A Developer`s Guide

-AKING-ONEYFROM3USTAINABLE(OMES
!$EVELOPERS'UIDE
%LLIOT#ARTER
0UBLISHEDBY
!CKNOWLEDGEMENTS
)AMINDEBTEDTOTHESUPPORTOFTHE(APPOLD4RUSTTHE7ORSHIPFUL#OMPANYOF#ONSTRUCTORS
ANDTHE#HARTERED)NSTITUTEOF"UILDINGWITHOUTWHICHTHISGUIDEWOULDNOTHAVEBEENPOSSIBLE
)AMPARTICULARLYGRATEFULFORTHEPERSONALSUPPORTOF-ICHAEL"ROWNAND2OGER!DCOCKWHO
HAVEMOTIVATEDMEOVERTHELASTMONTHS
)WOULDALSOLIKETOTHANK0$-#ONSULTANTSAND0AUL$AVIS0ARTNERSFORGIVINGMETHETIME
ANDRESOURCESTOCOMPLETEMYRESEARCHANDFORSPONSORINGTHIS#)/"PUBLICATION&INALLYMANY
THANKSTOALLTHOSEWHOHAVEGIVENTHEIRPERMISSIONTOUSETHEVARIOUSDEVELOPMENTSWITHINTHIS
GUIDEASCASESTUDIESYOUHAVEDEMONSTRATEDHOWINVENTIVERESOURCEFULANDIMAGINATIVETHE
CONSTRUCTIONINDUSTRYCANBE
&OREWORD
3ETTINGTHEBUSINESSCASEFORENVIRONMENTALLYANDSOCIALLYSUSTAINABLEHOUSINGISCRUCIALIN
ENABLINGTHE#ONSTRUCTION)NDUSTRYTOCONTRIBUTEEFFECTIVELYTOlNDINGSOLUTIONSTOGLOBALPROBLEMS
SUCHASCLIMATECHANGEANDTOPUTTHE5+INDUSTRYATTHEFOREFRONTOFSUSTAINABLEDESIGN
!SSUSTAINABILITYENTERSMAINSTREAMIDIOMWEMUSTBEABLETOMEETTHECHALLENGEOFSUPPLYING
HOMESWHICHARENOTONLYECONOMICALLYVIABLEBUTWHICHAREALSODESIRABLEENCOURAGEASENSE
OFCOMMUNITYANDUSENATURALRESOURCESEFlCIENTLY
4HISGUIDEPROVIDESRESIDENTIALDEVELOPERSWITHANOVERVIEWOFBUSINESSBENElTSAND
OPPORTUNITIESTHATTHOROUGHCONSIDERATIONANDIMPLEMENTATIONOFSUSTAINABILITYCANATTAIN
)TALSOILLUSTRATESTHATTHISAPPROACHCANCONTRIBUTETOLONGTERMCOMMERCIALSUCCESS
)AMDELIGHTEDTOBEABLETOGIVETHIS#)/"PUBLICATIONMYFULLSUPPORT
"Y.ICK2AYNSFORD
)NTRODUCTION
)STHEREALINKBETWEENENVIRONMENTALPERFORMANCEANDUNITVALUE(OWCANDEVELOPERS
ADDRESSINCREASINGSUSTAINABILITYLEGISLATIONCOSTEFFECTIVELY7HATISTHEFUTUREMARKETLIKELY
TOBEFORLOWENERGYHOUSING
)NANSWERTOTHESEQUESTIONSANDMORETHISGUIDEPRESENTSSEVENMAJORAREASOFPOTENTIAL
BUSINESSBENElTTOADOPTINGSUSTAINABLEDESIGNANDCONSTRUCTIONPROCESSESINTHEHOUSING
SECTORILLUSTRATINGTHATANINTEGRATEDAPPROACHTOSUSTAINABILITYHASTHEPOTENTIALTOSAVE
MONEYANDINCREASEPROlTMARGINS
6ARIOUSCASESTUDIESILLUSTRATETHATAGROWINGNUMBEROFDEVELOPERSAREMAKINGACOMMERCIAL
STRATEGICDECISIONTOIMPROVETHEENVIRONMENTALANDSOCIALPERFORMANCEOFTHEIRSCHEMES
4HESECOMPANIESAREFORERUNNERSTOWHATISLIKELYTOBECOMESTANDARDPRACTICEOVERTHENEXT
YEARSANDBECAUSEOFTHEIRCOMMERCIALFORESIGHTSTANDTOMAKEMOREMONEYOUTOFTHEIR
ROBUSTSUCCESSFULBUSINESSES
4HECOSTINGPROCESSDIAGRAMBELOWISASIMPLIlEDREPRESENTATIONOFTHEFACTORSTHATADEVELOPER
CONSIDERSWHENREVIEWINGTHEVIABILITYOFAPOTENTIALDEVELOPMENT%ACHSECTIONOFTHISGUIDE
HIGHLIGHTSTHEPOTENTIALBUSINESSBENElTSOFBUILDINGSUSTAINABLEHOMESRELATEDTOEACHOFTHESE
FACTORSATVARIOUSSTAGESOFTHEDEVELOPMENTPROCESS
#ASE3TUDY!BODE.EW(ALL(ARLOW#OUNTRYSIDE0ROPERTIES
4HISDEVELOPMENTOFHOUSESANDAPARTMENTSONAGREENlELDSITEIN%SSEXISTHESECOND
PHASEOFTHEREDEVELOPMENTOF.EW(ALLVILLAGE4HE-OEN"ROTHERSWHOSEFAMILYOWNSTHE
LANDSPECIlCALLYCHOSE#OUNTRYSIDE0ROPERTIESAND0ROCTOR-ATTHEWS!RCHITECTSFORTHIS
PHASEDUETOTHEQUALITYOFDESIGNANDSUSTAINABILITYCREDENTIALSOFTHEIRPROPOSALS
#OUNTRYSIDE0ROPERTIES
2EDUCEDLANDPRICES
4RADITIONALANDINDUSTRIALLANDOWNERSREPRESENTAVERYSIGNIlCANTPROPORTIONOFLANDVALUEACROSS
THE5+ANDCANCONSIDERSOCIALPOLITICALANDIDEOLOGICALFACTORSINADDITIONTOECONOMICVALUE
WHENSELLINGORDEVELOPINGLAND
4RADITIONAL,ANDOWNERSINCLUDETHE#HURCHTHE.ATIONAL4RUSTANDTRADITIONALESTATESSUCHAS
THE#ROWN%STATEWHOARELIKELYTOHAVELONGERTERMDEVELOPMENTGOALS
)NDUSTRIALLANDOWNERSINCLUDEFARMERSEXTRACTIVEINDUSTRIESANDPUBLICAUTHORITIES,OCAL
COUNCILS2EGIONAL$EVELOPMENT!GENCIESOR%NGLISH0ARTNERSHIPSMAYNOTBESEEKINGTO
MAXIMISERETURNSONTHEIRLANDDUETOCONSIDERATIONOFDEVELOPMENTPOLICYTARGETS4HESE
BODIESINCREASINGLYLOOKFAVOURABLYONDEVELOPERSWHOHAVEATRACKRECORDOFDELIVERING
SUSTAINABILITY&OREXAMPLEWHERETHELANDISCOUNCILOWNEDANDWHERETHEDEVELOPEREXHIBITS
GOODSUSTAINABILITYCREDENTIALSTHERECANBEAWILLINGNESSTOREDUCETHESALEPRICE4HEREARE
NOWSEVERALEXAMPLESWHERELOCALCOUNCILSHAVEACCEPTEDLOWERLANDBIDSFROMPROPOSALSWITH
GOODSUSTAINABILITYCREDENTIALSTHATAREINLINEWITHLONGTERMCOUNCILPOLICIES
3USTAINABLEPROPOSALSCANTHEREFORENOTONLYPROVIDETHEOPPORTUNITYTOPURCHASELANDATLOWER
COSTREDUCINGRESIDUALLANDVALUEBUTMAYALSOREPRESENTAPREREQUISITEFORINVOLVEMENTINTHE
DEVELOPMENTPROCESSPROVIDINGINCREASEDDEVELOPMENTOPPORTUNITIES
#ASE3TUDY,ITTLE!LEX(ULME2GEN
2GENBOUGHTTHESITEFORTHEIR,ITTLE!LEXDEVELOPMENTIN(ULMEFROM-ANCHESTER#OUNCIL
4HEHIGHSUSTAINABILITYCREDENTIALSOFTHEIRPROPOSALSWERESYMPATHETICALLYRECEIVEDBYTHE
COUNCILASTHEYWEREINLINEWITHCOUNCILPOLICIESANDALOWERBIDFORTHESITEWASACCEPTED
2GEN
#OSTEFFECTIVEPLANNINGAPPROVALS
4HE0LANNING#OMPULSORY0URCHASE!CTREQUIRESALLPLANNINGAPPLICATIONSTOBE
MOREFRONTLOADEDWITHEMPHASISONTHENEEDFORPREAPPLICATIONCONSULTATIONANDDETAILED
INFORMATION4HISINCLUDESREPORTSONDESIGNSUSTAINABILITYECOLOGICALIMPACTmOODRISK
TRANSPORTANDCONTAMINATION
-ANYCOUNCILSANDREGIONALBODIESNOWREQUIREANONSITERENEWABLEENERGYCONTRIBUTIONFORALL
LARGECOMMERCIALDEVELOPMENTS&OREXAMPLETHE-AYOROF,ONDONS%NERGY3TRATEGYREQUIRES
ALLNEWLARGEDEVELOPMENTSREFERREDTOTHE'REATER,ONDON!UTHORITYTOPROVIDEAENERGY
CONTRIBUTIONFROMONSITERENEWABLEENERGYINCREASINGTOINEARLY
!DEVELOPERANDITSTEAMMUSTHAVEUPTODATESKILLSASWELLASDETAILEDSUSTAINABILITY
KNOWLEDGE)TMUSTALSOBEABLETOCOMMUNICATETHESECREDENTIALSTOTHELOCALCOUNCILOR
2EGIONAL$EVELOPMENT!GENCYEFFECTIVELY4HEREAREMANYGUIDANCEDOCUMENTSAVAILABLETO
HELPWITHTHISPROCESSRANGINGFROMRENEWABLEENERGYTOOLKITSTOSUSTAINABILITYCHECKLISTS
!DEVELOPERMUSTEMPLOYATEAMOFCONSULTANTSWHOAREABLETOREVIEWTHEMYRIADOFOPTIONS
AVAILABLEFROMANECONOMICSOCIALANDENVIRONMENTALPERSPECTIVE
#OSTDECISIONSREGARDINGSUSTAINABILITYMUSTALSOBEMADEALLOFWHICHREQUIREKNOWLEDGE
OFHOWTOADDRESSSUSTAINABILITYATANEARLYSTAGEINTHEDEVELOPMENTPROCESS!NAWARENESS
OFWHICHENVIRONMENTALTECHNOLOGIESATTRACTGOVERNMENTOR%5GRANTFUNDINGISALSOCRUCIAL
TOACHIEVETHEMOSTCOSTEFFECTIVESOLUTION5NLESSINTEGRATEDEARLYANDCOMPREHENSIVELY
SUSTAINABILITYREQUIREMENTSCANRESULTINTHENEEDFORSIGNIlCANTDESIGNALTERATIONSFURTHER
DOWNTHELINE
)FADEVELOPERSLANDACQUISITIONTEAMHASFORESEENIMPENDINGREQUIREMENTSCOSTSCANBE
ACCOUNTEDFORWITHINTHERESIDUALLANDVALUEANDINITIALCOSTINGS)TISTHEREFOREEVENMORE
IMPORTANTTHATADEVELOPERUNDERSTANDSTHECOSTANDDESIGNIMPLICATIONSOFTECHNOLOGIESSUCH
ASRENEWABLEENERGYORSUSTAINABLEDRAINAGETOENSUREPROlTSAREMAINTAINEDWHILECOMPLYING
WITHCOUNCILPLANNINGCONDITIONSANDOPTIMISINGTHEPOTENTIALVALUEOFTHEDEVELOPMENT
#ASE3TUDY'REENWICH-ILLENNIUM6ILLAGE,ONDON4AYLOR7OODROW
#OUNTRYSIDE0ROPERTIES
4HISDEVELOPMENTHADAPLANNINGREQUIREMENTFORAREDUCTIONINCONSTRUCTIONWASTEOF
OVERSTANDARDPRACTICE$ESIGNANDCONSTRUCTIONINITIATIVESSUCHASWORKSHOPSTOPROMOTE
WASTEREDUCTIONSTRATEGYANDUSINGPREFABRICATEDELEMENTSTOREDUCEPOTENTIALWASTEWERE
INTRODUCEDTOMEETTHISREQUIREMENTANDALSOSAVEDATOTALOFaFOR0HASES
'REENWICH-ILLENIUMVILLAGE
2EDUCEDCONSTRUCTIONCOSTS
/PPORTUNITIESFORSIGNIlCANTlNANCIALSAVINGSARISEFROMAFOCUSONSUSTAINABILITYDURING
THECONSTRUCTIONPROCESS%VERYYEARINTHE5+MILLIONTONNESOFWASTEAREDELIVEREDTO
CONSTRUCTIONSITESANDTAKENAWAYTOLANDlLLWITHOUTBEINGUSED!TTHESAMETIMELANDlLL
TAXWILLCONTINUETOINCREASEaPERYEARTOaPERTONNEINWITHLIKELYFURTHER
INCREASESAFTERTHIS
2ECENTRESEARCHHASSHOWNTHATINTHE5+ATLEASTaMILLIONCANBESAVEDPURELYTHROUGH
INVESTINGINBETTERWASTEMANAGEMENTUSINGONSITERECYCLINGVIAMANAGEMENTTOOLSSUCHAS
THE"2%S3-!24WASTEORTHE.ATIONAL'REEN3PECIlCATIONS7ASTE#OST#ALCULATOR$EVELOPERS
ANDCONTRACTORSSHOULDDISCUSSTHEPOTENTIALFORCOSTSAVINGSREGARDINGWASTERECYCLINGAND
REDUCINGMATERIALCONSUMPTIONONEACHPROJECT!DEVELOPERSHOULDREVIEWACONTRACTORS
EXPERIENCEWITHTHESEMANAGEMENTSYSTEMSASPARTOFTHETENDERPROCESSIN
ORDERTOREALISETHEMOSTCOSTSAVINGS
%NVIRONMENTALLYSOUNDMATERIALSWHICHARELESSPROCESSEDORCOMEFROMRECLAIMEDOR
RENEWABLESOURCESWILLBECOMEMOREATTRACTIVERELATIVETOHIGHIMPACTMATERIALSSUCHASSTEEL
ANDCONCRETE4HISISDUETOINCREASEDGLOBALCONSTRUCTIONACTIVITYANDRISINGOILPRICESWHILE
ECONOMIESOFSCALENOTPREVIOUSLYPRESENTWILLENHANCETHESEDIFFERENCES!LREADYTHEPRICE
OFTIMBERHASREDUCEDSIGNIlCANTLYOVERTHELASTEIGHTYEARSCOMPAREDTOOTHERMATERIALS
4HEEVERINCREASINGCOSTSOFMATERIALSWILLBEGINTOMAKEOFFSITECONSTRUCTIONANDOTHERTYPES
OFEFlCIENTCONSTRUCTIONTECHNIQUESEVENMOREATTRACTIVEOVERTHECOMINGYEARS3EVERAL
PRIVATERESIDENTIALDEVELOPERSSUCHASTHE'RAINGER4RUSTAND5RBAN3PLASHARETRIALLINGOFF
SITECONSTRUCTIONTECHNIQUESTOMINIMISEEXPOSURETOMATERIALPRICEmUCTUATIONSANDTOTAKE
ADVANTAGEOFARANGEOFOTHERBENElTSINCLUDINGREDUCEDPROGRAMMETIMESIMPROVEDHEALTH
ANDSAFETYPROTECTIONAGAINSTSKILLSSHORTAGESREDUCEDPETROLANDTRANSPORTCOSTSPROTECTION
AGAINSTIMPACTSOFSEASONALWEATHERANDEASEOFCOMPLIANCEWITH0ART,%"UILDING2EGULATIONS
#ASE3TUDY4HE-ILLINERS&OREST2OW3USSEX$OUCH0ARTNERS,TD
4HE-ILLINERSISARESIDENTIALDEVELOPMENTOFFOURUNITSFEATURINGBESPOKERENEWABLEENERGY
ANDMONITORINGSYSTEMS!LTHOUGHTHISDEVELOPMENTCOSTMORETOCONSTRUCTTHANASTANDARD
SOLUTIONTHEDEVELOPER$OUCH0ARTNERS,TDFEELSTHATTHEEXPERIENCEGAINEDFROMTHISPROJECT
HASPUTTHECOMPANYAHEADOFTHEGAMEREADYTOADDRESSEXPANDINGMARKETSANDCHANGING
LEGISLATIONMOREEFFECTIVELYTHANOTHERDEVELOPERS
%LLIOT#ARTER
!NTICIPATEPENDINGLEGISLATION
)TISESSENTIALTHATDEVELOPERSAREAWAREOFLONGTERMENVIRONMENTALLEGISLATIONCHANGES
OFTHE5+S#/EMISSIONSAREARESULTOFOUROCCUPATIONOFBUILDINGSANDAFURTHERARE
EMITTEDINTHEPRODUCTIONOFCONSTRUCTIONMATERIALS4HE'OVERNMENTISCONSEQUENTLYTARGETING
THECONSTRUCTIONINDUSTRYWITHHIGHLEVELSOFNEWLEGISLATIONTOENSURETHATTHE5+HITSITSGLOBAL
WARMINGEMISSIONSREDUCTIONTARGETS
#ONSTRUCTIONLEGISLATIONNOWEXPLICITLYADDRESSESSUSTAINABILITYISSUESANDNOWFOCUSESON
OVERALLPERFORMANCEBASEDTARGETSSUCHASCARBONEMISSIONS4HOSEDEVELOPMENTTEAMSWITH
THEMOSTEXTENSIVEANDPRACTICALKNOWLEDGEONISSUESSUCHASENERGYANDWATERCONSUMPTION
WILLBEABLETOMEETREQUIREMENTSMOSTCOSTEFFECTIVELY
4HEFOLLOWINGLISTHIGHLIGHTSVARIOUSPIECESOFLEGISLATIONDESIGNEDTOENCOURAGETHEDEVELOPMENT
OFAMARKETFORMORESUSTAINABLEHOUSING
"UILDING2EGULATIONS0ART,#ONSERVATIONOF&UELAND0OWERNOWFOCUSESONCARBON
EMISSIONSRATHERTHANENERGYCONSUMPTIONnFURTHERREVISIONSINWILLLIKELYENCOURAGE
THEUSEOFRENEWABLEANDLOWCARBONTECHNOLOGIESTOAGREATEREXTENTANDHELPTHECONSTRUCTION
INDUSTRYCONTRIBUTETOWARDSTHE5+SGLOBALWARMINGEMISSIONTARGETS
4HE#ODEFOR3USTAINABLE"UILDINGREQUIRESMINIMUMSTANDARDSFORENERGYWATERECOLOGY
TRANSPORTHEALTHANDWELLBEINGMATERIALSANDPOLLUTIONONALLGOVERNMENTFUNDEDSCHEMES
4HE3USTAINABLEAND3ECURE"UILDINGS"ILLALLOWSBUILDINGREGULATIONSTOEXPLICITLY
ADDRESSSUSTAINABILITYISSUES
4HE#LIMATE#HANGEAND3USTAINABLE%NERGY"ILLIFADOPTEDWILLINTRODUCEINCENTIVESFOR
DEVELOPERSTOPROVIDEONSITERENEWABLESANDWILLPROVIDESTABLEMARKETCONDITIONSTHATWILL
GIVEHOMEOWNERSREALlNANCIALRETURNSWHENBUYINGAHOUSEWITHINTEGRALRENEWABLEENERGY
4HE(AMPTON2EVIEWRECOMMENDATIONSWILLRESULTINREDUCEDPAPERWORKFORDEVELOPERS
THATHAVEAHISTORYOFGOODPERFORMANCEANDINCREASEDREQUIREMENTSANDPENALTIESFORTHOSE
THATDONOT
&UTUREPOSSIBLEINCENTIVESBEINGPRESENTLYCONSIDEREDBYTHE5+'OVERNMENTINCLUDEREDUCED
STAMPDUTYOR6!4ONHOMESTHATACHIEVESUFlCIENTLYHIGHENVIRONMENTALCREDENTIALS
#ASE3TUDY-ARSHALLS-ILL,EEDS)GLOOWITHIN(OLBECK5RBAN6ILLAGE
)GLOO2EGENERATION&UND
)GLOOS-ARSHALLS-ILLDEVELOPMENTHASBEENASSESSEDAGAINSTITSPOLICYON3OCIALLY
2ESPONSIBLE)NVESTMENTDOWNLOADAVAILABLEFROMWWWIGLOOUKNETWHICHREQUIRESTHATTHE
SCHEMEACHIEVESARIGOROUSSETOFENVIRONMENTALTARGETSFORENERGYRESOURCEUSEANDTRANSPORT
TOGETHERWITHRELATEDTARGETSONSOCIALREGENERATIONANDURBANDESIGNTOBECOMEANEXEMPLAR
FORPRIVATESUSTAINABLEURBANDEVELOPMENT
)GLOO2EGENERATION
!CCESSTOINVESTMENTCAPITAL
3OCIALLY2ESPONSIBLE)NVESTMENT32)ISONEOFTHEFASTESTGROWINGSECTORSINTHE
lNANCEINDUSTRY)NVESTORSNOWREVIEWMANYTYPESOFRISKWHICHCANBEDIRECTLYRELATEDTO
ENVIRONMENTALANDSUSTAINABILITYISSUES)NVESTMENTFUNDSFOCUSINGONTHESUSTAINABLEHOMES
SECTORSUCHAS-ORLEY&UND-ANAGEMENTS)GLOO2EGENERATION0ARTNERSHIPAGAINSTA
BACKDROPOFRESEARCHWHICHSHOWSPOTENTIALOUTPERFORMANCEINCREASEDLIQUIDITYANDREDUCED
RISKFORWELLDESIGNEDENVIRONMENTALLYSUSTAINABLEREGENERATIONPROJECTS2ECENTRESEARCH
HASSHOWNTHATSUSTAINABILITYPERFORMANCECANBEDIRECTLYCORRELATEDTOTHEFACTORSUSEDBY
INVESTORSTOVALUEHOUSEBUILDERS
!SOF!PRILTHE%5!CCOUNTS-ODERNISATION$IRECTIVEREQUIRESALLLARGECOMPANIESTO
RELATESUSTAINABILITYDIRECTLYTOlNANCIALPERFORMANCEINAMANNERACCESSIBLETOINVESTORSSUCH
ASANNUALREPORTS4OTAKEADVANTAGEOFTHISEMERGINGINVESTMENTTRENDDEVELOPERSAREWELL
ADVISEDTOUSETHEWIDERANGEOFTOOLSAVAILABLETOCARRYOUTTHISPRACTICE
4HELEVELOFDETAILEDINFORMATIONREQUIREDBYPROVIDERSOFlNANCEVARIESBUTALLREQUIRECONVINCING
EVIDENCEOFTHEABILITYOFTHEDEVELOPERANDTHESOUNDNESSOFTHEPREPARATIONANDAPPRAISALOFA
SCHEMEWHICHNOWMORETHANEVERINCLUDESAREVIEWOFENVIRONMENTALANDSOCIALFACTORS
4HEINSURANCESECTORALSOHASALARGElNANCIALINCENTIVETOENSURETHATTHECONSTRUCTIONINDUSTRY
REDUCES#/EMISSIONSANDBUILDSHOUSESWITHSUFlCIENTPROTECTIONAGAINSTIMPENDING
EXTREMEWEATHEREVENTSRELATEDTOCLIMATECHANGE#LAIMSARISINGFROMSTORMANDmOODDAMAGE
INTHE5+HAVEDOUBLEDTOOVERaBILLIONOVERTHELASTlVEYEARS4HECOSTSOFmOODINGALONEIN
THE5+ARELIKELYTOINCREASEFOLDBYTHESDUETOINCREASEDEXTREMESTORMSNOTEVEN
ACCOUNTINGFORTHEINEVITABLEHUGECOSTOFFURTHERmOODPLAINDEVELOPMENT
4HE!SSOCIATIONOF"RITISH)NSURERS!")HASTHEREFORECALLEDFORCONTRACTORSTOIMPROVEBUILDING
STANDARDSTOSTOPCLIMATECHANGEFROMPUSHINGUPINSURANCECOSTS
#ASE3TUDY#ATERHAM"ARRACKS3URREY,INDEN(OMES
)N,INDEN(OMESBOUGHT#ATERHAM"ARRACKSFORRESIDENTIALREDEVELOPMENTBUTTHE
SITEONLYHADPLANNINGPERMISSIONFORADDITIONALHOUSES4HROUGHLIAISINGWITHOVER
LOCALPEOPLEVIAA@0LANNING7EEKEND,INDEN(OMESGAINEDABETTERUNDERSTANDINGOFWHAT
ADDITIONALUSESWEREMOSTNEEDEDANDWANTEDINTHEAREAANDINCORPORATEDAMENITIESSUCH
ASANEWHOPPERBUSSERVICEANDCOMMUNITYCENTRE4HISALLOWEDTHEMTOINCORPORATE
SIGNIlCANTADDITIONALUNITSONSITEWITHFULLSUPPORTOFTHELOCALCOUNCILANDCOMMUNITY
4HEDEVELOPMENTALSOGAINEDMUCHLOCALANDNATIONAL02ATTRACTINGVISITSFROM0RINCE
#HARLESAND(2($UKEOF%DINBURGH
,INDEN(OMES*OHN4HOMPSONAND0ARTNERS
)MPROVEDBRANDANDREPUTATION
!DDRESSINGSUSTAINABILITYCANSIGNIlCANTLYENHANCEREPUTATION)NTHE53!A2)#3SURVEY
OFPROFESSIONALSINVOLVEDINGREENBUILDINGSFOUNDTHATTHEIRREPUTATIONSIMPROVEDDUETO
ASSOCIATEDWIDEANDFAVOURABLEPUBLICITYINTHEMEDIABUSINESSANDTHECOMMUNITYAND
WITHACCREDITATIONBODIES
!TTHEOTHERENDOFTHESPECTRUMTHERISKOFNOTCOMPLYINGWITHENVIRONMENTALBESTPRACTICE
CANHAVEAMAJORDETRIMENTALIMPACTONREPUTATIONWHICHCANBEDIFlCULTTORECOVERFROM
6ARIOUSCONSTRUCTIONPROJECTSHAVEHITTHEHEADLINESOVERTHELASTFEWYEARSWITHREGARDTO
SOURCINGTIMBERFROMUNSUSTAINABLEFORESTS4HISPLUSOTHERFACTORSSUCHASFAILURETOCONSIDER
THEFUTUREPERFORMANCEOFADEVELOPMENTWITHRESPECTTOINCREASEDmOODRISKHIGHER
TEMPERATURESANDWINDDAMAGEREPRESENTSAFURTHERTHREATTOREPUTATION
2EPUTATIONALSOAFFECTSACOMPANYSABILITYTOATTRACTTHEBESTEMPLOYEES!RECENTSURVEY
FOUNDTHATOFPEOPLEFEELITISIMPORTANTTOHAVEASOCIALLYANDENVIRONMENTALLYREPONSIBLE
EMPLOYER%MPLOYEESCANBEPOWERFULADVOCATESREPUTATIONCANHAVEAREALEFFECTONSTAFF
MOTIVATIONANDHOWTHEYSPEAKABOUTANDREPRESENTTHECOMPANY
!REPUTATIONFORBUILDINGSUSTAINABLEHOUSINGWILLNOTONLYHELPADDRESSFUTUREMARKETCHANGES
BUTCANALSOIMPROVERELATIONSHIPSWITHLANDOWNERSLOCALCOMMUNITIESANDAUTHORITIES
#ASE3TUDY4HE7INTLES3HROPSHIRE,IVING6ILLAGES
!LTHOUGHSOMESPECIlCFEATURESINCREASEDTHECOSTOFCONSTRUCTIONTHEUNITSWITHINTHISHIGH
ENDRURALDEVELOPMENTWEREABLETOFETCHPRICESEQUIVALENTTOLARGERHOUSESINTHELOCALEBY
MARKETINGTHEENVIRONMENTALANDSOCIALSUSTAINABILITYASPECTSOFTHEDEVELOPMENT4HISALLOWED
,IVING6ILLAGESTOBUILDAHIGHERNUMBEROFUNITSONTHESITEINCREASINGTHEOVERALLVALUEOFTHE
DEVELOPMENTBYANESTIMATED
,IVING6ILLAGES*OHN"IRDSALL
%MERGINGMARKETDEMAND
4HEENVIRONMENTALHOUSINGMARKETISPRESENTLYNICHEBUTGROWINGATASIGNIlCANTRATE%NERGY
PRICESANDENERGYSECURITYISSUESARELIKELYTOCHANGETHEHOUSINGMARKETSIGNIlCANTLYOVER
THENEXTYEARS$EVELOPERSSHOULDREGULARLYREVIEWENERGYANDMATERIALPRICETRENDSAND
APPRAISEHOWTHESEWILLIMPACTONTHEIRORGANISATIONSANDTHEHOUSINGMARKETINGENERAL
4HEREALREADYEXISTSANINTERNATIONALMARKETFORHIGHENDSUSTAINABLEPROPERTIESWITHSEVERAL
SPECIALISTAGENCIESPARTICULARLYINTHE53AND#ANADA)NTHE5+SPECIALISEDDEVELOPERSSUCHAS
3OUTH7EST%CO(OMESAND,IVING6ILLAGESHAVEBUILTSUCCESSFULANDSUSTAINABLERURALHOUSING
DEVELOPMENTSWHILEREGENERATIONSPECIALISTSSUCHAS2GENAND5RBAN3PLASHAREBUILDING
GREENHOMESFORAYOUNGERURBANMARKET)NADDITIONTHE5+SlRSTESTATEAGENTSPECIALISINGIN
ECOHOUSING'REEN-OVESLAUNCHEDINEARLY
)TISIMPORTANTTOENSURETHATMARKETINGAGENTSEMPLOYEDFORADEVELOPMENTAREKNOWLEDGABLE
REGARDINGGREENFEATURESANDTHEIRPOTENTIALIMPACTONVALUE%STATEAGENTSTENDTOUNDERVALUE
THEBENElTOFENERGYEFlCIENCYANDOTHERGREENFEATURESnITISWISETOREVIEWOTHERSUCH
SCHEMESAROUNDTHECOUNTRYTOBEABLETOREmECTTHEIRREALVALUEINTERMSOFUNITSALESPRICES
4OTAKEBESTADVANTAGEDEVELOPERSMUSTBEIMAGINATIVEWHENLOOKINGATENVIRONMENTAL
INITATIVESANDCOMPAREDIFFERENTENVIRONMENTALIMPACTSUSINGECOLOGICALFOOTPRINTINGOROTHER
QUANTITATIVEANALYSISTECHNIQUESTOACCURATELYGAUGETHEIRWORTHBOTHINTERMSOFMARKETVALUE
ANDENVIRONMENTALBENElT
-OSTIMPORTANTLYACONTINUEDINCREASEINENERGYPRICESISVERYLIKELYTOBECOMEAPOWERFULAND
ACCEPTEDARGUMENTFORPURCHASINGORRENTINGANENERGYEFlCIENTHOME4HEPRICEOFDOMESTIC
ENERGYINTHE5+INCREASEDBYANAVERAGEOFININANDAFURTHERIN
!FORWARDTHINKINGDEVELOPERSHOULDBEAWAREOFTHESEISSUESANDKEEPANEYEONHOW
THEYARELIKELYTOAFFECTTHEMARKETOVERTHECOMINGYEARS
7EBRESOURCES
WWWBREEAMORGECOHOMESHTML
$ETAILSOF%CO(OMESANDHOWTOGETANASSESSMENT
WWWCARBONCOACHCOM
'URUFORCOMPANY#%/SWHOWANTTOPRACTICEWHAT
THEIRCOMPANYENVIRONMENTALPOLICIESPREACH
WWWCONSTRUCTIONRESOURCESCOM
%COMATERIALEXHIBITIONCENTREANDBUILDERS
MERCHANT
WWWGREENCONSTRUCTIONCOUK
3IGNUPFORMONTHLYEMAILSCOLLATINGPRESSSTORIES
ONSUSTAINABLEDESIGNCONSTRUCTION
WWWGREENHOMESFORSALECOM
)NTERNATIONAL53BASEDESTATEAGENTSPECIALISING
INSUSTAINABLEHOUSING
WWWGREENMOVESCOUK
5+BASEDESTATEAGENTSPECIALISINGINECOHOUSING
WWWGREENSPECCOUK
)NFORMATIONRESOURCEONSUSTAINABLEDESIGN
ANDCONSTRUCTION
WWWIGLOOUKNET
4HE5+SlRST32)PROPERTYINVESTMENTFUND
WWWLONDONGOVUKGLA
PUBLICATIONSENVIRONMENTJSP
',!ENVIRONMENTALPUBLICATIONSWEBSITEINCLUDING
RENEWABLEENERGYTOOLKIT
WWWLOWCARBONBUILDINGSORGUK
'OVERNMENTRENEWABLEENERGYGRANTWEBSITE
WWWSUSTAINABILITYCHECKLISTCOUK
3%%$!3USTAINABILITY#HECKLISTFOR$EVELOPMENTS
WWWSUSTAINABLECONSTRUCTIONORGUK$4)FUNDEDWEBSITEFORDEVELOPERSANDPLANNERS
GIVINGADVICEONSUSTAINABILITY
WWWSUSTAINMAGAZINECOM 3USTAINMAGAZINEnDEDICATEDTOSUSTAINABLE
DEVELOPMENTWITHINTHECONSTRUCTIONSECTOR
2EFERENCES
',!'REEN,IGHTTO'REEN0OWER4HE-AYORS%NERGY3TRATEGYWWWLONDONGOV
UKMAYORSTRATEGIESENERGYDOWNLOADJSP
&ABER-AUNSELL)NTEGRATINGRENEWABLEENERGYINTONEWDEVELOPMENT4OOLKITFOR
PLANNERSDEVELOPERSANDCONSULTANTSWWWLONDONGOVUKMAYORENVIRONMENTENERGYDOCS
RENEWABLES?TOOLKITPDF
4AIT0$3WAFlELD,-#ONSTRUCTIONSITEWASTEn4HEREALCOSTSANDBENElTS
AVAILABLEFROMWASTEREDUCTION
WWWENGLISHPARTNERSHIPSCOUKPUBLICATIONSRESEARCH
)GLOO-ORLEY&UND-ANAGEMENT&ORUMFORTHE&UTURE"UILDINGFORTHE&UTURE
)NVESTINGFOR3USTAINABLE$EVELOPMENTINTHE5+RESIDENTIALPROPERTYSECTOR
#ADMAN$4OPPING20ROPERTY$EVELOPMENTTH%D3PON0RESS
!")*UNE!#HANGING#LIMATEFOR)NSURANCEWWWABIORGUK$ISPLAY&ILE#HILD
CLIMATECHANGEPDF
2)#3'REEN6ALUE'REEN"UILDINGS'ROWINGASSETS
$AWKINS*ENNY-/2)PERSCOMM
#ASSIDY3ARAY"RITISH'ASUNDERPRESSURETODROPRISEINPRICES4HE
)NDEPENDENTP
/URSPONSORS
4HE#HARTERED)NSTITUTEOF"UILDING#)/"
7ITHOVERMEMBERSWORLDWIDETHE#)/"ISTHELEADINGPROFESSIONALBODY
FORMANAGERSINTHEBUILTENVIRONMENT
WWWCIOBORGUK
0$-#ONSULTANTS
!MULTIDISCIPLINARYCOMPANYSTRUCTUREDTOMEETTHEGROWINGDEMANDFORSPECIALISTCONSULTANCY
SERVICESINTHECONSTRUCTIONINDUSTRY
WWWPDMCONSULTANTSCOUK
0AUL$AVIS0ARTNERS
!,ONDONBASEDARCHITECTURALPRACTICEWHOSEPROJECTSRANGEFROMCONSERVATIONWORKINDIVIDUAL
HOUSESANDRESIDENTIALSCHEMESTOMAJOROFlCERETAILANDMIXEDUSEPROJECTS
WWWPAULDAVISANDPARTNERSCOM
4HE(APPOLD4RUST
!REGISTEREDCHARITYTHATPROMOTESEDUCATIONRESEARCHANDTRAININGINTHElELDS
APPLICABLETOTHECONSTRUCTIONINDUSTRYENGINEERINGDESIGNTECHNOLOGYANDARCHITECTURE
WWWBUROHAPPOLDCOM
4HE7ORSHIPFUL#OMPANYOF#ONSTRUCTORS
!MEMBERSHIPORGANISATIONWHOSEMAINOBJECTIVEISTOBRINGTOGETHERTHOSE
PROFESSIONALLYQUALIlEDINDIVIDUALSCONCERNEDWITHALLASPECTSOFBUILDINGDESIGNEXECUTION
MANAGEMENTVISIONANDECONOMICAPPRAISALWITHINTHEFRAMEWORKOF
'UILDERYAND,IVERYINTHE#ITYOF,ONDON
WWWCONSTRUCTORSCOMPANYCOUK
%LLIOT#ARTERLEADSTHEENVIRONMENTALDIVISIONOF0$-#ONSULTANTS(EISCURRENTLYALECTURERAND
STEERINGGROUPMEMBERFORTHE'REEN2EGISTEROF#ONSTRUCTION0ROFESSIONALSAMEMBEROFTHE
#ONSTRUCTION)NDUSTRY#OUNCILS#)#3USTAINABLE$EVELOPMENT#OMMITTEEANDA9EOMANOFTHE
7#/#)NHEWASAWARDEDTHE7#/#(APPOLD4RUST3CHOLARSHIPFORRESEARCHINTO
SUSTAINABLECONSTRUCTION
4OORDERACOPYOFTHEFULLPAPERh!2EVIEWOFTHE"USINESS#ASEFOR3USTAINABLE$ESIGN
#ONSTRUCTIONWITHINTHE2ESIDENTIAL3ECTORvONWHICHTHISGUIDEISBASEDCONTACTTHEAUTHORAT
ECARTER PDMCONSULTANTSCOUK
3UPPORTEDBY
0RINTEDONCHLORINEFREERECYCLEDPAPER
3PONSOREDBY
a