2014 SAP Retail Forum
Transforming to Thrive in an
Omnichannel Environment
October 7-8, 2014
New York, New York
SAP RETAIL FORUM 2014
TRANSFORMING TO THRIVE IN AN
OMNICHANNEL ENVIRONMENT
Commerce is everywhere. Are you?
We are excited to welcome you to the SAP Retail Forum!
SAP Retail Forum allows you to meet and interact with retailers who are leveraging innovative strategies to
grow sales every day. Through customer-focused sessions, panels, keynotes, design thinking workshops,
demos, and networking events, your Retail Forum provides the opportunity to learn directly from your
retail peers.
We are excited to offer you over 30 sessions featuring innovative retailers such as:
•• Brooks Brothers Group
•• Brookshire Grocery Company
•• Design Within Reach
•• Discount Tire, Inc.
•• Dollar Tree, Inc.
•• Glasses.com at Luxottica Group
•• Love’s Travel Stops
•• Adidas Group, The Children’s Place, and many more!
Get inspired as you walk through the Innovation Showcase and experience game changing technologies
and solutions. We encourage you to renew old friendships and create new networks during your time at
Retail Forum. Take advantage of this time to learn how Retailers are transforming to thrive in an OmniChannel environment!
– Matt and Lori
Retail & Commerce Strategy
Customer Experience Design
Commerce & Content Technology Implementation
Razorfish uses its mature cross-discipline methodology to deliver large commerce engagements that
require a unified, cross-channel, online/offline experience. - Gartner, Magic Quadrant Report, Oct. 2012
Leader and Visionary
in Digital Commerce
Top Five
Commerce Vendor
Top Five Most Innovative
Digital Agencies
Razorfish Commerce. Delivering Commerce Everywhere.
razorfish.com |
[email protected] |
@rfcommerce
Matt Laukaitis
Senior Vice President and General
Manager, U.S. Retail
Lori Mitchell-Keller
Senior Vice President and Head of
Global Retail IBU
The Agency A-List
2012 & 2013
3
AGENDA AT A GLANCE
OCTOBER 7-8, 2014
AGENDA AT A GLANCE
OCTOBER 7-8, 2014
Tuesday, October 7, 2014
Wednesday, October 8, 2014 Continued
9:30 am – 8:30 pm
Registration Open
10:00 am
Investing in Consumer Insights:
Customer Activity Repository (CAR) – Design Thinking Workshop
1:00 pm
Corporate Social Responsibility Activities
1:00 pm | Design Thinking Workshop Featuring B-Tech High School & STEM
2:30 pm | Store of the Future Contest with GENYOUth Foundation
South Foyer
4:30 pm
Women’s Leadership Activity & Reception
6:30 pm
Opening Night Reception & Innovation Showcase
12:30 pm
Norse
Innovation Showcase
7:30 am – 4:00 pm
Registration Open
Metropolitan
Starlight
8:00 am
Book Signing
Stephen Dubner, Author of Freakonomics & Think Like a Freak
9:00 am
KEYNOTES
South Foyer
Palm Foyer
Starlight
The New Reality of Retail: Simplify and Innovate
Pat Bakey, Executive Vice President, Global Retail, SAP
Innovation for Retailers: Transforming to Thrive in an Omnichannel
Environment
Matt Laukaitis, Senior Vice President and General Manager, U.S. Retail, SAP
Think Like a Freak: A Different Approach to Managing Data and People in the
Retail Industry
Stephen Dubner, Author of the international best-sellers Freakonomics,
Superfreakonomics, and Think Like a Freak
Break
11:00 am
Breakouts
Starlight
Gramercy
Customer Panel
Optimizing the Consumer Experience Across Channels and Devices
Panel Moderator: Brian Kilcourse, Analyst, Retail System Research (RSR)
Starlight
Panel Members:
Mark Simmons, Vice President of Marketing and e-Commerce, Design Within Reach
Steve Fournier, Sr., Chief Customer Officer, Discount Tire Company
Andrea Weiss, Chief Executive Officer and Founder Retail Consulting Inc., and CoFounder of The O ALLIANCE, LLC
Charles Nicholls, Founder and Chief Strategy Officer, SeeWhy, now part of SAP
Pat Bakey, Executive Vice President, Global Retail, SAP
1:35 pm – 5:30 pm
7:30 am – 6:30 pm
Lunch
Meet Our Customers Lunch (For Retailers Only)
Metropolitan
Wednesday, October 8, 2014
10:45 am
11:30 am
Breakouts
Fashion & Department Stores
Metropolitan
Food, Drug, and Convenience Stores
Carnegie
General Merchandise & Hardlines
Norse
1:35 pm – 2:40 pm
SAP for Retail Road Map: Unlocking the
Value for Your Retail Organization
1:35 pm – 2:05 pm
Love’s Travel Stops: A Platform for Growth
1:35 pm – 2:05 pm
Customer Panel: Business Collaboration
Strategies in the Networked Economy
2:45 pm – 3:15 pm
Partner Roundtables
2:10 pm – 2:40 pm
BREAK
2:10 pm – 2:40 pm
Partner Roundtables
3:20 pm – 3:50 pm
BREAK
2:45 pm – 3:50 pm
SAP for Retail Road Map: Unlocking the
Value for Your Retail Organization
2:45 pm – 3:15 pm
Discount Tire: Hey, Who Moved the Front
of My Store?
3:55 pm – 4:25 pm
Customer Panel: A day in the Life of the
Marketing Executive
3:55 pm – 4:25 pm
Customer Panel: Demystifying the Customer Centric Supply Chain -- Moving
from Batch to Real Time
3:20 pm – 3:50 pm
BREAK
4:30 pm – 5:00 pm
Glasses.com: Fulfilling the Promise of
Optimized Omnichannel Inventory
4:30 pm – 5:00 pm
Grupo Merza: Omnichannel – From Strategy to Execution & Getting Closer to the
Customers
3:55 pm – 5:00 pm
SAP for Retail Road Map: Unlocking the
Value for Your Retail Organization
5:05 pm – 5:35 pm
Customer Panel: Defining the Customer
of the Future
5:05 pm – 5:35 pm
Eldorado: Omnichannel – From Strategy
to Execution & Getting Closer to the
Customers
Fashion & Department Stores
Metropolitan
Food, Drug, and Convenience Stores
Carnegie
General Merchandise & Hardlines
Norse
5:05 pm – 5:35 pm
Retail in the Big Leagues: Bringing Fan
Passion and Loyalty to Retail
Breakout Track Keynote:
Brooks Brothers Group, Inc.
Breakout Track Keynote:
Brookshire Grocery Company
Breakout Track Keynote:
Hobby Lobby
5:40
Closing Reception & Customer Awards
Starlight
KEYNOTE SPEAKERS
STEPHEN J. DUBNER
An award-winning author, journalist, and radio and TV personality, Stephen J. Dubner is the co-author of the international best-selling business books Freakonomics and Superfreakonomics. Originally published in the U.S.
in 2005, Freakonomics instantly became a cultural phenomenon. Hailed by critics and readers alike, it went on
to spend 4 years on The New York Times best-seller list, having sold more than 4 million copies around the
world, in more than 35 languages. Dubner and his co-author, the University of Chicago economist Steven Levitt,
have appeared widely on television and maintain the popular FREAKONOMICS blog. Mr. Dubner is also host of
Freakonomics Radio, which includes radio, podcast, web, and live event programming imbued with the bestselling book’s iconoclastic approach to everyday economics.
The FREAKONOMICS Phenomenon. The No. 1 business book hit the best-seller lists on its first day in print and continues to be phenomenally popular in the U.S., Europe, Canada, and around the world, selling over 4 million copies worldwide. Freakonomics introduced to the
world a new way of thinking – a way of getting beneath the surface of modern life – and the title itself has become a catchphrase spoken
everywhere from college campuses to corporate boardrooms. The book has won numerous awards and its way of thinking also lives on the
popular Freakonomics blog, which has been called “the most readable economics blog in the universe.” SuperFreakonomics offers an entirely new set of lessons to be learned. The book delves into the biggest issues of our time, such as healthcare, terrorism, global warming,
the financial crisis, and much more.
PAT BAKEY
Global General Manager, SAP Retail
Pat Bakey is a 10-year SAP veteran and most recently served as the COO for the EMEA region, responsible for
the GTM strategy and business execution of this diverse region. Prior to joining the EMEA team, Pat served as
the senior vice president and general manager of strategic industries in North America. In this role, similar to
his new position, Pat was responsible for building and leveraging best practices and programs across each of
the growth and emerging industries, while driving systemic success and economies to these unique markets.
Prior to taking on the region’s Strategic Industries, Pat served as president of SAP Public Services where he
was responsible for managing all aspects of SAP’s government and higher-education business. In that role Pat oversaw SAP’s sales, marketing, consulting and services to SAP customers at the federal, state and local government levels, as well as those in many of America’s
premier institutions of higher learning. Pat originally joined SAP America to re-vitalize the SAP product strategy and GTM efforts for CRM.
Prior to joining SAP America in July 2004, Pat served as vice president of federal sales for Siebel Systems. Pat holds a bachelor’s degree in
economics from the University of California, Berkeley, and received his MBA from the J.L. Kellogg Graduate School of Management, Northwestern University.
The Freakonomics documentary is an anthology based on different chapters of the book. Variety calls the film “a revelatory trip into complex, innovative ideas and altered perspectives.” The documentary spent weeks among the Top 10 iTunes film downloads.
MATT LAUKAITIS
Senior Vice President and General Manager, U.S. Retail
As SVP for SAP’s U.S. Retail business, Matt Laukaitis’ primary focus is on customer success and satisfaction
across all aspects of SAP’s Retail business in the US. Laukaitis has been a leader with SAP Retail for over a decade, and has worked hands-on as a strategic partner to SAP customers helping to solve their most critical retail business challenges from the start.
Laukaitis has also lead SAP’s Community Service initiatives in the Pacific Northwest since 2004, helping SAP
Employees, Customers and Partners serve diverse institutions across the region.
Prior to joining SAP, Laukaitis held roles in engineering, software and supply chain sales background, working for Apple, RR Donnelley, and
Netfish/IONA. Laukaitis holds a BS in Mechanical Engineering from Lehigh University and an MBA from Thunderbird, the American Graduate School of International Management.
Join your peers at the SAP Retail Forum on social media by following us on Twitter
(@sap_retail) and tweeting with #SAPRF14.
Twitter
@sap_retail, #SAPRF14
SAP Retail
https://www.facebook.com/SAPRetail
7
SAP RETAIL FORUM
OPENING NIGHT RECEPTION
Tuesday, October 7
6:30 pm – 9:00 pm | Starlight
Enjoy hors d’oeuvres, drinks and networking at our SAP
Retail Forum Opening Night Reception. Plus be sure to
visit our Innovation Showcase and sample our tasty signature drink of the evening, the Absolut Blue Souvenir in
the Palm Foyer.
MOC LUNCH
Wednesday, October 8
11:30 am | Gramercy
During these across-the-table discussions,
SAP customers, such as Glasses.com at
Luxottica Group, Sport Chalet, Discount Tire
Company, Raley’s Family of Fine Stores, Tawa
Supermarket Inc., and Dollar Tree, will share
their experiences and answer questions from
other existing and prospective customers
who have similar SAP solution interests.
For retailers only.
Wednesday, October 8, 2014 | 8:00 am
Don’t miss our book signing by award-winning
author of the books “Freakonomics” & “Think Like a
Freak”, Stephen J. Dubner. Stop by the Innovation
Showcase during the Opening Night Reception to
obtain your free copy of “Freakonomics”, then get it
signed Wednesday morning!
AGENDA
TUESDAY, OCTOBER 7, 2014
The SAP
Retail Experts
EXPERIENCE THAT MATTERS
The leading experts
for SAP Retail Solutions
HARDLINES
SOFTLINES
/N SPRO, an elite SAP Retail consulting
company, provides full life-cycle services
combining industry best practices with
practical, cost effective solutions.
The /N SPRO Retail team is comprised of
experienced business and technology
experts who specialize in the enablement
of SAP Retail solutions including:
FOOD
DRUG
CONVENIENCE
SERVICES
CAR - CUSTOMER ACTIVITY REPOSITORY
F&R - FORECASTING & REPLENISHMENT
PMR - PROMOTION MANAGEMENT FOR RETAIL
CORE MERCHANDISING
POSDM
STORE SYSTEMS
/N SPRO’s unique combination of SAP
ERP and SAP point solution expertise
provides retailers with optimized solutions
and unparalleled value to plan and
execute all phases of a transformation
project across all retail sectors, as well as
wholesale and CPG industries.
INVESTING IN CONSUMER INSIGHTS:
CUSTOMER ACTIVITY REPOSITORY (CAR) – DESIGN
THINKING WORKSHOP
10:00 am – 1:00 pm | Metropolitan
For today’s retailers, the ability to centralize their data rather than
access it across multiple databases is more critical than ever. This
design thinking workshop features success stories on how customers used the SAP HANA® Customer Activity Repository rapid-deployment solution to cut costs, increase inventory visibility, and reduce software complexity. It also features solution overviews and
demonstrations. Join us for this educational workshop and learn
more about investing in consumer insights for your company.
WOMEN’S LEADERSHIP ACTIVITY & RECEPTION
4:30 pm – 6:00 pm | Metropolitan
CORPORATE SOCIAL ACTIVITY WITH B-TECH
1:00 pm – 2:30 pm | Norse
This design thinking session features our newest
partner, B-TECH, an early college business high
school that focuses on technology-based curriculum
for students who want to advance their careers in science, technology, engineering, and mathematics (STEM). The activity focuses on B-Tech’s ability to build bridges between the walls
of its shared school environment and its community in Queens, as
well as with retailers who can benefit from working with B-Tech in
preparing the tech workforce of the future.
Women’s Leadership Panel: How Changing Roles in Retail Will
Impact Female Organizational Leadership
Debbie Hauss, editor-in-chief of Retail TouchPoints, leads a discussion centered on its hot-off-the-press “Changing Roles in Retail”
survey, presented at SAP Retail Forum for the first time. The survey
focuses on the new approach retailers are taking to the executive
suite, including adding titles such as chief transformation officer or
chief customer officer. We drill down into a discussion about women’s leadership roles in today’s retail business environment as they
relate to the changing roles movement:
•• How will the progress we’ve made to date impact future roles for
women?
•• What are the challenges women leaders will face moving forward
as retail organizations seek to tap into innovation and a more
customer-centric focus?
•• What can women executives do to help achieve their goals of acquiring more significant leadership roles in their organizations?
CORPORATE SOCIAL ACTIVITY WITH GENYOUTH
2:30 pm – 4:00 pm | Norse
As a nonprofit arm of the NFL and a partner of SAP,
GENYOUth Foundation is on a mission to inspire and
educate youth to improve their nutritional habits and
increase physical activity. During this activity, the students give live
pitches on their vision of the retail store of the future for health and
wellness. Delivering these pitches through the perspective of a retailer, the students guide you through the store of the future and
how retailers will engage with their customers in store, online, and
via mobile 10+ years from now. Participants then have an opportunity to coach the students through their pitches and provide feedback on their creative vision, as well on how they can build realistic
next steps and apply their entrepreneurship skills to make their vision a reality.
Opening Remarks: SAP’s Network for Executive Women in Retail
& Consumer Goods (NEW) Sponsorship & Retail Business Women’s Network (BWN) Launch
Lori Mitchell-Keller, Senior Vice President and Global Head, SAP
NEW Report on Women 2020: The Future of Women’s Leadership
in Retail and Consumer Goods
Lisa Walsh, Senior Vice President, Sales, PepsiCo – NEW board
member
Panel members:
•• Lori Mitchell-Keller, Senior Vice President and Head of Global
Retail IBU
•• Lisa Walsh, Senior Vice President, Sales, PepsiCo – NEW board
member
•• Alexandra Wilkis Wilson, Co-Founder and CEO, GLAMSQUAD and
Co-Founder and Strategic Advisor, Gilt Groupe
•• Mary Pytko, Executive Vice President, Global Human Resources,
Brooks Brothers Group Inc.
OPENING NIGHT RECEPTION & INNOVATION SHOWCASE
6:30 pm – 9:00 pm | Starlight
Enjoy hors d’oeuvres, drinks, and networking at our SAP Retail Forum Opening Night Reception. Plus be sure to visit our Innovation
Showcase and sample our tasty signature drink of the evening, the
Absolut Blue Souvenir.
For more information on the /N SPRO retail practice,
please visit n-spro.com or contact us directly at
660-829-5800 or via email at [email protected]
11
AGENDA
WEDNESDAY, OCTOBER 8, 2014
Experiences to love.
Innovations to amaze.
FASHION & DEPARTMENT STORE BREAKOUT
SESSION TRACK
METROPOLITAN
Learn more about Intel Retail solutions at: intel.com/retail
Integrated Scanner & Imager
Fast, accurate data
capture with the
integrated 1D scanner
or optimized 2D imager.
Advanced Touchscreen
Capacitive touch panel
works when wet or dry,
with or without gloves
and with a stylus.
Mx – Extensions by Motorola Solutions
Enterprise-class
Android Jelly Bean OS
with additional security
and control.
BUSINESS
WITH A
PERSONAL
TOUCH
THE TC55 TOUCH COMPUTER
Now you don’t have to choose between the smartphone
you want and the enterprise device you need. The TC55
features the sleek, modern appeal of a consumer model
without compromising enterprise performance,
longevity or durability.
BROOKS BROTHERS: KEEPING UP WITH THE SPEED OF
FASHION IN AN OMNICHANNEL MARKETPLACE
11:00 am – 11:30 am
Panel Moderator: Debbie Hauss, Editor-in-Chief, RetailTouchPoints
Customer Panel Members: Sahal Laher, Executive Vice President
and Chief Information Officer, Brooks Brothers Group, Inc.
As “omnichannel” places more demands on all retailers, the fastmoving fashion industry must be particularly diligent in order to
keep up. During this keynote, Sahal Laher from Brooks Brothers
shares his insights on how fashion retailers can deliver successful
omnichannel strategies – from inventory to e-commerce, social
media, mobile technology, and more.
SAP® FOR RETAIL SOLUTIONS ROAD MAP: UNLOCKING THE
VALUE FOR YOUR RETAIL ORGANIZATION
1:35 pm – 2:40 pm
Lori Mitchell Keller, Senior Vice President and Head of Global Retail
Industry Business Unit, SAP
Lori Mitchell-Keller presents an overview of the retail-relevant solution enhancements and innovations that SAP has recently released
and offers deeper insight into what’s planned for the future. Lori
places special emphasis on the newest innovations such as the
SAP Customer Activity Repository application and how the SAP
HANA platform is enhancing existing solutions and offering new
value to retailers. With this overview, you can plan and prioritize the
initiatives that align to your overall business improvement goals
and better understand what investments to consider in your own
road map.
PARTNER ROUNDTABLE: OMNICHANNEL & BUSINESS INTELLIGENCE WITH COGNIZANT/HORTONWORKS
2:45 pm – 3:15 pm | Starlight
Smart information management is foundational to successful omnichannel strategies. It is business intelligence (BI) that enables retailers to gather and analyze the data they need for a consistent
customer experience across all channels. Discuss how use cases
related to ”golden customer record,” click stream analytics, lifetime
customer value, and more can benefit your organization, extending
the value of SAP for Retail solutions and SAP HANA.
PARTNER ROUNDTABLE: CUSTOMER ENGAGEMENT INTELLIGENCE – INCORPORATING A CONSUMER FOCUS IN YOUR
MARKETING STRATEGY WITH APPLEXUS TECHNOLOGIES
2:45 pm – 3:15 pm | Starlight
Sam Mathew, Chef Executive Officer and President, Applexus
Technologies
Customer data is in plenty – thanks to social media, blogs, CRM,
front-office/back-office interactions, and much more. But what
does it mean to your business? Sam leads the discussion on how
taking customer data to your sales and marketing teams can help
create compelling engagements strategies to win qualified customers. Join this roundtable to learn how to effectively discover your
shoppers and deliver relevant offers, increase conversion rates and
visits, and improve the customer experience and campaign
effectiveness.
PARTNER ROUNDTABLE WITH THE CHILDREN’S PLACE:
THE CHILDREN’S PLACE TRANSFORMATION WITH SAP SOFTWARE
2:45 pm – 3:15 pm | Starlight
Deloitte LLP
The Children’s Place is using SAP software as a foundation of its
transformation road map. Hear more about what the company has
learned along the way and the opportunities it has exposed to
maintain market leadership.
BREAK
3:20 pm – 3:50 pm
CUSTOMER PANEL: A DAY IN THE LIFE OF THE MARKETING
EXECUTIVE
3:55 pm – 4:25 pm
Panel Moderator: Debbie Hauss, Editor-in-Chief, Retail
TouchPoints
Customer Panel Members: Mark Simmons, Vice President of
Marketing and e-Commerce, Design Within Reach; Jan Cantler,
Director, Database and CRM, Brooks Brothers Group Inc.; Charles
Nicholls, Founder and Chief Strategy officer of SeeWhy
The role of Marketing continues to evolve as retail organizations
determine how to move forward with omnichannel strategies. Particularly in the design arena, executives must stay on top of a fastmoving industry in a quickly changing marketplace. Panelists share
best practices and lessons learned regarding their own experiences
and business transformations.
Best-in-Class Battery Life
Rugged Durability
Battery life that outlasts
the competition with
standard and extended
(1.5x) options.
Discover how the TC55 is redefining enterprise mobility.
Visit www.motorolasolutions.com/TC55 or call 1.866.416.8545.
Built to withstand
all-day, every day use,
even in unforgiving
enterprise environments.
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and
are used under license. All other trademarks are the property of their respective owners. ©2013 Motorola, Inc. All rights reserved.
13
AGENDA
WEDNESDAY, OCTOBER 8, 2014
FASHION & DEPARTMENT STORE BREAKOUT
SESSION TRACK (continued)
METROPOLITAN
GLASSES.COM: FULFILLING THE PROMISE OF OPTIMIZED
OMNICHANNEL INVENTORY
4:30 pm – 5:00 pm
Sebastien DePreneuf, Vice President of IT and Chef Information
Officer, Glasses.com at Luxottica Group
Fashion brands need to be able to create fashion faster, while building an adaptable global business, leading to increased revenues,
margin, and efficiency. With the SAP Fashion Management application in place, Luxottica can share master data, global inventory, and
processes across the organization. Learn how Luxottica is taking
the lead on best-in-class omnichannel fulfillment.
RETAIL IN THE BIG LEAGUES: BRINGING FAN PASSION AND
LOYALTY TO RETAIL
5:05 pm – 5:35 pm
Bob Many, Vice President, Platform Solutions Group, SAP;
Jim Fields, Vice President, Customer Experience Marketing, SAP
The sports industry has more in common with the retail industry
than you might imagine. Sports enterprises understand what it
takes to turn consumers into passionate fans of a brand. Today, the
industry’s best run enterprises are leveraging Big Data insights to
power a new class of personalized, immersive experiences – delivered on fans’ mobile devices, online, and in the stadium – to bring
fans closer to the action than ever before. Beyond fan engagement,
teams are leveraging Money Ball-inspired insights to drive on-field
performance and optimize business practices. Join us to learn how
retailers can leverage the “innovation league” to create immersive
experiences for their fans and optimize their game plan.
FOOD, DRUG, AND CONVENIENCE STORE
BREAKOUT SESSION TRACK
CARNEGIE
BROOKSHIRE GROCERY COMPANY: THE ULTIMATE
CUSTOMER EXPERIENCE – FOLLOW THE DATA
11:00 am – 11:30 am
Cindy Murphy, Director of Corporate Systems, Brookshire Grocery
Company
Kelly House, Vice President, Business Development, /N SPRO
How do you create an experience so compelling that customers literally drive past the competition to shop with you? The first step is
to know your customers like never before. Whether they shop in
store only or leverage online and mobile channels to engage with
you, the data streams they create throughout their shopping journey can reveal a gold-mine of insights on how you can best deliver
the experience they want and need.
LOVE’S TRAVEL STOPS: A PLATFORM FOR GROWTH
1:35 pm – 2:05 pm
Daniel Parkhurst, IT Service Delivery Manager, Love’s Travel Stops;
Ronda Walzer, Senior Manager, Love’s Travel Stops; Nona Cusick,
Vice President, Consumer Products, Retail & Distribution,
Capgemini
Love’s Project Unite aims to streamline and incorporate its disparate applications into a single platform for growth. Hear how the
implementation of SAP for Finance solutions, using SAP Business
Suite powered by SAP HANA, call center functionality of the SAP
Customer Relationship Management (SAP CRM)application, and
the SAP Cloud for Customer solution is helping the company to
standardize processes, increase efficiency, and improve decision
making with enhanced insights into its business.
BREAK
2:10 pm – 2:40 pm
SAP FOR RETAIL ROAD MAP: UNLOCKING THE VALUE FOR YOUR
RETAIL ORGANIZATION
2:45 pm – 3:50 pm
Lori Mitchell Keller, Senior Vice President and Head of Global Retail
Industry Business Unit, SAP
Lori Mitchell-Keller presents an overview of the retail-relevant solution enhancements and innovations that SAP has recently released
and offers deeper insight into what’s planned for the future. Lori
places special emphasis on the newest innovations such as SAP
Customer Activity Repository and how SAP HANA is enhancing existing solutions and offering new value to retailers. With this overview, you can plan and prioritize the initiatives that align to your
overall business improvement goals and better understand what
investments to consider in your own road map.
CUSTOMER PANEL: DEMYSTIFYING THE CUSTOMERCENTRIC SUPPLY CHAIN – MOVING FROM BATCH TO REAL
TIME
3:55 pm – 4:25 pm
Panel Moderator: Randy Evins, Senior Principal, Industry Value
Engineering, SAP
Customer Panel Members: Jonson Chen, CEO, Tawa Supermarket
Inc.; Mike Odell, CIO, Raley’s Family of Fine Stores
In a customer-focused sales environment, your supply chain strategy must be as agile as your customers are, if not more. Batch and
push scenarios don’t have the customer at their center and can’t
respond to your customer’s expectations of “when I want it, how I
want it, and where I want it.” Real-time inventory and customercentric supply chain are two of the key needs of the food and drug
business in 2015 and beyond.
GRUPO MERZA: OMNICHANNEL – FROM STRATEGY TO EXECUTION & GETTING CLOSER TO THE CUSTOMERS
4:30 pm – 5:00 pm
Panel Moderator: Brian Kilcourse, Analyst, Retail Systems Research
Customer Panel Member: Alfonso Cedillo, Chief Information Officer,
Grupo Merza
Founded in 1948, Grupo Merza, one of the largest retail companies
in Mexico, is focused on the distribution and marketing of groceries. The group employs over 4,500 people, with operations in 27
Mexican states through 146 supermarkets and 17 wholesale stores.
To improve the management of high volumes of data, Grupo Merza
has deployed SAP HANA in their national network. Grupo Merza
uses SAP Sales Analysis for Retail powered by SAP HANA, SAP‘s
in-memory computing platform. The solution delivers prebuilt data
models, key performance indicators (KPIs), and role-specific Web/
mobile dashboards and reports to provide retailers with real-time
understanding of marketing, merchandising and store operations.
Using SAP HANA, Grupo Merza has reduced the time to process information reports by 70%. Attend this session to learn more about
how Grupo Merza is managing their business with SAP solutions.
application to be used in both stand-in and connected states. In
this session, the company outlines the new tools’ features and
some of the pros and cons discovered along the way. A 15-minute
Q&A session follows the 15-minute presentation.
CUSTOMER PANEL: DEFINING THE CUSTOMER OF THE FUTURE
– INTRODUCING MEL, TIM, MARSHA, AND GORDON
5:05 pm – 5:35 pm
Panel Moderator: Randy Evins, Senior Principal, Industry Value
Engineering, SAP
Customer Panel Members: Patrick J. Walsh Vice President, Supply
Chain and Chief Business Development Officer, Food Marketing
Institute (FMI); Sabina Saksena, Managing Director – Retail and
CPG, Pricewaterhouse Coopers LLC
How will food and drug retailing change over the next 5 to 10 years?
One major change will be the clientele you serve. Your selling environment will need to adapt to and serve an incredibly diverse set of
demographics – from millennials to traditionalists. Join FMI for a
review of the traits and expectations of four key customer segments in your grocery future.
PARTNER ROUNDTABLE: COMPETITOR PRICING WITH TATA
CONSULTANCY SERVICES
2:10 pm – 2:40 pm | Starlight
The proliferation of smart devices that allow consumers to research, compare, and order products online has changed the retail
game. Customers are increasingly gravitating toward retailers who
offer the greatest value for the money with maximum convenience.
In this retail landscape, pricing emerges as the biggest game
changer, drawing consumers into a sale. For retailers to address the
risk of decline in sales, it is imperative to monitor and respond to
changing competitive prices in real time. Companies need to adopt
a seamless pricing regime that leverages information technology
and helps them plan, monitor, and execute price changes – within
the constraints of the existing or reduced workforce.
GENERAL MERCHANDISE & HARDLINES
BREAKOUT SESSION TRACK
NORSE
HOBBY LOBBY’S MOBILITY JOURNEY
11:00 am – 11:30 am
Jeanne Cotter, Vice President and CIO, Hobby Lobby Stores Inc.;
Keith Bennett, Vice President, Applications & Technology, Hobby
Lobby Stores Inc.
Come and hear the lessons learned from the roll out and upgrades
of the in-store mobile solution used by store associates for ordering and customer support. Learn about the upgrade of 10,000 devices for mobile solutions from SAP, iOS upgrades, and new code
deployments nationwide using the SAP Afaria® mobile device management solution. In addition, Hobby Lobby is rolling out the next
CUSTOMER PANEL: BUSINESS COLLABORATION STRATEGIES
IN THE NETWORKED ECONOMY
1:35 pm – 2:05 pm
Panel Moderator: Jeff Mehalek, Vice President, Procurement Retail
Sales, US, SAP
Customer Panel Members: Natasha Pendell, Director of Strategic
Sourcing & Procurement, Dollar Tree Inc.; Jarrod McAdoo, Senior
Manager, Procurement Operations, American Eagle Outfitters
Consumers have been participating in the networked economy
through e-commerce Web sites and social channels for many
years. It’s now time for all retailers to do the same. With a business
commerce network in place, retailers like Dollar Tree and American
Eagle Outfitters are able to collaborate with partners, peers, and
prospects around the globe. Find out how to get on the networked
economy bandwagon in this session.
PARTNER ROUNDTABLE WITH ADIDAS: MANAGE THE COMPLETE CHANNEL-RETAIL PROCESS LIFECYCLE AND IMPROVE
THE CUSTOMER SHOPPING EXPERIENCE WITH THE SAP
POINT-OF-SALE APPLICATION BY GK
2:10 pm – 2:40 pm | Starlight
Michael Voegele, Senior Vice President Global IT – Sales, Adidas
Group
PARTNER ROUNDTABLE: LEAD WITH MOBILE & MOTOROLA
SOLUTIONS INC.
2:10 pm – 2:40 pm | Starlight
Motorola Solutions and SAP jointly create solutions for mobile
business that are powered by SAP Mobile platform and based on
Motorola Solutions’ robust technical infrastructure and suite of
mobile devices. Since 2004, Motorola Solutions and SAP have collaborated to help ensure that SAP applications and Motorola mobile solutions work together to provide maximum value.
15
AGENDA
WEDNESDAY, OCTOBER 8, 2014
GENERAL MERCHANDISE & HARDLINES
BREAKOUT SESSION TRACK (continued)
NORSE
PARTNER ROUNDTABLE: DISCUSS SEAMLESS CONNECTIVITY
BETWEEN BRANCH & INDEPENDENT LOCATIONS WITH HUAWEI
TECHNOLOGIES CO., LTD.
2:10 pm – 2:40 pm | Starlight
Discuss how to reduce your capital expenditure on networking
hardware, while adding more robust and real-time access to your
back office, using a high-performance, low-cost solution – with the
lowest TCO and the highest level of support – from Huawei.
DISCOUNT TIRE: HEY, WHO MOVED THE FRONT
OF MY STORE?
2:45 pm – 3:15 pm
Steve Fournier, Jr., Vice President, Omni-commerce,
Discount Tire Inc.
Jason Goldberg, Vice President, Strategy, Razorfish
The always-on consumer has been a major disrupter to retail.
Today, the omnichannel consumer‘s first step on the shopping
journey is much more likely to be on a smartphone than in a store.
This is not only a great opportunity, but also a significant challenge
for retailers that built their brands based on amazing in-store experiences. This session explores the challenges and opportunities
that confront retailers as they adapt to cater to the evolving consumer. The session features a case study from Steve Fournier, Jr.,
Vice President, Omni-commerce, at Discount Tire, as the company
undertakes its digital transformation with hybris, an SAP company,
as well as insights from one of Razorfish’s best-known commerce
strategists, Jason “Retailgeek” Goldberg.
BREAK
3:20 pm – 3:50 pm
SAP FOR RETAIL ROAD MAP: UNLOCKING THE VALUE FOR YOUR
RETAIL ORGANIZATION
3:50 pm – 5:00 pm
Lori Mitchell Keller, Senior Vice President and Head of Global Retail
Industry Business Unit, SAP
Lori Mitchell-Keller presents an overview of the retail-relevant
solution enhancements and innovations that SAP has recently released and offers deeper insight into what’s planned for the future.
Lori places special emphasis on the newest innovations such as SAP
Customer Activity Repository and how SAP HANA is enhancing existing solutions and offering new value to retailers. With this overview,
you can plan and prioritize the initiatives that align to your overall
business improvement goals and better understand what investments to consider in your own road map.
ELDORADO: OMNICHANNEL – FROM STRATEGY TO
EXECUTION & GETTING CLOSER TO THE CUSTOMERS
5:05 pm – 5:35 pm
Panel Moderator: Brian Kilcourse, Analyst, Retail Systems
Research
Customer Panel Members: Fabricio Granja, Vice President for IT &
Projects, Eldorado LLC
Eldorado, one of the five largest retailers in Europe, has over 700
stores throughout Russia, including 250 franchise stores, and a large
online presence. The company is the largest consumer electronics
and domestic appliances retailer in Russia. It focuses on innovations
in the consumer shopping experience and customer service. Join this
session to learn how Eldorado went from omnichannel strategy to
execution.
Cognizant and Hortonworks have partnered together to bring SAP
Big Data to reality to the retail industry leveraging a Data Lake
with the Hortonworks Data Platform and ‘Code Halos’ powered by
SMAC (Social, Mobile, Analytics & Cloud) technologies.
Join your peers at the SAP Forum social by following us on Twitter (@sap_retail)
and tweeting with #SAPRF14.
Twitter
@sap_retail, #SAPRF14
SAP Retail
https://www.facebook.com/SAPRetail
Visit us to discuss Code Halos, Data Lakes and how we can help
you extract value from your data.
®
GK Software aG
Simply retail
Simply Retail
the leading omni-Channel solution
empowers you to personalize your
customer‘s experience by targeting
the right service, at the right time on
the right channel.
Simple and easy – In real time.
THANK YOU TO OUR
SPONSORS
Plain vanilla or rainbow swirl?
From classic ERP to the cloud and
SAP HANA®, we’ve got the scoop
on turning technology into real
business results.
Talk to us.
PLATINUM
GOLD
®
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of
member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to
as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member
firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services
may not be available to attest clients under the rules and regulations of public accounting.
Copyright © 2014 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited
SILVER
BRONZE
THANK YOU TO OUR
SPONSORS
PLATINUM
/N SPRO, an elite SAP Retail consulting company, provides full life-cycle services combining industry best practices with practical,
cost effective solutions. The /N SPRO Retail team is comprised of experienced business and technology experts who specialize in
the enablement of SAP Retail solutions including Core Merchandising, PMR, CAR, F&R, Merchandise Planning, Store Systems, and
POSDM. /N SPRO’s unique combination of cross-industry, SAP ERP and SAP point solution expertise provides retailers with
optimized solutions and unparalleled value to plan and execute all phases of a transformation project across all retail sectors
(hardlines, softlines and grocery), as well as wholesale and CPG industries.
www.n-spro.com/retail
As a global leader in consulting, technology and outsourcing services, Capgemini provides industry-specific services to hundreds
of retail clients, including 27 of the world’s 30 largest retailers. We help retailers bring order to the chaos of digital with balanced
transformation capabilities across business functions. Our approach supports both digital strategy definition and digital execution
with ready-to-go accelerators and proof-of-concept methodologies. Awarded the 2014 SAP® Pinnacle Award for SAP HANA
Adoption Partner of the Year, Capgemini’s thought leaders generate innovative frameworks, leveraging the latest merchandising,
mobility, and analytics technologies. We tailor relevant solutions for our retail clients including SAP AFS/FMS, IS Retail and our
innovative Extreme Applications for Retail.
www.capgemini.com/retail
Motivated and inspired by what’s next, Razorfish helps its clients navigate the unknown, drive change and transform business. One
of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The
agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services,
retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, MercedesBenz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 19 regions, including Australia,
China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.
www.razorfish.com
GOLD
Applexus is a global IT Services & Products Company specializing in SAP, E-commerce, UX, BI, Cloud and Social integration
solutions. It offers industry solutions for Retail, AFS, Consumer
Goods and Manufacturing. As a Go-To Partner for the SAP Retail
Services Group, Applexus works with SAP to co-innovate next
generation solutions.
http://www.applexus.com/
GK SOFTWARE is the manufacturer of several SAP Products,
such as SAP POS by GK, SAP Offline Mobile Store by GK, and
SAP Label and Poster Printing. With its Store Solutions, GK
Software integrates seamlessly into SAP and Hybris to provide
a true End2End OmniChannel offering.
http://www.gk-software.com/en/
attune is considered the premier technology solutions provider
to the fashion and lifestyle industries, and is the preferred
resource for leading edge, proprietary software that transforms
wholesale, manufacturing and retail businesses. attune has an
established reputation for connecting people, processes and
technology to make great fashion and lifestyle companies
greater.
www.attuneconsulting.com
HP (NYSE: HPQ) helps companies gain actionable insight and
improve efficiency from their SAP environment while reducing
cost and complexity. With more than 9,000 SAP professionals,
there’s a good reason why 80% of the Global 1000 are HP and
SAP clients.
www.hp.com/go/sapservices
®
Together, Hortonworks and Cognizant help Retail clients bring
Big Data to reality with the SAP Big Data framework and the
100% Open Source Apache Hadoop Hortonworks Data Platform through Cognizant’s industry leading information technology, consulting, and business process outsourcing services,
dedicated to helping the world’s leading companies build
stronger businesses.
www.hortonworks.com/partners/cognizant
Huawei Enterprise USA is a leading global ICT solutions
provider-2013 revenue of US $39.5B . Huawei serves 45 of the
world’s top 50 telecom operators and is deployed in over 140
countries, serving 1/3 of the world’s population. With 150,000
global employees with approximately 70,000 dedicated to R&D,
Huawei is a top contributor to industry standards with over 2
Billion end users. Our products include – Servers, Storage,
Networking, Wifi, and Telepresence.
http://www.huaweienterpriseusa.com/
Deloitte Consulting LLP engages retail organizations through a
business-first approach to technology strategy and implementation transformations. Our global capabilities are recognized
for high-quality, proven delivery capability and our leadership in
value-oriented innovations. Our industry-focused capabilities
extend to core business solutions that are enabled through analytic, mobility, social media and cloud solutions.
www.deloitte.com/sap
Intel powers the immersive retail experiences that help shoppers explore, dream, and connect with the brands they love.
From real-time inventory management to customer engagement and personalized marketing, Intel’s retail solutions help
drive profits and customer loyalty. In-store, online, and on
mobile, Intel is inspiring the richer, more captivating shopping
engagements that today’s connected consumers seek and
competitive retailers deliver.
25
www.intel.com/retail
THANK YOU TO OUR
SPONSORS
GOLD
Motorola Solutions and SAP jointly create solutions for mobile
businesses that are powered by the SAP Mobile platform and
based on Motorola Solutions’ robust technical infrastructure
and suite of mobile devices. Since 2004, Motorola Solutions
and SAP have collaborated to ensure that SAP applications and
Motorola mobile solutions work together seamlessly to provide
maximum value.
www.motorolasolutions.com/retail
BRONZE
Tata Consultancy Services (TCS) is an IT services, business
solutions and consulting organization that delivers real results,
ensuring a level of certainty for global business. TCS offers a
consulting-led, integrated portfolio of IT and IT-enabled
services delivered through its unique Global Network Delivery
Model.
tcs.com/retail
SEAL Consulting Inc., a leading global SAP® Services Partner
addressing enterprise-wide business and technology needs. An
SAP Partner since 1996 helping clients develop SAP strategy
and execute them efficiently. Our global experience implementing SAP Retail and Technology Solutions has enabled retailers
to gain competitive advantage and stream-line business
processes and technologies.
www.sealconsult.com
SILVER
Accenture is one of the world’s leading organizations providing
management consulting, technology and outsourcing services
to retailers across the globe.
www.accenture.com/retail
An SAP alliance partner for over 40 years, IBM has the relationship, experience and expertise to maximize your SAP investments, including industry-specific solutions co-developed with
SAP.
www.ibm-sap.com/retail
Reimagine the shopping experience to be more than rows and
columns of little product images. Bring your brand and products to life with engaging experiences.
http://www.sap.com/solution/lob/marketing/software/
adobe-marketing/index.html
SAP Startup Focus program enables startups focused in Retail,
use Big Data, predictive and/or real-time analytics to develop
innovative applications on SAP HANA.
http://www.saphana.com/community/learn/startups/go-tomarket
arvato Systems, a SAP gold and hybris platinum partner, and its
+2,500 employee client-dedicated team bring their retail
industry know-how, cross-platform expertise, and entrepreneurial spirit to each engagement.
http://us.arvato-systems.com/com.htm
Technology has put consumers everywhere in the power seat,
enabling an anytime, anywhere shopping experience. At PwC
we focus on helping organizations meet these challenges.
www.pwc.com/sap
AT&T solutions provide a seamless OmniChannel experience
for your customers. By connecting your in-store, online and
mobile channels, you can create an optimal e-commerce
interaction.
www.att.com/RetailBusiness
Vistex solutions provide a single point of entry for scanback
promotions, incentives, price protection, claims, vendor
rebates, and fixed/variable funds for visibility into true gross-tonet profitability.
http://www.vistex.com
Grid Dynamics is a leading provider of open, scalable, nextgeneration commerce technology solutions for Tier 1 retail.
www.griddynamics.com
BackOffice Associates, a leading provider of SAP® data migration & governance solutions since 1996, concentrates on
enhancing SAP data quality. Company information available at
www.boaweb.com.
www.boaweb.com
27
FACILITY
FLOOR PLAN
East
Foyer
S
r
il ve
Co
rrid
Lou
Sir
Harry’ s
Bar
John Jacob
Astor Salon
Museum
Vanderbilt Room
Front Desk
Business
Center
West Elevators
LOBBY LEVEL
Starbucks
South Lobby
Gift Shop
M
Promenade
A
Promenade
B
Promenade
C
St
ht
arlig
f
R oo
Rotund a
Loading Dock
de
rca
Conrad
Suite
Bull and Bear
Steakhouse
ue
ve n
k A ites
r
a
P Su
Oscar’s
Brasserie
LEXINGTON
AVENUE
Luggage
Room
Dillon
Suite
Carnegie Morgan
Suite
Suite
Gramercy
Suite
Maxwell
Suite
Norse Suite
Beekman Suite
Sutton Suite
New Amsterdam
Suite
Lexington
Suite
Librar y
EIGHTEENTH FLOOR CONFERENCE CENTER
50TH STREET
oto
Wing 2
Metropolitan Suite
The Pal m
Room
PARK
AVENUE
Floralia
Kenneth
Salon
Waldorf Towers
Lobby
Guerlain Spa
NINETEENTH FLOOR GUERLAIN SPA
East Ballroom
Elevators
ck
g1
Wi n
ter
Cen
s
s
e
Fitn
Marco Polo
Lounge
Main Lobby
& Clock Tower
Park Avenue
Lobby
East Elevators
Co
ce
Towers Elevators
a
err
lT
t ai
One-Bedroom
Suites
Superio r
Guestroom s
TWENTY-SIXTH FLOOR CONCIERGE LEVEL
Peacock Alley Private Salons
Peacock Alley
Junior Suite s
One-Bedroom
Suite
THIRD FLOOR
Empire Roo m
nge
East Elevators
Grand Ballroom
West
Foyer
or
A
ia
sto r
Towers Elevators
Up to 4th
Jade
Room
West Elevators
Basildon
Room
Duke of Windsor
Herbert Hoover
Suite
Louis XVI
Suite
Cole Porter
Suite
Fifth Floor
Fitness Center
Sales & Catering
Office
FOURTH FLOOR MEETING CENTER
GROUND LEVEL
49TH STREET
29
The Retail Forum doesn’t end on
October 8. You and your colleagues
are invited to join us on-line and you
are always welcome on retail social
media.
Twitter
@sap_retail
SAP Retail
https://www.facebook.
com/SAPRetail
EMERGENCY INFORMATION
Dial 66 from any house phone and state your name, location
and the nature of the emergency.
This number is manned 24/7 and will respond to the emergency immediately.
www.sap.com/retail
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