 300 x 250 pixels; Max file size 60 KB
n
Fully customized site n 1-800 # tracking
n Google
Analytics
SEO Trucks and Trailers
Canada’s
#1 Source
for nHeavy
n Social Media Integration
n Domain Management
n Standard Banner ads are 300 x 90 pixels; Max file size 30 KB
n See Newcom Business Media web advertising guidelines at
http://newcom.ca/advertise for complete details.
* Plus $35/month hosting fee
Featured Dealer Program
0 to 29 listings - $450/month • 30+ listings - $700/month
Includes:
n Priority listings
n Inventory management system integration with your current site
n “Premium Plus” Directory Listing
n Surcharge for Additonal Dealer locations
Canada’s #1 Source for Heavy Trucks and Trailers
TwitterTwitter
LinkedIn
LinkedIn Facebook
Facebook
Twitter
LinkedIn
Facebook
Product & Services Directory Pages
1
2
3
BASIC
LISTING
PREMIUM
LISTING
PREMIUM PLUS
LISTING
FREE for relevant business
in Trucking Transportation.
FREE to all Newcom
customers with (1-5) print
insertions or 10’ x 10’
Truck Show booth.
$500 per year for
Non-Print Customers
FREE to all Newcom
customers with 6+ print
insertions or Truck Show
booth larger than 10’ x 10’.
$1,000 per year for
Non-Print Customers
451 Attwell Drive, Toronto, Ontario M9W 5C4 • 416-614-2200 • [email protected] • www.truckandtrailer.ca
A. (Tony) Hohenadel
Tony Jelicic
Delon Rashid
Doug Copeland
Paul Beelien
Denis Arsenault
Publisher
Director Retail Sales
Advertising Consultant
Advertising Consultant
Advertising Consultant
Advertising Consultant
ON, USA
Direct: (416) 614-5800
Cell: (519) 658-3714
[email protected]
ON, USA
Direct: (416) 614-5813
Cell: (416) 938-6264
[email protected]
Western Provinces
Direct: (416) 614-5830
Cell: (416) 459-0063
[email protected]
ON
Direct: (416) 614-5829
Cell: (905) 715-9511
[email protected]
ON
Direct: (416) 614-5806
Cell: (416) 459-2351
[email protected]
QC
Cell (514) 947-7228
[email protected]