Awarded “Best City & Regional Magazine” – Western Publishing Association, 2014, 2015 and 2016
10/5/2016
2017 Media Kit
overview
History of excellence
Orange Coast is the premier lifestyle magazine in Orange County,
reaching an extraordinary readership in the most affluent part of Southern California.
Now celebrating its 43rd year, Orange Coast has informed and entertained its readership with
award-winning coverage of the people, places and events that make Orange County unique and
vibrant. With authoritative and exceptional coverage of dining, fashion, shopping, home design,
the arts, and more, Orange Coast is the most-read magazine in the market.
•
43 Years chronicling and illuminating Orange County’s lifestyle
• The largest, most affluent readership of any magazine in O.C.
•
Winner of Western Publishing Association’s Maggie® Awards
2013, 2014, 2015, and 2016:
- Best Overall Publication\Consumer
- Best City&Metropolitian\Consumer 2013, 2014, 2015, 2016
Orange Coast is the only paid and requested magazine in Orange County, which guarantees a loyal
and engaged readership. As well, Orange Coast reaches more affluent residents and visitors than
any other local magazine, offering unmatched value and response for advertisers.
Orange Coast is part of Emmis Communications, the preeminent city and regional magazine
publisher in the U.S. Our sister publications include National Magazine Association winners Los
Angeles and Texas Monthly, along with Atlanta, Cincinnati, and Indianapolis magazines.
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com
Quality content for a quality audience
ORANGE COAST
ORANGECOAST.COM
The premier lifestyle magazine in
Orange County, reaching 250,000
affluent readers.
Orange Coast magazine’s editorial excellence
extends to our online reach: orangecoast.com,
email, mobile, and social media.
premiere OC
Premiere
Your guide to
the performing
and visual arts
in Orange County
2016
Huntington BeacH
2015 | 2016 Officia
l Visitors Guide
DESIGN OC
SurfCityUSA.com
THE ULTIMAT
E RESOUR
CE FOR
THE ORANGE
COUNTY
THE ULTIMATE
RESOURCE FOR
THE ORANGE COUNTY
HOMEOW
142
arts venu
es &
OrganizatiOn
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DESIGNOC D E S I G N O C
HOMEOW NER
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OURCE
top
FOR THE
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Mus euM s
Gal ler ies
cal endar
in Orange County
COUNTY HOMEOWNER
eS &
arTS venu
S
OrganizaTiOn
and visual arts
FOR THE ORANGE
147
2016-2017
THE ULTIMATE RESOURCE
Fall/Winter
the performing
DESIGN OC
Premiere
Your guide to
Your guide to
the performing
and visual arts
in Orange County
in Orange County
and visual arts
the performing
Your guide to
Premiere OC
Spring/Summer
pIcKs
ORA NGE
COU NTY
Hidden Gems
&
LocaL Favor
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HOM EOW
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FALL/WINTER 2016
taste
the
worlD
a diverse
dininG scene
Your
Perfect
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Paradise
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SPECIAL ADVERTISIN
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THE OFFIC
RANTS
125+ RESTAU
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$15, $20
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PRICING $20,
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PRICING $10,
Estate | Décor
Architecture | Real
Outdoor Living | Flooring
Kitchen | Bath |
Architecture
, Design
& Real Esta
Décor |
Kitchenpublish
te
of
the & Bat ers
Garden, from
Pools & Out h
door Livin
Flooring,
g
Stone &
Tile
Plus
where to
stay,
shop, explor
e,
& so much
more
presented by
from the
publish
ers of
PREMIERE OC
DESIGN OC
O.C.’s comprehensive guide to
the visual and performing arts.
Published twice annually.
The ultimate design and décor
resource for the Orange County
homeowner.
Published twice annually.
HUNTINGTON BEACH
VISITOR’S GUIDE &
ANAHEIM VISITOR’S GUIDE
The official source of information
on Huntington Beach and Anaheim.
Published annually.
CUSTOM PUBLISHING
Orange Coast Custom Media offers
companies turnkey solutions of
content; design; printing; production;
and digital media services.
Contact Christopher Schulz, publisher, for more information at 949-862-1133
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com
our readers
71% of readers make $100,000 +
31% of readers make $200,000+
average income $311,044
readers per issue 251,620
Total Readership 391,929*
42% Men
58% woMen
51 average age
71% of readers are
between 35-64
77% are worth more than $1 Million
33% are worth more than $2 Million
81% own at least one home
$1,497,000 average home value
90% attended College
19% have advanced degrees
75% Frequently purchase products
or services from ads seen in Orange Coast
Source: CVC Research 2015; Media Audit
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com
Circulation and Distribution
Orange Coast Magazine Circulation
September 2013
Buena Park
Fullerton
• 52,750atcopies
Circulation
a Glance
Placentia
magazine
(December
2015 CVC Research 2015; Media Audit)
• Only
with
distribution throughout
Orange
County
• 251,620 readers
– reaches more
Anaheim
Cypress
Villa Park
Garden Grove
Westminster
Sunset
Beach
Silverado Canyon
Tustin
Fountain
Valley
Huntington
Beach
• 200,000
readers(CVC Research 2015; Media Audit)
magazine
• Only paid & requested
magazine in Orange County
Santa Ana
Seal Beach
• 50,500
copies and visitors than any other
residents
Orange
Irvine
Irvine
Foothill
Ranch
Costa Mesa
Coto
de Caza
Mission
Viejo
Newport Beach
Laguna Hills
Newport
Coast
Laguna
Beach
• The largest subscriber-based magazine and
• Available in 170+
the most widely circulated local luxury
newsstands
lifestyle
magazine
• In-room
distribution
at in Orange County
more than 20 leading hotels
including:
• The only lifestyle magazine with readership
*Montage Laguna Beach
throughout Orange County – no other magazine
*St. Regis Monarch Beach
offers
this
coverage
*Surf
& Sand,
Laguna
*Dana Cliffs Marriott
*Hyatt
Regency,
• Has
its greatest concentration of copies in
Beach communities and zip codes in
Huntington
the wealthiest
*Hyatt Regency,
Newport
OrangeBeach
County
*Anaheim Marriott
• The only paid & requested magazine in
Orange County
Laguna
Niguel
San Juan
Capistrano
Dana
Point
San Clemente
Pacific Ocean
TOTAL by ZIP Code
to 5,000+
copies
• 601
Mailed
to more
homes than any other
401 to 600 copies
magazine in Orange County
350-400 copies
Up to 250 copies
• Available on more than 400 newsstands
and retail locations and outsells all other
local magazines 15:1
Reach the affluent visitor –
Distributed in-room in 20 leading hotels, including:
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com
why orange coast magazine?
1.
Largest reach of any magazine in Orange County – more than 250,000 readers per issue
2.
The only magazine with readership throughout Orange County
3.
The only local magazine with 100% paid and verified circulation – means guaranteed readership and visibility for advertisers
4.
Available on more than 345 newsstands, bookstores, and upscale supermarkets throughout Orange County
5.
Affluent Readership means response for advertisers:
a.Average HHI $311,000
b.Average home value $1.4 million
c. 81% of readers own their homes
6.
Reaches the affluent resident and visitor – distributed in the guest rooms at 20 leading hotels, including the Montage, Monarch Beach Resort, Hyatt Regency, and Marriott.
7.
Reaches more business owners, partners and corporate officers than any other local lifestyle magazine
8.
Buying power: Our readers spend $9 billion on travel, home, dining, and apparel
9.
Award winning editorial content – means dedicated readership and maximum visibility for advertisers
10.Our 42nd year – entertaining our readers and bringing business to our advertisers
Source: CVC Research 2015; Media Audit
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com
2017 Planning Calendar
January
In Every Issue:
Health & Beauty
Décor & Design
Travel
The Arts
April
May
June
• Coffee
• Design & Décor
• Camping
• Spring Fashion
• Best Restaurants
• Design & Décor
• Homeless in O.C.: The
Paradox of SoCal’s Most
Affluent County
• O.C. Parks
• Design & Décor
Special Sections
• Top Medical Professionals
• Health & Wellness
• K-12 Education Guide
• Style HOME
• Valentine Wish List
• Shop. Dine. Discover: Irvine
• OC Restaurant Week Section
• Shop. Dine. Discover:
Laguna Beach
• Hawaii
• Design OC Magazine
• Style HOME
• Chef Profiles
• Attorneys of Distinction
• Premiere OC Arts Magazine
• Non-Profit/Charity Profiles
• Health & Wellness
• Shop. Dine. Discover:
South County
• Hawaii
• Style HOME
• Shop. Dine. Discover: Tustin
& Orange
Space Close: 11/11/16
Materials Due: 11/18/16
On Sale: 12/22/16
Space Close: 12/9/16
Materials Due: 12/21/16
On Sale: 1/26/17
Space Close: 1/11/17
Materials Due: 1/20/17
On Sale: 2/23/17
Space Close: 2/10/17
Materials Due: 2/17/17
On Sale: 3/23/17
Space Close: 3/10/17
Materials Due: 3/17/17
On Sale: 4/20/17
Space Close: 4/7/17
Materials Due: 4/14/17
On Sale: 5/18/17
• OC Restaurant Week
• Design OC Magazine
• Premiere OC Arts Magazine
• Best Restaurants Reception
• Top Doctors
Real Estate
Restaurants & Cuisine
March
Editorial
Shopping
Fashion
February
Events & Bonus circulation
• Top Doctors Reception
Society
People & Profiles
Calendar
July
August
September
OCtober
November
December
Editorial
• Best of 2017
• Our Favorite Brunches
• Design & Décor
• Real Estate
• Fall Fashion
• Art of the Burger
• Design & Décor
• Best Saturdays in O.C.:
51 Great Things to Do
• Eat Your Way Through O.C.
• Design & Décor
• O.C.’s Best - A Special Section
• Ask the Experts Medical Profiles
• Premier Hospitals
• Health & Wellness
• Shop. Dine. Discover: Costa Mesa
• Faces of Orange County
• Style HOME
• Shop. Dine. Discover: North
County: Fullerton, Brea,
Anaheim Hills, Yorba Linda
• OC Look: Style Awards
• Shop. Dine. Discover:
South County
• Real Estate
• Hawaii
• Design OC magazine
• Style HOME
• Health & Wellness
• Shop. Dine. Discover:
Huntington Beach
• Premiere OC Arts Magazine
• Holiday Wish List
• Shop. Dine. Discover: Anaheim
• Hawaii
• Style HOME
• ASID Design Awards
• Holiday Wish List
• Golden Foodie Awards
• Shop. Dine. Discover: Newport Beach
Space Close: 5/12/17
Materials Due: 5/19/17
On Sale: 6/22/17
Space Close: 6/9/17
Materials Due: 6/16/17
On Sale: 7/27/17
Space Close: 7/13/17
Materials Due: 7/21/17
On Sale: 8/24/17
Space Close: 8/11/17
Materials Due: 8/18/17
On Sale: 9/21/17
Space Close: 9/8/17
Materials Due: 9/15/17
On Sale: 10/19/17
Space Close: 10/6/17
Materials Due: 10/13/17
On Sale: 11/16/17
• Design OC magazine
• OC Look: Style Awards Party
• Premiere OC Arts Magazine
& More
Special Sections
Advertising and Custom
Marketing Opportunities
• Custom Publishing
• Events & Sponsorships
• Inserts & Distribution
• Digital Marketing
• Sponsored Content
Events & Bonus circulation
• Best of O.C. Reception
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com
9/20/2016
Digital
Email
Newsletters
o.c. events
Food & Dining
Don’t Miss
Dining: searchable restaurant guide: Sort by
cuisine, location, and more. Exclusive blogs for
foodies and wine lovers. Dining guides from our
print mag, reviews, and more.
food &
dining
Special Offers &
custom eblasts
Travel
travel
Statistics (monthly)
65,000 Monthly pageviews
35,000 monthly unique visitors
2.4 pages/visit
1:39 Time on site
7,300 facebook likes
16.2k twitter followers
7,000 Instagram followers
Google Analytics, monthly average for
12/1/15 - 2/29/16; social stats Mar. 2016
Arts & Culture: Our curated events
listings. Plus expanded coverage of
artists we feature in the magazine. Lots
of photos! Events, happenings, art, and
party pics.
Life & Style: Style, home, active
life, travel, and more! Only online.
Thought-provoking essays on life in
Orange County.
Guides: to anything and everything OC:
travel, neighborhoods, outdoors, hidden
spots, you name it!
Display Ad Options
• Rectangle: 300 x 250 pixels
• Half-page 300 x 600 pixels (premium)
• Super-leaderboard: 970 x 90 pixels
• Leaderboard: 728 x 90 pixels
• Billboard 1250 x 250 pixels (premium)
• Mobile Adhesion Banner 320 x 50 pixels
*Ask about our bundles! High-value, expertly-targeted coordinated campaigns across multiple channels.
970 x 90
Sweepstakes & Contests
• Basic Sweepstakes: You provide the prize, we provide a custom registration page, promotion, and opt-ins
300x250
• Editorial Sweepstake Sponsorship: Sponsor a themed giveaway tied to an issue of the magazine
• Reader Photo Contests: Put your branding on one of our popular photo contests
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com
Contact Us
President and publisher Christopher Schulz
949-862-5424 [email protected]
Executive Vice president
Linda Goldstein
949-862-5425; [email protected]
Account Managers Edward Estrada
949-648-5965; [email protected]
national sales offices
west coast
Shana Wong
808-386-0872; [email protected]
New York
Randy Bilsley
949-291-5679; [email protected]
Vice President National Sales Marian Conicella
212-986-7647; [email protected]
Richard Lockhart
949-648-5979; [email protected]
Ben Ekstrom
212-986-7646; [email protected]
Pam Potts
949-862-5433; [email protected]
Nime Walbe-La Fauci
212-986-7210; [email protected]
Advertising art director
Nancy Forde
212-986-7665; [email protected]
Carla Butz
949-648-5962; [email protected]
Production DIrector
Glenda Mendez
949-648-5963; [email protected]
Digital media manager
Ping Tsai
949-648-5967; [email protected]
marketing & Events Manager
Traci Takeda
949-648-5966; [email protected]
sales & Marketing coordinator
Jordan Schweitzer
949-648-5980; [email protected]
Nina Leone
212-986-7221; [email protected]
Southeast
Whitney Dick
954-493-7311; [email protected]
midwest & texas
CS Media. Cheryl Schuldt 847-251-3483; Fax: 847-589-8491
hawaii
Destination Marketing Hawaii Inc.
Debbie Anderson
808-739-2200; [email protected]
3701 Birch Street | Suite 100 | Newport Beach | CA 92660 | 949 862 1133 | Fax 949 862 0133 | orangecoast.com