Tourism Sector Investment opportunities in Uruguay February, 2014 Table of Contents Executive Summary.................................................................................................. 2 1. Why invest in the Tourism Sector in Uruguay? ................................................... 3 2. Major global tourism trends ................................................................................ 4 3. Incoming Tourism in Uruguay .............................................................................. 7 3.1 Cruise Tourism in Uruguay ............................................................................... 10 3.2 Domestic Tourism in Uruguay.......................................................................... 10 3.3 Types of Tourism in Uruguay ........................................................................... 11 4. Impact of tourism on the economic activity and employment ......................... 17 5. Infrastructure and offer of tourist-related services........................................... 19 6. Investments in the Sector .................................................................................. 22 6.1 Developments in Montevideo ......................................................................... 22 6.2 Developments in other areas of the Country .................................................. 24 6.3 Investment opportunities associated with the tourism sector ....................... 27 7. Legal Framework for Investment Promotion and the Sector Regulation .......... 29 7.1 Legal framework for investment promotion ................................................... 29 7.2 Sector Regulations ........................................................................................... 30 8. Institutional framework ................................................................................. 32 8.1 Ministry of Tourism and Sports ....................................................................... 32 8.2 Other Institutions ............................................................................................. 34 9. ANNEX ................................................................................................................ 35 9.1 Uruguay in synthesis (2013)............................................................................. 37 Main economic indicators 2008-2013 ........................................................................ 37 Tourism in Uruguay Executive Summary Tourism is becoming an increasingly significant productive activity worldwide. It is estimated that tourism represents both directly and indirectly 9% of the GDP and 6% of worldwide total exports (2012). A strong growth of the activity has also been observed in Uruguay over the last years, which is reflected on the numerous investment opportunities that have arisen in its different sub-sectors. According to Ministry of Tourism and Sports (MINTURD for its acronym in Spanish), the 2.8 million tourists that visited the country in 2013 have spent US$ 1,878 million. Even as expenditure fell by 7.8% with respect to 2012, the number of tourists, and the revenue for tourism were consolidated at a level that places the activity as one of the main engines of the economy. It is calculated that tourism accounts for 7% of the Uruguayan GDP and it is estimated that 96,928 direct jobs are created in activities related to this industry. Even though the foreign tourists flow has dropped in recent years, due mainly to the regional economic slowdown, it is expected to remain at high levels. Uruguay offers very attractive natural conditions for different types of tourism, all located only a few kilometers away from each other: the renowned eastern coast beaches, rural tourism in the interior of the country, hot-springs tourism on the western coast, and urban tourism in cities such as Montevideo and Colonia del Sacramento. The national authority responsible for tourism is the Ministry of Tourism and Sports. This Ministry has drawn up a National Sustainable Tourism Plan 20092020 that promotes, in a consensual manner, various activities, with a stable legal framework that promotes investment in the sector through significant tax exemptions. A Law on Tourism, currently under study by the Parliament, will order all the related regulations and will further prioritize the sector. The country's infrastructure is constantly improving in order to provide tourists with the best services. Examples of these improvements are the Montevideo Airport and the Colonia Fluvial Terminal (both inaugurated in 2009), investments in road works and all the private undertakings, for example the strong development of the hotel infrastructure over the last years. In turn, these improvements have a multiplier effect, and create new investment opportunities in the sector. The country has a consolidated democratic system. The three main political parties have alternated in government, always respecting the rule of Law with clear and foreseeable regulations. A favorable business climate, with fiscal stimulus for investors and a strong corporate responsibility, ensure a constant flow of investments, and guarantee equal treatment for both national and foreign investors. 2 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 1. Why invest in the Tourism Sector in Uruguay? The Uruguayan economy grew at an average annual rate of 6% between 2005 and 2013, which enabled its GDP to reach a record high of almost US$ 50,000 million. Foreign investment has reached record levels, allowing Uruguay to position itself as the third country with the highest foreign direct investment (FDI) reception in South America (5.4% in terms of GDP). A consolidated democratic system, in which the three major political parties have alternated in Government, always keeping their commitment with the rules of the game. A favorable business climate, a big social stability, with fiscal stimulus for the investor, and a strong corporate responsibility. Uruguay has a comprehensive legal framework which provides for the amplest guarantees and clear rules, and grants attractive incentives to investors. Particularly, Law No. 16,906 on Investment Promotion and Protection enacted in 1998, and currently regulated by decree 002/012, provides for an attractive investment system in Uruguay. Foreign investment is granted by law the same treatment as national investment. In addition, there are also specific regulations for the promotion of the tourism sector (decree 175/003) and a specific investment promotion regime for Condo-Hotels (decree 404/010 and 059/012). Tourist activity in Uruguay has reported an exceptional dynamism over the last years. The number of foreign tourists has been growing steadily and surpassed 2.8 million foreign visitors in 2013. Together with the strong growth of domestic tourism, it has positioned tourism as one of the main productive activities in the country, with a 7% of the GDP. The country offers very attractive natural conditions for different types of tourism, all located a very few kilometers away from each other. In addition to the traditional sun-andbeach tourism and urban tourism, visitors can also enjoy the tourism of rural spaces and nature, hot-springs and leisure, nautical, congress and events destination, and social tourism, among others. The significant advances regarding infrastructure, connectivity and associated services over the last years create favorable conditions for tourism and multiply opportunities. Beyond the strong increase of investments in the sector, there still exist multiple opportunities. Authorities are continuously working together with the different private players with the aim of innovating, detecting opportunities and weaknesses, and diversifying the tourist offer. 3 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 2. Major trends global tourism Worldwide tourism has been growing almost uninterruptedly over the two last decades. The number of tourists increased from 529 million in 1995 to 1,035 million in 2012, showing only a slight fall in 2009 due to the international economic crisis. In the same way, the revenue generated by tourism experienced a strong growth, and reached a record high of US$ 1,075 billion in 2012, 126% higher than in 20001. Graph No. 1 - Arrival of international tourists (millions) In general, the flow of tourists to all regions has grown, but mainly to Middle East, Asia and Africa, which grew at annual rates of 8.2%, 6.4%, and 6.2% respectively during the 1995-2012 period. In 2012 Europe received more than one half of international tourists (52%), followed by Asia and the Pacific (23%), the Americas (16%), Middle East (5%) and Africa (5%). Graph No. 2 - Arrival of international tourists by region (% share of worldwide total). 52% 57% Europe 1100 995 1000 1035 30 26.7 25 900 25.5 800 700 677 Africa 5% 4% Middle East 5% 4% 15 15,3 400 10 1995 2000 2005 2008 2009 2010 2011 2012 World (left axis) 0% 20% 2012 2000 40% 60% South America (right axis) Source: Tourism Highlights 2013, UNWTO. Thus, tourism is becoming increasingly significant as a productive activity worldwide. For 2012, it is estimated that tourism generated both directly and indirectly 9% of the global GDP; 1 out of 11 jobs, and 6% of worldwide total exports. In the specific case of South America, the number of tourists that visited the region between 1995 and 2012 grew at an average annual rate of 5%, above the 4% growth rate worldwide. Revenue from tourism grew similarly, and reached US$ 23.7 billion in 2012. 1 16% 19% Americas 20 21 600 500 23% 16% Asia Pacific 920 Source: Tourism Highlights 2013, UNWTO. In terms of foreign currency income, the region with the highest receipts in 2012 was Europe (43%), followed by Asia and the Pacific (30%), the Americas (20%), Middle East (3%), and Africa (4%). When considering the origin of tourists, developed economies have been generally the main origin countries. Europe is still the region with the largest number of outbound tourism, but over the last years, emerging regions have been increasingly gaining ground. Source: Tourism Highlights 2013, UNWTO. 4 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Table No. 1 - Expenditure by international tourism (US$ billions) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 US$ 102 84 84 52 43 37 35 28 28 26 22 22 20 20 20 China Germany United States United Kingdom Russia France Canada Japan Australia Italy Singapore Brazil Belgium Netherlands South Korea Graph No. 3 shows the arrival of international tourists for the top 10 destinations of international tourism in 2012 (out of the 120 destinations whose data are processed by the World Tourism Organization), and to which Argentina, Brazil, and Uruguay have been added, for comparison purposes. Variation 2013 (%) 30.6 1.4 0.4 1.9 28.2 1.6 3.6 -5 -0.7 -2.6 4.1 14.6 24 -1.3 7.6 Uruguay, a country with a small population, receives a number of tourists in relation to its population that positions it fourth on the list, thus showing the relative significance of tourism for our country. It is important to point out that Uruguay is one of the countries of the region which receives the largest number of tourists in relation to its population. In fact, it is the top 1 in South America. The percentage of tourist arrivals in Uruguay in relation to its population has experienced a significant rise. While visitors accounted for 41% of its population in 2002, they accounted for 80% in 2012. Due to the fact that the population has remained stable in recent Source: Tourism Highlights 2013, UNWTO. Table No. 1 shows tourists expenditure breakdown for the top 15 origin countries. It stands out the growth of the expenditure of tourists coming from emerging economies such as China, Russia, and Brazil. Graph No. 3 – Main countries of international tourist arrivals (Year 2012, % tourists/country's population) 140% 131% 125% 120% 100% 85% 80% 80% 76% 60% 48% 46% 37% 40% 21% 20% 14% 20% 4% 3% 0% France Spain Malaysia Uruguay Italy Turkey UK Germany USA Mexico Argentina China Brazil Source: Uruguay XXI, based on UNWTO and IMF data. 5 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay years, this rising behavior represents a growing trend of the number of tourists arriving in the country, which constitutes a strong evidence of the growth of the tourism sector. These tourist arrivals represent a direct receipt of US$ 2,036 million, 4.2% of the GDP, although it is estimated that tourism contributes both directly and indirectly 6.9% of the GDP2. Graph No. 4 - International Tourists Arrival in South America (% tourists/country's population) 80% Uruguay 59% 20% Chile 14% Argentina Peru 9% Bolivia 9% Paraguay 9% 2012 Ecuador 8% 2000 5% Colombia Brazil 3% Venezuela 2% 0% 20% 40% 60% 80% Source: Uruguay XXI, based on UNWTO and IMF data. 2 See Section 4. 6 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 3. Incoming Tourism in Uruguay Tourism activity in Uruguay has shown an exceptional dynamism in recent years. The number of tourists has been growing steadily since 2008, until achieving in 2011 the historic record of 3 million people. Revenue from tourism has tripled in the last 5 years, also reaching a record high of US$ 2.19 billion in 2011. In 2012 and 2013 there was a slight fall of tourist arrival and of their expenditure, although they remained at historically high levels. This was a consequence of the weakening of the economies in the region, in addition to the foreign exchange restrictions in Argentina, and the more expensive prices in dollars with respect to the region. Graph No. 5 - Arrival and Expenditure of international tourists in Uruguay (millions of visitors and millions of US$) 3.5 2,203 3.3 3.1 1,878 2.9 1,509 2.7 1,051 2.3 2.8 2.0 When analyzing specific destinations, Montevideo is the most visited destination by foreign tourists, followed by Punta del Este (see Graph No. 6). The most dynamic destinations in the past five years have been Colonia and the coast of Rocha. Colonia is a particularly important destination. Due to its proximity with Buenos Aires, it is an attractive destination for Argentinians, and at the same time a strategic point to capture the foreign tourists that visit the Argentinian capital. The visitors' total expenditure in 2013 was US$ 2,036 million. Punta del Este is the main destination with 39% of total expenditure, followed by Montevideo with 25%. Graph No. 6 - Visitors by destination (2013, %) 1,750 Otros 6% 2.8 Transit 4% 1,250 2.4 809 1.9 1.7 3.0 1,321 2.5 2.1 2,250 2,036 (the "Golden Coast"), Colonia, the hill ridges, and the Eastern coastline. The Eastern coastline comprises the Ocean coastline resorts of the departments of Maldonado and Rocha, and is the most visited area (32%). 2.1 750 1.8 1.5 Costa de Oro 4% Colonia 10% Punta del Este 22% 250 2007 2008 2009 2010 Number of tourists (left axis) 2011 2012 2013 Total expenditures (right axis) Source: Uruguay XXI based on MINTURD [Ministry of Tourism and Sports - for its acronym in Spanish]. Besides Montevideo, the country's capital city and an outstanding tourism destination, Uruguay has five main tourist areas: the thermal coastline, Costa de Oro Piriapolis 4% Thermal coastline 17% Montevideo 27% Rocha's coastline 6% Source: Uruguay XXI based on MINTURD. 7 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Graph No. 8 - Tourism Areas in Uruguay Source: Digital Map of Uruguay - Uruguay XXI. Average length of stay in days per person, according to the type of accommodation and main destination In 2013, the average stay of tourists was 6 days. The 1,047,435 visitors that chose hotels (37%) stayed for an average of 4.7 days, while the 1,460,815 visitors that chose houses (52%) stayed for an average of 6 to 10 days, depending on whether they stayed at a family or friends house or in rented houses. (See Annex, Chart No. 1). Graph No. 7 - Expenditure of visitors by destination (2013, %) Punta del Este 39% Montevideo 25% Thermal coastline 7% Rocha's coastline 6% Colonia 6% Piriapolis The majority of the tourists that visited the country in 2013 reside in Argentina (59%), Brazil (14%), and Europe (5%). A large number of North Americans, Chileans, and Paraguayans also visited the country. (See Annex, Chart No. 2). Visitors by purpose of travel Even though most visitors claim they travel for recreational purposes or to visit friends or family (82%), there is also a percentage that travels for business or professional reasons (7%), attendance to congresses, seminars or studies (0.7%) and for health reasons. (See Annex, Chart No. 2). Expenditures per person and per day according to the type of accommodation 4% Costa de Oro 3% Other 2% Transit Origin of tourists that visit Uruguay 0% Source: Uruguay XXI based on MINTURD. The total expenditure per person per day was in average US$ 112 in 2013, but this figure rose to US$ 162 per day for those who stayed at hotels, and to US$ 115 per day for those who stayed in their own or rented homes (average between both). The 8 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay expenditure per person per day according to the destination amounts to US$ 159 for Punta del Este, US$ 116 for Montevideo, and US$ 71 for the Thermal Coastline. Expenditure of visitors per category In 2013 tourism total expenditure of US$ 1,878 million was broken down according to the following main categories: accommodation (30%), food (28%), shopping (11%), and transportation (8%), among others. Outlook for 2014 According to preliminary data submitted by the MINTURD, the number of tourists that arrived in the country in January 2014 fell by 9% with respect to the same period the previous year. The drop of the tourist flow was due to a great extent to the drop of Argentinian visitors (16% in January), since they had restrictions to obtain foreign currency and a foreign exchange rate relation that did not benefit them for consumption abroad. This fall was compensated to a certain extent by a larger arrival of Brazilians (30% with respect to last year January). An effort is being made so that the flow of Chilean tourists and domestic tourism can compensate the downfall of the first month of the year. Therefore, it is expected that the flow of tourists during 2014 will remain relatively constant. According to private estimations, an additional downfall of Argentinian visitors would be compensated by a larger inflow of Brazilian and other nationalities tourists3. 3 Temporada turística 2013-2014 más esperanzadora, CINVE, Octubre 2013. [2013-2014 Tourist Season more promising - CINVE, October 2013]. 9 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 3.1 Cruise Tourism in Uruguay4 million and in Punta del Este US$ 8.52 million. Cruise season extends each year from approximately October to April. During the 2012-2013 season, 223 cruises arrived to Uruguayan coasts (122 to Montevideo and 101 to Punta del Este). Since 2008, the trend was for Punta del Este to be the main destination of cruises, outnumbering the port of Montevideo. However, this last season the situation was the opposite, with Montevideo receiving 55% of cruises. In the 2012-13 season 411,936 people disembarked, mostly Brazilians (47%) and Argentinians (29%), although we also received tourists from North America (11%), Europe (7.6%), the rest of the Americas (1.9%) and of other nationalities (See Annex, Chart No. 4). The total expenditure of tourists from cruises in Uruguay during the 2012-13 season was US$ 18.9 million, with an average per capita of US$46. In Montevideo, the expenditure was $ 10.38 When classifying the expenditures by category, shopping accounted for 57%, food 24%, tours 8%, transportation 3%, and other expenses 8%. As for the 2013-2014 season, the outlook is positive. It is expected that between 240 and 250 cruises will arrive in Uruguay, with more than 400,000 visitors between the crew and the passengers, and depending on the weather conditions. 3.2 Domestic Tourism in Uruguay Due to the strong economic growth experienced by Uruguay over the last years -that entailed a significant rise of wages and real income- domestic tourism has also substantially grown. The total number of domestic tourism trips in 2012 was 9,082,883 with an associated expenditure of US$ 827 million5. Graph No. 9 - Number of Arriving Cruises per season, according to the port of destination No. of cruises 225 223 106 101 220 200 180 165 166 179 171 160 130 140 120 68 99 100 80 86 96 95 50 34 60 40 20 65 80 98 79 83 76 119 122 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 0 Montevideo Punta del Este Source: Uruguay XXI based on data from MINTUR 4 Source: http://www.turismo.gub.uy/ 5 Source: Yearbook 2013, MINTURD. 10 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 3.3 Types of Tourism in Uruguay The most important type of tourism in Uruguay is associated with the sun and the beach; the Eastern coast of the country concentrates nearly 40% of the visitors6. The fine sands and the waters suitable for bathing during the summer season, along with the maritime landscape, the hospitality of their people, and the security, are some very attractive features of Punta del Este and of some other locations on the Atlantic coast in the departments of Maldonado and Rocha, where real estate investments are concentrated. The capital cities of Montevideo and Colonia concentrate most of the urban tourism, with a very varied hotel offer that has been strongly growing over the last years7. In addition to these two types of tourism, the country offers a wide range of opportunities for the development of tourism activities. Some of these types are described below. Rural and Nature-oriented Tourism8 Rural and nature-oriented tourism has been developing during the last ten years, making good use of the natural advantages of the productive establishments in the interior of the country to provide amusement and leisure. Rural tourism service providers regulated by Decree 371/029. 6 At present there are 141 rural tourism establishments10, out of which 30 are located in the department of Maldonado, 19 in Colonia, 14 in Rocha, and the rest are spread over the rest of the departments. There is a higher concentration within a range of 300 km from Montevideo. Characterization of rural and natureoriented tourism offers 1. Countryside Hotel Contact with nature but with the comfort of a hotel. Very good service standard, but with a touch of rusticity. Possibility of other extra activities. Offers all-inclusive accommodation and service. 2. Tourist Ranch. Point of contact with the past and history, as well as with ranch traditions. Characterized by excellent host families and personnel, who let you take part in the farm work. Comfortable, homely atmosphere. Livestock or agricultural production establishment. All inclusive services and a "day in the countryside". are See page 7 of this report See sections 6 and 7. 8 Based on a study conducted by STI-MINTURDSUTUR-CEADU (2009). 9 Decree 371/02 3. Countryside Inn. More modern infrastructure, adapted to tourism activities. Comfort and good standard of services. In some cases, service is 7 10 As per data of the MINTURD Tourism Operators Register as of 20-Feb-2014. 11 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay provided by the host family. Activities depend on the area and on the line of business of the establishment. They offer accommodation, all inclusive services, and a "day in the countryside". 4. conditions or being subject to a specific time of the year. Thus, it breaks with the seasonality to which other types of tourism are subject, such as the sun and beach one. Tourist Farms. Small properties focusing on farm activities and gastronomy. May or may not be attended by the host family. Farm’s own products used for consumption and sale. Offer “a day in the countryside” and an authentic country restaurant. 5. Countryside House. A concept that encompasses all the cases not included in the above types. Without accommodation. Leisure activities and gastronomy. They offer a "day in the countryside" and a restaurant. Hot-Springs and Relaxation Tourism11 The western coast, next to the Río Uruguay (Uruguay River), features the facilities built around hot springs. On the Western coast of Uruguay there is an area with six hot-springs centers where important investments have been made. These centers have pools of different dimensions, and hot springs with temperatures reaching 44°C, coming from the Guarani Aquifer. Surrounding the hotspring centers there are urban developments with hotels, bungalows, motels, restaurants, tennis courts, health centers and forest and recreational parks. This type of tourism has experienced a strong growth in recent years, and it stands out for not depending on the weather From North to South we find the Arapey, Salto Grande, and Daymán Hot Springs (Department of Salto), and San Nicanor, Guaviyú and Almirón Hot Springs (Department of Paysandú). Section 6.2 describes the recent investments in the Western coast area, where a very complete hotel offer has been developed. Uruguay as Congress Destination12 and Event Congress tourism is becoming increasingly relevant at a global level, doubling the number of events each year in the last decade, surpassing the 11,000 meetings in 2012. This tourism is composed of the revenues generated by congresses, conventions, incentive trips, exhibitions and trade fairs. Uruguay is increasingly becoming a destination for congresses and events. According to the ranking published by the International Congress and Convention Association in 2012, Uruguay ranked No. 44 in the list of 109 countries, having 12 11 Source: MINTURD. Source: Ministerio de Turismo y Deporte de Uruguay [Ministry of Tourism and Sports of Uruguay] 12 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay improved 3 positions with respect to the previous year. With 56 congresses carried out, it is positioned in the sixth place in Latin America. Regarding cities, Montevideo attracts more than 75% of the events, with Punta del Este in second place13. This position is also reflected on the evolution of the revenues generated by congress tourism. According to the estimations of the Uruguayan Association of Congress Organizers, the country received revenues for US$ 130 million by concept of congresses in 2013, 62% above previous year. With the objective to further develop this area, the Government has been carrying out various support programs to attract international events, offering tax benefits, such as the exemption from VAT in the reservation of conference rooms. On the other hand, the Government made a call to tender in the first half of 2013, under the regime of public-private partnership, for the construction of the Convention Center and Trade Fairground in Punta del Este. An investment of US$25-30 million is foreseen in a center with a capacity of up to 2,600 people in its main hall, and 3,800 in total, in a 15-hectare property14. Four proposals for the construction of the center and two for its management are being currently evaluated. The Municipality of Montevideo has recently signed an agreement with the government-owned telecommunications company ANTEL for the construction of a sports complex, ANTEL Arena, which may include a convention center and a trade 13 International Congress and Convention Association, www.iccaworld.com. 14 Source: National Development Corporation. fairground. In February 2014 ANTEL reached an agreement with the NBA, which will advise them on the construction and the logistic aspects of the project15. Furthermore, in March 2014 a new convention and congress center with a capacity for more than 1,000 people will be inaugurated in the area known as Kibon, in the Rambla [avenue that goes all along the coastline] of Montevideo. Language Tourism Language tourism consists in teaching Spanish to foreigners, on the understanding that one of the ways to learn a language is to go directly where that language is spoken and spend there a period of time. Uruguay, through the Language Tourism group, has begun to carry out activities with the objective of positioning the country as an attractive destination in this field, and thus become part of this new trend, increasingly developing worldwide, that takes advantage of the fact that more and more people are choosing Spanish as their second language, after English. Our country offers the attractive possibility of learning Spanish in a natural and culturally rich environment all year round. At present, the Language Tourism Group has as member schools the Academia Uruguay, Casa do Brasil, Institute of Foreign Languages, and International House, which offer courses of Spanish as a second language (ELE for its acronym in Spanish), and have as their common objective to ensure the quality of the product offered, for which common parameters have been agreed upon, 15 Source: Antel. 13 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay dealing with aspects such as conditions and requirements of the institutes that teach Spanish as a foreign language, training and experience of the teachers, types of courses and certificates, among others16. Nautical Tourism 17 It is understood as nautical tourism any tourism activity that has as its main purpose the undertaking of recreational or sports activities, at sea, rivers, streams, or lakes. This type of tourism is becoming increasingly important within the context of global tourism. The success this type of tourism is having worldwide lies in the diversity of its activities and the possibility to combine it with an active and sports tourism, in contact with nature. Nautical tourism comprises, among others, the following types: Tours and excursions in recreational vessels. Recreational navigation with one's own vessel Nautical charters: vessels rental Fishing Marine and /or fluvial wildlife viewing Sports activities associated with the use of nautical vessels: diving, windsurfing, surfing, rafting, rowing, sailing, etc. The country has a National Fluvial Nautical Tourism Plan developed in 2009, whose main objective is to position Uruguay as a reference destination of nautical tourism in the Southern Cone, through various actions 16 Information taken from the Language Tourism Portal: www.eleuruguay.com/index.php 17 Information taken from Ministry of Tourism and Sports: http://www.turismo.gub.uy/ such as: investment in infrastructure (marinas, nautical centers, and river stations), promotion, and adjustment of the current regulation, among others18. In February 2014 the final results of a consultancy about "Legal Assistance in Maritime Law regarding Nautical Tourism" were presented; it had been entrusted to CSI Ingenieros with the aim of evaluating the necessary changes necessary to be made in the regulations for the development of the sector. Nautical tourism is a strong tool to attract tourists and investors to the country. This type of tourism has the capacity to create "economic environments". Even though these tourists do not make use of accommodation, and only pay the mooring fees in the different ports, they generate revenues through the rest of their expenses, and their main function is to create a pleasant climate for prospective tourists and investors. Tourists enjoy this climate and recommend it to traditional visitors, which, in turn, create a good image of the country for a public with a high socioeconomic status. According to the Ministry of Transport and Public Works, from 2008 to 2012 more than US$ 10 million have been invested annually in these ports. Such is the case of the port of Carmelo City (Colonia), in which one million dollars were invested for its recovery. The visitors received related to this type of tourism in 2012 were approximately 182,500. 18 Available at: http://www.turismo.gub.uy/index.php/esES/informacion/publicaciones/item/2160-plannacional-de-turismo-n%C3%A1utico 14 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay As part of the development strategy of the sector, the National Industry Office is evaluating the purchase of six vessels for nautical tours. Nature-Related Tourism19 Nature-based tourism, in its different varieties, is a tourism type that has become increasingly important in our country over the last decades. Uruguay offers a wide range of natural landscapes, a few kilometers away from its main populated areas. There is a National System of Protected Areas (SNAP) whose main objective is to preserve zones representing the country's biodiversity, such as the Farrapos wetlands, on the Río Uruguay; the Quebradas del Norte and the Quebrada de los Cuervos (Ravens Creek), close to the border with Brazil; the Rocha lagoon, Cabo Polonio and Cerro Verde, in the ocean coastline, and Chamangá in the middle of the country, with its cave paintings. The SNAP includes areas representing the natural environment of Uruguay, such as rivers, hills, forests, wetlands, grasslands, streams, and marine, coastal and island areas, as well as the cultural values associated with them. It is worth highlighting, also within the SNAP, the "Grutas del Palacio" [The Palace Caverns], which, since 2013, have become part of UNESCO Global Network of National Geoparks20. 19 Source: Ministry of Uruguay is increasingly being established as a friendly destination, where tourists find a specialized offer, quality services, and an advanced legislation which focuses on the respect for diversity. In Montevideo in particular, and within the Montevideo Tourism Conglomerate, a group of private ventures directly related to the LGBT [Lesbian, Gay, Bisexual, and Transgender] community are in charge of coordinating and promoting the different tourism offers related to this segment. Social Tourism22 With the purpose of making accessible to the largest possible number of people the enjoyment of the best tourism places within the national territory at affordable prices, the Ministry of Tourism has implemented, since mid-2006, the National System of Social Tourism. This program is a joint effort of various public and private players, and organizations of the civil society. It is addressed to those who usually do not exert their right to tourism: elderly people and low-income workers, young people beneficiary of dependent children allowance, students of public education centers, among others. Through this program, the beneficiaries can have access to various quality tourism offers, at very good prices, and with the possibility of financing the cost. In turn, this promotes the development of Tourism, http://www.turismo.gub.uy/index.php/esES/opciones-turisticas-uruguay/ecoturismo 20 Friendly Tourism21 http://www.unesco.org/new/es/naturalsciences/environment/earth-sciences/globalgeoparks/ 21 Source: Ministry of Tourism, http://www.turismo.gub.uy/index.php/esES/opciones-turisticas-uruguay/uruguay-friendly 22 http://www.bps.gub.uy/6385/turismo_social.html 15 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay domestic tourism, with the movement of a large number of people. In 2013, 60,000 people traveled with this type of tourism. The MINTURD has allowed 5,000 people to travel through formal (15year-olds, domestic workers, rural workers, and pensioners) and informal (those which are not organized by the MINTURD but request them transportation and tourist guides) programs. Through the Social Security Bank (BPS for its acronym in Spanish) 25,000 retired people and pensioners were able to vacation in their Raigón and Las Cañas colonies, at the UTEAntel Vacation Resort, and at the Argentino Hotel in Piriápolis. In turn, and within this program, 30,000 students and teachers of the Public Education National Administration (ANEP) have also been able to travel.23 23 Source: La República, 19-Jan-2014. 16 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 4. Impact of tourism on the economic activity and employment The tourism industry comprises a set of heterogeneous activities destined to provide the visitors with a series of products and services. In that sense, it encompasses many economic sectors, implies the linking of different activities (transportation, accommodation, food, entertainment, etc.), and has therefore a wide spillover effect on the whole economy and on employment. In this way, the expenses incurred by tourists, either residents or foreigners, have a multiplier effect on the economic activity. With the Tourism Satellite Account, developed by the MINTURD, it is possibly to quantify the impact of this activity on the national economy and to know its evolution. As it can be observed in Graph No. 10, since 2005, the participation of tourism in the total value added of the economy has had its ups and downs, but within a growing trend. For 2013, it is estimated that tourism represents 6.9% of the Uruguayan GDP. Measured in current dollars, it implies a value of about US$ 3,500 million. Graph No. 10 - Participation of tourism in the Uruguayan economy (% GDP) 8.0% 7.4% 6.9% 7.0% 6.4% 6.0% 5.0% 4.0% 2005 2007 2009 2011 2013 Source: Uruguay XXI based on MINTURD. No information from national accounts is available regarding the Gross Capital Formation in the sector. However, according to the data of projects promoted under the Investment Promotion Law, the investment in the tourism sector has strongly grown over the last years24. Another way of measuring the impact of a specific activity on the national economy is through its job generating capacity. Tourism is, particularly, a very labor intensive activity. According to MINTURD estimations, in 2012, 96,928 tourism related jobs were recorded, which account for 5.6% of the jobs generated in the economy as a whole. This is a rather conservative estimation, since it includes only those jobs directly related to tourism, and not those indirectly associated, such as the construction25. 24 25 See Section 6. Source: Yearbook 2013, MINTURD. 17 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Most of the tourism-related jobs generated in 2012 were in the accommodation, food, and transportation sectors (see chart No. 2). Chart No. 2 – Tourism-related jobs by activity (Year 2012) Accommodation Restaurants, bars, and cafeterias Transportation Financial services Transportation and recreational goods rental Travel agencies and complementary activities Cultural services Sports and recreational activities Miscellaneous tourist services Total Jobs 16,172 39,111 23,426 1,227 1,348 3,888 1,512 5,115 5,129 96,928 % 16.7% 40.4% 24.2% 1.3% 1.4% 4.0% 1.6% 5.3% 5.3% 100% Source: Uruguay XXI based on MINTURD [Ministry of Tourism and Sports - for its acronym in Spanish] 18 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 5. Infrastructure and offer of tourist-related services In this section, we will analyze the advances in terms of infrastructure, connectivity and associated services that generate favorable conditions for tourism. Carrasco International Airport, the country's main port of entry, was inaugurated in 2009, and is internationally recognized for its design, its functional nature, and its services26. In terms of connectivity, the air routes MontevideoParis and Montevideo-Madrid have been recovered27. Furthermore, investments for an average of US$1.5 million annually were made between 2012 and 2013 by the MINTURD with the aim of promoting the country in European capitals. It is worth highlighting the improvement of the river trips between Montevideo-Buenos Aires with the new catamarans existing nowadays, which improve the service quality and the speed of the trip. Regarding infrastructure, in 2010 the construction of Montevideo's belt highway was finalized, with an investment of US$ 80 million. This belt highway was created not only with tourist purposes, but has given excellent results to the tourists arriving at Carrasco International Airport who are heading eastwards, since they do not have to enter the capital city, thus smoothing the flow of traffic towards the main seaside resorts. On the other hand, in 2013, US$ 44 26 The airport was included among the four finalists of the Frontier Awards 2011, and won an award for its architectonic design as the best airport in the world, according to Architizer A+ Award 2013. 27 In this way, it was possible to recover the connectivity that had been lost in April 2013 when the Spanish airline Iberia canceled its route Montevideo-Madrid. million were invested in maintenance works of the Ruta Interbalnearia which communicates the capital city and the main seaside areas, and is now in optimal conditions. Furthermore, several other works of different types have also been carried out. For example, Punta del Este has finished the resort sanitation works, with a cost of US$ 96 million, thus providing a better service to this tourist destination, and further transforming the resort in one of the best destinations in the continent. Maldonado will also carry out the largest infrastructure work in recent years, with the construction of the Aparicio Saravia Axis, which will aim at reducing the seasonality, creating jobs and diversifying the department's economy. This project will include the construction of a new bus terminal, a university campus, a convention center and a trade fairground, as well as the remodeling of the Jagüel Park, among other sanitation and landscaping road works. Other works carried out in the department of Maldonado were Punta del Este's port improvement, with the standardization and renovation of the shops surrounding it. Other sports ports such as Carmelo port also received investments for repairs and expansion; furthermore, in the same department of Colonia, the BIT (Welcome, Interpretation, and Tourism) Center was inaugurated in 2011 in Colonia del Sacramento, with the aim of receiving tourists and providing better services, which undoubtedly create a very pleasant climate for tourism. At present, the government is repairing old infrastructures, and is, at the same time, 19 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Chart No. 3 – Hotels in Uruguay (2013)30 investing in prospective tourist destinations, and in other already consolidated, with the purpose of promoting or increasing tourism, thus generating an economic environment that has not been exploited to its full capacity yet. Examples of such cases are the Puerta del Polonio [Door to Cabo Polonio], the terminal to enter Cabo Polonio resort, inaugurated in 201228. Over the last years, and in accordance with the growth experienced by the sector, the hotel offer has substantially increased, both in the number of beds available and in their quality, since there are now 12 fivestar hotels29. In Uruguay there are a total of 476 hotels, concentrated in Maldonado (33%), Montevideo (18%), Rocha (12%), and Colonia (8%). It is also worth highlighting the development of ventures in the rest of the country, which have enabled to expand the hotel offer to locations where it was quite limited before (see section 6.2). Stars Hotels Rooms No. of beds ***** 12 1,383 2,541 **** 38 1,896 3,868 *** 142 4,524 10,371 ** 95 2,600 6,184 * 52 1,069 2,146 Without rating 137 3,708 8,889 Total 476 15,180 33,999 Source: Uruguay XXI based on MINTURD . There is also an increasingly wide offer of hostels, particularly in the eastern area of the country (Maldonado and Rocha). The MINTURD Register of Tourist Operators also gathers information about other players in the sector. In particular, it is important the role of real estate agencies, which act as intermediaries between private agents offers and national and foreign tourists. There are a total of 627 registered real estate agencies, mostly in the departments of Maldonado (68%) and Colonia (10%). In recent years, duty-free shops and border shops, dedicated to the sale of consumer goods mainly to foreigners, have become increasingly important. The former are located in the country's main points of entry and exit (airports, ports, and border crossings) and the latter in cities on the border with Brazil. 28 29 See http://puertadelpolonio.com.uy/ Data from the Tourist Operators Register of the Ministry of Tourism are used in this section. The "without rating" category includes establishments that, even though they have 5, 4, and 3 stars characteristics, have not requested the official certification yet or have their categorization underway. Ninety-six border shops operate along the border with Brazil, in the cities of Artigas, Aceguá, Chuy, Río Branco, and Rivera. In 30 Source: MINTURD, data as of 31-Nov-2013 20 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 2012, they invoiced US$ 489 million, and generate 3,500 direct jobs. Driven also by the domestic market growth, big commercial centers (known as "Shopping Malls") have also grown in number and size. Two of these centers were inaugurated during the last year in Montevideo ("Nuevo Centro Shopping") and Canelones (“Costa Urbana Shopping”), and another commercial center is currently under construction in the border city of Rivera (“Melancía Rivera Mall & Freeshop”). This new infrastructure is also used by tourists for walking around and shopping. Chart No. 4 – Hotels in Uruguay by Department Stars Maldonado Montevideo Rocha Colonia Salto Paysandú Canelones Rest of the country ***** **** 5 11 3 12 3 3 5 1 1 3 - 3 12 38 *** 68 16 18 13 8 2 5 12 142 ** 30 15 12 8 5 4 6 15 95 * Without rating 7 17 3 4 3 3 4 11 52 36 25 23 4 20 4 5 20 137 Total 157 88 59 37 38 16 20 61 476 Uruguay Source: Uruguay XXI based on MINTURD [Ministry of Tourism and Sports - for its acronym in Spanish] 21 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 6. Investments in the Sector An estimate of the investments made in the sector come from assessing the projects that were submitted before the Commission for the Application of the Investment Promotion and Protection Law 16,906 (COMAP), with the objective of applying for the tax benefits granted by Decree 2/012, and that were recommended for approval by the above Commission. In this way, investments related to the tourism sector have recorded a continuous growth in recent years, and have reached US$ 310 million in 2012, associated with 60 projects. On the other hand, promoted investments reached US$ 144 million in 2013, with a total of 42 projects. The activities comprised by these projects include construction, refurbishing and expansion of hotels, inns, condo-hotels, construction of convention centers, shopping malls, among others. Graph No. 11 - Investment Projects submitted to COMAP - Tourism Sector 350 70 310 300 60 274 250 50 186 200 40 144 150 100 20 67 62 39 50 30 10 12 0 0 2006 2007 2008 Mill. US$ (left axis) 2009 2010 2011 2012 2013 No. of proyects (right axis) Some of the sector's most important investments during the last year are mentioned below, classified by geographic location. 6.1 Developments in Montevideo Some of the main hotel developments in Montevideo are listed below. Regency Group Hotels31: The Regency Group invested in Uruguay approximately US$ 14 million in its four hotels. The first link of the chain has been operating since 1998, the Regency Suites Hotel; the Regency Golf - Urban Hotel, with over 65 rooms; the Regency Zonamerica - Hotel de Campo- was inaugurated in 2010, and required an investment of US$ 6.5 million; and the most recent one, the Regency Rambla, opened its doors in October 2011, with an investment of US$ 3.5 million. The fifth hotel of the chain is expected to open its doors in autumn 2014, with 176 rooms, in Montevideo new business area, next to the World Trade Center. Sofitel Montevideo Casino Carrasco and Spa32. Montevideo Municipality awarded the refurbishing and 30-year concession of the Hotel Casino Carrasco to a consortium led by the Spanish group Codere, together with the Argentine company AGG, other international investors, and the Sofitel hotel operator, premium brand of the French chain Accor. Inaugurated in March 2013, with an investment of over US$ 70 million, this 5-star hotel has 116 luxury rooms, out of which 23 are suites; it also features restaurants, convention rooms, and other business services. Source: Uruguay XXI based on COMAP 31 32 Source: www.regency.com.uy Source: El Observador newspaper, 03-Sep-2013. 22 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Aloft Montevideo Hotel33: Starwood Hotels & Resorts Worldwide, the hotel company owning the Sheraton Montevideo and the Sheraton Colonia, plans to inaugurate in 2015 an Aloft brand hotel, with 100 loft-like rooms, and 2,267 square meters of meeting space; it will be located in downtown Montevideo business area. Pestana Montevideo Hotel34: Pestana, the main Portuguese hotel chain, plans to start refurbishing, in February 2014, the "Jockey Club de Montevideo", an emblematic building of the city's architectural heritage, to turn it into a 112room hotel. Hilton Garden Inn35: the first hotel of the Hilton Worldwide chain in Montevideo. It will be located in the Montevideo Shopping area, will require an investment of US$ 30 million, and will feature 17 floors and 168 rooms. It is expected to be inaugurated by the end of 2014. In recent years, Uruguay has begun to participate in the worldwide phenomenon of Condo-Hotels, a well known business model developed in Europe, the United States and some countries in the region such as Argentina. This activity has been promoted since 2010 by Decree No. 404/010 (see section 7.1) with 1,000 rooms already available in Montevideo. This real estate modality combines the legal regime of condominiums with hotel and accommodation services, offering different benefits to the investor. Smart Montevideo Hotel36: Condo Hotel, currently under construction. It is located in Las Artes neighborhood, and managed by Tay Condo & Hotels Management, an Argentine chain specialized in condo hotels. The Smart Hotel project consists of 12 floors and 65 rooms. Its facilities will feature a gym, a restaurant, a jacuzzi, parking garages, offices and meeting rooms. The investment is estimated in US$ 5 million and its inauguration is expected for 2014. Vivaldi Condo Hotel: A 4-star condo hotel, located in Punta Carretas neighborhood. It will have 94 fullyequipped apartments, a meeting room, a cafeteria, an outdoor swimming pool, solarium, sauna, and a gym. Works are expected to be completed in autumn 2014. Dazzler Tower Montevideo37: Superior 4-star condo hotel, belonging to the Argentine Fën group. The hotel will have 260 rooms and 18 apartments on the upper floors. Recently inaugurated, it features 550 beds, and has thus become one of the hotels with the largest capacity in the city. Esplendor Artigas Montevideo38: A Condo Hotel located in Punta Carretas neighborhood belonging to the Argentine Fën group and designed by Architect Carlos Ott. It will have 280 fully furnished rooms, a convention center, three restaurants, business premises and an underground commercial parking. Works are expected to be completed by the end of 2014. Below are some of the main Condo-Hotel ventures in Montevideo: 36 33 Source: www.starwoodhotels.com y Diario El Observador 06/11/2013. 34 Source: El Observador newspaper 21-Aug-2013. 35 Source: El País newspaper, 09-Mar-2013. Source: El País newspaper 04-Feb-2012 and www.smarthotelmontevideo.com 37 Source: www.dazzlertowermontevideo.com 38 Source: Diario El País 11/07/2013 y www.esplendorartigas.com 23 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Hyatt Montevideo: A Condo Hotel with 190 units, located in Pocitos Rambla. It is being built on a 24,500 m2 property with 13 floors, and it will feature top-class apartments with 6-star hotel services category and the best amenities. It will be managed by the Hyatt international hotel chain. The investment will amount to about US$ 40 million and completion of works is expected for the end of 2015. 6.2 Developments in other areas of the Country Hotel developments in the rest of the country have also shown an important growth, mainly in the departments of Maldonado (Punta del Este and José Ignacio), Colonia, Salto, Paysandú, and, to a lesser extent, Rivera. Developments in Punta del Este and José Ignacio Punta del Este and José Ignacio are seaside resorts where tourism concentrates during the summer months, thus producing a strong real estate movement during the summer season. Tourists in these resorts are mainly foreigners. Seventy percent of buildings in these resorts are meant for tourists, either as summer houses, houses for lease to tourists, or any constructions related to hotel business. A sample of the above is the fact that 429,629 m2 were built in 2012, 5,820 m2 out of which corresponded to pools, and more than 59,000 m2 to tennis courts and other sports areas. From 2005 to 2012, sixty-six mansions (houses larger than 1,000 m2) were built, reaching a total built area of 95,079 m2. During 2005-2012, in other relevant resorts of the department, such as Punta Ballena and Piriápolis, a total of 186,246 m2 were built for tourist housing39 Below, some ongoing works and others recently finished have been selected for their size in each area, as well as for the fact that they are being financed by foreign capitals. Conrad Hotel: The Chilean group Enjoy acquired in May 2013 45% of the emblematic Conrad Hotel for the sum of US$ 139 million. Within the investment plan of the new management, the expansion of the casino and other facilities have already been carried out, with a cost of US$ 20 million. Fasano Hotel and Las Piedras Villas, Punta del Este40: Venture inaugurated in December 2010 on a 480-hectare property, 8 kilometers from "La Barra" of Maldonado, in which over US$ 100 million have been invested, and which is under the management and services of Hoteles 39 General Planning Office, Maldonado Municipality Source: El Observador newspaper 16-01-2011 y www.laspiedrasfasano.com 40 24 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Fasano, from Sao Paulo, Brazil. The hotel comprises 34 bungalows of between 38 and 120 m2. The project includes also an area of 29 plots of 5,000 m2, each one of them surrounded by a golf course designed by Arnold Palmer, on some of which houses were built; and another area has been destined to farmhouses of between one and five hectares each. The complex includes a polo field, tennis courts, and a beach on the Arroyo Maldonado (Maldonado Stream). Trump Tower Punta del Este: The project of the U.S. magnate Donald Trump was announced in December 2012, and its inauguration is foreseen for Autumn 2016, with the expectation of being the first venture of this caliber in South America. The tower will require a US$ 100 million investment, and will feature 125 residential apartments in bus stop 10 of the Brava Beach; it is estimated that the square meter will cost approximately US$ 6,000. The tower will offer the following services: an indoor heated tennis court, 360-degree panoramic views, a sculpture gallery, an outdoor pool with water falls, two heated indoor pools of 200 square meters, one room for events with a capacity for 300 people, two micro-cinemas, a wine cellar and a gourmet restaurant. Silente Club de Mar41: Club del Mar is a first-class venture of Argentinian capitals, located in an exclusive property with green areas, large gardens, recreational areas, and a privileged view of the ocean. The complex has three five-story apartment and one six-story apartment block, with 80 apartments in total. Two blocks are already available, and the third one was inaugurated in December 2013. The project is developed on a 35,000 m2 property with 100 m fronting the Rambla. It has an indoor heated pool and an outdoor pool, tennis court, club house, gym, spa, business center, reading room and kids club. Imperiale Punta del Este Complex42: A three-tower complex, on a 13,000 m2 property. Towers I and II were inaugurated in January 2013, and the third tower was inaugurated in July 2013. Its amenities include: pools, sauna, gym, micro-cinemas, playrooms with specialized staff, tennis court, business center, barbecues. One: A real estate project of Argentinian and Uruguayan capitals. It is located on Roosevelt Ave., on a 21,000 m2 property, at 200 meters from the coast. It has 2 Towers on a 7,000 m2 property each, and 4 apartments per floor, of 3 and 4 suites. The towers have a privileged ocean view and the services of a 5-star hotel. They also feature state-of-the-art technology to protect the environment. Its amenities include: outdoor pool, and heated indoor pool, saunas, solarium, multiple-purpose room with barbecues, an extensive park area, a multi-purpose sports field, kids club, and gym, among others. Las Garzas Blancas Private 43 Neighborhood : A private neighborhood constructed on a 240-hectare property and 2 kilometers of virgin beaches, at only 20 minutes away from José Ignacio. The project has 2,000 to 4,000 m2 plots and amenities for the sole use of its owners. It is a project financed by Argentinian capitals. 42 41 Source: www.silente.com.uy 43 Source: Weiss Sztryk Weiss, www.wsw.com.uy Source: www.lasgarzasconsultatio.com 25 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Brava44: A 26-story top-class exclusive tower with a spectacular view and the highest quality. This tower is currently under construction, and it is expected to be completed by the end of 2014. It will be developed over a 7,280 m2 property, with apartments of between 70 and 153 m2. and the vineyards. The total amount of the investment is close to US$ 15 million. The venture is located on Route 21, 7 kilometers away from Carmelo, in the Department of Colonia, and a few minutes away from Buenos Aires, in front of the exclusive hotel Four Seasons Resort Carmelo. Laguna de los Cisnes45: Country and Golf Lomas del Real: This 7,250 m2-realestate venture with hotel service is located in Cuatro Soles, a 40-hectare exceptional housing development area at the highest point of the Real de San Carlos [former colonial bullring]. The condo- Look Club, at 15 minutes from Punta del Este and at 4 km from the Laguna del Sauce airport. With a total surface area of 238 hectares, 224 plots of 1/2 hectare each were delimited. It has a 20-hectare internal lake, 1 km of coast on the Laguna de los Cisnes (Laguna del Sauce), with 4,000 hectares for nautical sports. It has twenty-four hour security and surveillance, a club house with a gym, a pool, a barbecue, and a party hall, together with a driving range, tennis court, soccer field, and stables. It is a project financed by European capitals. hotel is part of the MANTRA-GROUP, and will be ready in July 2014. Costa Colonia Boutique Hotel: it is a condo-hotel boutique style venture of the Tay Hotels chain, inaugurated in September 2011. It is located on the Rambla Costanera [coastline boulevard], and has 62 rooms. Developments in Colonia and Rivera Hotel Rivera Casino Resort46: This Below are some of the main tourist developments in the Departments of Colonia and Rivera. Colonia particularly is experiencing a strong tourist boom, of which large chains ventures are a sample. venture, located in the city of Rivera, on the border with Brazil, consists of three sectors that total 13,000m2. The 4-star hotel has 60 rooms, 6 VIP rooms, a parking lot, a room for events, a business center, a restaurant, a spa & solarium, a pool, a kids club, theater, duty-free shop and casino. The total investment by Boldt-ICM-Manteo consortium is estimated in US$ 33 million. Carmelo Golf: It is an enclosed area of 270 hectares, with 220 plots of 3,000 to 4,500 square meters each, and 12 farmhouses. The complex has a golf course, driving range, lagoons, a horseback riding area, and a polo field. It is the result of a joint venture between the Argentinian companies Real Assets and Eidico. The houses enjoy a great view to the lagoons 44 45 Source: www.elinmobiliario.com Source: www.lagunadeloscisnes.com.uy Hot spring centers in the western littoral region Recent investment destinations include Arapey Municipal Hot Springs, a 600hectare tourist complex. It is located 80 km north of the city of Salto. The 5-star 46 Source: www.ciudadbiz.com , 3/11/2010. 26 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Hotel Arapey Thermal Resort and Spa has also opened in the area. Altos del Arapey. Golf Club & Thermal Hotel: This hotel venture, inaugurated in September 2013, required an investment of US$ 24 million, and includes a landing airstrip for small aircrafts. The 5-star hotel will feature 156 rooms, jacuzzi, four indoor pools, and an outdoor one, a gym and a spa. The golf club is developed over a 60hectare 18-hole course, and was inaugurated on June 6, 2012. A new 950meter deep well was recently inaugurated to extract thermal waters to supply the hotel47. Bohan Hot Springs & Golf48: A new 5star hotel complex in Daymán hot springs resort is planned to be inaugurated at the beginning of 2016, with 84 rooms, 9-hole golf course, 6 hot-spring pools at different temperatures, and various ecotourism areas. The investment is estimated in US$ 15 million. Almirón Hot Springs Complex: The Thermal Therapeutic Center was inaugurated in November 2012 at the Almirón Hot Springs Complex, the first salt water thermal spa in Uruguay, which will be complemented with the construction of a four-star hotel, with an estimated investment of over US$ 5 million. Lastly, at Villa Constitución in the Department of Salto, a pre-feasibility study of an infra-basaltic perforation will be conducted in order to start projecting a new thermal park. 47 48 Source: El Observador newspaper, 30-Sep-2013. http://www.diarioelpueblo.com.uy 6.3 Investment opportunities associated with the tourism sector All the above advances in terms of infrastructure and real estate developments generate significant opportunities, product of the development of a whole set of associated services. Big investments require a better service level (e.g. in maintenance and security). This is transferred to a better employment level in the service-providing companies, and, therefore, to an improvement in the level of the workers that provide services to the different cities and resorts. Ventures surrounding the offer of this type of services represent a clear opportunity. These new real estate developments include amenities that allow visitors to enjoy the resort areas all the year long. With this reduction of the seasonality it is expected that business opportunities in these areas will increase. Beyond the considerable growth of the hotel infrastructure, there are still opportunities to invest in this sector, especially in the interior of the country. The expansion of Punta del Este towards José Ignacio, and the potential development of Rocha's Atlantic coast are an example of the above. Also in the real estate business there are still growth opportunities, for example, those related to the projected bridge over the Garzón Lagoon. In particular, and making use of the advantages provided by the regulations49, the refurbishing of two-three star hotels is 49 See following section. 27 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay a good opportunity investors. for prospective The already-mentioned improvements in connectivity generate an environment that facilitates business and creates new opportunities. For example, the new Buquebus’ vessel, “Francisco”, with a capacity for 900 passengers and 150 cars, connects the downtown areas of the cities of Buenos Aires and Montevideo in just 2 hours. The city of Colonia, due to its proximity to Buenos Aires, is also an important point for generating business and capturing extraregional tourists. The infrastructure developments, such as the Fluvial Terminal and the BIT center have fostered the growth of the city, which is already reflected in the important hotel infrastructure. field. At present, it is necessary to develop the infrastructure in covered areas, thematic parks, aquariums, or other infrastructures associated with the leisure business. To sum up, even though investments in the sector have notoriously increased over the last years, there are still many opportunities in different sectors. Furthermore, these new investments have a multiplier effect, generating new associated opportunities. Another example of available opportunities is the developments associated with the above-mentioned Aparicio Saravia Axis (see section 5). Multiple opportunities arise around Punta del Este Convention Center, including a new bus terminal, a university campus, an urban park, and road works. Also, the developments outside the Atlantic coast are increasingly standing out, reason why the opportunities in the interior of the country will be increasingly significant. Authorities are continuously working together with the different private players in search of innovating, detecting opportunities and weaknesses, and diversifying the tourism offer. Especially, the offer of services in the entertainment sector is a worth-developing 28 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 7. Legal Framework for Investment Promotion and Sector Regulation 7.1 Legal framework for investment promotion In Uruguay there exists an adequate legal framework that benefits the investor; some regulations are of general nature for all the sectors while others are specific for the tourism sector. Investment promotion regime Uruguay is very attractive compared with other countries that receive investments from the rest of the world, and for several years now, it has had an active policy to promote investments in the country. Law 16,906 (1998) declared of national interest the promotion and protection of domestic and foreign investments. One of its main features to be highlighted is that foreign investors are granted the same incentives as local investors and there is no tax discrimination or restrictions for transferring profits abroad. Decrees 455/007 and 002/012 updated the regulations of said law. For any investment projects submitted and promoted by the Executive Branch, it is possible to compute as part of the tax payment (IRAE Corporate Income Tax) between 20% and 100% of the invested amount, depending on the type of project and the score attained on the basis of a matrix of indicators. The IRAE nationwide flat rate is 25%. Personal property included in fixed assets and civil works are also exempt from Net Wealth Tax, and the Value Added Tax is recovered from the purchase of materials and services for civil works. Likewise, the import of personal property included in fixed assets which have been declared not competitive with national industry is exempt from import taxes or duties, as declared by said law. On the other hand, Decree 175/00350 dated 07-May-2003, adjusts the general regulations specific to the tourism sector, and there is also a specific decree for condo hotels51. In the case of the first two decrees, the interested party may choose between one of these regimes, or combine the benefits of both. A. Specific Investment Promotion Regime for the Tourism Sector: Decree 175/003 Decree 175/003 classifies tourist activities in two groups, applying different incentives for each one of them. a) Tourist Projects: Accommodation services, cultural, business activities, sports conventions, recreational, leisure or health service activities that make up a complex unit designed to attract tourism demand, approved in accordance with Law 16,906 and with the aforementioned Decree. b) Hotels, Apart-hotels, Inns, Motels, and Tourist Ranches already built or about to be built. a) Tourist Projects are exempt from: For civil works: VAT on imports for the project, and a credit for VAT on local 50 51 Decree 175/003. Decree 404/10 and Decree 059/12. 29 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay purchases is generated52, exemption from Net Wealth Tax for 11 years, and from 50% of the import duties corresponding to these goods. For Corporate Income Tax (IRAE), civil works investment can be amortized over a 15-year period. For equipment: VAT from imports for the project, and a credit for VAT on local purchases is generated53, exemption from Net Wealth Tax for 5 years, and from 50% of the import duties corresponding to these goods. As for Corporate Income Tax (IRAE), equipment can be amortized over a 5year period. b) Hotels, Apartment-hotels, Inns, Motels, and Tourist Ranches already built or about to be built are exempt from: For equipment: VAT from imports for the project, and a credit for VAT on local purchases is generated54, exemption from Net Wealth Tax for 5 years, and from 50% of the import duties corresponding to these goods. B. Specific Investment Promotion Regime for Hotel Condominiums: Decrees 404/010 and 059/012. Decree No. 404/010 promotes the activity developed by Condo Hotels, with several benefits available to them, namely: a. Credit for the Value Added Tax included in the procurement of goods and services used in the construction. 52 This credit balance will be returned with Credit Certificates that may be destined to the payment of obligations before the DGI (General Taxation Office), the BPS (Social Security Bank), or even endorse them in favor of suppliers. 53 Same as above. 54 Same as above. b. Exemption from VAT for imports of goods destined to construction made by the promoting company. c. The promoting company is exempt from the imports of materials and goods necessary for the construction, and has to choose between one of the following regimes: i) 100% of taxes levied on the aforementioned goods declared not competitive with the national industry, but has to pay the total taxes levied on goods competitive with the national industry; ii) 50% of the taxes that levy the total of the aforementioned goods. 7.2 Sector Regulations Hotels, Apartment-hotels, Inns, and Motels These four categories of tourist establishments are currently and mainly regulated by Decree 384/99755 dated 15Oct-1997 and Decree 210/00156 dated 06Jun-2001. The latter requires hotels, apartment hotels, inns and motels to be registered and authorized prior to operations by the Ministry of Tourism and Sports (MINTURD); requirements include valid municipal authorization for the type of business of the establishment (valid for 5 years), or municipal authorization in process (in this case, registration is provisional for an 18month period). Decree 384/997 establishes the 1 to 5 star rating for each of the four aforementioned tourist establishments (except for motels, which have only three categories). 55 56 Decree 384/997 Decree 210/001 30 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Ratings will be established in accordance with certain parameters established in such Decree57. The services provided by the establishments must be in accordance with the minimum required for the category in which they are included. A Rating Commission (which operates within the MINTUR) ratifies or rectifies the rating of the establishment and may review it during its period of validity. This classification into classes and categories (stars) should be indicated in every advertising, correspondence, invoices and any other documentation belonging to the tourist establishment; in addition they must place it on a distinctive sign next to the main entrance and the reception hall. None of these establishments may use any denomination or identification other than the one corresponding to its class and category. Please see the Ministry of Tourism58 website for details on the regulations applicable to the different tourist operators: Travel Agencies, Organized Campsites, Hostels, Real Estate Agencies, Adventure Tourism, Rural Tourism Service Providers, Car Rentals without Chauffeur. In the same website, instructions and forms are available for the registration of each operator, together with additional information. 57 Items from the tourist establishment classification matrix, Decree 384/997 dated 15-Oct-1997: 1) Construction aspects of rooms, 2) Construction aspects of common areas, 3) Room furnishings, 4) General furnishings, 5) Services: personal services, 6) Services: personnel, 7) Services: languages, and 8) Services: general services. 58 http://www.turismo.gub.uy/index.php/esES/operadores-turisticos 31 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 8. Institutional framework 8.1 Ministry of Tourism and Sports The Ministry of Tourism and Sports (MINTURD) is responsible for designing, promoting, executing, controlling, and assessing the State policies related to tourist activities. For this purpose, it will coordinate the efforts and interests of the public and private sectors, within an ethical and legal framework, in search of both a sustainable improvement of the activity and of the population quality of life. National Sustainable Tourism Plan for the period 2009-2020 and Tourism Law Since June 2009, Uruguay has the first National Sustainable Tourism Plan for the period 2009-202059, drawn up by the Ministry of Tourism and Sports. The plan aims for Uruguay to be an internationally recognized friendly and safe tourism destination, committed to sustainable development with quality services, qualified people and full coordination among key sector players. The strategic orientation of the Plan is based on the following five key lines of action: 1. An economically, environmentally and socio-culturally sustainable tourism model. 2. Innovation and quality, boosters of competitiveness. 59 Available in MINTURD website: Plan Nacional de Turismo Sostenible. 3. Increased capabilities, employment quality, and commitment of the players in the tourism system. 4. Marketing and promotion to expand demand and create customer loyalty. 5. Tourism as a tool for social, territorial, and political integration, with diversity awareness. In line with the objectives of the National Tourism Plan, in April 2013, the Executive Branch has sent a bill on Tourism to the Parliament for its study. This project was drawn up in permanent dialog with the sector's different players, and aims at becoming a legal framework that regulates, promotes, and prioritizes the tourism activity. The bill is at present under study by the Tourism Commission of the Chamber of Representatives. It is expected to be dealt with in the chamber's floor at the beginning of 2014. As part of its objective of promoting tourism activity, the Ministry of Tourism, together with the rest of the Executive Branch, has passed several regulations granting special benefits to tourists. These regulations further increase the benefits already existing to promote the activity. In this way, tourists can enjoy the following benefits: Reimbursement of VAT on tourist services provided to non-resident natural persons. Reimbursement of 10.5% of real-estate leasing prices with tourist purposes to non-resident natural persons. Tax-Free regime in adhered stores, after complying with the corresponding procedure. A 24% discount in fuel, paid with credit card, in gas stations located less than 20 32 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay km away from border posts with Argentina and Brazil. Zero VAT in Hotels for foreigners. For further information see: http://www.turismo.gub.uy Country Brand The country brand is the graphic, nominal and symbolic representation that identifies a country, differentiating it from others, and making it unique. It is a process that implies to build and protect the country's international reputation and its image abroad. The result of a clear and wellpositioned image is value added to the products produced in it. A country brand acts like an umbrella, as a reference frame, as a quality indicator, not only of the products and services it offers, but also of their tourist places and as an investment country, creating internally a national pride feeling. It integrates both the public and private sectors, to transmit every available advantage, thus benefiting the country as a whole. The Country Brand "Uruguay Natural" [Natural Uruguay] has as objective to contribute to improve the country's economic international insertion, through the strengthening of the public and private sectors institutional capacity in terms of negotiation, implementation and management of business policies, as well as through the promotion of exports, attracting investment and tourism. The Interministerial Commission for Foreign Trade Affairs (CIACEX) is responsible for the project, making up a "Country Brand Workgroup", supported mainly by the Ministry of Tourism and Sports (National Office) and the Uruguay XXI Promotion Institute. For further information, see: http://marcapaisuruguay.gub.uy/ Another application of the same concept, but at a specific city level is “Destination Punta del Este”. “Destination Punta del Este" is a non-profit organization, with mixed partners (public and private) who promote Uruguay and Punta del Este in the world, as a destination for holidays, investments, and second place of residence. The institution official isologotype is inspired in the renowned Uruguayan artist Carlos Páez Vilaró, and reinterpreted by skilled professionals to make it work as the destination official brand. Under this synthetic graphic symbol the institution moves around worldwide, carrying out different Citymarketing actions with the clear mission of positioning the city brand all around the world. For further information, see: http://destino-puntadeleste.com/ 33 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 8.2 Other Institutions Departmental municipalities Asociación Uruguaya de Agencias de Viajes (AUDAVI) [Uruguayan Travel Agents Association]: www.audavi.com.uy Departmental Municipalities also have areas or departments dedicated to tourism, which are in charge of coordinating with national authorities and private players, the regulation and promotion of tourist activities Unión de Agentes de Viajes del Interior (UAVI) [Uruguayan Interior Travel Agents Union]: www.uavi-uruguay.com http://intendencias.gub.uy/ Conglomerado de Turismo de Montevideo [Montevideo Tourism Conglomerate]: www.descubrimontevideo.uy Private institutions related to the tourism sector Cámara Uruguaya de Turismo (CAMTUR) [Uruguayan Chamber of Tourism]: www.camtur.com.uy Asociación de Hoteles y Restaurantes del Uruguay (AHRU) [Hotels and Restaurants Association of Uruguay]: www.ahru.com.uy Cámara de la Industria Hotelera Turística del Uruguay (CIHTU) [Chamber of the Tourism Hotel Industry of Uruguay]: www.cihtu.com.uy Sindicato Único Gastronómico y Hotelero del Uruguay (SUGHU) [Unique Gastronomy and Hotel Labor Union of Uruguay]: www.sughu.com Cámara Inmobiliaria del Uruguay [Uruguay Real Estate Chamber]: www.ciu.org.uy Círculo de Periodistas Turismo del Uruguay (CIPETUR) [Circle of Journalists of Tourism of Uruguay]: www.cipetur.com Destino Punta del Este [Destination Punta del Este]: www.destinopuntadeleste.com Cámara Empresarial de Maldonado [Maldonado Business Chamber]: www.camaramaldonado.com Cámara de Turismo de Paysandú [Paysandu Tourism Chamber]: www.turismopaysandu.com Centro Comercial e Industrial de Salto [Salto Center for Business and Industry]: www.ccisalto.com.uy Corporación Rochense de Turismo [Rocha Tourism Corporation]: www.rochauy.com Asociación Turística del Departamento de Colonia [Tourist Association of the Department of Colonia]: www.coloniaturismo.com Sociedad Uruguay de Turismo Rural (SUTUR) [Uruguayan Rural Tourism Society]: www.turismoruraluy.com Asociación Uruguaya de Organizadores de Congresos (AUDOCA) [Uruguayan Association of Congress Organizers]: www.audoca.com 34 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 9. ANNEX Chart No. 1 - Visitors to Uruguay according to accommodation type and length of stay in days, 2013 Accommodation type Thousands of visitors Average days of stay 1,047 4.7 Own house 243 10 Rented house 347 8.1 House of family/friends 871 6.1 Campsite 62 7.5 None 126 0.5 Apartment Hotel 50 5.7 Timeshare 7 7.2 Other 62 7.2 2,815 6 Hotel Total/mean Source: Prepared by Uruguay XXI based on data from the MINTURD. Chart No. 2 - Visitors to Uruguay according to nationality and days of stay, 2013 Nationality Thousands of visitors Average days of stay Uruguayans 346 6.1 Argentinians 1,648 6 Brazilians 393 4.8 Paraguayans 44 8.5 Chileans 54 7.1 North Americans 78 6.9 Rest of the Americas 91 5.2 Europeans 139 8 Other 22 4.7 Total 2,815 6 Source: Prepared by Uruguay XXI based on data from the MINTURD. 35 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay Chart No. 3 – Visitors to Uruguay according to purpose of travel, Year 2013 Purpose of travel Thousands of Visitors % part. 542 19.3% Recreational - Sightseeing Business and professional reasons 1,779 63.2% 196 7.0% Congress, seminar, study 20 0.7% Health 17 0.6% Transit 134 4.8% Shopping 4 0.1% Second Home 76 2.7% Religion 9 0.3% Other/No data 38 1.3% 2,815 100% Visit to family or friends Total Source: Prepared by Uruguay XXI based on data from the MINTURD. Chart No. 4 – Expenses per person and per day according to the accommodation type (US$), Year 2013 Accommodation type Total (millions) per person per day Hotel 790 754.7 161.7 Own house 314 1295.2 130.2 Rented house 282 813.8 100 House of family/friends 387 443.7 72.3 Campsite 21 333.1 44.6 None 4.1 32.1 61.5 Apartment Hotel 38 748.4 131.1 Timeshare 6 886.9 123 Other 36 588.3 81.7 1,878 667.2 111.9 Total/mean Source: Prepared by Uruguay XXI based on data from the MINTURD. Chart No. 5 – Expenses per category (US$), Year 2013 Category Thousands of US$ Percentage Accommodation 562.6 30.0% Food 519.2 27.6% Shopping 213.8 11.4% Transportation 158.4 8.4% Rest 424.3 22.6% Total 1878.4 100.0% Source: Prepared by Uruguay XXI based on data from the MINTURD 36 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI Tourism in Uruguay 9.1 Uruguay in synthesis (2013)60 Official name Geographic location Capital city Area Population (2013*) Population growth rate (2011) GDP - per capita (2013*) Currency Literacy rate Life expectancy at birth Government type Political division Time zone Official language: Oriental Republic of Uruguay South America, bordering Argentina and Brazil Montevideo 2 176,215 km . 95% of the territory is productive soil, suitable for agriculture and cattle breeding. 3.39 million 0.40% (annually) US$ 16,390 Uruguayan peso ($) 98% 76 years Democratic republic with presidential system 19 departments GMT - 03:00 Spanish Main economic indicators 2008-2013 Indicators 2008 2009 2010 2011 2012 2013* GDP (% Annual Var.) 7.2% 2.2% 8.9% 6.5% 3.9% 3.9% GDP (Millions of U$S) 30,367 30,229 38,847 46,435 49,920 55,543 Population (Millions of people) 3.33 3.34 3.36 3.37 3.38 3.39 GDP per Capita (U$S) 9,108 9,037 11,573 13,779 14,767 16,373 8.0% 7.7% 7.2% 6.3% 6.5% 6.6% 20.9 22.6 20.1 19.3 20.3 20.5 -10.7% 7.7% -11.1% -3.7% 5.2% 0.8% Consumer Price Index (% annual variation rate) 9.2% 5.9% 6.9% 8.6% 7.5% 8.5% Exports of goods and services (Millions of US$) 9,252 8,354 11,155 13,362 13,720 13,931 Imports of goods and services (Millions of US$) 10,333 7,979 9,860 12,745 14,541 15,309 Trade Surplus / Deficit (Millions of US$) -1,081 375 1,295 617 -821 -1,377 Trade Surplus / Deficit (% of GDP) -3.6% 1.2% 3.3% 1.3% -1.6% -2.5% Overall Fiscal Balance (% of GDP) -1.6% -1.7% -1.1% -0.9% -2.8% -2.3% Gross capital formation (% of GDP) 23.2% 19.7% 18.5% 19.4% 21.2% 22.0% Gross Debt (% of GDP) Foreign Direct Investment (Millions of US$) 58.3% 2,106 76.0% 1,529 61.5% 2,289 58.2% 2,504 62.4% 2,687 58.5% 3,000 Foreign Direct Investment (% of GDP) 6.9% 5.1% 5.8% 5.4% 5.4% 5.4% Unemployment Rate - Annual Average (% EAP [Economically Active Population]) Exchange rate (Pesos per US$, Annual Average) Exchange rate variation (Annual Average) *Estimated data 60 Sources: GDP data was taken from the IMF, foreign trade data from IED, foreign exchange rates, international reserves, and foreign debt come from the BCU (Central Bank of Uruguay), the population growth, literacy, unemployment and inflation rates come from the INE (Statistics National Bureau). 37 [email protected] | www.uruguayxxi.gub.uy | @UruguayXXI
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