Franchising
EVERYTHING YOU NEED TO KNOW
EDITORIAL FOCUS
• Advantages and disadvantages of owning a franchise
• How to choose the best franchise
• The keys to franchise success
• What questions should I ask before buying a franchise?
• Legal issues in franchising
• Financing for franchising
• How to franchise your business, and so much more.
B
uying a franchise is an investment in your future, but as
with any major decision, you should thoroughly
research the industry, the model and the pros and cons of
owning a franchise.
In this day and age of volatility and uncertainty, more and
more South Africans are looking to invest their time, money and efforts in
a tried-and-tested business model that works.
According to the Franchise Association of South Africa, the franchising
sector’s turnover has reached R300-billion, and it contributes significantly
to the country’s gross domestic product (GDP). The sector’s good
performance is reflected in the industry’s 627 different franchising
systems.
South Africa has more than 31 000 franchising outlets, which service 17
business sectors, including fast food and retail. Franchising contributes
nearly 10% to the country’s GDP, and employs more than 323 500 people
throughout the country.
John Baladakis, former chairman of the Franchise Association of South
Africa, says: “Franchising is a much lower risk investment with only a
10% failure rate, as opposed to up to 90% in independent businesses.”
In Sunday Times Franchising, we will be taking a closer look at the
franchising industry in South Africa, examining two important sides: the
franchiser and the franchisee.
This publication will be filled with insights from industry leaders,
company profiles, testimonials and case studies. You have the
opportunity to get involved: contribute to the conversation and profile
your franchise or franchise solution
to 43 000 Sunday Times subscribers and 7 000 attendees to Buy A
Business Expo
PUBLICATION DATE: 27 AUGUST 2017
A LARGE-FORMAT GLOSSY PUBLICATION, INSERTED
INTO 43 000 SUNDAY TIMES SUBSCRIBER COPIES AND
DISTRIBUTED IN MAJOR METROPOLITAN AREAS AND
7 000 DISTRIBUTED AT BUY A BUSINESS EXPO
in association with
SUNDAY TIMES FRANCHISING
EVERYTHING YOU NEED TO KNOW
Will be available on the Business Media Mags website for 12 months: www.businessmediamags.co.za
Sunday Times, Franchising publication will be distributed to 43 000 Sunday Times subscribers and
7000 to Buy A Business Expo, representing an astute source of information from across industries
as a must-read for anyone who wants to understand the world of franchising in South Africa
ADVERTISING RATES
RATES
SPECIAL POSITIONS
Full Page
R25 800
Inside Front Cover DPS
R65 500
DPS
R45 500
2nd DPS
R54 500
/ Page Horizontal
R14 200
IBC
R32 500
/ Page Vertical
R14 200
OBC
R33 600
/ Page
R7 6000
Opposite Credits/ Contents
R29 200
12
12
14
(Rates are exclusive of agency commission and VAT)
CORPORATE PROFILES / ADVERTORIALS AND SPONSORSHIP PACKAGES
RATES
3 Pages
R60 640
4 Pages
R79 800
PLATINUM SPONSOR: Cover Logo + 200-word bio on the sponsors’ page + 4-page profile + DPS
R140 000
GOLD SPONSOR: Cover Logo + 200-word bio on the sponsors’ page + 4-page profile
R120 000
SILVER SPONSOR: Cover Logo + 200-word bio on the sponsorss page + 2-page profile
R91 200
*Sponsorship packages include: banner advert and link activation on the Business Media Live website + 50 copies of the magazine
(Rates are exclusive of agency commission and VAT)
GATEFOLD: Pricing on request.
RUN-ON COPIES: Additional copies will be offered to organisations wishing to make use of this
publication for internal distribution. Pricing on request.
COVER BRANDING: Bespoke cover branding. Pricing on request.
CREATIVE EXECUTIONS: Centrespread on heavier GSM gloss; 4-, 6-, and 8-page sections on heavier GSM
gloss; bellyband on special sections. Pricing for the above on request.
MATERIAL REQUIREMENTS
SIZE
TRIM
BLEED
SAFE TYPE AREA
DPS
297 x 470mm
303 x 476mm
215 x 277mm
Full Page
235 x 297mm
241 x 303mm
215 x 277mm
/ Page Horizontal
138 x 225mm
no bleed
134 x 220mm
/ Page Vertical
107 x 287mm
no bleed
102 x 282mm
/ Page
138 x 107mm
no bleed
132 x 102mm
12
12
14
Insertion date: 27 August 2017
Sunday Times Franchising is published by PICASSO HEADLINE, proudly part of the TIMES MEDIA GROUP.
Picasso Headline (Pty) Ltd, Reg: 59/01754/07
Times Media Building, Central Park Black River Park, Fir Street, Observatory, Cape Town
ADVERTISING CONTACT
Project Manager: Roman Ross
Tel: 021 469 2498 | Cell: 073 253 9440 | Email: [email protected]
Tel: 021 469 2400 | Fax: 021 462 1124 | Web: www.picasso.co.za