Rotary Identity Elements
Making Public Image Work for You
Laura Spear
Rotary Values
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Rotary Voice
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Logos
This is the default logo.
You can create your own
club logo, using the Rotary
template.
The wheel should be 4x the
default logo. Never use it by
itself.
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Color Palette
Rotary
Azure is the
default
leadership
color
Use Rotary
Gold for
accents
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Color Palette: Use official RGB colors
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Typography
• Primary typeface = Frutiger ($), Arial Narrow
(free)
– Headlines = All caps
– Highlight one or two key words in Rotary Gold
– Use for dense text
• Secondary typeface = Sentinel ($), Georgia
(free)
– Use for subheads and body copy
• Text blocks in Rotary Azure, white text
• Text is left justified, do not center
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Imagery
• Use photos
– Feature people: Rotarians in action
– Use candid shots, not posed pictures
– Emphasize leadership, camaraderie, movement
• Do NOT use clip art, cartoons, animated
graphics
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Icons and Information Graphics
• Simple, modern, and informative styles
• If using shapes, use circles
• Use to illustrate facts or aid navigation, do
not use as logos
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Putting It All Together
• Examples on www.rotary.com/brandcenter
• View ads in the Rotarian
• See examples on District
7910 website (PR section)
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Bottom Line
•
•
•
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CONSISTENCY AND REPETITION IS KEY
Strengthens Rotary image and recognition
Motivates and engages current Rotarians
Attracts prospective members, donors
Elevates the entire Rotary experience
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Action Items
• Download the Voice and Visual Identity
Guidelines for Rotarians (Brand Center)
• Follow the guidelines
• See examples and training materials on the
District 7910 website (www.rotary7910.org)
• See the Rotarian for examples
• Questions? Start with Laura Spear, District
7910 Public Image Chair
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For More Information
Laura Spear
District 7910 Public Image Committee
Chair 2014-2015
[email protected]
978-562-4521 (home/work)
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