1/26/2017
Effective Networking
Learning Center Webinars
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Presentation agenda
Develop skills for effective networking
Create and build your list of networking
contacts
Integrate your message into conversations
Influence how your message is delivered
Your Objectives…
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What is networking?
• Emphasizes skills,
competencies and
expertise rather than
employers and dates
• Effective for career
changers or recent
graduates
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Networking is…
Conversations
1 on 1 Meetings
Group Events
the exchange of information or services among
individuals, groups, or institutions; specifically : the
cultivation of productive relationships for
employment or business
- Merriam Webster
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The four goals of
networking
1. Get your message out
2. Gather information
3. Meet insiders at
targeted companies
4. Get in touch with
decision makers
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Barriers to networking
• Emphasizes skills,
competencies and
expertise rather than
employers and dates
• Effective for career
changers or recent
graduates
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Relationship networking
• People with whom you share
certain interests, values or
activities
• Everyone you know and talk
with is a member of your
relationship network
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Social Media and networking
LINKEDIN: 94%
FACEBOOK: 65%
BLOGS: 20%
TWITTER: 55%
YOUTUBE: 15%
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How people find jobs
Networking 56%
Recruiters 11%
Internet 32%
Other 1%
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Who do you know?
LHH
CONTACTS
OTHER
PROFESSIONALS
NETWORKING
NETWORKING
CONNECTIONS
CONNECTIONS
ALUMNI
FRIENDS
FORMER
COLLEAGUES
CUSTOMERS &
VENDORS
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Leveraging your contacts
Hiring
Managers
Referrals
Business
Contacts
Personal
Close
Contacts
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Preparing to network
Professional Objective
• What do you do?
• What do you want to do next?
Target Market
• Industry? Function? Size? Location?
Core Message
• What do you offer your next
employer?
Marketing Materials
• Marketing Plan, SOAR stories
• Exit and Positioning Statements
• SMART and SELL scripts
• Networking business cards
List of Contacts
• The Ladder of Networking Contacts
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Create a networking business card
- vistaprint.com
- vistaprint.ca
- Avery business cards
Exchange at networking meetings and other events
Jane Jones
Marketing Manager
555-456-1212
[email protected]
www.linkedIn.com/in/JaneJones
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Networking next steps
EVALUATE
YOUR
MEETING
• Did you act as a resource?
• How could your networking improve?
• Did your questions gain the right information?
• Email or snail mail is okay
• Include any helpful information in your thank you
SEND A THANK
YOU EMAIL
STAY
CONNECTED
• Use social media
• Vary connection methods
• Let connection know when you land
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Role play
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Networking call #1
Hello Mary, this is John
Hi John, nice to hear from you.
How are you?
My position at ABC Company was eliminated
and I was calling to see if you have open
positions or know of any open positions that
I may be qualified to fill.
Well, John, unfortunately our company has just
placed a freeze on all hiring until further notice.
I don’t think I can help you.
I understand. Can I follow up with you at a
later date?
Sure you can. Good luck!
Thanks, Mary. Goodbye.
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Networking call #2
Hello Steve, this is Susan
Hi Susan, nice to hear from you. How are you?
I’m fine. I don’t know if you heard but my position as
well as others at ABC Company has been eliminated.
I’d like to come in and share some of my ideas for my
next position and get your input on my marketing
plan.
Well, Susan our company has just placed a hiring
freeze on all positions until further notice. I don’t
think I can help you.
Actually Steve, I’m not looking for you to find me a
position; I want to get your advice and suggestions. I
promise to keep our meeting to no more than 20
minutes. I’ll email you my marketing plan in advance
so you can review it beforehand.
That’s a great idea. How is Thursday morning at
8:00, before my day gets started?
That’s perfect. I’ll bring coffee. How do you take it?
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Continue to cultivate your network
• Develop your networking
strategy – “I’d really
appreciate your advice…”
• Consider making a few calls
and discover what you need
• Imagine the relationships
you are going to build
• Be known as a networker networking is valuable to
your career
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Next steps
• Create a contact management
system
• Join professional organizations
• Volunteer your services
• Stay connected to former coworkers
• Use additional resources on your
CRN and sign up for related
webinars
• Make your next contact!
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0
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Related webinars
NETWORKING
WITH LINKEDIN
WORKING WITH
SEARCH FIRMS
SEARCH METHODS
AND
CORRESPONDENCE
RESEARCH TOOLS
ON CRN
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Thank you
Thank You
• Thank you for joining me today.
• I wish you great success with your job search!
Attendance
• If you joined the webinar late, or are ‘audio only’,
please notify the presenter before you logoff.
Webinar
Evaluation
• You will receive a brief survey via email after the
webinar.
• We value your feedback!
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