THE MISKO STORY
“MISKO…TheSecretofGreekCuisine”
THE MISKO STORY
HistoricalHighlights
MISKO, the most historical and loved pasta brand in Greece, is the
market leader and the first choice of consumers. For nearly 9
decades, MISKO operates with respect towards tradi=onal values,
and the ins=tu=on of the family, providing products that meet both
needsandflavorsofthemodernconsumers.
In 1927, MISKO was founded by two
refugees, Fo=s Michailidis and Minoas
Konstan=nis.Theytookthefirststepby
seDngupasmallpastaproduc=onplant
inPiraeus.ThenameMISKOcamefrom
the ini=als of the two founders “MI” &
(S)“KO”
In the 50s, MISKO becomes the first
company that packages its products (un=l
then pasta was sold in bulk). Meanwhile,
“Akakios” was born, the most famous
trademarkofGreekadver=sing.
THE MISKO STORY
HistoricalHighlights
In 1962, MISKO produces new and
innova=ve pasta shapes. At the same
=me, MISKO sets up in Patra the first
computerized produc=on plant in
Greece. During the same decade,
“Akakios” travels abroad and MISKO
productsarebeingexportedtoforeign
markets.
In1991,MISKOwasacquiredbyBarilla.
In 2009, MISKO launches a new
line of wholegrain pasta, an
innova=ve and healthy alterna=ve
choice that responds to the
modernnutri=onaltrends.
THE MISKO STORY
MilestonesinAdverMsing
1920-1930
The First Corporate Logo: an Eagle
surrounded by cobs that symbolizes the
tastyjourneyalloverGreece.
Later, following company’s development,
theGreekelementsandtradi=onalvalues
are promoted, by incorpora=ng Acropolis
inthecorporatelogo.
The First Ads: MISKO’s first ads had
powerful & innova=ve communica=onal
messages such as “a kilo of MISKO pasta
contains 2 extra por=ons”, “Children love
their mother for preparing a pasta meal
with MISKO” and “420.000 MISKO meals
areprepareddailyinGreece”
THE MISKO STORY
MilestonesinAdverMsing
The‘50s:TheBeginningofaGoldenEra
MISKO’s adver=sing campaign is innova=ve, humorous and full of love
foreverythingrelatedtoGreece.
“Akakios”,perhapsthemosthistoricalcharacterof Greekadver=sing,
appearsforthefirst=me.ThevirtuousAthonitemonkthattravelswith
hisdonkey,inordertoobtainpastaforthemonastery’ssupplyneeds.
MISKO’scampaignbecomesalandmarkandreferencepointforGreek
adver=sing,un=ltoday.
THE MISKO STORY
MilestonesinAdverMsing
The‘80s:MISKOsetthestandardsoncemore
MISKO’sadver=sing
campaignsincludeTVspots,
gamechangingforthe
Greekadver=singfield.
FamousGreekdirectors
suchasGeorge
PanousopoulosandPantelis
VoulgarissignMISKO’s
spots,addingaspecial
cinema=caspectandhigh
aesthe=csinthebrand’s
communica=on.
THE MISKO STORY
MilestonesinAdverMsing
2012:Akakios’Revival
MISKOcelebratesits85thanniversaryandbringitsemblema=cicon,
Akakios,back.
AkakiosspeakslivetotheconsumersforMISKO’sSecretofGreekCuisine,
aswaspassedtohimfromhisfather.
Hisfatherwastrustedwiththesecretfromthebrotherofhisfather,the
famousmonkAkakios.
THE MISKO STORY
MISKOandtheEnvironment
Respect for the environment is one of MISKO’s values,
and that is why the standard plant in Thiva where the
MISKO products are being manufactured follows
advancedstandardsofenvironmentalmanagement.
7,2kgrCO2/ton
2008-2011
92%
reduc=onof
RSAU(wastes
pertonof
product)
2005-2011
94,5%
Wasterecycling
THE MISKO STORY
“MISKO…TheSecretofGreekCuisine”
Today, MISKO produces more than 50 different pasta shapes,
using selected high quality wheat. With more than 60
internaMonalandGreekawardsthatprovethehighqualityofits
products, the unbreakable rela=onship of trust with consumers
and its long-term consistency, ΜΙSKO has managed to capture
theheartsofeverypastalover.
With high recogni=on and trusted by the Greek family, MISKO
remainssynonymoustothetradi=onthatpassesfromgenera=on
togenera=onandthenutri=onalpleasurethataccompaniesthe
most important moments around the family table, combining
perfectlyhistory,exper=se,uniqueflavor,innova=onandrespect
towardstheconsumers.