USA 1910-29 Depth Study Paper 1 Revision Booklet Name................ Class..................... 1 Question: What do sources A and B suggest? (4) Use Source C and your own knowledge to explain (6) How useful are sources D and E? (8) Level: QUESTION 1: How to Answer: Mark: 1 Select one piece of information from one of the sources Select one piece of information from both of the sources 1 2 2 1 Use the content of both sources to make detailed suggestions (include the link between the sources) 3-4 3 Select one piece of information from the source Select two pieces of information from the source Select two pieces of information from the source and add one piece of information from your own knowledge Select two pieces of information from the source and add two pieces of information from your own knowledge Use detailed own knowledge to explain the information provided in the source and to add further information 1 2 3 4 5-6 1 Explain why the sources are useful based on their CONTENT 1-2 2 Explain why the sources are useful based on their CONTENT and ORIGIN 3-4 3 Explain why the sources are useful based on their CONTENT and ORIGIN and why start to explain why this usefulness is reduced by PURPOSE Explain how useful the sources are based on CONTENT, ORIGIN and PURPOSE 5-6 2 4 7-8 QUESTION 2: Describe (4) Why was this published? (6) How far do you agree with this interpretation? (10) 1 2 1 2 3 1 2 3 4 Generalised answer which makes weak points 1-2 Detailed and accurate description 3-4 Explain reasons based on the source’s CONTENT 1-2 Explain reasons based on the source’s CONTENT and ORIGIN 3-4 Explain reasons based on the source’s CONTENT, ORIGIN and PURPOSE 5-6 Generalised answer which makes simple comments about the interpretation offered 1-2 Identify the different ways in which the issue has been interpreted with supporting evidence from the sources and 3-5 Offer a basic judgement Identify the different ways in which the issue has been interpreted with supporting evidence from the sources and your 6-8 own knowledge. Judge the worth of the interpretations using this evidence. Identify the different ways in which the issue has been interpreted with supporting evidence from the sources and your 9-10 own knowledge. Judge the worth of the interpretations using this evidence as well as the validity of this evidence QUESTION 3: Essay question (12+3) 1 2 One sided answer - little evidence 1-3 One sided answer - some evidence OR weak two sided answer - little evidence One sided answer - good evidence OR weak two sided answer - some evidence 4 5-6 3 One sided answer - detailed evidence OR unbalanced two sided answer - good evidence Unbalanced two sided answer - detailed evidence - may be a lack of detail in places – starts to make links between factors Reasoned and balanced two sided answer - detailed evidence – may be a few inaccuracies - reaches a conclusion – good links between factors Reasoned and balanced two sided answer - detailed evidence – fully accurate - detailed conclusion – good links between factors 7 8-9 4 10 11-12 Unit 1: What were the main Political and Social challenges facing the American people during this period? Key topic questions: - What was the problem of immigration 1910-29? What was the problem created by communism? What were the racial problems 1910-29? What were the religious problems 1910-29? - What was Prohibition, why was it introduced and why did it fail? - What was the ‘Era’ of the Gangsters? - What was the extent of Government Corruption? 3 What was the problem of immigration 1910-1929? What was the ‘Open Door Policy’? - - USA is a multicultural and multiracial society This is a result of a successive wave of immigrants who mainly came from Europe Over 40 million by 1919 A melting pot of different races, cultures, religions and languages Encouraged by the US government who wanted to populate the continent Entry into the country was made as easy as possible 4 (A) Why did people want to emigrate to America? PULL FACTORS PULL PUSH FACTORS PUSH Space America had plenty of farm land and growing cities Overcrowding Many European cities were overcrowded Economic Opportunity American Industry and business led the world Lack of Opportunity Much of Europe was class based. It was difficult for poor people to improve their position Persecution Many people were persecuted in their own countries for political or religious reasons Land of the Free The American Bill or Rights guaranteed freedom of religion, speech and press Wages Wages were higher than in Europe Unemployment Many workers in Europe found themselves out of work Natural Resources America had plenty of natural resources such as oil, timber and minerals 5 (B) What happened at Ellis Island? • Most immigrants arrived by sea • More than 70% landed at Ellis Island near New York • During the peak periods as many as 5000 people a day would pass through immigration control • The processing involved medical and legal examinations and took between three and five hours • For the unlucky ones there was a return trip home (C) Why did the government pass acts to limit immigration and what did the acts say? WHY? - As numbers of immigrants began to rise, some Americans began to resent the government’s Open Door Policy. Resentment against ‘new immigrants’ from southern and eastern Europe (13 million between 1900 and 1914) grows. New immigrants were resented because: - The fear of Communism after the Russian Revolution frightened many Americans. They thought immigrants would bring Communist ideas to America Many were poor and illiterate (Not skilled) They were blamed for crimes like Prostitution and Drunkeness People thought they were taking all the jobs WW1 meant German immigrants were hated and the USA did not want to be involved in the world Many were Catholic or Jewish – different cultural and religious background. They were not WASPS 6 WHAT DID THE ACTS SAY? 1. The Literacy Test – 1917 Immigrants had to pass a series of tests to prove that they could read and write. Many poorer immigrants (Eastern Europe) had no education and so could not pass this test. It also brought in an immigration fee of $8 2. The Emergency Quota Act 1921 Set a limit of 357,000 a year on Immigrants (quota system). New immigrants allowed in as a % of the proportion of people the same nationality who had been living in the USA in 1910. Figure set at 3%. Reduced immigrants from Eastern Europe 3. The National Origins Act 1924 • • • Number of immigrants reduced to 150,000 a year Only 2% of the population of any foreign group could arrive (based on population in 1890) Deliberately designed to penalise immigrants from southern and eastern Europe 4. 1929 Immigration Act: Banned Asian Immigration North and Western immigrants allocated 85% of places By 1930 immigration from China, Japan and Eastern Europe had disappeared What was ‘Americanisation’? As well as bringing in the Acts, the government organised patriotic ‘Americanisation Day’ rallies which encouraged American citizens to show their loyalty to the USA. Course were created by the government to help immigrants prepare for their Citizenship Examinations 7 What was the problem created by Communism? What was the ‘Red Scare’? Many Americans were alarmed by the events of the Bolshevik Revolution in Russia in 1917. This led to a Communist government in Russia. And in Germany Communists had tried to take power in 1918. The growth of the Communist party in the USA together with the flood of immigrants from eastern Europe convinced many Americans that a Communist led Revolution in Russia was possible. There was increased fear of foreigners (Xenophobia). Americans believed that new political ideas like Anarchism and Radicalism were just the same as Communism The Red Scare was strengthened by industrial unrest in 1919-1920 How did the Strikes make the Red Scare worse? There were 3000 Strikes in 1919 Many poor people wanted better pay and living conditions But any Americans saw these strikes as the start of a Communist Revolution A General Strike in Seattle cause even more problems. It led to less work for the dockyards and steel workers went on strike again. The press made the strikers out to be Communists and Foreigners In September 1920 a bomb exploded on wall Street killing 38 people. Another bomb destroyed the front of the Attorney Generals house Such actions fuelled fears that Communist threatened the USA Bombings and the Palmer Raids In 1918 the Home of Attorney General Mitchell Palmer was bombed. He was Head of the US Justice Department In 1919 a bomb in a church killed ten people In May 1919 Letter bombs were posted to 36 well known Americans The Bombings had been carried out by Anarchist Groups Palmer (the Attorney General) organised a series of raids against left-wing groups in which over 6000 suspects were arrested. Most of these were immigrants, Jews, Catholics, Black or Trade Unionists They were held in prison without charge and many were deported. Russian immigrants were sent back in a ship called the ‘Soviet Ark They were a reaction to a imaginary threat as most had arrived to make a fortune and not destroy the country Eventually they were released and the Red Scare subsided8 Why was the Sacco and Vanzetti Case important? What happened? • Two Italian immigrants • Their treatment was typical of the Red Scare hysteria • On 5 May 1920 they were arrested for carrying out a robbery at a show factory in which two people died in Massachusetts. Parmenter (the paymaster of the factory) managed to describe the attackers as slim foreigners with olive skin before he then died. • Public opinion was against them because of their background and political beliefs • The trial opened in May 1921 and lasted 45 days. The evidence against them was not strong. 107 witnesses swore that they were somewhere else at the time of the crime. • 875 Jury members were used • The Judge Webster Thayer was determined to find them guilty • They were convicted and sentenced to death • There were demonstrations in the USA and Europe in support of them • They were executed by Electric Chair in 1927 • Several other men admitted to the crime 1. It as reported all over the world and showed the intolerance of US society They were victims of Racial discrimination and they had been denied their rights 2. It exposed the unfairness of the American Legal System 3. In the 1970’s the Governer of Massachusetts granted them a formal pardon and agreed that a mistrial had taken place 9 What were the Racial Problems 1910-29? ECONOMIC DISCRIMINATION SOCIAL DISCRIMINATION WHAT WAS THE INEQUALITY SUFFERED BY BLACK AMERICANS? POLITICAL DISCRIMINATION THE NORTH AND WEST By 1900 12 million black people lived in the USA. 75% lived in the South. Study the information below and decide which boxes the bullet points fit into. Few had the right to vote Jim Crow Laws in the South imposed segregation. Black people prevented from having access to same facilities as white people. Establish separate housing, schools, hospitals and in some states ban mixed marriages. It was free of segregation. Many black people left the South and migrated to these areas in search of better jobs and conditions. This was called the ‘Great Migration’ WW1 had helped to create jobs in the industrial cities of the North with a demand for manufactured goods. Black people flocked to cities like Chicago, New York, Philadelphia, & Detroit. 1910-1930 Detroit’s black population increased by 2400 % The influx of Black people in the North led to worsening race relations. There were race riots in 1919 in more than 20 US cities. In Chicago 38 people died including 15 white and 23 black Americans Black people did not benefit from the economic boom of the 1920’s. They were seen as Second Class Citizens Black people in the Southern States were very poor; the economy was based on agriculture which suffered in 1920s with falling prices Black people always worse off than whites: worst jobs & lowest wages. Limited education = lack of skills 10 The Rise and Fall of the Ku Klux Clan Who? • • • • • • The KKK were a white supremacy terrorist movement who used violence to intimidate black Americans. They were formed in the 1850’s by former soldiers after the American Civil War with the aim of keeping whites in control and blacks staying as slaves. Movement was revived in 1915 by William J. Simmons after the release of the film ‘Birth of a Nation’ 1920’s: membership grows quickly. 5 million Spread to big cities such as Detroit, Denver and Dallas. The KKK was strongest in the Midwest and rural south, where working class whites competed with black people for unskilled jobs after WW1 Aims and Beliefs Methods and Activities? - - - - - The KKK used parades, beatings, lynching and other violent methods to intimidate black people. They also attacked Jews, Catholics and foreign immigrants. Dressed in White to conceal their identity and symbolize white supremacy Stopped black people from voting Destroyed Black farms Attack any white person or their property if they tried to help a black person. Lynch black people (join together and execute or punish someone violently without a proper trial) Burning cross became a symbol of their night-time meetings Members wore white masks and cloaks and carried the US flag 1922: Leader called ‘Hiram Wesley Evans’ : ‘The Imperial Wizard’ Klan members known as Kluds or Klabees - Discriminated against Black people, Mexicans, Catholics, Jews, Communists. Wanted black people to return to slavery. Only WASPS (White Anglo-Saxon Protestants) could join. Activities Continued Pouring tar and feathers on Victims bodies: E.g: 1933 George Arnwood a mentally retarded Black man accused of assaulting a white woman. Was taken from jail, beaten to death, body strung up on a tree and burnt. Police did nothing Why did the Govt find it hard to act against the Klan? - Klan members had friends in high places - Intimidation and fear often meant they got support - Many states believe Federal Govt had not right to interfere in the Klan - Politicians in the South did not want to risk losing white votes and missing the chance to get elected to congress 11 Membership in 1920’s: 1920 = 100,000 members 1925: 5 Million Members ere white, Racist and Protestant People attracted to the Klan because of Industrilisation which brought more workers to the cities. Many of these workers were either Foreign or Black so resentment built up against them. Southern whites were also angry that black soldiers had been armed during WW1 Why did the KKK decline in the late 1920’s? - Scandal of David Stephenson ‘The Grand Dragon’ of the Indiana Clan. Found guilty of rape and mutilation of a white woman on a Chicago Train. - Scandal destroyed Stephenson’s reputation. - The governor of Indiana refused to Pardon him and other scandals by the KKK were exposed. - The Klan was discredited - Klan membership declined – 1928 only few hundred thousand members Grand Dragon Stephenson 12 How did the Black population fight back? • • • By 1900 black cause being fought by Booker T. Washington – a former slave. Set up the Tuskegee Institute in Alabama to give Black People education and training. He believed they could not make economic progress until they had made political progress. 1.The Black Renaissance • • • • • • Black culture and pride flourished in cities Harlem in New York became a centre of art. Talented black artists and poets met there and spoke about the social and economic problems faced by blacks Black theatre and music attracted big audiences Jazz, soul and blues Louis Armstrong gained fame 2. Political Movements NAACP ( National Association for the Advancement of Coloured People) Led by W.E.B Dubois Aims and success? - Challenge white supremacy End segregation laws Make blacks aware of their civil rights ( to vote) Pan-African movement: recognise cultural links between black people in Africa and USA Major campaign against Lynching Did not get law passed against lynching but managed to cause public outcry. Used non-violent legal demonstrations like marches. Wanted equal rights for all 13 UNIA (Universal Negro Improvement Association) Marcus Garvey Aims: - Blacks should have pride in their colour, culture and history Blamed problems on white racism and offered Blacks hope of a better future Wanted to establish close links with Africa ‘Back to Africa’ where blacks were encouraged to return to original homeland Set up Black Star Steamship Line to carry migrants back Pressured United Nations to return African colonies to new African Republic Famous slogan was ‘Black is beautiful’ 1923 Garvey convicted for misusing money and sent to jail for five years and then deported to Jamaica. Other famous Black Americans Paul Robeson Countee Cullen: A trained Lawyerwho could not find work because he was black. Had an unusual background Turned to acting and became famous for hit musical ‘Showboat’ Became Vice President of his class in Senior Year Also in Shakepeare’s ‘Othello’ Attended NY University Believed the famous have the responsibility to fight for justice and peace Became a renowed poet – wrote about Racial prejudice and black poverty Progress? Growth of Black Middle Class in the North Harlem Renaissance brought sense of pride and identity Life expectancy for Black Americans increased to 48 by 1930 rather than 45 14 How were Native Americans Treated? Many saw citizenship as a reward for fighting in US army during WW1 C19 US government made laws to make Native Americans live like the white settlers. BUT citizenship did not stop poverty and racial intolerance. Forced to live in RESERVATIONS 1924: Native Americans granted US Citizenship But poor quality of land and not enough game to hunt. They could vote and be protected by the American Legal system Missionaries tried to convert them to Christianity Men were made to cut their hair and women were forbidden to paint their faces Children were sent to boarding schools where they were taught the lifestyles of white people. Rations and makeshift housing was insufficient and many lived a hard life. In 1928 the Meriam Report stated that Native American schools were underfunded and understaffed and run too harshly. It recommended that the curriculum be dropped (it had only taught European and American values) and went on to say that Native Americans should be provided with the skills and Education for life in their own traditional rural communities as well as American urban society 15 What was the problem of Religion? What was Religious Fundamentalism? 1910- 29 = growing divide between conservative rural areas and modern city culture of urban America. Rural areas: Christian Fundamentalism - Church attendance remained high - South and mid-west ‘Bible Belt’ - Laws passed to keep evil out of city life e.g against indecent bathing suits/ gambling/ petting in public. - Christian Fundmentalists: people who believed in the bible word for word criticised the lifestyle of people in the cities like flappers and jazz singers. The Bible Belt One of the most famous Fundamentalist preachers was Aimee Semple McPherson. She went around the USA in the 1920’s raising money for her Gospel church. She preached against the modern changes that were taking place in the USA and decline in Moral standards 16 What was the ‘Monkey Trial’? What was it? 1925 – 6 states banned teaching of Darwin’s theory of evolution. They rejected Darwin’s ideas that humans had evolved from monkeys and apes. Biology teacher John Scopes deliberately taught Darwin’s ideas in a school in Tennessee and was put on trial in 1925. Case became know as the ‘Monkey Trial’. Received national media attention and was broadcast on radio. Scopes defended by Clarence Darrow and supported by the American Civil Liberties Union Fundamentalist Lawyer was called William Jennings Bryan. What were the consequences of the Monkey Trial? Scopes found guilty of breaking the anti-evolution law and fined $100 But trial did much to highlight the ideas of fundamentalists The national media attention meant America could begin to question whether Fundamentalism was the only way to teach. The debate between science and religion had been exposed. Many Americans turned against Christian Fundamentalist views and were put off by the lawyer William Jennings Bryan – people thought Fundamentalism was trying to stop people’s freedom. 17 What was prohibition and why did it fail? What was Prohibition? • Prohibition was the period of time between January 1920 and December 1935 when it was illegal to make, sell or transport alcoholic drinks in the USA. Why did America introduce Prohibition? • During the 1800’s, TEMPERANCE, or not drinking alcohol, was common in rural areas, especially amongst Christians. • Some movements were so strong that they persuaded local governments to ban the sale of alcohol. One of the biggest movements was the Woman’s Christian Temperance Union and the Anti-Saloon League • These groups blamed alcohol for sin and evil in American society like gambling, domestic abuse. Industrialists like Henry Ford also thought it made people less efficient at work. • Campaigners argued that prohibition would bring back god-fearing American family vaues • This campaign gathered pace until it became a national campaign to ban alcohol. • By 1916, 21 States had banned saloons. • It also became a big issue in American politics: Politicians had to explain what they thought of Prohibition and could lose votes as a result of they said they did not want alcohol banned! • America’s entry in the war 1917 also gave Prohibition a big boost (American brewers were often of German descent!) In 1918 President Wilson banned Beer Production • In July 1919, it became illegal to make, sell or transport ‘intoxicating Liquor’. But it did not define what ‘Intoxicating Liquor’ was. • In 1920 the Volstead Act was passed which defined intoxicating liquor as anthing containing more than 0.5% alcohol. • The US Government hired between 1500 and 2500 agents for the whole of the USA to try to enforce prohibition. 18 1. SPEAKEASIES 7. THE GREAT DEPRESSION The onset of the Great Depression meant that legalising alcohol would create more jobs and money. The government could get taxes from the alcohol. The brewing industry could create jobs again It was seen as the cause of violent crime that had swept America and ills of society. People now campaigned to have it ended just like they had campaigned to have it started! These were an illegal saloon, often in a cellar behind locked doors with peepholes. There were soon more speakeasies than there had been saloons! In New York by 1930 there were 30,000 speakeasies 2. BOOTLEGGERS and Illegal Brewing 6. THE ST VALENTINES DAY MASSACRE The St. Valentines Day Massacre in 1929 was a turning point. Why did Prohibition fail? Bootleggers smuggled illegal supplies of alcohol into the cities from Canada and Mexico Bootleggers often became very rich It was the climax of the gangster wars Much of the Kennedy family fortune came from bootlegging illegal alcohol Bugs Moran killed one of Capone’s friends Moonshine was brewed illegally at home In retaliation seven members of Moran’s gang were killed by Capone’s men disguised as police officers People were finally shown the level of violence and corruption that Prohibition had caused. The public turned against prohibition 5. HEALTH Although deaths from Alcoholism fell by 80% by 1921, by 1926 50,000 people had died from poisoned alcohol made illegally. There was an increase in cases of blindness and paralysis caused by illegal, poisoned alcohol 3. ORGANISED CRIME (GANSTERS) Gangsters such as Al Capone, made a fortune from supplying speakeasies with illegal alcohol. This often led to violence between rival gangs as they fought to gain control of particular districts Between 1926-1927 there were 130 gangland murders in Chicago and no-one was convicted. 4. It was impossible to Enforce 2500 agents were not enough to enforce prohibition. Many of them were corrupt and paid by the gangs to ignore speakeasies and smuggling. Most Americans were prepared to break the laws to have a drink so gang smuggling just 19 grew and grew. What was the ‘Era of the Gangster’? The term given to the period when criminal gangs grew and dominated cities because of Prohibition. They brought hundreds of breweries and transported illegal beer in armoured lorries The saw themselves as business men and when faced with competition took over their rivals with violence. They were famous for their use of the Thompson Machine guns nicknamed the ‘Chicago Piano’ They were involved in illegal ‘rackets’ The most famous gangster was Al Capone He was the son of Italian Immigrants and left school arly and got involved in criminal gangs Known as Scarface following a fight with a bouncer in a New Yorkclub Became one of Chucago’s leading gangsters by bribing local officials – he bribed the city Mayor Bill Thompson, senior police officers, and fixed local elections. In Chicago he organised speakeasies, bookmakers joints, gambling houses and brothels, nightclubs, illegal distilleries He drove in a bullet-proof Cadillac which always contained machine guns He had 300 of his rivals killed but was not convicted of any murders Eventually prosecuted for income tax evasion in 1931. But seen as glamorous by many Americans; he was the first to open soup kitchens during the Great Depression Involved in the St Valentines Day Massacre 7 or Moran;s men were gunned down by Capone’s men. He was in Florida which was a perfect Alibi 20 What was the extent of government corruption and scandal? 1. President Harding and the Ohio Gang President Harding appointed many of his close friends to the cabinet from Ohio. They became known as the Ohio Gang Many used their position to line their pockets with money The Head of the War Veteran’s Bureau was fined and sent to jail for selling off veteran hospital supplies for personal profit. Another colleague resigned in disgrace and two committed suicide rather than admit the scandals they had been involved in. 2. The ‘Teapot Dome Scandal’ In 1922 one of the President’s cabinet Ministers, Henry Fall, leased government oli fields to his wealthy friends in secret ( at areas called Teapot Dome and Elk Hill Reserves) The oil fields were supposed to be kept for special reserves in times of national emergency. Fall received about $400,000 in cash and gifts from the people he had leased the fields to. His actions were revealed by newspapers in 1922 and Fall claimed he had done nothing wrong and was keeping the deals secret in the interests of national security. President Harding initially supported him. But the Senate began an investigation and ruled the leasing of the oil fields had been corrupt and invalid and had not allowed US oli companies to openly bid for the leases. The Senator who investigated the scandal – Mr Walsh – was harassed by newspapers and Republicans for his sensationalism. They were worried that the government would be completely discredited by the scandal. He even had his pone tapped by the FBI President Harding fell ill over the stress of the scandal and died in August 1923 Faith in government had been damaged. After the enquiry Albert Hall was found guilty of bribery and fined $100,000 and sentenced to one year in prison. He was the first ever US government official to be imprisoned. 21 Unit 2: The Rise and Fall of the American Economy What was the US economy like between 1910 and 1920? Strong Industrial potential brought economic benefits. Plenty of Natural resources like Coal, Iron and Wood. Rich farmlands from Great Plains bring efficient agricultural system. Continued Immigration from Europe brings supply of cheap labour. The US economy in Increased orders and regular demand for food brings regular income and steady employment 1910 BUT: Black people still suffer from segregation laws in the South Poor, illiterate immigrants still unemployed Native Americans live in poor Reservation conditions Isolationism benefited US economy: - US firms supply war-torn Europe with food, munitions, raw materials and manufactured goods US firms take the lead on technological advances like Bakelite (plastic) Increased mechanisation and mass production make US good more attractive and more affordable to European countries US farmers sell surplus goods to Europe The IMPACT of WWI on the economy: US banks lend money to European countries to help finance their war effort Businessmen and bankers invest money in European firms in hope of making profits at the end of the war. 1917 US enters the war 1918 – end of war – US troops return home and face unemployment as US factories no longer need to employ workers Employers will not raise wages as they know they can get workers Strikes during 1919 – textile/ coal/ steel industries Racial tensions result in race riots in northern cities 1920 = economic recession – 5 million unemployed But after the war the US economy was still strong. Many European countries could not maintain their pre-war export levels so the US took over in many areas like fertilisers and chemicals 22 Why did the Economic Boom take place in the 1920’s? POLICIES OF THE REPUBLICAN PRESIDENTS Laissez Faire/ Nonintervention allows big business to expand without limits of government intervention Warren Harding: policy of ‘Normalcy’/ cuts taxes/ Fordney – McCumber Tariff Act 1922Tax on imported goods to make more expensive than US goods. Calvin Coolidge ‘Silent Cal’ / ‘The Business of America is Business’ NEW TECHNOLOGICAL METHODS OF PRODUCTION: Industrial expansion doubled in 1920’s due to new methods of Mass production Industries – chemical/ electrical/ cars Standardised process means cheaper prices. Use of electrical power to drive factory machinery lead to production of electrical appliances/ hoovers/washing machines/ vacuum cleaners/ radios Electricity wad cheap and available source of power. FORD and CAR INDUSTRY BOOM Hoover – ‘A chicken in the pot and a car in the garage’ / rugged individualism By 1913 it could be made in 1hr 33 mins ADVERTISING AND CREDIT HP Hire Purchase became normal meant the consumer could buy then pay later CONFIDENCE and the STOCK MARKET Many people believed that te economy would continue to grow so they were prepared to lend money, take out loans, invest. Americans believed it was their ‘right’ to be prosperous. On the stock market shares and stock prices continued to rise – ordinary working people even bought shares Model T Ford made on assembly lines. More money spent on advertising on radio and cinema Chain stores make first appearance e.g J.P Penney 1908 price = $ 850 /1925 = $ 290 15 million manufactured and sold – most successful car of all time. Ford used unskilled workers but doubled their wages so they had more money to spend on manufactured consumer goods. Mail order = fashionable – people can buy goods in advance on Hire Purchase Consumers use new electrical goods which stimulates growth of electricity industry ELECTRCITY In the 1920’s the electricity industry was boosting lots of other industries. Investors were prepared to take the risk and speculate on the stock market Buying on Margin became the norm By 1929 most homes had electricity. 23 This was used to power many consumr goods such radios, telephones, washing machines, vcuum cleaners, cookers and refrigerators. These then stimulated the growth of new industries which boosted the economy What were the effects of the Boom on American Society? 1. Growth of Advertising The advertising industry boomed as companies realised the potential for increasing profits. Colour and clever techniques were used in Newspapers, magazines, radio and cinema. Women became big targets for the advertising companies. 2. Increase in Household and Electrical Appliances By 1929 most homes had electricity. People could afford to buy electrical household appliances because wages rose during the boom and credit was available. In 1926 Hoover introduced the ‘beats as it sweeps as it cleans’ vacuum cleaner which set the standard for other models. By 1927 the first refrigerator was invented. 3. Growth of Department Stores As more people bought consumer goods, department stores grew. In the cities chain stores stocked the new range of goods. The USA was the first country to have a supermarket called Piggly Wiggly. Customers helped themselves to goods from the shelves then paid for them at the checkout rather than getting served from the counter. 4. Growth of the Car Industry The car industry played an important role in the boom and changed the lives or ordinary people. Henry Ford’s affordable Model T Ford allowed increased mobility of people and it made Hire Purchase the normal way of life. It boosted other industries like steel, rubber and glass. It led to more road building and travel which boosted the motel and restaurant industry. It also meant more people lived in the suburbs and rural people could get connected to cities. Owning a car was no longer just for the rich. There was 1 car for every 5 people in the US compared to 1 in 43 in Britain 24 5. The growth in Transport and Construction More roads were needed as car sales grew. By 1930 the total length of paved road had doubled. Aircraft flights first appeared; by 1929 there were 162,000 domestic and commercial flights. Charles Lindbergh flew nn-stop over the Atlantic and commercial aviation increased. There was a greater demand for all kinds of buildings like houses, factories and department stores, offices and banks. New types of building like the skyscraper developed to provide more space. In New York many sky scrapers were built and companies competed with each other to build grand office blocks. In 1931 the Empire State Building was completed with 102 storeys. It symbolised American Capitalism The boom in Construction also stimulated lots of other industries like bricks, tiles and furniture. 25 The Coal Industry FARMERS ‘ A decline in European markets means pries have fallen. We have too many goods and no one to buy them. There is too much competition from countries like FARMERS Canda. I am forced to take out loans. Many of us have ended up as ‘Hoboes’ basically tramps scouring the countryside looking for work. More than 600,000 of us have gone bankrupt ‘ People like us who work in old industries like coal mines are finding life hard. New overproduction in the coal industry has caused prices to fall and miners to lose their jobs. People working in ship building have also lost their jobs. Mass production techniques have only helped new industries. People are using Gas and electricity and oil instead of coal. Many of us are striking because miners are being forced to work fewer hours for less pay. Did all Americans experience the Boom in the 1920’s? BLACK AMERICANS We suffer economic hardship and many of us in the Deep South suffer from the continued segregation. May of us are Sharecroppers who live in slum conditions and work long hours for low pay. Conditions are no better for those of us who have migrated to the cities in the North. Many are forced to live in ghettos. Women are paid hardly anything to be domestic servants and many factories have white-only hire policies. In Harlem it is overcrowded. Many of us have to share beds in shifts and we have rent parties on Saturdays to raise money for paying the Landlord on Sunday IMMIGRANTS We are seen as a source of cheap labour because they are willing to take whatever work we are offered. We suffer from low wages and discrimination. 26 Trade Unions We are in decline and membership is falling. Because people are rich they do not see the need for a Trade Union anymore. Employers are also persuading people not to join Trade Unions by making workers think Trade Unions are all Communist. The Republican Government is also against Trade Unions. Employers are even allowed to use violence against us and we are completely banned from the car industry. This means we have no influence and employers can keep wages low and hours long The Railroad Industry We have declined because everyone is driving cars instead. We cannot compete with this The Textiles Industry The lowering of tariff on wool and cotton means we have too much competition from abroad. Man-made products like Rayon are replacing Cotton. Women’s fashion needs less material as the outfits are much shorter! Wages stay low so strikes have increased. 27 Why did the Economic Boom come to a dramatic end in 1929? LONG TERM: OVER PRODUCTION IN INDUSTRY Late 1920’s: US market is saturated by unsold consumer goods/ The supply of goods outstrips demand, manufacturers did not cut back on production and continued to flood the market. LONG TERM: OVER PRODUCTION IN AGRICULTURE By mid 1920’s new farming techniques mean overproduction of farming goods./Recovery of European markets meant that US farmers were exporting less./US market did not soak up this excess produce so prices were cut. Many farmers were put out of business ad too much competition made life hard. LONG TERM: FALL IN TRADE Late 1920’s – US struggling to sell goods to Europe – Trade is reduced/ European countries cannot pay back US loans and debts to US banks LONG TERM: BOOM IN PROPERTY AND LAND PRICES After 1926 the boom in property prices collapses and leaves many Americans in negative equity. Many Americans own homes worth more that what they paid for them LONG TERM: FALLING DEMAND FOR CONSUMER GOODS: Wealth in US society was unevenly distributed meant poor people could not buy consumer goods but companies ignored this and continued to overproduce. Companies could not sell their leftovers to Europe because Europe was struggling to pay back US loans and high tariffs on foreign goods meant foreign governments did the same on American goods. Demand for goods therefore dropped. LONG TERM: Too many small banks Too many small banks which would not be able to cope when people rushed to take out their money in October 1929. Short term: Rise of Stock Market and over- Speculation Short term: Loss of confidence CRASH Investing in stocks and shares had become common. Summer of 1929. Financial experts warn of fall in prices. 24th October 1929: 12.8 million share traded. The government did not regulate the stock market and buying was out of control September: investors begin to worry and start to sell their shares. This panics all investors and people rush to sell. Stock market begins to collapse as prices tumble. Many bought shares with borrowed money (‘On the margin’) in the belief that share prices would rise. 75% of purchase price of shares was borrowedAs prices rose people speculated by gambling with even bigger sums of money But when companies were selling fewer goods, share sales slowed and confidence disappeared Creates atmosphere of uncertainty and small investor rush to sell shares 29th October ‘Black Tuesday’ 16 million shares change hands at very low prices. The stock market had crashed 28 Immediate consequences of the Wall Street Crash Roaring twenties comes to an abrupt end Investors lose money and struggle to pay debts Banks go out of business and many lose savings Loss of confidence in financial system People stop buying consumer goods Firms forced to cut production and lay off workers Unemployment rises sharply (2.5 mill by end of 1929) and the Great Depression begins. Credit collapsed and loans were taken in. Banks that had survived did not want to loan money Was the Great Depression just caused by the Wall Street Crash? NO! It was a build up of all the long-term problems with the economy in the 1920’s. The crash sped up the approach of the Depression 29 Unit 3: What were the main changes in American Culture and Society during this period? How did the movies and their influence develop? The Growth of Cinema The Oscars Cinema became popular after WW1. There were 17,000 cinemas by 1926 In 1928 Hollywood introduced the Oscars By 1920’s the main form of entertainment. Every small town had a picture house and Americans visited a few times a week as they had enough money. The ‘Talkie’ The release of the Jazz Singer starring Al Johnson in 1927 started the era of the ‘Talkie’ and added to the popularity of the cinema. Boosted creation of film companies like MGM and Warner Brothers Criticism of cinema But not everyone welcomed film. Critics complained that films were too shocking and lowering moral standards. Scandals in the lives of movie stars shocked critics. Hollywood attempted to stamp out criticism by creating rules and regulations about what could be shown on screen. Popularity: Movie Stars Movie Stars became very famous. Everyone wanted to read about them in magazines and they came to symbolise the new fashions of the Roaring Twenties. Stars made huge amounts of money. 1917 Charlie Chaplin signed $1 million contract Film Companies Emerging companies such as Paramount, Warner Brothers, and MGM set up studios there. Through mass marketing and advertising they built up the reputations of their movie stars. Cheap prices/ film was escapism/improved transport/ more leisure time/ appeal of the movie stars/ novelty of new technology Silent Film Until 1927 all films were silent and the only sound came from a piano accompaniment. Fast music for chase scenes, romantic for love scenes Hollywood Hollywood developed as the centre of the film industry instead of NY. It began producing films like westerns, crime stories, 30 romantic tales and slapstick comedies. The Growth of Hollywood Up to 1913 most film production was in New York But many films companies taken to court accused of using patented technology. To avoid lawsuits many companies relocated 3000 miles to Hollywood By 1918 Hollywood had taken over world film. First film shot there was called Old California. 4 main companies: Paramount, Warner Bros, RKO and Columbia. Movie Stars moved to the area and built luxury homes. Hollywood was criticised by those who believed it was lowering the morals of American society. Many blamed Hollywood for use f sex symbols like Clara Bow. Hollywood responded by creating the Hays Code: - No screen nudity - Screen kisses must not last - Adultery must not be presented as attractive - Producers must avoid low, disgusting, unpleasant characters - Members of the clergy cannot be comics or villains - Murder, Arson and smuggling must be shown as evil 31 How did Movie Stars have such an impact? Why the obsession with stars? Clara Bow Sex appeal One of the most famous stars of the silent era. Fan Magazines Most successful film in 1927 called ‘It’ in which she was shown as a glorious ‘Flapper’ Escapism Her life off stage damaged her reputation with stories of wild parties and love affairs Promotion by film companies like MGM Rudolf Valentino The first male star to be sold on sex appeal! Hollywood’s hottest star! In 14 major films Reputation as a romantic lover with great sex appeal. Sudden death after a failed blood transfusion brought widespread mourning with riots. Some fans committed suicide! Trademark moustache and tramp-like image Famous for appearing in dozens of silent films Moved into ‘Talkies’ too. Had to leave to go to Switzerland in 1952 because of his left-wing views. Also known as ‘Theodosia Goodman’ Manufactured to be a ‘bad girl’ in films. Her name was actually an anagram of ‘Arab Death’ 32 Was said to have occult powers and be very wicked. How did the lifestyle and status of women change? • They were expected not to wear make-up. • Their relationships with men were strictly controlled. They had to have a chaperone with them when they went out with a boyfriend. • They were expected not to take part in sport or to smoke in public. • In most states they could not vote. • Had to wear very restrictive, long clothes and behave politely. • Most women were expected to be housewives. • Very few paid jobs were open to women. Most working women were in lower-paid jobs such as cleaning, dressmaking and secretarial work : What changed by 1920? WW1 gave women opportunity to enter the workplace and do jobs previously done by men. Politics: Nineteenth Amendment became law in 1920 giving women right to vote. Flappers: Middle Class women in northern states challenged the traditional values. Women wore more daring clothes. They smoked in public and drank with men, in public. They went out with men, in cars, without a chaperone. They kissed in public. Employment: Women took on jobs – particularly middle-class women. They typically took on jobs created by the new industries. There were 10 million women in jobs in 1929, 24 per cent more than in 1920. Spending Power: With money of their own, working women became the particular target of advertising. Some say it was pressure from women that forced Henry Ford to offer other colours than Black in his car. Marriage: Women were less likely to stay in unhappy marriages. In 1914 there were 100,000 divorces; in 1929 there were twice as many. Married women had fewer children. Attitudes to Social behavior and Jazz culture: Consumer boom brought labour saving devices and allowed women more leisure time. The Jazz Age influenced changes in entertainment like cinemas, dance halls and radio. This brought leisure opportunities and influenced fashion and created role models Feminism: There was a growth in women’s organizations which campaigned for equal pay and employment opportunities 33 Did life get better for all women? NO YES Clothing and makeup A combination of traditional religion and old country values kept countryside women in a more restricted role than young urban women enjoyed Women enjoyed party lifestyles and wore delicate and revealing clothes Going out (Flapper lifestyle) Women were more conservative in the countryside. Many joined the anti-flirt league. Women smoked, drank, kissed men in public Many in the countryside saw Flappers as simply pleasure-seeking women with no real values. Not all women were flappers – it was really middle class women in the Northern states Many women sympathised with the Flappers but they could not afford to be like them Work Women were still paid less than men and many still stayed in the home. Jobs were still lowskilled. Only 5% of medical school places were allocated to women so number of female doctors declined in the 1920’s Women took on jobs – particularly middle-class women. They typically took on jobs created by the new industries. There were 10 million women in jobs in 1929, 24 per cent more than in 1920. Women got no support from the government for equal pay or a minimum wage. Films Country women saw the films but many were horrified with what they saw. Many city women watched Hollywood films and were exposed to a wide range of sexy heroines Advertising They did not have enough money to but products. Labour –saving devices were not bought in rural areas. They made decision about what to but for their homes and were big targets of advertising Politics Women were given the vote Women were not politically equal and could not be political candidates Women were not seen as realistic candidates to go into politics – sexism still strong Home Life Traditional values were kept in the countryside Women spent most of their time in the countryside looking after children, housework and Women were less likely to stay in unhappy marriages. 34 How did popular music and culture develop in this period? The Radio Development of Jazz Huge influence Jazz originated from Black Slaves who had created their own brand of music By 1930 600 radio stations in USA Mass production meant lots of families could afford one. People could listen to sporting events, adverts, the news, jazz. It became the main source of family entertainment It was based on improvisation as many black Americans had not been able to read music This made the music attratice because it was unpredictable By end of 1920’s reached more than 50 million people It had names like ‘rag’ ‘blues’ but was renamed Jazz by white Americans Helped to create sporting heroes and helped to increase people’s political and social awareness It became popular with young, middle class white Americans. Clubs and Dancing Many disapproved but this only made it more popular. A more carefree approach compared with before WW1 Charleston with breathtaking rhythms became popular It became the attraction of nightclubs and speakeasies and the radio. Other dances like the Black Bottom, shimmy, Vampire and Turkey Trot became famous. Louis Armstrong was one of the most famous Jazz artists These shocked the older generation and many considered them immoral and scandalous The most famous Jazz club was the Cotton Club in New York Craze for dance marathons grew Speakeasies Jazz performed by Black Musicians was the main source of entertainment in these illegal clubs. Whites and blacks mingled for the first time. The Gramophone Industry grew and peaked in 1921 Overtaken by the Radio by 1929 and declined further with the Wall Street Crash Audiences from all social classes Young people were attracted to the music and sexual dances. Opposition to Jazz resulted from belief that it led to increased sexual activity 35 How did interest in sport grow? • People began to have more free time as well as more money for leisure activities • People had more transport available • Organised sport emerged • Baseball, boxing, tennis and golf • The radio broadcast events all over the USA • Sport became profitable and attracted ever larger crowds • Matches and results were analysed and players’ techniques discussed – sporting icons emerged • The result was the cult of sporting heroes – their lifestyles received media attention • Growth of sporting heroes meant more people took part in professional sport – swimming pools and stadiums were built. Who were the Sporting Heroes? Baseball: Babe Ruth • The greatest American baseball player of all time • Hit 60 home runs in the 1927 season • This record was not beaten until 1961 • A lifetime record of 714 home runs • Led the Yankees to win four world championships • Credited with making baseball the most popular US sport 36 Oscar Charleston Black American Played in the Negro League Regarded as one of greatest players of all time but was not allowed to play in the major leagues because of the colour of his skin Boxing: Jack Dempsey • Most famous boxing star • World heavyweight champion in 1919 • 145,000 people watched him lose this in the fight to Gene Tunney in 1926 (in Philadelphia) • Helped make boxing a mass sport Tennis: Bill Tilden He helped to foster the growth of support for Tennis Participation increased dramatically with 1000 tennis clubs by end of decade. Golf: By 1927 2 million players played on golf courses. It was no longer a rich mans game. American Football: Red Grange and Knute Rockne were the two stars of the time. Grange earned $100,000 for a 19 game schedule. Bobby Jones and Walter Hagen were most famous players in the 1920’s 37 What were the Fads, Crazes and Passions for the Unusual? 1. Dance Marathons - Contestants danced non-stop until one couple remained. - People hoped to achieve fame. - Craze began when Atlanta Cummings danced non-stop for 27 hours. - Money was made from the Marathons with promoters organising weekly events and special rules. - Many competitors thought of themselves as celebrities 2. Games Crosswords/ Chinese game of Mah Jongg became very popular 3. Flagpole Sitting The oddest craze of the 1920’s Alvin Shipwreck Kelly was the most well-known. Sat for 49 days. 4. Newspapers and Magazines: First tabloid newspaper: The New York Daily News was published Advertisers keen to use newspapers to sell. 1922: 10 magazines claimed circulation of more than 2.5 million Newspapers sponsored events like goldfish eating competitions and they did features on the lives of sporting and cinema heroes 38 Who were the American Heroes of the Decade? Charles Lindbergh First person to fly across the Atlantic nonstop May 1927 33 hours ad 39 Minutes No map, radio or parachute. Showed the triumph of the individual and symbolised the spirit of the USA Plane was called ‘Spirit of St Louis’ Became a National Hero: Awarded the Flying Cross Received more that 55,000 telegrams Gertrude Ederle The first woman to swim the channel in 14 hours and 30 minutes 1926 Amelia Earheart 1929 first female to fly across the Atlantic in 20 hours and 40 minutes. Only the 16th Woman to be granted a pilot’s licence 39 What was the Impact of the Automobile on Leisure Activities? Growth of new roads and garages Increase in travel to see friends and family Increase in visit to sporting events/ dance marathons/ travelling to the Cities City people could explore the countryside, undertake holidays and short breaks Resulted in a more mobile society and a love affair with the motor car 40
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