MEDIA RELEASE
Under strict embargo
Saturday 4 October 2014, 12.00 midnight
NEW SOUTH WALES MOST POPULAR STATE BUT SOUTH AUSTRALIA TAKES
TOP SPOT
A South Australian suburb leads Top Sellers’ Markets nationally with Parkside once again claiming the
title of top suburb in demand for potential buyers in Australia, according to data released today by
realestate.com.au1.
realestate.com.au’s Top Sellers’ Markets reveals that the following ten Australian suburbs have the most
people looking per listing:
1
June – August 2014
1. Parkside (SA)
2. Cherrybrook (NSW)
3. Norwood (SA)
4. Winston Hills (NSW)
5. East Melbourne (VIC)
6. Engadine (NSW)
7. South Penrith (NSW)
8. Bella Vista (NSW)
9. Drummoyne (NSW)
10. Surrey Hills (VIC)
Previous Quarter
March – May 20142
1. Albert Park (VIC)
2. Parkside (SA)
3. Freshwater (NSW)
4. Belair (SA)
5. Blackburn North (VIC)
6. Kirrawee (NSW)
7. Cherrybrook (NSW)
8. Norwood (SA)
9. Balgowlah (NSW)
10. Holland Park (QLD)
Previous Year
June – August 20133
1. Parkside (SA)
2. Freshwater (NSW)
3. Belair (SA)
4. Newmarket (QLD)
5. Surrey Hills (VIC)
6. Ashwood (VIC)
7. Blackburn South (VIC)
8. Fitzroy North (VIC)
9. Stanmore (NSW)
10. Fullarton (SA)
Compared to last quarter, South Australian suburbs have moved up the list with Victorian suburbs falling
lower on the list. With over half the suburbs from New South Wales this quarter, Queensland has
dropped off the list. Along with popular Parkside, Cherrybrook and Norwood appear again in Top Sellers’
Markets this quarter.
Taking the crown from Albert Park this quarter, Parkside has claimed the top spot six times over the past
ten quarters. Notably, Malvern, another popular South Australian suburb has placed first in two
consecutive quarters. Overall there is a decrease of South Australian suburbs this year with a notable
increase of New South Wales suburbs compared to last year where Victoria dominated. Along with
South Australia and New South Wales, Victoria completes the most popular states for the national Top
Sellers’ Markets this year.
Georgie Todd from Harris Real Estate says that they always get a large number of enquiries for
properties in popular Parkside due to the value it offers and its close proximity to the city, parklands and
trendy restaurants and cafes.
1
2
3
realestate.com.au internal statistics, June 2014 – August 2014
realestate.com.au internal statistics, March 2014 – May 2014
realstate.com.au internal statistics, June 2013 – August 2013
“The average price of properties in Parkside is really affordable at around $600,000 and that gets you a
fantastic property in this area. Young professionals are buying the smaller two bedroom homes which
are in high demand. There are also bigger houses in the area to accommodate the family market moving
in,” Ms Todd said.
With Parkside offering the top public school in South Australia, Glenunga International High School,
families are choosing to settle down in this popular area.
The demand for properties in South Australia remains constant with the state’s suburbs featuring in the
previous quarter and the same quarter last year.
“People look to buy, rent and invest here. Parkside appeals to a diverse demographic which is
demonstrated by our mix of properties available in this area. There are cosy cottages, large villas and
also 70s and 80s style apartment complexes on the other side of the spectrum,” Ms Todd continued.
realestate.com.au’s General Manager of Sales and Operations Arthur Charlaftis says that a position in
the Top Sellers’ Markets is favourable for sellers as it’s indicative of increased buyer interest in the
suburb.
“Top Sellers’ Markets data is derived from the supply and demand in each suburb and ranks the suburbs
based on the ratio of buyer demand. A suburb that features in this list suggests that it could be a good
time for property owners in these areas to consider selling as there are a high number of buyers
searching for property in that area,” Mr Charlaftis said.
“It’s easy for potential vendors to gain a better understanding of the value of their area when thinking of
selling property if they are using realestate.com.au/neighbourhoods. This key tool offers rich, in-depth
content and imagery on nearly every suburb, informing potential vendors of the lifestyle their area
offers and the demographic their property will likely attract. If you’re thinking of selling, you can use this
comprehensive tool as well as input from your local expert agent to also find out the median house price
in your area and essentially the asking price of property seekers,” Mr Charlaftis continued.
-EndsFor more information, contact:
Nadine Ahfat
Public Relations Assistant
REA Group
+61 3 8456 4275
+61 3 427 812 081
[email protected]
Methodology:
realestate.com.au reaches its findings by taking the average number of listings in each suburb over the course of three months.
It compares the number of clicks on property listings against the number of available properties in that suburb to arrive at a
supply vs. demand ratio. Suburbs are then ranked as top seller suburbs by the extent to which demand outstrips supply.
About realestate.com.au: realestate.com.au is the leading website in Australia for residential property, attracting an average
unique audience of more than 3 million visitors every month. realestate.com.au is owned and operated by ASX listed REA Group
Ltd ABN 54 068 349 066. Source: Nielsen Online Ratings, Domestic Audience January – March 2014.