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Texas in Bloom
From the
President 4-5
MARCH 2017 | VOLUME XXXXIII | NUMBER 3
Life moves at such a fast pace! Happy March! A month to find
time to relax a little and organize for what’s next! I hope each of
you had a fabulous Valentine’s Week and are now in preparation for
the many holidays that fill the Spring of each year!
Society of American Florists Congressional Action Days is
centered in Washington D.C. and TSFA members will be well
represented at our Nation’s Capitol! This follows the success
of the TSFA Legislative Day in Austin. Many thanks to all who
contributed to this success!! The designs were breathtaking and the
Legislative Committee was spot-on with every detail. Our most
Norman Northen TMFA
sincere appreciation to the Texas Floral Education Underwriters
and the Texas Grower’s Division for the donation of floral product
to share with the Senators, Representatives and staff who attended this most important event. A
Texas ThankYou to the Honorable Hugh Shine and the Honorable Dawn Buckingham and their
Capitol Staffs for seeing that every detail was in place for TSFA.
The cornerstone of TSFA has long been Education. We are immersed in education with
everything we do.The Texas Floral Showcase with designer Tim Farrell was met with complete
success in Corpus Christi and now heading to Waco on March 29th! Plan now to be there.Your
commitment is simply one evening and the price of dinner to attend a program, that as promised
in the title, will exceed your expectations! The opportunity to meet and greet all who attend promises
to add value to the experience.The Product Gallery staged with the newest products in the
industry offers a place to shop as well as meet those that offer such great support.
The Education Committee and Texas Master Florists will begin the High School Floral Design
Certification process evaluating High School Floral Design Students.There are nine testing sites
scheduled throughout the state.This process offers an enormous benefit to our industry.TSFA’s
development of these opportunities provides students a first step towards gaining employment in
Texas.
TSFA’s offer of continuing education is seen on several platforms.The easy reach of a Texas Floral
Showcase is one.Take a look at the courses offered through the Texas School of Floral Design.
These courses are offered not only for the newest designer but also for those that just want to
brush-up on new techniques to keep you at the top of your game... and then
Mark your calendar !! Texas Floral Expo!! July 28-31st !! San Marcos!!
It will be the best educational experience ever with lots of NEW!!!
Happy Spring and Happy Learning with TSFA!
IMAGINATION | INNOVATION
TAKES STAGE AT THE DALLAS
MARKET CENTER
6-7
SCOTT HASTY AIFD
WOWS DALLAS!!!
8-9
RIO GRANDE VALLEY HOSTS
THE TEXAS FLORAL SHOWCASE
12-13
CELEBRITY DESIGNER
IAN PROSSER AAF AIFD PFCI TO
PRESENT AT THE TEXAS FLORAL EXPO
17
DISCOVER THE BEAUTY OF
ROMANTIC GARDEN ROSES
THE OFFICIAL PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION
P.O. Box 170760 | Austin, Texas 78717 | 512.834.0361 | FAX 512.834.2150 | 800.375.0361 | www.tsfa.org | E-mail [email protected]
TSFA BOARD
President Norman Northen TMFA
Immediate Past President Susan Weatherford
First Vice President Mary McCarthy AIFD TMFA
Second Vice President Tom Wolfe, Sr.
Retail Directors
Sandy Alford TMFA | Kassie Baker TMF | Cheryl Vaughan TMFA
Wholesale Director Jon Rommel
Grower Director Patrick Berry
STAFF
Executive Director | Bloomin’ Texan Editor | Dianna Nordman AAF
Administrative Assistant | Carole Sayegh
Production | Graphics by Kandi, Inc.
Cover Credit | Ian Prosser AAF AIFD PFCI
Cover Photography | Pezz Photo
2016-2017 TSFA TEXAS IN BLOOM EDITORIAL ADVISORY BOARD
Elaine Carrell TMFA | Nora Cisneros TMFA | Ed Fimbel TMFA | Sheri Jentsch TMF
Lynn Lary McLean AAF AIFD PFCI TMF | Stephanie Minar | Rebecca Northen
Texas in Bloom USPS 304-350.is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to Texas in Bloom. Located at 715 Discovery Blvd., Suite 403, Cedar Park,TX 78613. Periodicals Postage Paid at Austin,
Texas and at additional mailing offices. Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to Texas in Bloom, P.O. Box 170760, Austin,TX 78717.
3 | TEXAS in Bloom | March 2017
Imagination
Innovation
2017 Texas Designer of theYear
Debbie Lyon
TEXAS DESIGNERS
COMPETE FOR THE
2017 TEXAS DESIGNER
OF THE YEAR
Third Place winnerVanessa Budd
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Second Place winner Coby Neal AIFD
The fifteen Texas designers arrived early
morning with interpretative prop in hand
to review competition rules and clarify
any questions. Promptly at one o’clock the
fifteen designers began the first category,
that of the Interpretive Design. Their props
were from basic containers, to rustic gridworks, to hand-made and hand-painted
props, and classic floral containers. A
well thought out selection of flowers was
provided to each competitor to create the
designs for all categories with a time limit
for each.
Scott Hasty AIFD from Orange, Texas
greeted the audience of friends, family and
those shopping at the Dallas Market who
were in attendance. We are so grateful that
Scott was available to share his incredible
talent. It was interesting to learn that he
has been involved in every part of this
competition as a contestant, a former
Texas Cup Winner, a former chair of the
event and as a judge. These experiences
certainly came through in his well-spoken
words throughout the day.
Barabasi
ION IS AT TH
AT
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I
AT
I
Imagination Innovation, the 2017 Texas
Designer of the Year Competition, took
stage on January 21st at the Dallas Market
Center. As one of the largest attended
markets that includes an international
focus, this world-class setting was the
backdrop for the Texas Designer of the
Year Competition. The theme for the
2017 competition was derived from the
quote “Imagination is at the Heart of
all Innovation.” 2016 Texas Designer of
the Year Alan Masters AIFD chaired the
competition.
“IM
AG
Written by Rebecca Northen
TSFA Past President Susan Weatherford (center),
and President Norman Northen TMFA greet
Taylor Pritchett at Dallas Market Center
People’s Choice AwardWinner Taylor Pritchett
The second design of the day was a
holiday design that captured the
overall theme of the competition
with influences from the 2017 Dallas
Market Center Inspiration Board.
The Inspiration Board was provided
as a point of inspiration for this
category.
Following a much needed break,
the third design category was
introduced. This part of the program
was the Surprise Situation Category.
The four-part design approach was
to include a portrait bouquet, a
mother’s corsage, a boutonniere and
one dozen roses for the groom
to present to the millennial bride.
A winter theme was suggested with
Imagination and Innovation.
The behind the scenes work of
many continued throughout the
afternoon directed by the time
keeper and monitors, evaluated by
the judges, and completed by those
who tallied in time for the winners to
be announced live on Facebook at a
Cocktail Reception sponsored by the
Dallas Market Center. Third place
was awarded to Vanessa Budd from
Houston, receiving a congratulatory
ribbon and two hundred dollars. The
award for Second place went to Coby
Neal AIFD from Austin receiving a
congratulatory ribbon and three
hundred dollars. The announcement
of the 2017 Texas Designer of the Year,
Debbie
Lyon
from
Houston
concluded the day! Debbie received
the First place ribbon, the Texas
Designer of the Year Silver Cup,
five hundred dollars, a six hundred
dollar scholarship for expenses to
compete in the National Designer
of the Year Competition affiliated
with the National Alliance of Floral
Associations (NAFA) in Chicago in
October. Debbie was also recognized
as a Star of Texas and presented a
Crystal Star. Congratulations Debbie,
Coby, and Vanessa and to all who
participated in this competition!
The People’s Choice Award was
added in 2016 to the competition
format to support the Texas Floral
Endowment Endowed Fund in
memory of TSFA Past President Sheri
White. The People’s Choice Award
was awarded to Taylor Pritchett
from Colleyville. Those attending
voted for their choice with the
funds collected contributed in
the winner’s name to the Sheri
White Endowed Scholarship Fund.
Congratulations Taylor Pritchett!
What a day of Imagination and
Innovation!!!
A Texas Sized Thank You
to all who contributed to the
success of the Texas Designer of the Year Competition featured at the Dallas Market Center.
The following companies provided product
which made this event possible. A special
thank you to longtime TSFA member
Jim Parks, owner of JB Parks Wholesale
Florist. In addition to contributing product,
JB Parks Wholesale Florist received and
covered the freight expense of the floral
product sent to Dallas from most of these
companies.
Texas Floral Product Partners
Gold Level
Texas Floral Education Underwriter
Rio Roses*
Silver Level
Texas Floral Education Underwriters
Alexandra Farms
JB Parks Wholesale Florist*
Southern Floral Company*
The Elite Flower*
Vickery Wholesale Florist*
Zoom!Roses*
Bronze Level
Texas Floral Education Underwriters
Accent Decor*
Oasis Floral Products*
Priest International*
Schusters of Texas
Wholesale Glass Vase International
Texas Floral Product Contributors
Dallas Design Supply
Fern Trust
Sun Valley Group
Product Gallery Participants
Priest International*
Rio Roses*
Schusters of Texas
Southern Floral Company*
Texas Department of Agriculture
The Elite Flower*
*Founding Texas Floral Education
Underwriters
Thank you TSFA Volunteers for your
commitment to the Texas Designer of the
Year Competition. The generosity of the
time shared as well as your attention to
detail contributed to the overall success of
the Competition. Texas thanks each of you
for the contribution you made to this event.
To Chair Alan Masters AIFD who oversaw
months of planning and to each and every
related detail of the Competition once in
Dallas.
To Presenter Scott Hasty AIFD who
provided outstanding commentary.
To those who Judged the Competition
sharing their expertise through written
comments with each competitor in order
that this event maintain the educational
component that is so important to our
growth as designers.
To those who Monitored the competition
Eileen Collins
Revyn Marberger
Grace Peterson
Cheryl Vaughan TMFA
To the Time Keeper who also assisted
in so many ways throughout the day.
Ed Fimbel TMFA
To those who Tallied the numbers
Mary McCarthy AIFD TMFA
Susan Piland TMF
To the fifteen designers who competed
expanding their horizons and opening
opportunities.
Kassie Baker TMF
Vanessa Budd TMF
James Burrage TMF
Mary Ann DeBerry
Oralia Espinosa AIFD TMF
Clay Honeycutt
Tiffany Houck
Debbie Lyon
Matthew Lyon
Coby Neal AIFD PFCI
Taylor Pritchett
Marilyn Schuenemann AIFD CFD
Tricia Stammberger
Ashley Timmons
Richard Trujillo AIFD CFD
J. Scott Hasty AIFD WOWS Dallas!!!
The power of a presentation from a designer assistant’s perspective
floral products, florals, and foliage is vast and
impressive. His ability to adapt to change is
remarkable. I stood in awe when the product
arrived. The donors were so generous, sending
additional product that they hoped would be
featured. Scott’s determination to educate using
each and every stem was truly something to
behold. You should just see what he can design with 60
stems of Papyrus foliage and then turn around
and see the remaining stems being used to create
the base for a rose topiary. Nothing goes unused
when Scott Hasty creates.
Written by Sheri Jentsch TMF
CALL IT KISMET
CALL IT FATE
CALL IT DESTINY
All I know is when
I responded to the email to
assist Scott Hasty,
I dropped my clippers and
was ready TO GO!!!
Texas State Florists’ Association held the annual
Texas Designer of the Year Competition on
January 21st in Dallas, at the Dallas Market
Center. In coordination with the Competition,
the Dallas Market extended an invitation to
J. Scott Hasty to present a collection of
Holiday inspired arrangements at the World
Trade Center Hall of Nations.
It is difficult to know where to begin when I
think of explaining my experience assisting
Scott Hasty. The man is so genuinely talented.
His knowledge of mechanics, techniques,
6 | TEXAS in Bloom | March 2017
There are times that I am intimidated to ask
questions of highly creative people. He actually
got excited and said that I had a GREAT
question. We had an oversized container that
we filled with Papyrus. Around the lip of the
container we had limited amounts of Ginger to
complete the design however the ginger needed
to be placed around the entire container. Scott
so cleverly shared, “what you need to do is
divide the product into 4 parts. Start by placing
the stems in a North, South, East, West fashion. And Voila ... your limited product is spaced
evenly. I discovered that there is never a question
that shouldn’t be asked. It is amazing what can be
discovered!!! He went on to share that when
stems remain and you are creating a topiary
base, start in the center of the container and
build it from there! Talk about efficient use of
time and product!
A TEXAS SIZED THANK YOU
to all who contributed to the success
of J.Scott Hasty’s presentation
A Fresh Look : Holiday 2017. The
following companies provided
product. A special thank you to
longtime TSFA member Jim Parks,
owner of JB ParksWholesale Florist.
In addition to contributing product,
JB Parks Wholesale Florist received
and covered the freight expense of
the floral product sent to Dallas
from most of these companies.
Susan Piland TMF and I assisted with the
creation of sixteen designs which Scott
presented, demonstrated techniques and
shared a great deal of information. He
also created two additional arrangements
during the presentation showing simple
ways to incorporate evergreen pine boughs
and evergreen wreaths into every day
arrangements. The use of materials in such
simple yet unusual ways add value and style to
arrangements.
Texas Floral Product Partners
Gold Level
Texas Floral Education
Underwriter
Rio Roses*
Vertical structures are Scott’s calling card.
We see this in the Birch design with creatively
placed rose filled ornaments. However,
not all the arrangements Scott creates are
complicated structures. He showed a range
of creative designs from the very complicated
to simply genius. Starting with a 6 inch heavy
glass cylinder vase, he added glitter snow
about a quarter inch deep then placing a 5”red
plastic ornament. He popped off the top of
the ornament drilling a larger hole where
he filled the ornament with water placing it
inside the container. Delicate pine and a red
rose were added with a touch of reindeer
moss to professionally complete where the
hole was drilled.
We also discovered the whimsical side of
Scott Hasty with his Grinch arrangement.
With stems of cedar and decorative wire
he wrapped and wrapped! As the binding
strengthened the cedar it began to take shape
and he was able to curve the bound cedar to
stay in place. He then placed the stem in wet
foam and based the arrangement with Roses. His pièce de résistance was to attach a single
oversized red ornament to the tip of the
cedar! You can actually see the holiday classic
in this design! Spending time with Scott Hasty and hands
on experiencing his creative concepts is
inspirational. I plan to place all I learned in my
December 2017 Holiday Design Plans! Thank
you Scott Hasty for all you share to make such
a difference in the lives of so many!
Silver Level
Texas Floral Education
Underwriters
Alexandra Farms
JB Parks Wholesale Florist*
Southern Floral Company*
The Elite Flower*
Vickery Wholesale Florist*
Bronze Level
Texas Floral Education
Underwriters
Accent Decor*
Oasis Floral Products*
Priest International*
Schusters of Texas
Wholesale Glass Vase International
Texas Floral Product
Contributors
Dallas Design Supply
Fern Trust
Sun Valley Group
Design Assistants
Sheri Jentsch TMF
Susan Piland TMF
Program Production
Ed Fimbel TMFA
*Founding Texas Floral Education
Underwiters
RIO GRANDE VALLEY HOSTS THE
Texas Floral Showcase
The Emerald Beach Hotel offered the perfect ocean view setting for the first 2017 Texas Floral Showcase with floral
décor by Castro’s Flowers. As 74 guests entered the reception area, they visited with vendors who showcased their
amazing products in the Product Gallery.
Tim Farrell AIFD AAF PFCI was introduced by Texas Floral Showcase Chair Debbie Castro. Exceeding Expectations was
evident with every design presented. First impressions entering your shop’s front door to the delivery of the floral
designs, each and every aspect of retailing was shared. Tim’s knowledge of design, combined strategically with his
accounting background offered the attendees what it takes to be a successful retailer!
Tim’s goal was to take business to the next level, creating customer loyalty and securing success!
8 | TEXAS in Bloom | March 2017
Amazed, Inspired and Grateful
to All who Contributed to the Success of the
Texas Floral Showcase in Corpus Christi.
The following companies provided product which made this event
possible. A special thank you to long time members Susan and Robert
Weatherford and Southern Floral Company. In addition to contributing
products, Southern Floral Company covered the freight expense of the
floral product received from most of these companies.
Texas Floral Education and Product Partners
Acolyte | Design Master Color Tool, Inc. | J. B. Parks Wholesale Florist
Priest International, Inc. | Oasis Floral Products |Rio Roses
Southern Floral Company | TSFA Past Presidents | TSFA Growers Division
Texas Floral Product Sponsors
Accent Décor | Alexandra Farms | Schuster’s of Texas |
Vickery Wholesale Greenhouse
Texas Floral Product Contributors
The following companies provided product available through the
Texas Floral Education Underwriters.
Alpha Fern | Amy’s Orchids | Fern Trust | Sun Valley
Product Gallery Participants
Platinum Level
Texas Floral Education Founding Underwriter
BloomNet
Gold Level
Texas Floral Education Founding Underwriter
Rio Roses
Teleflora
Silver Level
Texas Floral Education Founding Underwriter
Southern Floral Company
Bronze Level
Texas Floral Education Founding Underwriter
Acolyte
Priest International Inc.
Allstate Insurance Company
Tim Farrell’s Design Team
Pat Becker AIFD TMFA
Debbie Castro
Oralia Espinosa AIFD
Norman Northen TMFA
The Local Committee and TSFA members added grassroots support and
contributed to the success of the Texas Floral Showcase in Corpus Christi, Texas.
A special thank you to the local Chair Debbie Castro and to the Procurement
Receiver Alan Palacios, Manager of Southern Floral Company in Corpus Christi
for all the work done to guarantee a successful showcase.
Texas Floral Showcases Travel Texas
Exceeding Expectations
Tim Farrell AIFD AAF PFCI is an accomplished floral
designer, known throughout the United States for
his creations of beautiful floral compositions. His
understanding and ability to teach the elements and
principles of floral design make him a sought after
presenter for garden clubs, horticultural schools, and
retail florist organizations throughout the country.
2017 • SHOWCASE • 2018
Texas will Exceed Expectations
as we travel across the state!
Plan now to attend a
Texas Floral Showcase in your Area!
Exceeding Expectations
with Tim Farrell AIFD
In addition to the overall support of the
Texas Floral Education Underwriters, these companies
have partnered with Texas and Exceed Expectations.
Acolyte | Design Master Color Tool, Inc.
Go Texan| J.B. Parks Wholesale Florist
Priest International, Inc. | Oasis Floral Products
Rio Roses | Southern Floral Co. | TSFA Past Presidents
TSFA Growers Division
Texas Thanks You
He opened Farrell’s Florist in Drexel Hill, PA in 1983,
while attending Villanova and received a Bachelor’s
Degree in Accounting from Villanova University in
1984.
Tim served as the 2014-2015 President of the Board of Directors of the American
Institute of Floral Designers AIFD, the premier accreditation body in floral design in
the United States.
Tim’s work has been showcased in the Philadelphia Flower Show as a featured designer
in the gallery of AIFD, as a guest speaker for the Pennsylvania Horticultural Society, and
as a judge for the competitive classes for several years.
The American Academy of Floriculture AAF inducted Tim into its membership in 2001.
Tim was inducted to Professional Floral Communicators International PFCI in 2006,
and is a member of the World Flower Council.
Tim’s work has appeared several times in the national publication FLOWERS&.Tim also
designed and produced the stage arrangements for the 2001 Presidential Inauguration
Ball in Washington, DC. Since 2014 he has assisted White House staff of floral decor
with special events. In 2016 he designed flowers for the U.S. Papal visit of Pope Francis
in Washington DC and Philadelphia PA.
In May 2009, Tim was chosen as the florist spokesperson for Teleflora to promote the
benefits of hand arranged, hand delivered flowers on national television through the
HSN Network.
From 2006 until 2010, Tim was a member of the Oscars Design Team assembled by
Charisma Designs, which created the floral designs for the Red Carpet and the Kodak
Theater in Los Angeles, CA for the annual Academy of Motion Pictures awards show.
In 2007, Tim was honored to represent the United States in an international design
competition in Tokyo, Japan.
for not only providing the product to make these ideas
profitable to produce but also for the additional funding to
bring these ideas to Corpus Christi, Waco, Houston, and
Odessa.
Tim has just returned from being a featured presenter at the annual meeting of the
World Flower Council in Kenya, Africa in September 2016.
Texas is thrilled to welcome this most accomplished designer and well spoken
businessman as the 2017 Texas Floral Showcase presenter. Make plans now to attend one
of the Texas Floral Showcases when Texas travels to bring education to you!
MARK YOUR CALENDAR FOR THE TEXAS FLORAL SHOWCASE NEAREST YOU!
Texas Floral Showcase
in the Central Region
March 29, 2017
The Baylor Club | Waco
Chair Tom J. Wolfe, Sr.
10 | TEXAS in Bloom | March 2017
Texas Floral Showcase
in the Southeast Region
June 7, 2017
The Houston Racquet Club
Chair Amy Neugebauer TMFA
Texas Floral Showcase
in the West Texas Region
October 11, 2017
Odessa Country Club
Chair Tom Williams TMF
SHOWCASE REGISTRATION
Attendee Name
Business Name
Address
2017 • SHOWCASE • 2018
MARCH 29, 2017
Baylor Club
1001 South Martin Luther King Blvd.
Waco, Texas 76704
4:00pm
6:00pm
7:00pm
7:30pm
9:00pm
| Optional Guided Tour of McLane Stadium
|Shop the Product Gallery and see all that is New!
|Dinner and Time to Interact with your Floral Friends
|Tim Farrell will present Exceeding Expectations
|Product Gallery Shopping
Design Auction to support the Texas Floral Endowment
Floral Scholarships
Exceeding Expectations
With a marketplace that offers our customers expanded options
Exceeding Expectations is a key to successful retailing.
Exceeding Expectations in every component of the business is a
must to ensure success today. Whether it be the quality and variety
of product or the visual value of design or perhaps it is the first
impression entering the front door or the receipt of the florals that
are delivered out the back, each and every aspect of retailing and the
importance of Exceeding Expectations will be addressed in this well
thought out presentation.
Tim Farrell AIFD AAF PFCI is the perfect presenter for this topic.
With his knowledge of design combined strategically with his
accounting background and long term business success he has what it
takes to take the lead on this multi level subject that is most important
to the success of today’s retailer.
So get ready for the 1-2-3 of how to exceed all that is expected!
Get ready to learn how you can take your business to the next level
creating customer loyalty and securing your success.
Phone
Email
$65 Registration Includes
Dinner | Design Presentation
Product Gallery Shopping
Take 30% off Showcase Registration
as a TSFA Member
_____I am registering for the March 29th Showcase in Waco.
At the door registration will be an
additional $10.00.
_____$15.00 Optional tour of McLane Stadium
A portion of your registration will support scholarships in Texas.
$_____ Showcase Registration
$_____ McLane Stadium Tour Registration
$_____ Total Enclosed
Credit Card No.
Expiration
Code Zip Code
Signature
Mail check to:
Texas State Florists’ Association
PO Box 170760 | Austin, TX 78717
OR REGISTER ONLINE AT TSFA.ORG
Staying the night in Waco?
There are $104.00 King Suites and $109.00
Queen Suites rates available at the
Comfort Suites Waco North. Call 254.799.7272
and ask for the Texas State Floral Showcase
group rate to receive this special pricing.
Ian Prosser’s list of accolades and achievements, as well as
the list of celebrities he calls clients, runs long. Ian began his
career more than thirty years ago with ownership of successful
floral shops in both Scotland and Tampa, Florida. This success
has led to the development of his current business Botanica.
This International Design & Décor Studio is where it all takes
place designing weddings and events for the most influential
on an international stage. In 2012, he went on to establish
Ian Prosser Productions, thus expanding his design division
to include creative event opportunities. From concept to
completion he brings the simplest or the ever so grand event
to the greatest of detail. His client list continues to add to his
renowned success.
Ian’s most recent achievements include being named the
recipient of the 2012 Paul Ecke Jr. Award by the Society of
American Florists (SAF) and receiving the 2011 Wedding
Innovator of the Year Award by Rockstar Wedding Planner.
In 2010, Ian was awarded Designer of the Year at the Event
Solutions Spotlight Awards. He won the prestigious Sylvia
Cup at the 2007 SAF Convention. Also in 2007, Ian was
inducted into the Professional Floral Communicators
International (PFCI). Ian’s most prized acclaim include
invitations by SAF to serve as the Floral Design Chairperson
for the second inauguration of President George W. Bush and
to design the inaugural decorations for President Bill Clinton.
CELEBRITY DESIGNER
Ian Prosser
TO PRESENT AT THE TEXAS FLORAL EXPO!
Queen Elizabeth Grace Ormonde Tom Cruise
Donna Summer Kirstie Alley
The presidential inaugurations of
President Bill Clinton & President George W. Bush.
What a list and this is only a few of many that call on Ian
Prosser when a certain level of creativity is needed for life’s
celebrations! Ian approaches each event with the utmost
creativity and care, making him one of the most sought after
floral designers in the world. These life experiences, and the
creative concepts and business approaches applied to ensure
such a career, will be shared when he visits Texas in July to
present at the Texas Floral Expo.
12 | TEXAS in Bloom | March 2017
Ian was inducted into the American Academy of Floriculture
(AAF) in 1994 and the American Institute of Floral Designers
(AIFD) in 1992. He has also been a featured presenter at
AIFD National Symposia. Ian earned his National Diploma of
the Society of Floristry, the highest European honor in floral
design, and was the youngest person to receive the honor of
Floral Designer of the Year in Scotland.
Texas looks forward, with great anticipation, to welcome this
award winning designer to the stage. His creative expressions
will open opportunities to all who attend the Texas Floral
Expo. In addition to this creative design based presentation
Ian will also lead a session as part of the Texas Floral Expo
newly developed Business Course of Study. His session titled
The Business of Weddings will offer an in depth study of the
skill set required in business to turn a creative success into
financial success as well!!
This Main Stage Design Presentation and Business Session
are underwritten by Silver Level Founding Texas Floral
Education Underwriter
Photographer | Pezz Photo
The Tampa Museum of Art provided the backdrop
for an evening of elegance surrounded by the
beauty of the season. The varying tones of linens,
all in fall hues, set the stage with the gold chivari
chairs complementing the selection of pedestaled
container. The opportunity, provided by the
pedestal to create drama with height of the design, is
expanded through the mechanics used offering what
is needed to add width and fullness to the overall
floral presentation. A tray of floral foam covered
in chicken wire is placed on top of the elevation to
offer what is needed to expand the visual space.
Image Featured on Cover:
The ceremony setting was
featured on the lower lawn of
an exquisite horse farm on 35
acres. The lawn was accessed
by a gorgeous granite stair
case leading to the setting.
The benches were custom
made in New York City and
later donated to the zoo that
is named for her family. The
benches were Red of course!
With the inclusion of the white hydrangea, the key
component is the use of the transition of color.
Adding white hydrangea to the rich color palette
would not have worked without the progression
from pale peach, into orange, into burgundy. The
addition of the feathers, bittersweet and amaranthus,
provided the texture and varieties needed to achieve
the desired fall inspired design.
The arbor metal structure
was ladened in the beauty of
florals and foliage. Using four
cases of southern smilax on
the frame floral cages were
zip tied in specific places
to hold the floral content.
Once these were in place
the structure was flowered.
Ivy and Jasmine strands were
then placed to increase the
depth of the overall design.
Color is oftentimes the most important element of
the concept for a wedding or celebrated event. One
knows this to be true when a client requests a custom
color for the chivari chairs placed at each table! The
Bride was all about red down to the last detail…and
so Red it would be!!!
The layering of the petals
grounded the color statement
and was so thick that there
was no way to anchor this
particular placement. The
weight simply had to do the
job! Oftentimes in a windy
situation when less petals are
available we will use a piece
of burlap, cut to the needed
size, and spray with Tack
2000 placing several layers
one to the next. We then
attach the burlap to ground
with wooden picks.
The wedding was a second marriage for both celebrated
with a seated dinner on one of the lawns of the estate.
The bride preferred not a single centerpiece thus the
composite style graced each table. The selection of
round forms placed on square dining tables offered
interest and elegance to the overall setting. The
impact of color was magnificent as seen centered on
each table in the careful selection of blossoms.
Photographer | Pezz Photo
Photographer | Ryan Joseph Photographs
The centerpiece of this event was a root
system that a client was literally digging up
and provided. We suspended it by securing
with rope from the ceiling of the tent. The
intrigue of the root system itself was the
creative foundation of the design. Once
secured we simply attached southern smilax
and lanterns that played off the texture of the
vines.
Clusters of fruit adorned the tables leaving
needed space as the dinner was being served
family style. Potted herbs highlighted other
areas throughout the event. With this play of
organic textures throughout the event, the
setting found it’s home in the overall space.
When designing for a client’s home this is
quite important for all to feel as if it belongs.
Texas Floral Expo Chairs 2017
Texas Floral Expo Chair
Pat Becker AIFD TMFA
Business Course of Study
Pat Berry | Dallas
Lobby Décor
Seleese Thompson-Mann | Temple
Stage Manager & Design Presentations
Cheryl Vaughan TMFA | Lytle
Hands On Design Experiences
Gina Waters AAF TMFA | San Antonio
Foyer Manager
Ed Fimbel TMFA | Katy
Presidential Suite
Sheri Jentsch TMF | New Braunfels
Product Gallery
Tom Wolfe, Sr. | Waco
Stars of Texas Events
Mary McCarthy AIFD TMFA | The Woodlands
Amy Neugebauer AIFD TMFA | Spring
Product Gallery Presentations
Kassie Baker TMF | Lubbock
Texas Floral Education Underwriter's
Gallery of New Varieties
Elaine Carrell TMFA | Canyon Lake
Procurement Receiver
Ken Freytag | Austin
Supply On Site Distribution
Debbie Woltmann TMFA | Brenham
Fresh Floral and Plant On Site Distribution
Jimmy Burrage TMF | Georgetown
Ed Fimbel TMFA | Katy
VIP Flowers
Maxine Schaffer | San Marcos
Presentation Bouquets
Marilyn Schuenemann AIFD CFD | Leander
Past President Flower Sale
Debbie Gordy AAF AIFD TMFA | La Porte
Debbie Wright AAF TMFA | Pasadena
Texas Floral Education Underwriter's
Showcase of New Products
Gayle Johnson AAF TMFA | Sugar Land
2017 - 2018
Making Texas F loral Education Possible
PLATINUM
GOLD
SILVER
Southern
Floral
Company
Established 1927
WHOLESALE GREENHOUSE
E N DOWM E N T
TEXAS EDUCATION FUND
Past Presidents
BRONZE
please visit tsfa.org for the most up-to-date list of underwriters and their links
Florescence is one of the largest competitive national flower shows sanctioned by The Garden Club of America
in the United States, presented by The Garden Club of Houston, River Oaks Garden Club &
The Museum of Fine Arts, Houston.
Florescence will stage floral & horticultural arrangements by garden club experts, renowned floral &
garden designers & other noted personalities. Many of these flower arrangements will be
interpretations of masterpieces from The Museum of Fine Arts, Houston’s permanent collection.
TSFA is honored to have four members represent our association in...
Florescence WAVES "Art by Invitation-America’s Cup"
April 25
25--26, 2017
These designers will have a rare & extraordinary opportunity to showcase their individual talent & passion through masterpieces of
floral artistry they create to exhibit. Their inspiration for interpretation will derive specifically from the artwork assigned to our
Association's Division & Class. (Division: VI • Class #3)
We are pleased to announce the four Members chosen to represent TSFA...
Rene’ Johnson
Fabian Salcedo
Owner
Lush Flowers, Clear Lake
Designer
F2 Floral Designs, Austin
Stacey Rene’
Alan Masters AIFD CFD
Owner
SR, Tomball
(A Division of Cornelius Florist NW)
Designer
Compton’s Florist, La Porte
The Panel of TSFA Judges for Florescence/TSFA awards are...
Debbie Wright AAF TMFA
Enchanted Florist, Pasadena
Gayle Johnson AAF TMFA
G. Johnson’s Floral, Houston
Pat Becker AIFD TMFA
PS Designs, Austin & Instructor at
TSFA School of Floral Design, Austin
TSFA Chair for Florescence ... Susan B. Weatherford
Immediate Past President of TSFA & Vice President of Southern Floral Company, Houston
TSFA Florescence Support ... Dianna Nordman AAF
Executive Director of TSFA, Austin
TSFA Floral Events Coordinator ... Lynn Lary McLean AAF AIFD PFCI TMF
Owner-Lynn Lary McLean LLC, Frisco
We are in anticipation for the Florescence exhibition to open & present to every witness the
miraculous things that not only florals can do, but our own TSFA designers as well.
16 | TEXAS in Bloom | March 2017
DISCOVER THE BEAUTY OF
Romantic Garden Roses
Texas Floral Education Silver Underwriter
Alexandra Farms
Alexandra Farms is a boutique rose farm
dedicated to growing nostalgic, romantic
Garden Roses. Located in the incredibly
fertile savannah of Bogota, high in the Andes
Mountains of Colombia, where the weather is
perfect for rose growing. Visit or call your local
wholesaler and ask for Alexandra Farms Garden
Roses to enhance your floral designs.
Romantic Antike
Pink Piano
Vitality
17 | TEXAS in Bloom | March 2017
AUSTIN
FORT WORTH
THESE ADVERTISERS MAKE
SFA Order Exchange Network
Texas Bloom
Support Your Advertisers! A Wholesale Florist
ABILENE 1-800-252-9145SAN ANTONIO
Fax 1-512-345-1336
Ken Freytag • TSFA Past President
www.freytagsflorist.com
Fresh flowers from around the world
CORPUS CHRISTI
(817) 457-9869
theconnectionwholesaleflorist.com
Greg Waters
AUSTIN
rman
er
Design Smart…
1800 Industrial - Abilene, TX 79602
(325) 695-7000
Find it Here
www.garysfloralgallery.com
10200 N.W. Street, Suite 112
Miami, Florida 33172
TOLL FREE 866-Rio-Rose (746.7673) EXT 3182
FAX 305.594.0924
WWW.EQUIFLOR.COM
WWW.RIOCORAZON.COM
Est. 1935
401 WEST 20TH STREET
SAN ANGELO
Texas State Florists' Associations'
94th Annual Convention and TradeMIAMI
Show
July 13-16, 2007
713.862.8811
800.723.3252
fax 713.864.2686
www.heightsfloralshop.com
HOUSTON, TEXAS 77008
Shirley Floral Company
& Greenhouse
HOUSTON
Joel Paul Shirley
President
440 W Beauregard
San Angelo, TX 76903
www.shirleyfloral.com
e-mail: [email protected]
CORPUS CHRISTI
Embassy Suites Hotel-Austin Downtown & The Palmer Events Cente
DALLAS Please make your reservations soon as the room block
Proud Winner of Consumers’
Choice
the Texas
State Florists' Association has held at the
“Best Florist” Award
Everywill fill up. Telephone the Embassy at (800)
Embassy
Year Since 2006
362-2779, mention the Texas State Florists' Association
Phone: 325 655-9111
Fax: 325 653-8585
800 588-9111
and receive a discounted rate of $119 king or $129 double. Discounted rates are guaranteed through June 21,
2007 or until the TSFA room block is full.
AUSTIN
SAN ANTONIO
BLANCO
The Bloomin’ Texan ◆ May 2007 / 13
WACO
Browse Our Digital Catalog Online
Order online, by fax, by phone or by email
FORT
WORTH
[email protected]
www.lovefloralimports.com
Ph: 903-675-1702 Fax: 903-402-1789
214-324-2481 ! 800- MCSHANS
www.mcshan.com ! Since 1948
A Wholesale Florist
esh flowers from around the world
The Texas
DALLAS
State Florists' Association is annually required to print this Statement of Ownership.
(817) 457-9869
theconnectionwholesaleflorist.com
Design Smart…
Find it Here
Texas State Florists' Associations'
94th Annual Convention and Trade Show
July 13-16, 2007
Embassy Suites Hotel-Austin Downtown & The Palmer Events Center
Please make your reservations soon as the room block
the Texas State Florists' Association has held at the
Embassy will fill up. Telephone the Embassy at (800)
362-2779, mention the Texas State Florists' Association
and receive a discounted rate of $119 king or $129 douDiscounted
rates are
guaranteed through June 21,
18 | TEXASble.
in Bloom
| March
2017
2007 or until the TSFA room block is full.
DALLAS
TSFA Calendar of Events
MARCH
2
7
7
Texas Independence Day
Texas Floral Endowment Annual Meeting TSFA Office, Cedar Park, Texas 10:00 am
Jim Johnson Cup Competition,
Pikes Peak of Texas, Houston for more information telephone 713.686.4500
17 St. Patrick’s Day
29 Texas Floral Showcase
The Baylor Club | Waco
APRIL
12 TSFA Finance Committee Meeting 3:00 pm Telephone Conference Call
16 Easter
25-26
MAY
14 Mother’s Day
21 TSFA Board of Directors Meeting
TSFA Office | Cedar Park, Texas
29 Memorial Day
Florescence Waves Art by
Invitation-America’s Cup
The Museum of Fine Arts, Houston
River Oaks Garden Club
The Garden Club of Houston
The Garden Club of America
26 Administrative Professional Day
TSFA Advertisers
Inside Cover BloomNet | 866.256.6663
18 Freytag’s Florist | 800.252.9145 | www.freytagsflorist.com
18 Heights Floral Shop | 713.862.8811 | 800.723.3252 | www.heightsfloralshop.com
18 Klepac Greenhouses | 830.833.4574 | www.klepacgreenhouses.com
18 McShan Florist | 800.331.3349 | www.mcshanflorist.com
18 Rio Roses | 866.746.7673 | www.equiflor.com | www.riocorazon.com
Back Cover Teleflora | 800.421.2815 | www.myteleflora.com
18 Tubbs of Flowers | 800.288.1978 | www.tubbsofflowers.com
18 Vickery Wholesale Greenhouse - Austin | 512.291.0400 | www.vickerygreenhouse.com
18 Vickery Wholesale Greenhouse - Dallas | 214.824.4440 | www.vickerygreenhouse.com
19 | TEXAS in Bloom | March 2017
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