We hope this letter finds you spending a fair amount of time on the road in the heart of riding season.
We currently have two opportunities we want to make sure you are aware of should you still own a
motorcycle now and are interested in trading up to a new Dyna® or Softail® model.
1. TRADE INCENTIVE:
We would like to make you the best possible retail offer on your current motorcycle. To set proper
expectations, this will be a realistic attempt to offer you the highest possible trade incentive based on
the overall condition and mileage of your current motorcycle.
2. FINANCE INCENTIVE:
You should also be aware that Harley-Davidson Financial Services (HDFS) is currently running a low rate
finance promotion, with NO MONEY DOWN AND RATES AS LOW AS .99%*, on Softail Deluxe®, Fatboy®,
Fatboy Lo®, Wide Glide®, Heritage®, Switchback®, XL1200C® and XL1200X® Harley-Davidson®
motorcycle models. Combined with the best possible retail trade offer on your current motorcycle, now
may be perfect timing to get onto a new ride.
As you know, Dyna and Softail models are the muscle cars of the motorcycle community. They have the
ability to be highly customized and turned into a reflection of your own personality.
We invite you to bring your current motorcycle, proper riding gear and this letter to our store. Please
ask for me personally when you arrive. While you head out on the road for a test ride, we’ll evaluate
your current bike and conduct a free trade appraisal.
PLEASE NOTE: The trade and finance incentives will expire on October 31, 2014.
We appreciate you being a part of the Bourbeuse Valley Harley-Davidson® Riding Family and look
forward to meeting with you soon.
Bourbeuse Valley Harley-Davidson®
1418 Hwy AT - Villa Ridge, MO 63089
Ph 636-742-2707 – www.bvhd.com
*Financing Offer available only on new Softail Deluxe, Fatboy, Fatboy Lo, Wide Glide, Heritage, Switchback, XL1200C and XL1200X HarleyDavidson® motorcycle models financed through Eaglemark Savings Bank (ESB), a subsidiary of Harley-Davidson Credit Corp. and is subject to
credit approval. Not all applicants will qualify. .99% APR offer is available only to high credit tier customers at ESB and only for up to a 60
month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2014 Sportster
XL1200X with an MSRP of $10,749, no down payment and amount financed of $10,749, 60 month repayment term, and .99% APR results in
monthly payments of $183.69. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges
at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. Customer must take
delivery by October 31, 2014. Other terms, conditions, and limitations may apply. Dealer participation may vary. Financing offer is subject to
change or cancellation at any time. See your local authorized Harley-Davidson dealer for details.