Ibis (2004), 146 (Supp. 2), 14– 21 Changes in farming and future prospects – technology and policy1 Blackwell Publishing, Ltd. ALLAN BUCKWELL 1*† & SUE ARMSTRONG-BROWN 2† Country Land & Business Association, Belgrave Square, London SW1X 8PQ, UK 2 The Royal Society for the Protection of Birds, The Lodge, Sandy, Bedfordshire SG19 2DL, UK 1 The links between the drivers of change in farming structures and practices, the adoption of those practices and their environmental impacts are complex, multidimensional and dynamic, generally involving long time lags. We can visualize agriculture as having evolved, so far, through two eras: pre-industrial and industrial. There are signs that we are now moving into a third generation: post-industrial agriculture. This is outlined and illustrated. The thesis is that we are passing the apogee of environmental destructiveness in UK agriculture. The policy changes now in place in the new post-Fischler CAP have the capacity to steer rural land use in a different and preferred direction. Of course, this outcome is not guaranteed. THE DRIVERS OF TECHNICAL AND FARM PRACTICE CHANGES – THE ROLE OF AGRICULTURAL POLICY? We can view European agriculture as having evolved through two eras during the last three millennia (see Natta & Buckwell 2004). The first generation, or pre-industrial, agriculture lasted from the first efforts systematically to grow crops and rear farm animals until the 17th century. The second generation, industrial, agriculture has developed through the successive application of horse, steam and internal combustion power sources, and the application of mechanical, biological, chemical, managerial, information and biotechnological sciences to crop and animal production. These developments were a resounding success story for material human development, but during the second half of the 20th century, society has become aware of, and concerned about, the environmental costs of second-generation agriculture. It is tempting to think that at the start of the 21st century we are witnessing the emergence of a third generation of agriculture, which combines the productivity of food production of the second with the better effects on environment and natural resources of the first. *Corresponding author. Email: [email protected] †The views in this paper are those of the authors and do not necessarily represent the policy or position of the organizations. © 2004 British Ornithologists’ Union The principal expression of the nature of agriculture and its impacts on the environment are the state and development of technology. These are dependent on the sheer inventiveness of humans, and on wide-scale economic factors such as economic growth, prices, wages, interest and exchange rates. They are also dependent on political and institutional, including fiscal, factors that define the nature of the exchange processes for outputs and inputs, including labour and land, and the tenurial conditions and legal structures within which farming is conducted. In this broad and long-term context, agricultural market policies per se have relatively little impact on farming technologies and their environmental effects. The principal developments of second-generation agriculture that have had deleterious environmental effects are the application of machine power to farming, which then enabled and stimulated the application of mechanical, biological, chemical and information technology developments to farming. These are the developments which have given us the power and capacity: to drain, irrigate and mono-crop; to bring marginal land into cultivation; and to develop largescale, capital-intensive and of course highly productive farming operations. These supply side issues are also driven by the changes in food demand of the UK population. There have been wholesale demographic, social and technological changes affecting food consumption patterns. A further driving force has been the massive technological developments in food transport, storage, preservation, processing, retailing and Changes in faming and future prospects catering. These deep-set pressures were reinforced by agricultural policy since the Second World War, which explicitly set out to encourage higher productivity and production through education, advice, land improvement grants such as for hedge removal and drainage support, and through production subsidies. Most of the technologies that led to the production systems that have had negative environmental effects were already deployed before the UK joined the EEC in 1973. Many were underway before the protection offered to UK agriculture under the 1947 Agriculture Act. Likewise, some of the most intensive sectors of British agriculture – horticulture, and pig and poultry production – are also the least supported under agricultural policy (before or since joining the EEC). Trends of intensification of use of purchased inputs established during the 1950s and 1960s were certainly encouraged by the Common Agricultural Policy (CAP), which also stimulated environmentally damaging switches in cropping patterns. However, these major technological changes on farmland have been a feature of all agricultures around the developed world irrespective of the agricultural policy pursued. Agricultural policies have a poor record in mitigating the impacts of agronomic development on the environment. This role for policy has been explicitly recognized in the UK only since the early 1980s when the first agri-environment schemes were set up, and in Europe since 1992 when the MacSharry reforms made agri-environment schemes available for all member states. This was further reinforced under Agenda 2000 when agri-environment programmes became compulsory for all states. In spite of this, throughout most of their history the level of investment in such schemes has been low, and delivery patchy. Until recently there has been no comprehensive attempt to assess and control the impacts of agricultural intensification across the range of environmental impacts, and the various policy tools available to mitigate the undesirable effects of technological developments (financial instruments, regulation, education and incentive schemes) have not been guided by an integrated sustainability strategy. It is not possible to predict how technological developments and their environmental effects would have proceeded if the policy drivers had been different. However, it is possible that if agricultural policies had been developed to mitigate environmental impacts of agriculture rather than simply to support the drive towards higher production, this would have provided different incentives and stimulated the development of integrated technologies at 15 an earlier date. Such policies might also have internalized some of the external effects of farming that are currently paid for by society at large, and made some of the more extreme examples of intensification less financially attractive. Thus if the connection between agricultural policy and the technology of farming is complex then it would be unwise to expect major effects on technology arising from simple changes in farm policy. It is the maturity of the development processes summarized here, together with the explicit recognition of the role of current policy developments in helping deliver public environmental goods, that gives room for some optimism regarding the future of the rural environment. THE RECENT PAST STORY OF TECHNOLOGY, FARMING PRACTICE, ENVIRONMENT AND POLICY From the point of view of agricultural production, and general material economic development, the development brought about by industrial agriculture is a success story. It transformed a society with over 50% of its workforce in farming to a situation in which less than 2% of the workforce provides the majority of the primary food needs, of the larger, better-fed population. These changes were generally enthusiastically embraced by rural and urban citizens alike. Moving the working population out of agriculture into, first, manufacturing, then services, is what we mean by economic development. Income levels rose. All conventional indicators of human well-being rose: educational attainment, nutritional standards, health, freedom from hunger and disease, infant survival and longevity. Certainly, material living standards rocketed through this transformation of society. The environmental costs, in so far as they were noticed, were mostly accepted as necessary prices that were willingly paid for these advances. Notable exceptions were exemplified by the movement leading to the creation of the National Trust, and early conservationists such as the founders of the Soil Association. But as this story unfolded through the second half of the 20th century, new tendencies became apparent. Society became better fed, freer from disease, more mobile thanks to mass transportation (itself environmentally destructive), much better informed by mass media, and with greater capacity to influence affairs through popular democracy and special © 2004 British Ornithologists’ Union, Ibis, 146 (Supp. 2), 14– 21 16 A. Buckwell & S. Armstrong-Brown interest groups. With these new facilities society first became aware, and then started to care, that economic developmental gains came at some cost to the rural environment. Another way of expressing this is that the very forces of technical change and economic advance that caused the supply of rural environmental and cultural landscape services to fall simultaneously helped bring about the situation in which the expressed demand for these services increased. It can plausibly be asserted that West European society has now the largest, safest and best quantity and variety of food and drink products available to it of any time in history or any place on Earth. This is all fundamentally the fruits of the Earth, but with increasing contributions of other parts of the food chain up- and downstream of farming. Yet, and apparently paradoxically, the value (per unit) of food, however expressed – in real prices, in hours worked to buy a loaf of bread, or shares of disposable income spent on food – has systematically fallen. The farm-gate share of consumers’ food expenditure has been driven down by three factors. First, the sheer resource cost of producing the food has fallen, propelled by the technical progress outlined above. Second, the transformation of food through time (storage), place (domestic and international transport) and form (through processing, and adding preparation and convenience) has multiplied the raw commodity value many fold. Third, as consumer incomes have risen they are able to extend their expenditures far beyond the basics of food and shelter necessary for survival. As the value of marketed food at the farm-gate has dropped in real terms, the value of the non-marketed outputs of the countryside has risen (Sutherland 2004). The bulk of the population still lives in towns, suburbs and cities in conditions of high population density. Their demands for the space, greenery, solitude, fresh air, varied nature and recreational opportunities offered by the countryside all rise. We observe a huge growth in the service sectors catering for these demands. These activities generate employment, income and wealth in the rural economy (the most startling demonstration of this effect was the relative magnitude of the loss of rural tourism and recreation activity during the shut-down of the countryside in the 2001 Foot and Mouth Disease epidemic, which was uncompensated and far exceeded the loss to agriculture). They depend vitally on the intrinsic attractiveness of the rural areas. In the vast majority of rural Europe – especially © 2004 British Ornithologists’ Union, Ibis, 146 (Supp. 2), 14–21 that in easy reach of the bulk of its population – this attractiveness has been moulded by the activities, over centuries, of farming and forestry. This environmental and cultural landscape value takes a multiplicity of forms: the changing field colours and textures over the seasons and the years; the rolling landscapes of farmed countryside; the mix of farmland, wetland and woodland; the regionally varied, vernacular architecture of rural housing and farm buildings using local materials; the rich patterns of field boundaries, walls, hedges, ditches, dykes and fences; the adapted wildlife where farming, forestry and nature have adjusted one to each other; the customs, folklore, language, dialects, costumes and cuisine. So much of European cultural and heritage value is rurally based because until the industrial revolution so much of the European population and wealth was rurally based. For many generations, Europeans moved off the land to the cities because this was where incomes and living standards were higher, and most ‘modern’ activities required the scale and proximity of urban living. It is only in the second half of the 20th century that the developments in the service and creative sectors, in business structures and in communications have permitted the opposite process to take place. The rural areas become more desirable, and rural house prices reflect this trend. It is this combination of the declining real value of farm-gate food production and the rising value of the non-market outputs of the rural areas which ushers in a new era, third-generation agriculture. It is characterized by the feature that we are moving, or in some regions we have moved, to a situation in which the value of land in terms of its non-market environmental and cultural landscape outputs are higher than its value in food production alone. However, the developments summarized here have, naturally, come at what we now regard as a high cost to the environment. THE ENVIRONMENTAL COST OF INDUSTRIAL ERA AGRICULTURE The environmental impacts of 20th century agricultural intensification are well documented. The provision of public goods and services from farmed countryside has declined in the past two to three decades. This includes detrimental changes to biodiversity, landscape, natural resources such as soil and water, and the rural economy. Focusing on biodiversity, those changes that have been identified as being most detrimental include: Changes in faming and future prospects (1) Loss of habitat diversity at farm and landscape scale resulting from business rationalization (loss of mixed farming; loss of non-cropped habitat on farmland; Benton et al. 2003); (2) Changes in crop type and structure, especially the switch from spring to autumn tillage, the associated loss of overwinter stubbles and the loss of breeding habitat for ground-nesting birds such as Northern Lapwing Vanellus vanellus (e.g. Sheldon et al. 2004) and Skylark Alauda arvensis (e.g. Morris et al. 2004) (percentage of all wheat and barley which was spring-sown declined from over 70% to less than 20% between 1968 and 1998 (HGCA 1994, 1999)); and the shift from hay to silage for livestock fodder; (3) Direct effects of pesticides on flora and invertebrates (around 10% of the 700–800 species of insect in cereal fields can cause a commercial threat, but most can be removed from the ecosystem by pesticide use); (4) Indirect effects of pesticides, including the removal of plant and invertebrate material from the food chain [evidence exists for indirect impacts of pesticides on Grey Partridge Perdix perdix (Aebischer & Potts 1998), Corn Bunting Miliaria calandra (Brickle et al. 2000), and Yellowhammer Emberiza citrinella (Morris et al. 2001) and a total of 21 bird species are considered likely to have been affected by pesticides, on the basis of direct evidence, diet and ecology (Campbell & Cooke 1997, Boatman et al. 2004)]; (5) Use of inorganic nitrogen to promote grass productivity at the expense of broad-leaved flora [97% of semi-natural lowland meadows have been lost since the 1930s in England and Wales; there has been a 13% reduction in species diversity of unimproved grassland between 1978 and 1990 in Great Britain (MAFF 2000)]. The impacts of agricultural intensification have not fallen on biodiversity alone. The Countryside Agency has mapped England’s landscape into 159 countryside character areas, based on distinctive features which are often a result of regional farming patterns. Together with insensitive development and extraction activities, widespread intensification of agriculture is cited as a threat to almost all the countryside character areas. The key features associated with intensification from the landscape viewpoint are the expansion of monocultures, the loss or fragmentation of field boundary features and woodlands, improvement or overgrazing of extensive grazing land, and drainage and canalization of rivers. Agricultural soil management is associated with a range of environmental impacts. Around 2.3 million tonnes of soil are estimated to have been lost from 17 agricultural soils by erosion between 1995 and 1998, and soil structural changes associated with cultivation and trafficking by livestock and machinery are thought to be linked to increased run-off and flooding. Raised soil nutrient status and loss of nutrients from soils is an increasingly important aspect of water pollution, and agriculture is estimated to be the source of 70% of nitrogen, 40–50% of phosphorus and 50% of the silt pollution to freshwaters in England (Defra 2004). Agricultural change is not limited to the past few decades. Indeed, dramatic changes have been taking place on farmland for centuries, from forest clearing to new rotations to the enclosures. Fertilizers, pesticides and mechanization were introduced in the early part of the 20th century. But for a short window of three decades the rate and extent of change may have outstripped the ability of natural systems to buffer or to adapt to it. THE FUTURE NEED NOT BE THE SAME AS THE PAST – ARGUMENT There are fundamentally two grounds for suggesting that what has been described above is not an inexorable, non-ending process of agricultural economic development accompanied by rural environmental degradation. These are: food satiation and the adaptive responses stimulated by society’s growing demand for environmental services. This should not be taken to imply that the engine of technical change in agriculture has run out of steam, but the inducement for further such progress, as far as increasing the output of food is concerned, has diminished. Indeed, the emphasis of new technical change is on innovations that reduce input and reduce environmental damage. Food satiation In the EU there is no doubt that the desire to be able to feed the population has been met. The EU is a net exporter of most temperate zone agricultural products, and this tendency will continue with the enlarged Union of EU27. Although there are families and even regions in the EU, especially in the new Member States, where access to, and the price of, basic food items is of huge concern, the predominant concerns for European food consumers are variety and quality rather than quantity. Indeed, concerns of the effects of over-consumption are currently high on the political agenda. These features of Europe’s © 2004 British Ornithologists’ Union, Ibis, 146 (Supp. 2), 14– 21 18 A. Buckwell & S. Armstrong-Brown food economy mean that there is no longer the need to seek to expand the physical output of food to satisfy domestic European demand. Starting from the position of high border protection in Europe, and given the World Trade Organization pressures identified at the Doha round both to reduce this protection and to eliminate export subsidies, there is no prospect, overall, for the coming decade that Europe can expect to increase its agricultural commodity exports substantially. Growth in high-quality, highvalue products might continue, although the current strength of the Euro (and pound) against the dollar make this more difficult. These are the justifications for arguing that pressure on the land and the environment from the need to produce more agricultural output will be lower in coming decades than the past. Food satiation does not mean that there is no further pressure to increase efficiency. This is a never ending process. Indeed, this pressure will be increased to the extent that Europe really does open its borders to international prices, and as the remorseless process of concentration in the food processing and distribution sectors continues. These are now the prime economic drivers for continued technical and structural change in farming (by structural change we certainly include continued enlargement of farm size: limits to economies of scale in most farming systems have by no means been reached. There is, however, no necessary implication that larger farm businesses are any more damaging than smaller ones). However, starting from the position of protected, high, coupled product prices, we conclude that the combined effect of the above tendencies signals a levelling-off in the overall intensity of UK farming and its pressure on the environment. To put this another way: as the next section documents, the agricultural sector has been contracting from its zenith of the 1990s in terms of gross volume of output, and use of many environmentally significant inputs (see indices of final output and all inputs depicted in Defra’s analysis of productivity in agriculture, Agriculture in the United Kingdom 2003, charts 9.1 and 9.2). Static or even declining future demand for raw agricultural output (which can well happen as the demographic structure of the population ages) would tend to lessen these pressures. Intensified competitive pressures and international trade exposure will mean that more of the remaining output is produced by the most efficient farmers. The question is whether these producers are systematically more intensive users of environmentally sensitive inputs, and whether they manage these inputs © 2004 British Ornithologists’ Union, Ibis, 146 (Supp. 2), 14–21 in a more damaging way than the less efficient producers they have displaced. There is often a presumption, especially by environmentalists, that more economically efficient always equals more environmentally damaging. However, there is more than a passing possibility that less technically efficient farmers are partly those who are profligate with their purchased inputs. It does not stretch credulity to suggest that poor management of market processes is sometimes accompanied by poor management of natural environmental processes too, and vice versa. There may be a role for legislation in ensuring that input costs reflect the environmental costs of their use, reinforcing the link between efficiency and appropriate input use. However, when it comes to considering land-use patterns, there can be little doubt that an intensively, even if efficiently, commercially managed system is characterized by specialization and scale. It requires additional incentives to ensure this is not automatically associated with a reduction in biodiversity. This is as far as general qualitative argument can take this issue. The question ultimately is an empirical one that should be settled by detailed research. Growing demand for environmental services Just as the decline in the relative size of the commodity agricultural sector of the economy is driven by the income inelastic demand for raw food products, the rise now in the importance of the environmental services supplied by agriculture is driven by the income elastic demand for these services (income elasticity refers to the percentage change in quantity of food demanded per 1% change in disposable incomes. For most basic food items, this elasticity is less than unity so growth in incomes is accompanied by a steadily declining share of expenditure on food items. However, given the nonmarket nature of environmental services, no empirical data exist from which to demonstrate the income elasticity for these services. Whitby and Adger (1996) discuss this proposition). In the absence of econometric evidence for this assertion we can point to the demand for activities which are market driven and which are associated with enjoyment of the natural, rural environment. These include the demand for day trips, week-end visits to beauty spots, heritage sites, national parks, nature reserves, outdoor recreation activities and sports, e.g. equine activities. Other indicators are the membership of organizations Changes in faming and future prospects devoted to these environmental services, such as the Wildlife Trusts, the National Trust and the RSPB. In large measure these activities take place in the countryside. In the majority of the land area of the UK, and especially England, these take place in, adjacent to or over farmed land. The biodiversity, condition of habitats and landscape, and the quality of the natural resources (soil, air and water) are a very large part of what is considered the quality of these experiences. In addition, of course, there is concern by most citizens for the quality and quantity of these environmental features for their own sake – but this is more difficult to measure. Recent studies show that the public places a value on biodiversity and exhibits considerable willingness to pay; for example, Cambridgeshire residents were willing to pay £45–70 pa for biodiversity projects (Christie et al. 2004). These societal changes are demanding two sorts of policy measures: publicly funded schemes to purchase environmental services from farmers and land managers, and environmental regulation. There is a large set of instruments now in operation in each of these two categories. The balance between these instruments and their efficacy are large complex subjects in their own right. In summary, the two fundamental changes food satiation plus greater environmental awareness form the core of the argument that we are moving now into a new, post-industrial, third-generation agriculture (TGA). The challenge for TGA is to combine the technological efficiency of second-generation agriculture with the lower environmental impacts of first-generation agriculture. The public wants food, 19 but supplying the sheer quantum of output is no longer a challenge. That has shifted to supplying this quantum but in greater variety, with higher quality, produced in a way that is kinder to animals and in better tune with the environment. An important part of this challenge is to exploit the many situations in which the quality attributes are directly related to links to the environmental character of the product, its production process or territory of provenance. THE FUTURE NEED NOT BE THE SAME AS THE PAST – SOME EVIDENCE If the forces and qualitative arguments described above hold water, we would expect to be able to see some signs that what is popularly characterized as the damaging intensification of agriculture has moderated and perhaps even reversed. This section reviews some indicators. The analysis is offered at a national level and we are well aware that there will be significant and important differences within these aggregates. However, as the arguments are made at the aggregate level, then these aggregates do have some relevance. Following long established trends, production outputs and input indices increased during the period from the late 1970s to early 1990s, and tend to have reached a plateau since then (Fig. 1). Key environmental indices are characterized by declines over the same period. Some of these trends have also levelled off towards the end of the 20th century (e.g. decline in farmland birds, reduction in hedge length). Figure 1. Indices of agricultural characteristics since 1970. Note all data series are for 1970 = 100 except pesticides (1985 = 100) and gross output (1983 = 100). © 2004 British Ornithologists’ Union, Ibis, 146 (Supp. 2), 14– 21 20 A. Buckwell & S. Armstrong-Brown At this, admittedly crude, level of analysis it is contended that these trends support the broad qualitative arguments advanced. The most environmentally destructive aspects of industrialization of agriculture may have run their course before the end of the 20th century. Although the majority of the trends have not reversed, many have reached a plateau. The environmental effects of these changes arrive after a lag, and thus some of the comfort from the levelling off in some of these indices has yet to appear. These lags will depend on the variables under discussion and a range of other factors, but for some, such as fertilizers and pesticides found in groundwaters, there might be lags of many years under some conditions. Throughout most of the period during which the major expansion in use of purchased inputs was taking place and yield growth was at its peak, the agricultural policy was one of encouragement of these changes mostly through open-ended commodity price support. At the same time that the budgetary cost of managing the effects of this policy became unbearable, the perception of the environmental costs also rose. After a decade (the 1980s) of avoiding the fact that agricultural policy would have to change, the process of reform got underway in the mid-1990s. This emerged as the MacSharry reforms of the CAP in the early 1990s. In the UK, this policy change coincided with successive disasters of BSE (bovine spongiform encephalopathy or mad cow disease) and foot and mouth disease, and a weakening of the Euro (in which many agricultural prices and subsidies are denominated). The effect has been profound, the incentive to produce has been diminished, gross production has fallen, and the whole debate about agriculture and the most appropriate policy has changed. THE FUTURE WILL NOT BE THE SAME AS THE PAST – POLICY The story so far is that agricultural policy has done little to influence or moderate the most important factors determining the availability of technologies, their transposition into usable farming practices and their effects on the environment. Despite this, the shift in agricultural policy signalled by the process of the MacSharry (Official Journal of the European Communities 1992), Agenda 2000 (Official Journal of the European Communities 1999) and Fischler 2003 (Official Journal of the European Communities 2003) reforms of the CAP are, and will increasingly be, significant for the environment. © 2004 British Ornithologists’ Union, Ibis, 146 (Supp. 2), 14–21 The 1992 MacSharry reform was the first step in signalling to farmers that EU prices have to move down towards those in international markets. The introduction of the accompanying measures, including those for less favoured areas, afforestation and agri-environment, was an important step in bringing environment in to the heart of agricultural policy. These two processes were reinforced in 1999, by the Agenda 2000 reform. This explicitly defined the two-pillar structure of the CAP: Pillar 1 for direct payments and remaining commodity supports; Pillar 2 for rural development, including the accompanying measures. Although this change in the architecture of the policy was significant and it was surrounded by a great deal of rhetoric about how the policy was fundamentally changing, the distribution of financial support between the two pillars was adjusted only to a minor extent. The Fischler 2003 reform set out to achieve a 20% resource shift from Pillars 1 and 2, but in the event this was reduced to 5%. The value of 20% was the headline figure, but as the formula for the proposed Pillar 1 payment cuts was highly modulated by size of payments (with a cut-free franchise of $5000, a threshold at $50 000 and a ceiling of $200 000) the actual transfer of resources between pillars would at most have been 12%. The most significant part of this latest reform is the decoupling of payments from production, and the linking of receipt of the Single Farm Payment to a series of cross-compliance conditions, which include keeping the land in good agricultural and environmental condition. The Curry report (Policy Commission on the Future of Farming and Food 2002) recognized the need to integrate economic, social and environmental drivers to deliver sustainable farming. The Strategy for Sustainable Food and Farming (Defra 2003) is a first attempt at government level to bring together these recommendations and deliver policies that mitigate against the negative impacts of agricultural development in an integrated way. Policy initiatives such as this, together with the increasing frequency of agriculture reforms, indicate that the world of farming is moving away from a pure productionist stance, to which it is unlikely to return. Of course there can be no guarantees that the progress to a TGA is completed or does not reverse. Much will depend on how the decoupled payment regime is implemented, the nature of the crosscompliance constraints, the reaction of farmers and others in the food chain, the uptake of the new broad-application, Entry-Level Stewardship scheme, Changes in faming and future prospects and the further evolution of both pillars of the CAP. It cannot be ruled out that changed market signals in combination with clumsily implemented policy initiatives could stimulate some degree of polarization of agriculture – with intensification of some land use and abandonment of other land. The argument is that the conditions are now available to steer agriculture to a new third generation; it is up to all involved to bring this about. CONCLUDING REMARKS If we are to move towards a TGA that is characterized by the high food production levels and standards which western society expects, combined with much lower environmental impacts and recovery in key environmental indices such as farmland bird populations, the role of agricultural policy must continue to be developed. The recent reforms are moving towards a market-led agricultural industry which produces goods according to consumer demand. This removes the incentive to overproduce, but increasingly exposes Europe’s countryside to economic and technical forces which do not recognize environmental values. To move from industrial agriculture to TGA, public policy has a role to ensure that land managers provide an increased output of non-market goods which society requires – biodiversity, landscape, historic environment, natural resources and vibrant rural communities. Policy tools, many of which are now available, must be further developed and integrated. 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