Strawberry Price Survey
2012
Strawberry PYO Prices
– looked at prices based on area code
– determined price per pound assuming 1 quart
or litre weighs approximately 1.25 pounds
– price range from highest to lowest
– average price in an area code
– median price is the point where equal
numbers are above and below (middle price)
Strawberry PYO Prices
By the Pound: 2003
By the Pound: 2005
Highest Price
Highest Price
– $1.25 per pound
Lowest Price
– $0.99 per pound
– $1.45 per pound
Lowest Price
– $0.99 per pound
2007
- $1.50
- $0.99
Strawberry PYO Prices
By the Pound: 2003
Median price:
– $1.18 per pound
Average Price
– $1.14 per pound
By the Pound: 2005
Median price:
– $1.30 per pound
Average Price
– $1.25 per pound
Other Areas 2005
London - $2.75 per quart
– $1.25/pd PYO
Brantford - $12.00 4L
– $1.50/L PYO
Sudbury - $10.00 4L
– $7.00 4L PYO
Bowmanville - $13.00 4L
– $1.35/lb PYO
PYO Pricing 2012
Area Code 519
15 Farms
Price Range $1.00 – $2.00 per pound
Average Price $1.63 per pound
Median Price $1.60
Most growers selling by the pound or in
quart or litre baskets
PYO Area Code 613
11 Farms
Price Range $1.50 – $2.25 per pound
Average Price $1.77 per pound
Median Price $1.77
Most growers selling in 4L baskets
PYO Area Code 705
7 Farms
Price Range $1.20 – $1.65 per pound
Average Price $1.48 per pound
Median Price $1.50
Most growers selling large containers.
Historically northern growers have sold
more volume per person
PYO Area Code 905
11 Farms
Price Range $1.80 – $2.90 per pound
Average Price $2.17 per pound
Median Price $1.80
High prices around the GTA. Lowest
prices in 905 were the furthest away from
the GTA
Farm Gate Prices
519 Area Code
Quart Range $3.25 – $4.75
Average Price per quart $4.10
Median Price $4.00
Most growers selling by the quart or by the
flat. Flat prices varied and growers did not
indicate the size of the flat
Farm Gate 613
Range per Quart $4.75 - $6.00
Average Price $5.09
Median Price $5.00
4L Basket $13.00 - $16.00
2L $7.00 - $9.00
Farm Gate 705
Range per Quart $4.00 - $5.00
Average Price $4.60
Median Price $4.50
Flats were $22.00 - $27.00
4L Baskets $14.00 - $15.00
705 is large in area and diverse
Farm Gate 905
Range per Quart $4.25 - $5.00
Average Price $4.60
Median Price $4.50
Flats $23 - $24 (few reporting)
$4L $14 - $18 (few reporting)
Pre-Picked Strawberry Prices
Median Price 2003
Median Price 2005
– $10.50 per 4 litre
basket
– $10.75 per 4 litre
basket
Average Price:
– $10.08 per 4 litre
basket
Average Price:
– $10.75 per 4 litre
basket
Wholesale Prices?
Early Season reports of $21-$25 per 6
quart flat
Reports of $18.00 a flat further into the
season
Few Reporting
Conclusions
Average prices continue to increase
Area Code 519 has the lowest prices thus
has the greatest room to grow
905 has the highest PYO prices
613 has the highest farm gate prices
705 has room to grow on PYO prices as
compared to the rest of the province
Raspberries
PYO Price per pound $2.30 - $4.00
519 has lowest prices
Price per pint $3.50 - $6.00
Commonly $4.50 - $5.00
519 had lowest prices
Small sample size