New Parents Database
SM
Reach expectant parents and families with newborns
The birth of a child, particularly the first child, is a
major life stage event. It’s an event that triggers a
wave of consumer purchases ranging from
diapers, clothing, food and insurance to homes,
furnishings, cars, appliances and more.
As a market segment, these families outspend
childless couples 2-to-1 and are prime candidates
for not only a full range of baby products, but
also daycare, home entertainment, photography,
recreation and catalog offers — virtually any
product or service that promises the family a
better way of life.
No other life cycle list offers the accuracy, costefficiency or selections of our New Parents
DatabaseSM — including the option of defining
markets at either the expectant stage or after
delivery.
Compiled from more than 50 principal sources
and updated at the rate of about 60,000 new
names weekly, Experian’s New Parents Database
can turn today’s baby boomlet into a veritable
sales boom for your business.
Consider this:
●
Almost one out of every two births today is a first
birth, creating enormous marketing
opportunities
●
Most first-birth families are also two-career
families — working moms and dads with large,
disposable incomes and no brand loyalties where
child-care products are concerned
Experian’s New Parents Database defines the market
at either the expectant stage or after delivery.
Prenatal records include households with mothers
in the third or later month of pregnancy. Postnatal
records include families with children from 0 to
36 months old.
Weekly hotline available!
Weekly updates ensure that your direct marketing
effort is a success.
Prior to receiving list orders, mailers must submit a
sample mail piece or telemarketing script to Experian
for approval.
Your offer should be easy to read and understand.
The street address and/or phone number of the
marketer should be present in all offers. When
targeting using sensitive information such as
presence of children, we recommend using language
that does not reveal specific selection criteria or imply
individual knowledge of the recipient. Your account
executive and sales support team can provide
additional guidance on appropriate language for
your particular offer.
Total count
3.2 million approx.
expectant or new
parents annually
Base name
and address:
$25/M
New Parents
Database
(postnatal): $60/M
Total base: $85/M
Base name
and address:
$25/M
New Parents
Database
(prenatal):
$75/M
Total base: $100/M
Source
Public and
proprietary records
Minimum order
$250 — Extra charge
for unlimited usage,
copies, tapes and
freight
Updated monthly
Hotline names
Price
Monthly . . . . . . . . . . . . . . . . . . . . . . . .$15.00/M
Weekly . . . . . . . . . . . . . . . . . . . . . . . . .$15.00/M
New Parents selects
Price
Dwelling type . . . . . . . . . . . . . . . . . . . . .$2.50/M
First birth/Sibling birth . . . . . . . . . . . . . .$10.00/M
Gender of child* . . . . . . . . . . . . . . . . . . .$2.50/M
Median income . . . . . . . . . . . . . . . . . . . .$2.50/M
Month/Year of birth* . . . . . . . . . . . . . . . .$5.00/M
Telephone number . . . . . . . . . . . . . . . . .$10.00/M
*Selection only with prior approval.
Geographic selects
Price
County . . . . . . . . . . . . . . . . . . . . . . . . . .$2.50/M
SCF . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2.50/M
State . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2.50/M
ZIP Code . . . . . . . . . . . . . . . . . . . . . . . . .$2.50/M
©Experian 2003
Brokers, go to
www.listlink.
experian.com or
contact:
Georgia
T: 800 541 0524
F: 678 731 1234
Nebraska
T: 888 267 1119
F: 402 473 4860
New York
T: 888 274 6245
F: 212 532 2981
Texas
T: 800 527 3933
F: 972 390 5100
Direct marketers,
call:
T: 888 214 4391
See page 44 for output options.
Life event information — hotlines!
Page 27
Output formats and policies
Brokers, for
orders contact:
Georgia
T: 800 541 0524
F: 678 731 1234
Nebraska
T: 888 267 1119
F: 402 473 4860
New York
T: 888 274 6245
F: 212 532 2981
Texas
T: 800 527 3933
F: 972 390 5100
Direct
marketers, call:
T: 888 214 4391
All output formats and options are not available for
all databases or processes. Check available output formats
and options when you place your order.
Output
Price
4-up Cheshire labels . . . . . . . . . . . . . . . . . . . N/C
4-up pressure sensitive labels
Under 50M . . . . . . . . . . . . . . . . . . . $6.00/M
Over 50M . . . . . . . . . . . . . . . . . . . $5.00/M
1-up pressure sensitive labels . . . . . . . . $10.00/M
3 x 5 cards . . . . . . . . . . . . . . . . . . . . . $15.00/M
Manuscript . . . . . . . . . . . . . . . . . . . . . . $5.00/M
CD-ROM . . . . . . . . . . . . . . . . . . . . . $35.00 each
Diskette . . . . . . . . . . . . . . . . . . . . . $35.00 each
Commission policy
Trade and volume discounts are available to all
qualified brokers, advertising agencies and applicable
third parties.
Backup file policy
Experian will save a backup file of your order for up
to six months at no charge. To save a file longer than
six months, a $35 storage charge per order applies.
This flat fee applies whether or not the file is accessed.
Cancellation policies
Consumer, BehaviorBank® and National
Business Database lists
● All orders canceled 10 days prior to the original
mail date will be assessed a $10/M net cancellation
charge. Payment is due in full on all orders
canceled outside of this time frame.
Z-24® Prospect Plus Database and CircBase®
Prospect Plus Database lists
● There is a $75 cancellation fee plus running
charges on Z-24® and CircBase® orders fulfilled then
canceled before the mail date. Orders canceled
after the mail date will be charged the full rate.
Data Enhancement processing
● A $5/M cancellation charge based on input will be
assessed for all Data Enhancement orders canceled
after the order has been submitted and processing
has begun (prior to shipping).
eList Network lists
● All canceled orders are billed a flat fee of $500. Orders
canceled after e-mail test require payment in full.
Delivery policies
Most consumer and business list orders qualify for
same day or 24-hour turnaround.
● Most Data Enhancement orders qualify for 48-hour
(two business days) turnaround for quantities less
than 10 million.
●
Page 44
Output
DVD . . . . . . . . . . . . . . . . . . . . . . $150.00 each
Cartridge . . . . . . . . . . . . . . . . . . . . $15.00 each
Magstar tape 3590E . . . . . . . . . . . $150.00 each
Electronic delivery
(Ask about WAM!NET) . . . . . . Call for custom quote
Bar coding . . . . . . . . . . . . . . . . . . . . . . . $1.00/M
Carrier route presorting . . . . . . . . . . . . . .$3.50/M
Key coding . . . . . . . . . . . . . . . . . . . . . . . $1.00/M
Keying month/year of birth . . . . . . . . . . . $1.00/M
Prioritizing . . . . . . . . . . . . . . . . . . . . . . . $2.00/M
Resequence/breaks . . . . . . . . . . . . . . . . . $1.00/M
Running charge. . . . . . . . . . . . . . . . . . . . $5.00/M
Splits . . . . . . . . . . . . . . . . . . . . . . . . . . . . $.50/M
Most eList Network campaigns are delivered within
three to four business days. Delivery includes
strategy consultation, quality assurance, execution
and online reporting. Changes to campaign
execution within 24 hours of agreed delivery date
could result in additional rush charges.
● For all orders, a sample of your e-mail, direct mail
or telemarketing script is required.
●
List rental policies
All names or e-mail addresses ordered/processed are
for one-time use. For e-mail reuse/remarketing
usage or subsequent name usage/unlimited usage,
call for pricing.
● Prior order suppression is $25 flat. Prior order
suppression is not available for all lists. Check
availability when you place your order.
● Client-file suppression is $3.50/M.
● Charges may apply to rerun orders.
Experian believes the consumer marketing
information it maintains is accurate but cannot
guarantee its accuracy or the outcome of the
mailing. Information on Experian’s databases is
frequently updated and the counts for particular
elements are subject to change.
●
Payment policy
All list and enhancement orders are fulfilled under
the terms of Experian’s Master Services Agreement.
All orders are due and payable 30 days after
shipment.
Sales tax
Experian’s products and services offered in this
catalog are subject to applicable federal, state and
local sales taxes.
©Experian 2003