Russia
Population1: 143.7 million
Per capita beer consumption2: 59 liters
Major languages: Russian
Anheuser-Busch InBev in Russia
Key facts & Figures*
Trading Name
SUN InBev Russia
Volume of product
sold in 2013
11.47 million hectoliters
Market Position
#2
Market Share
15.1%
Beverage Plants
6 - Klin, Omsk, Saransk, Volzhskiy, Ivanovo, and
Angarsk.
Number of Full time
Employees
~4990
Number of Global
Management Trainees
11
Brands
Global Brands
Bud, Corona, Stella Artois
Multi-country Brands
Franziskaner
Beck’s, Hoegaarden, Leffe, Lowenbrau, Spaten,
Brahma
Main Brands: Local Brands
Klinskoye , Sibirskaya Korona , Tinkoff, Bagbier,
Tolstiak, DAO,
Recent Innovations
 BUD in 0.75 can and 0.75 bottle
 Hoegaarden in 0.75 bottle
 Klinskoe Mix Apple in 0.5 bottle
 Klinskoe Svetloe in 1L can
 Lowenbrau Original in 1L can
1
2
Plato Logic
Plato Logic
*Source: Anheuser-Busch InBev 2013 data
Updated: May 2014
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Siberian Crown Classic in 1L can and 1L PET bottle
Siberian Crown 3 hops in 0.44 bottle
T in 2.5L PET
Tinkoff English Ale in 0.5 bottle
Tinkoff Bavarian Lager in 0.5 bottle
Brand exports around the world
Mainly to Kazakhstan, Belarus, and other CIS countries.
Brief History of Anheuser-Busch InBev in Russia
The company was founded in 1999 after two important players in the Russian and
Ukrainian beer markets, Interbrew and SUN Brewing, merged their brewing facilities in
these countries. Currently SUN InBev Russia operates 6 breweries in Russia. SUN InBev
Russia is the second largest brewing company in Russia.
Market Consumption & Population Trends1
Trends
Per Capita Consumption
Population Growth
2000
33.5 liters
145.6 million
2005
75.5 liters
145.1 million
2013
59 liters
143.7 million
Corporate Citizenship
Better World Initiatives
Responsible Drinking
On Global Be(er) Responsible Day, we used the motto “18+” to convey the message that
beer sales is prohibited to those under the legal drinking age. Supported by our flagship
brand Siberian Crown, our initiative encouraged beer retailers to be diligent in only selling
beer to consumers over the legal drinking age. AB InBev employees in collaboration with
local officials and the media visited various retailers encouraging them to be responsible
sellers. Over 1400 volunteers distributed 200, 000 materials in 50,000 POCs.
Environment
In 2013, our team in Russia continued to improve their environmental performance and
contrbuted to AB InBev’s 2017 global environment goals:
• Improved recycling of our waste and brewing byproducts from 98.62% in 2012 to
99.33% in 2013
• Reduced water usage per hectoliter if production from 3.53hl/hl in 2012 to 3.47 hl/hl
in 2013
• CO2 emissions per hectoliter of production fell to 12.3 kgCO2/hl in 2013 representing
a 1.7% improvement versus 2012.
On June 13 SUN InBev opened a new water treatment system at Osmk brewery. Based on
the principle of anaerobic reactor, the system is able to purify water and produce biogas
helping save approximately 1 million cubic meters of natural gas per year.
Updated: May 2014
Community
We continue to support a wide range of educational projects and student organizations such
as Enactus, AIESEC, BEST, and Career Centers of TOP Universities in Russia. Additionally, in
partnership with local governments, we executed several community events such as Day of
the City where volunteers provided support to park cleanups.
Management
Zone President
Russia is a part of Anheuser-Busch InBev’s Europe Zone, led by Zone President, Stuart
MacFarlane
Business Unit President
Andrey Gubka
For further information, please contact
Aleksandr Zagnibeda
+ 7 495 960 23 60
[email protected] www.suninbev.ru
Updated: May 2014