DOLBY AUDIO™ BRAND GUIDELINES
ISSUE 1.4
WELCOME
Welcome to our logo and trademark guidelines for Dolby Audio™. This
document outlines the proper use of Dolby logos and trademarks—
with emphasis on Dolby Audio­—on products, packaging, marketing and
promotional materials, and in the user experience. The logos serve as a
graphic representation of Dolby® technologies, and proper usage ensures
a consistent global identity that you can more effectively leverage to help
build the value of your offering.
Section 1
Dolby Audio Brand System
Outlines the proper usage of the Dolby Audio logos
Section 2
Applying the Dolby Audio Brand
Shows the proper usage of the system in the most
common usage scenarios
Section 3
Using Multiple Dolby Platform Brands
Guidance on communicating multiple Dolby
platform brands
Section 4
Trademark Use and Acknowledgment
Lists some specific requirements around the use of
Dolby trademarks
Section 5
Dolby Trademark and License Statements
Proper trademark acknowledgment and license
statements
DOLBY AUDIO BRAND GUIDELINES |
2
SECTION 1: DOLBY AUDIO BRAND SYSTEM
Overview
This section describes all the key elements of the Dolby Audio brand
system. Subsequent sections of this document show the elements at
work within standard scenarios.
Dolby Brand Architecture
Logos
Outlines acceptable usage occasions
for the Dolby Audio brand
The foundation of our system,
with multiple logo versions to
suit your communication needs
DOLBY AUDIO BRAND GUIDELINES |
3
Dolby Brand Architecture
The revised Dolby brand architecture is designed to provide more clarity,
meaning, and value for partners and consumers. Each level in the hierarchy
below is meant to communicate the appropriate information given the
context. For more guidance on how to properly implement the new
architecture, please contact a Dolby representative.
Master Brand
Full brand identity
Vertical logo
Double-D symbol
Generally speaking, our partners will be using only our platform brands.
However, the Dolby master brand might need to play a role in your product
or service and is designed to communicate—at a high level—the presence
and value of a Dolby innovation. The master brand plays a role in highly
space-constrained contexts only. Where the Dolby Audio logo would not be
legible, the master brand can be used alone to represent the Dolby brand.
Platform Brands
Vertical logo
Horizontal logo
Dolby offers a number of technologies, including visual technologies, business
voice technologies, and, of course, audio entertainment technologies. We have
a set of platform brands that simplify and organize this broad portfolio of
offerings. These brands also help us and our partners build greater equity and
therefore greater value in a smaller number of brands.
The Dolby Audio platform brand, in particular, simplifies Dolby technologies
for consumers by representing a number of different audio technologies
such as Dolby Digital Plus™ and Dolby® TrueHD. Typical applications for our
platform brands include marketing materials, detailed specifications, products,
packaging, and the user experience.
DOLBY AUDIO BRAND GUIDELINES |
4
Using the Dolby Audio Brand
The Dolby Audio logo will be used to represent a majority of our audio
technologies going forward. You can no longer use logos for specific formats
such as Dolby Digital Plus, Dolby Digital, Dolby TrueHD, and others—though
you can continue to refer to the format in technical specifications or other
specific instances, such as an indicator on home audio equipment. When you
do refer to the format, you must do so in type only (not with a logo).
Except for specific cases directed by Dolby, you will use the Dolby Audio logo
for products and content that utilize a Dolby decoder. Specific instances where
you would not use the Dolby Audio brand include PCs with a Dolby decoder
but without Dolby postprocessing, or in place of Dolby Atmos ® and Dolby
Headphone technology.
See the User Experience section for more information on whether your specific
Dolby Audio technology—for your product type—can be represented by the
Dolby Audio logo.
Please use the following table to determine which logo and technology name
is most appropriate for each use case.
See Section 2 for more detailed information on use cases and how to use the
Dolby Audio logo across products, marketing materials, and so on.
For Products and Experiences Enabled with Dolby Audio
USE CASE
MARKETING AND
SALES MATERIALS
PRODUCT
PACKAGING
USER INTERFACE (UI)*
TEXT REFERENCE
SUPPORTED FORMAT
REFERENCES
In order of preference†
Dolby Audio™
Dependent on space constraints
Dolby Audio™ (supporting
Dolby Digital Plus™, Dolby®
Digital, Dolby® TrueHD)
Formats shown here are
examples only—list only the
formats that your
implementation supports
* For AVRs, and for products that indicate channel count information (such as STBs),
see more detailed information in the User Experience section.
† The type in a logo should always be legible. Choose the topmost logo with type that
will be legible for your implementation; if none, then use the double-D symbol.
DOLBY AUDIO BRAND GUIDELINES |
5
Co-Branding with Dolby Audio
Dolby Audio technology is designed to enable superb audio experiences
with your products. When you partner with Dolby, it is important to
recognize the contributions of your product and Dolby Audio technology
in creating the consumer’s audio experience.
Licensees may not designate any audio capability that includes Dolby
licensed technologies (“Audio”) solely with any proprietary mark or name.
If the Audio is designated with a mark or name, the Dolby mark or logo
must be included.
Current and Noncurrent Brand Elements
You can no longer use Dolby logos that represent specific technology
brands such as Dolby Digital, Dolby Digital Plus, Dolby TrueHD, Dolby
Volume, etc. You can however continue to represent these technologies
using plain type in technical specifications or other specific contexts (such
as an indicator on home audio equipment) as outlined in Section 2 of this
document.
Not Current, Not Approved
Current
For use with
Dolby Headphone only
DOLBY AUDIO BRAND GUIDELINES |
6
Logos
The Logos section explains the fundamentals of Dolby logos. Rules outlined
throughout this section apply across all of the Dolby logos. The Dolby Audio
logo has been used as an example throughout to demonstrate proper
usage. See the Using the Dolby Audio Brand section to ensure that you
select the correct logo for your use case.
The guidelines in the section apply to all usage occasions of Dolby logos.
Logo Components
Dolby logos have several components, which are referenced in this document.
Do not alter these components, or their relationship, in any way.
Double-D symbol
Word mark
Clear Space
It is important to have clear space around the brand logo for legibility and
integrity. The primary logo clear space is determined by the height of the
double-D symbol. Do not place any other trademark, logo, graphic, text,
or illustration in the minimum clear-space area. If the logo is placed on a
photographic image, the clear-space area must be even-toned, patternfree, and allow for good contrast between the background and logo.
Clear space around any Dolby logo is greater than or equal to the height of
the double-D symbol on all sides.
DOLBY AUDIO BRAND GUIDELINES |
7
Versions
There are two approved logo lockups (vertical and horizontal) and two
approved colors (black and white) for the Dolby Audio logo.
One-color black
C:0 M:0 Y:0 K:100
R:0 G:0 B:0
#000000
One-color white
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
#FFFFFF
DOLBY AUDIO BRAND GUIDELINES |
8
Dolby Logo Use at a Glance
Dolby logos must be displayed in a way that preserves their integrity.
Always use artwork provided by Dolby. Do not alter Dolby logos in any way.
Incorrect Logo Usage
You cannot alter the Dolby Audio logo in any way, including those shown here:
Do not scale the logo disproportionately.
Do not distort the logo.
Do not rotate the logo.
Do not place lines or shapes around the logo.
Do not use multiple colors for the logo.
Do not introduce additional graphic
elements to the logo.
Do not use the logo as a pattern.
Do not rearrange the elements of the logo.
DOLBY AUDIO BRAND GUIDELINES |
9
Logo Sizing
This section covers the absolute sizing constraints. For sizing of our logo relative to
manufacturer and third-party logos, review the Logo Prominence section.
Minimum Logo Size
Licensees may reproduce Dolby logos at small sizes to suit their needs, as long as the
logos remain legible and adhere to the other rules described in these guidelines. If you
have sizing requirements that are smaller than the sizes in the following examples, please
contact your local Dolby marketing representative.
If the Dolby corporate logo or Dolby Audio horizontal logo is reproduced at such a
small size that the circle-R (®) or trademark (™) symbol is illegible, you can remove that
symbol from the logo for that particular usage. In all other instances, the logos must
be displayed with the appropriate circle-R symbol (for the corporate logo) or trademark
symbol (for the Dolby Audio logo).
Maximum Logo Size
There is no maximum size for any of the Dolby logos; however, when the logos are
reproduced at sizes over 0.9 meter (3 feet) wide, the appropriate circle-R and trademark
symbols should be reduced and positioned so as to be legible yet unobtrusive.
The preferred minimum size for Dolby logos is determined by a preferred
minimum height requirement. Below are the minimum height requirements
for the logo examples.
Dolby Audio horizontal logo:
height
• 3 millimeters (0.12 inch) height at 300 dots-per-inch (DPI) resolution
• 30 pixels height for onscreen applications
Dolby Audio vertical logo:
height
• 10 millimeters (0.4 inch) height at 300 DPI resolution
• 65 pixels height for onscreen applications
Double-D symbol:
height
• 3 millimeters (0.12 inch) height at 300 DPI resolution
• 30 pixels height for onscreen application
DOLBY AUDIO BRAND GUIDELINES | 10
Logo Prominence
The guidance in this section pertains to logo prominence specifically on
products and packaging.
Dolby Logos Relative to Manufacturer Logo
The prominence of the manufacturer’s or service provider’s logo must
have greater prominence than the Dolby Audio logo.
Dolby Logos Relative to Third-Party Logos
When the logos of companies (or technologies belonging to companies)
other than Dolby are also displayed, Dolby logos should be displayed
with equal or greater prominence to the third-party logos, including size,
proportion, location, format, and presence. The following size-checking
method can be used to determine the proper size of the Dolby logo:
1. Multiply the height times the width of the Dolby logo. This is “d.”
2. Multiply the height times the width of the largest third-party logo.
This is “x.”
3. Calculate x/d ratio (x/d = ratio %). To give the impression of equal
prominence, the ratio is ideally 100 percent or less. In certain
circumstances, it may be necessary to increase the ratio, but x/d must
not exceed 125 percent.
Correct Logo Sizing
Incorrect Logo Sizing
X
X
x/d = 100%
x/d = 200%
Unacceptable Dolby logo sizing and spacing; the ratio of x/d is ideally
100 percent or less.
DOLBY AUDIO BRAND GUIDELINES |
11
Acceptable Backgrounds
Dolby logos must be placed on backgrounds that do not interfere with their
legibility. One-color black logos must be placed on background tints of 50
percent or lighter. One-color white logos must be placed on background
tints darker than 50 percent.
One-color black logo on tints
of 50 percent or lighter
White (reversed) logos on tints
darker than 50 percent
Incorrect Backgrounds
The Dolby logo may be placed on photographs or illustrations only when
there is sufficient contrast to maintain legibility. Do not use the black logo
on backgrounds darker than 50 percent. Do not place logos on patterned,
busy, or cluttered backgrounds.
In general, do not use the black logo on
backgrounds darker than 50 percent.
Do not place any Dolby logo on a
patterned background.
Do not place any Dolby logo on a busy
or cluttered background.
Do not use any portion of a Dolby logo
as a background.
DOLBY AUDIO BRAND GUIDELINES | 12
SECTION 2: APPLYING THE DOLBY AUDIO BRAND
Overview
This section provides general guidance on applying our branding in the
most common scenarios.
Products
Packaging
Specific instructions for logo
placement on products
Specific instructions for logo
placement on packaging
User Experience
Consumer Specifications
Recommendations and
instructions for usage in UIs
Acknowledging Dolby Audio
technologies in product
specifications
Console Games
Web Applications
Specific instructions for logo
inclusion on game-console
content
Specific instructions for
logo inclusion in applications
developed for the web
Mobile Applications
Specific instructions for
logo inclusion in applications
developed for mobile software
applications
DOLBY AUDIO BRAND GUIDELINES | 13
Products
When silk-screening a Dolby Audio logo on the fascia of a product, ensure
the logo is legible. If you notice the letterforms filling in, then increase the
size of the logo.
The recommended location for Dolby Audio logo placement is on the primary,
most visible surface of the product.
A Dolby Audio logo should never be displayed on the underside of a product.
TV bezel example
Mobile example
Disc label example
A/V receiver (AVR) example
DOLBY AUDIO BRAND GUIDELINES | 14
Packaging
As you place Dolby logos on packaging, be sure to follow all of the logo
guidance outlined in Section 1.
This shows the standard use of
the Dolby Audio logo, without
technology names listed, on
packaging.
If you would like to list Dolby
audio technologies on your
packaging (typically important
only for home audio equipment,
and particularly AVRs), those
technology names should be
placed to the right of the
Dolby Audio logo in text.
Dolby Digital Plus™
Dolby® TrueHD
Dolby® Surround 7.1
The list of Dolby technologies
should be left aligned and
spaced one D-width away from
the Dolby Audio vertical logo.
DOLBY AUDIO BRAND GUIDELINES | 15
User Experience
In UIs, use the Dolby Audio logo(s) following the rules for logo usage specified throughout
Section 1 of this document.
Do not use other, preexisting logos for specific Dolby audio technologies (such as Dolby Digital
Plus) unless directed to do so by another current set of Dolby guidelines (as for Dolby Atmos,
for example).
This logo should appear in black or white—if UI constraints dictate the use of a different color, this
exception must be approved by Dolby before it can be used.
The Dolby Audio or corporate logo should be displayed when showing the consumer that a piece
of content is available in Dolby Audio, when content enabled with Dolby Audio technology is being
played back on the device, when a launch icon or in-app design element is associated with a Dolby
supplied app, or when indicating Dolby Audio in a settings menu.
DO NOT use the double-D symbol alone to represent the Dolby corporate brand or Dolby audio
technologies in contexts where the Dolby Audio platform brand—vertical or horizontal—is legible.
There are vertical and horizontal versions of the Dolby Audio logo, and while the vertical version is
preferred, you can use the version that suits your context. Whichever version you use, make sure
the logo is legible and follows our clear-space guidance.
Audio
Video
FEATURE FILM
English
Descriptive Audio
English
Setup
Scenes
Special Features
UI menu example
DOLBY AUDIO BRAND GUIDELINES | 16
General Guidance for Format Indication
For home audio products or home entertainment content, on screens that need
to indicate technical specifications including the format name, you may (but are
not required to) identify the format in text only by naming Dolby Audio first and
following with the format name in this way: Dolby Audio - Dolby Digital Plus, or
Dolby Audio - Dolby TrueHD, and so on.
UI Indicators for Broadcasters, Pay-TV Providers, and
OTT Service Providers
Our broadcast, pay-TV, and over-the-top (OTT) service partners should use
the following set of indicators to indicate when content is available in or
being played in a Dolby audio technology. You may add a channel count
designator next to the logos and alternate options.
When your service delivers content in one of the technologies found in this
section, you must display the associated logo where possible. The alternate
options, including text-only options, are to be used only in spaces that do
not allow for the legible placement of our preferred logos, as shown below.
Preferred Logo (space permitting)
Alternate Option
Of specific interest to your consumers is the indication
of 5.1 channel audio when available. You may place
a channel count designator next to the Dolby Audio
logo (place the channel count one-half of a double-D
symbol away).
Use these options as alternatives for displays that
cannot show graphics or are space constrained. In
text-only situations—when you are unable to display
the double-D symbol legibly­—you may display the
indicators shown below without the double-D symbol.
Dolby AC-4, Dolby Digital Plus, or Dolby Digital (5.1 channel)
2nd Choice
5.1
Dolby AC-4, Dolby Digital Plus, or Dolby Digital (two channel)
2nd Choice
5.1 is used as an example. You may
indicate specific channel count
information whenever the content is
delivered in greater than stereo.
If it is common in your geography to
indicate channel count in a different
way than 5.1, for example, 6 ch, it is
acceptable to use that local form.
DOLBY AUDIO BRAND GUIDELINES |
17
UI Indicators for Broadcasters, Pay-TV Providers, and
OTT Service Providers (cont.)
Guidance for Electronic Programming Guides
The Dolby Audio logo must be used in program information screens and channel
banners when content has been mastered with Dolby Audio technology, and
Dolby decoder playback is available. When space or system constraints do not
allow for use of a Dolby Audio logo, use the following guidance for acceptable
alternate options.
When placing channel-count information next to a Dolby Audio logo, place the
channel count one-half of a double-D symbol away from the logo.
11:19am
Birds and Flowers
11:00-12n
An award winning documentary
on birds and flowers in the ...
Today
11:00a
11:30a
Birds and Flowers
703
5.1
12:00n
1:00p
12:30p
1:30p
703
Birds and Flowers
Nature’s Way
Undersea World
704
Destination North
Travel with Scott
Italian Get-Away
705
Dance with Me
Yoga for Beginners
Look Away
706
Football Highlights
Soccer
Soccer
707
Here We Go Again
Up There
Where Are We?
708
Cooking
Dining Out
Eating In
Wine Time
An award winning documentary on birds and
flowers in the countrysides of England and France.
Video and images from world famous artists.
Saturday 10/28 11:00am - 12:00pm
Walk with Me
5.1
TV
PG
OK
In programming menus, Dolby logos are required within the
programming grid only when other content-indicator logos appear.
However, the logo is required where the program information is
displayed within the menu. Additionally, a Dolby Audio logo should be
present next to appropriate content in channel banners.
Soundtrack
Select
In spaces that allow for usage of a legible Dolby Audio logo (vertical
or horizontal), you must use it. You can add the channel count to the
right of the Dolby Audio logo, one-half of a double-D away from the
logo.
Soundtrack
Select
English
Dolby 5.1
English
Dolby 5.1
Spanish
MPEG
Spanish
MPEG
In text-based UI instances, if possible, you should include the
double-D symbol through your font system.
If your UI does not allow for the display of the double-D symbol, you
may use text only, as shown above.
DOLBY AUDIO BRAND GUIDELINES | 18
UI Indicators for AVRs
When your AVR plays back content using Dolby Audio technology, you are
required to indicate the format being used. You may indicate the format on
the front panel or within the UI of a connected product such as a television.
To indicate the format, display the logo—or an alternate option for the
logo as shown in the right column below—next to or followed by the
format name in text.
The alternate options are to be used in spaces that do not allow for the
legible placement of our logos. Only in extremely confined spaces within
your UI—where neither of the standard Dolby Audio logos (vertical or
horizontal) is legible—are you allowed to use the double-D symbol with
text, or, if graphics cannot be used, a text-only version, as shown in the
alternate options column below.
Preferred Logo (space permitting)
Alternate Option
To indicate the technology format that audio is being
delivered in, use the logo associated with the given
technology below, followed by the format name. Do
not use a Dolby or Dolby Audio logo for technologies
for which the Dolby Audio logo is not approved.
Use these options as alternatives for displays that
cannot show graphics or are space constrained. In
text-only situations—when you are unable to display
the double-D symbol legibly­—you may display the
indicators shown below without the double-D symbol.
Dolby AC-4
2nd Choice
Dolby Audio - Dolby AC-4
3rd Choice
Dolby Audio - AC-4
4th Choice
DAC4
2nd Choice
Dolby Audio - Dolby TrueHD
3rd Choice
Dolby Audio - TrueHD
4th Choice
DTHD
2nd Choice
Dolby Audio - Dolby Digital Plus
3rd Choice
Dolby Audio - DD+
4th Choice
DD+
2nd Choice
Dolby Audio - Dolby Digital
3rd Choice
Dolby Audio - DD
4th Choice
DD
Dolby TrueHD
Dolby Digital Plus
Dolby Digital
DOLBY AUDIO BRAND GUIDELINES | 19
UI Indicators for AVRs (cont.)
Preferred Logo
Alternate Option
Dolby Digital EX
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
2nd Choice
Dolby Digital EX
3rd Choice
Dolby DEX
4th Choice
DDEX
2nd Choice
Dolby Digital 5.1 Creator
3rd Choice
Dolby DC
4th Choice
DDC
2nd Choice
Dolby Digital Stereo Creator
3rd Choice
Dolby DSC
4th Choice
DDSC
2nd Choice
Dolby Digital Live
3rd Choice
Dolby DL
4th Choice
DDL
2nd Choice
Dolby Headphone
3rd Choice
Headphone
4th Choice
DH
2nd Choice
Dolby Pro Logic II
3rd Choice
Dolby PL II
4th Choice
DPL
2nd Choice
Dolby Pro Logic IIx
3rd Choice
Dolby PL IIx
4th Choice
DPLx
Dolby Digital 5.1 Creator
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
Dolby Digital Stereo Creator
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
Dolby Digital Live
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
Dolby Headphone
Dolby Pro Logic ® II
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
Dolby Pro Logic IIx
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
DOLBY AUDIO BRAND GUIDELINES | 20
UI Indicators for AVRs (cont.)
Preferred Logo
Alternate Option
Dolby Pro Logic IIz
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
2nd Choice
Dolby Pro Logic IIz
3rd Choice
Dolby PL IIz
4th Choice
DPLz
2nd Choice
Dolby Virtual Speaker
3rd Choice
Dolby VS
4th Choice
DVS
2nd Choice
Dolby Volume
3rd Choice
Dolby Vol
4th Choice
DVol
Dolby Virtual Speaker
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
Dolby Volume
Dolby Audio logo usage not approved
unless this technology is combined with
another Dolby Audio technology’s decoder
UI Indicators for Consumer Electronics (Not Including
AVRs and PCs)
For TVs, digital media adapters, set-top boxes, mobile devices, and tablets,
you should generally use Dolby Audio logos as a button in the UX that
turns on/off the Dolby Audio technology, and as indicators for active
technologies—or use the master brand logos where the Dolby Audio logo
would not be legible (see the table in the Using the Dolby Audio Brand
section for additional detail). Use the Dolby Audio logo for all our audio
technologies that contain a Dolby decoder, except Dolby Atmos and
Dolby Headphone.
If your device is displaying broadcast, pay-TV, or OTT content and you would
like to display channel count information, you may follow the guidance
provided in the UI Indicators for Broadcasters, Pay-TV Providers, and
OTT Service Providers sections.
DOLBY AUDIO BRAND GUIDELINES | 21
UI Indicators for Games, Blu-ray, and DVD Content
For games, Blu-ray™, and DVD content, you must use Dolby Audio logos
as indicators for content that has been mastered in or is being played in a
Dolby technology—though you can use the master brand logos where the
Dolby Audio logo would not be legible (see the table in the Using the Dolby
Audio Brand section for additional detail). Use the Dolby Audio logo to
represent all of our audio technologies that utilize a Dolby decoder except
Dolby Atmos and Dolby Headphone.
On packaging and in the user experience, if you want to identify the format
name, you can do so by naming Dolby Audio first followed by the format
name, for example: Dolby Audio - Dolby TrueHD or Dolby Audio - Dolby
Digital Plus. Note that you are not required to identify the format name.
In addition, you may place channel-count information next to the Dolby
Audio branding for games, Blu-ray, and DVD content. When placing channel
count information next to a Dolby Audio logo, place the channel count one-half
of a double-D symbol away from the logo.
UI Indicators for PCs
For PCs, products must utilize a Dolby decoder and Dolby postprocessing
in order to use the Dolby Audio logo and branding.
Assuming that your product utilizes a Dolby decoder and Dolby
postprocessing, you should generally use Dolby Audio logos as a button
in the UX that turns on/off the Dolby Audio technology, and as indicators
for active technologies—or use the master brand logos where the Dolby
Audio logo would not be legible (see the table in the Using the Dolby Audio
Brand section for additional detail). Use the Dolby Audio logo for all our
audio technologies that contain, or utilize, a Dolby decoder and Dolby
postprocessing—except Dolby Atmos and Dolby Headphone.
DOLBY AUDIO BRAND GUIDELINES | 22
Consumer Specifications
In consumer-facing contexts where you describe the technical
specifications of the product, you can identify the technologies
that your version of Dolby Audio contains as shown in the example
below, using “Dolby Audio” first followed by parentheses containing
“supporting” followed by the format names. When listing audio
technologies from Dolby, you must list them in text.
You can no longer use prior logos for Dolby technologies (see the
Current and Noncurrent Brand Elements section for more information).
If you would like to use a logo in a specification section, then use the
Dolby Audio logo.
Product sheet example
with specifications
PARTNER
PARTNER LOGO
LOGO
PARTNER LOGO
DOLBY AUDIO BRAND GUIDELINES | 23
Console Games
Guidelines for Dolby Audio Brand Usage
The audio content in the current generation of console games can be
created using Dolby sound processing technology. It is important to clearly
convey soundtrack information to the consumer by using the appropriate
Dolby logo. These guidelines describe methods for correctly indicating
this information in console games and on game packaging. Uniformity of
markings on games improves consumer understanding and satisfaction,
thereby reducing the need for customer support.
A license is required for the use of all Dolby trademarks. Please contact
[email protected] for a Trademark Agreement.
We suggest that, prior to publication, game publishers submit to Dolby
Laboratories for review and approval any packaging, artwork, or instruction
manual content that mentions Dolby technology. Game publishers must
also supply Dolby with one release copy of products using Dolby technology
for quality assurance and archiving.
Selecting the Correct Dolby Logo
When a game contains a Dolby Digital soundtrack, it should display only the
Dolby Audio logo. Only one Dolby technology logo may be displayed on a
given game. Do not use the Dolby Audio logo in conjunction with a format
logo, such as the Dolby Digital logo.
Logo Placement on Game Content
Dolby, Dolby Audio, and the double-D symbol are
trademarks of Dolby Laboratories.
Dolby, Dolby Audio, and the double-D symbol are
trademarks of Dolby Laboratories.
Logo and trademark acknowledgment placement on game packaging and disc
DOLBY AUDIO BRAND GUIDELINES | 24
Trademark Acknowledgment for Console Games
The correct trademark acknowledgment for games using the Dolby Audio
brand should appear as: Dolby, Dolby Audio, and the double-D symbol are
trademarks of Dolby Laboratories.
Guidelines for Electronic-Distribution Titles
For games with no disc or packaging, such as those available for electronic
distribution, place the Dolby Audio logo and trademark acknowledgment in
the online manual or the relevant screen of the contents.
DOLBY AUDIO BRAND GUIDELINES | 25
Web Applications
This section was designed specifically to help HTML developers promote
apps with content that uses Dolby Audio technologies. The guidelines
found in this section do not apply to Flash® or Silverlight® based content.
Dolby Logos Associated with the Web
When a Dolby logo is used, the placement and position of the logo should
be located to inform, educate, and promote Dolby technology to the
consumer.
Dolby recommends that the Dolby Audio logo be used in one of the
following locations related to a website:
• Main menu
• About menu
• Description page
• Features page
• Description update if Dolby Audio technology is being used in that
update
We encourage the use of Dolby Audio logos in controls, canvas, app bars,
flyouts, dialog boxes, and so on.
In addition, we highly recommend the use of the Dolby Audio trademark
associated with the application to be present on both digital and print
materials associated with the application. However, the Dolby Audio
trademark may be used only so long as the application is available on
the web; the website is using the Dolby Audio technology as part of the
applications feature and functionality to the consumer; and provided the
other terms of these trademark guidelines and the trademark License
Agreement are followed.
Updated information and materials can be obtained from the Dolby
Developer Portal at http://developer.dolby.com. The Dolby logo can be
utilized to promote and highlight the capability within the website to
consumers. Follow the Trademark Approval Workflow for Web Applications,
found on the following page, in order to obtain the necessary approval for
usage of the Dolby Audio logo on your site.
DOLBY AUDIO BRAND GUIDELINES | 26
Trademark Approval Workflow for Web Applications
The registered and legal owner of a website may use material within these
guidelines and deploy to the web only if the website meets all of the
following requirements:
• Complies with applicable law
• Does not infringe or misrepresent any third-party rights
• Plays back and/or encodes Dolby Audio within the website that enables
functionality for the website to play back and/or encode Dolby Audio
upon a licensed device
• Successfully completes the logo registration form at
http://developer.dolby.com/support.aspx#logos
DOLBY AUDIO BRAND GUIDELINES | 27
Mobile Applications
This section was designed specifically to help mobile application developers
promote apps with content that uses Dolby Audio technologies.
Dolby Logos Associated with Mobile Applications
When a Dolby logo is used, it should be placed where it can promote the
Dolby technology, and inform and educate the consumer. Dolby requires
that the Dolby Audio logo be used in the following locations related to the
mobile application. A minimum of 1 from each group below is required:
Group #1
1. Application tile
2. Application splash screen
Group #2
1. Application screen shot
2. Store promotional image
Dolby requires that the Dolby Audio logo be
present in the following locations:
1. Application description
2. Application keywords
3. Application features
4. Description update if Dolby technology is being used in that update
We encourage additional use in other locations, such as controls, canvas,
app bars, flyouts, and dialog boxes.
In addition, we highly recommend the use of the Dolby Audio trademark in
both digital and print materials associated with the application. However,
the Dolby Audio logo may only be used so long as the application is
available in an application store, the application is using Dolby Audio
technology as part of consumer-facing features and functionality, and
the other terms of these trademark guidelines and the Trademark License
Agreement are followed.
DOLBY AUDIO BRAND GUIDELINES | 28
Updated information and materials can be obtained from the Dolby
Developer portal at http://developer.dolby.com. The Dolby Audio logo can
be utilized to promote and highlight the capability inside the mobile app to
consumers.
Trademark Approval Workflow for Mobile Applications
The registered and legal owner of a mobile app may use material within this
guide and deploy the mobile app to the application store only if it meets all
of the following requirements:
• Complies with applicable law
• Does not infringe or misrepresent any third-party rights
• Plays back and/or encodes Dolby Audio within the website that enables
functionality for the website to play back and/or encode Dolby Audio
upon a licensed device
• Successfully submits an email to [email protected] with the
following information to support the request for approval to use Dolby
trademarks as defined in this document: °° Full application(s) name
°° Full URL to the mobile app(s)
°° Full name of the owner of the mobile app(s)
°°
Company or Individual’s web site address The registered and legal owner of the app then:
• Reviews, executes, and returns Dolby’s Trademark License Agreement
for Dolby Audio for Mobile Applications; and • Receives written approval from [email protected] to use Dolby’s
trademarks within and associated with the commercial mobile app. • Successfully submits a binary to [email protected] for evaluation of
trademark usage.
DOLBY AUDIO BRAND GUIDELINES | 29
SECTION 3: USING MULTIPLE DOLBY PLATFORM BRANDS
Overview
As you incorporate the most innovative technologies into your products,
you will likely start incorporating multiple Dolby technologies that are
represented by our different platform brands. This section outlines general
rules for effectively using multiple Dolby platform brands together.
Logo Versions When Placed Together
Our platform brands were designed to work together. Each platform brand
has vertical and horizontal versions of the logo, and each can be used in
black and white.
When using multiple Dolby platform logos together, you must use the
same orientation of each logo (vertical with vertical and horizontal with
horizontal) and the same color for each logo (white with white and black
with black). Additionally, the platform logos must have the same height.
When stacking the logos vertically, you must left-align the logos. When
placing the logos next to one another, the double-D symbols should be
top-aligned.
If you need more information on Dolby platform brands, please see the
Dolby Brand Architecture section.
Maintaining Proper Clear Space
When placing Dolby platform logos together, maintain clear space as
shown in the following examples.
Acceptable Clear Space
DOLBY AUDIO BRAND GUIDELINES | 30
Unacceptable Clear Space
DOLBY AUDIO BRAND GUIDELINES | 31
SECTION 4: TRADEMARK USE AND ACKNOWLEDGMENT
As with any material property, trademarks may only be used with the permission of the trademark
owner. When trademarks are licensed, it’s the responsibility of the trademark owner to establish
usage standards and to educate licensees on meeting these standards in order to protect the
reputation of the marks.
Dolby trademarks must always be used in accordance with US practices for the protection of
trademark and service mark rights, except when the requirements are more stringent in the country
from which the product or marketing containing the Dolby trademark originates. Then, the practice
of that country must be followed.
We require Dolby trademarks to be represented in specific ways on materials associated with
products incorporating Dolby technology. One of those requirements is that Dolby trademarks and
technology names must be followed by appropriate suggested generic terms or phrases to describe
the underlying product.
This section provides guidelines on how to properly use and acknowledge Dolby logos, trademarks,
and technology names in:
• marketing materials
• online content
• product packaging
•products
1 General Rules
1.1 Dolby logos, trademarks, and technology names may not be incorporated into your own
product names, service names, trademarks, logos, or company names. Marks or logos that
are confusingly similar to Dolby’s marks and logos may not be adopted.
Correct:
Our Amazing Product uses Dolby Audio technologies to play movies and TV shows in surround sound.
Incorrect: Our Dolby Audio service plays movies and TV shows.
1.2 Use logos, trademarks, and technology names in the manner for which they are intended. Do
not use them for goods or services for which they are not intended. Do not make puns out of
them or portray them in a negative light.
2 Using Dolby Logos, Trademarks, and Technology Names in Marketing Materials
2.1 Marketing materials include, but are not limited to, owner’s manuals, setup guides, quickstart cards, data sheets, press releases, advertisements, and white papers.
Trademark Acknowledgments
2.2 A trademark acknowledgment statement shall be displayed whenever the Dolby logo or
trademark is used in marketing materials. The acknowledgment must be visible on the
marketing material, typically in the form of a footnote, and identify only those Dolby logos
and trademarks used.
2.3 Various methods of trademark acknowledgment are acceptable, depending on the
trademarks used and the available copy space. These examples illustrate different trademark
acknowledgments.
DOLBY AUDIO BRAND GUIDELINES | 32
2.3.1 When using “Dolby” as a trademark, the circle-R symbol must be placed after the first
instance of “Dolby” in the marketing material, along with the trademark acknowledgment:
a. Preferred: Dolby is a registered trademark of Dolby Laboratories.
b. Or: Registered trademark of Dolby Laboratories
c. Or: ® Dolby Laboratories
2.3.1.1 The circle-R (®) or trademark (™) symbol must be adjacent to the trademark, and the
trademark should be followed by a generic term:
“Dolby Audio™ decoding and playback,” and not “Dolby Audio decoding and playback™.”
2.3.1.2 When other trademarks are used within the text, such as “Dolby Atmos,” place the
appropriate circle-R (®) or trademark (™) symbol after their first instance in the marketing
material.
2.3.2 If the double-D symbol is also used, the trademark acknowledgment must read:
a. Preferred: Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.
b. Or: Registered trademarks of Dolby Laboratories
c. Or: ® Dolby Laboratories
2.3.3 When other trademarks are also used within the text, such as “Dolby Audio,” the trademark
acknowledgment is modified to indicate ownership of those terms as well. For example,
if the Dolby and Dolby Audio trademarks appear in an owner’s manual, the trademark
acknowledgment should read:
Dolby, Dolby Audio, and the double-D symbol are trademarks of Dolby Laboratories.
2.3.4 For the trademark indication, a circle-R (®) or trademark (™) symbol in superscript mode is
preferred, but if these symbols are not available, use the letters and parentheses: (R) or (TM).
2.3.5 Translations of trademark acknowledgment statements are available in many languages in
Translated Dolby Trademark Statements for Licensed Products. Contact your local Dolby field
marketing representative.
Using Dolby Trademarks and Product Names in Text
2.4 “Dolby” is a registered trademark used to describe the products, licensable technologies,
and services of Dolby Laboratories. The Dolby trademark should be used as an adjective
in conjunction with a technology name and a generic term, typically a common noun.
Accordingly, the Dolby trademark should never be used alone.
Correct: The Amazing Product supports Dolby Audio technology.
Incorrect: The Amazing Product supports Dolby.
Dolby is in the Amazing Product.
2.5 Avoid phrases such as “Dolby tablet” or “Dolby device,” which imply that Dolby manufactures
these products. Instead, use the phrase, “a tablet that supports Dolby Audio technology.”
2.6 Properly designate all of Dolby’s trademarks with a circle-R (®) or trademark (™) symbol at
the most prominent use (usually a headline) and again after the first use of the trademark in
the copy.
2.7 Do not claim Dolby has certified or warranted a product or service. You may state that Dolby
has approved the design of your product.
Correct:
The Amazing Tablet supports Dolby Audio decoding and playback.
Incorrect: The Amazing Tablet is certified by Dolby.
DOLBY AUDIO BRAND GUIDELINES | 33
2.8 Trademarks and technology names should not be used as verbs.
Correct:
Enjoy your entertainment with Dolby Audio technologies.
Incorrect: Dolby Audio your entertainment experience.
2.9 Trademarks and technology names should not be used in the plural.
Correct:
These services support premium-quality surround sound with Dolby Audio technologies.
Incorrect: This service includes two Dolbys.
2.10 Trademarks and technology names should not be used in the possessive.
Correct:
The capabilities of the service supporting Dolby Audio playback
are excellent.
Incorrect: Dolby’s playback capabilities are excellent.
2.11 Trademarks should not be altered or appended to in any way.
Correct:
Incorrect:
Capable of Dolby Audio decoding and playback
Incorporates Dolby Audio decoding support and Amazing Movies
service technologies
Dolby Audio-capable
Pre-Dolby Audio processed
2.12 Trademarks and technology names should not be abbreviated except as specified for limited
space situations.
Correct:
Dolby Audio
Incorrect: D Audio
2.13 Always use the capitalization, spacing, and syntax for Dolby trademarks and technology
names exactly as they are represented in these guidelines.
Correct: Dolby Audio
Incorrect: Dolby audio
2.14 “Dolby” is not only a trademark used to describe Dolby technologies and products, but is also
the name of the company. When using Dolby to represent the company name, the circle-R
symbol may be removed and “Dolby” may be used as a noun (for example, Acme Ltd. will
host Dolby at the user conference).
3 Using Dolby Logos, Trademarks, and Technology Names in Online Marketing Content
3.1 The guidelines for using Dolby logos, trademarks, and technology names in marketing
materials also apply to usage for online content, including websites, emails, blogs, and other
Internet-related applications. Some exceptions to logo usage in mobile application user
experience environments are described earlier in this document. Additional considerations
for online content use are described in the following sections.
3.2 Domain and subdomain names should not include Dolby trademarks and technology names
(for example, www.acme-dolby.com or www.dolby.acme.com). A subfolder of the primary
domain name may be used.
3.2.1 Capitalization rules should apply with subfolder names (for example, the “D” in Dolby should
be capitalized).
3.2.2 The registration and use of the Dolby brand name in third-party website addresses is not
allowed (for example, www.acme-dolby.com).
DOLBY AUDIO BRAND GUIDELINES | 34
3.2.3 Dolby licensees should not purchase or register domain names that include Dolby trademarks
and technology names. The licensee’s website name should not include Dolby trademarks
and technology names (for example, The Dolby <technology name> Review Site).
3.3 Online content that uses Dolby logos and trademarks should include the proper trademark
acknowledgment statements in the online content’s legal notices.
3.4 Licensee’s online content may contain links to content on Dolby websites, but content from
Dolby websites and emails may not be copied to a licensee’s online presence.
3.5 When displaying Dolby logos in online content, all logo usage guidelines in this document
apply, including clear space, sizing, and color.
3.5.1 Logos may not be animated, morphed, assembled or disassembled, or moved across the
screen.
3.5.2 Dolby logos may be clickable to the appropriate page on Dolby websites.
3.5.3Logo use should indicate that the licensed product contains Dolby technologies and not that
the logo is an endorsement of the licensee’s company or website.
3.5.4The relationship between the size of the licensee’s logo and the Dolby logo should not imply
that Dolby is the owner of the website. See the Logo Prominence section for details.
4 Using Dolby Logos, Trademarks, and Technology Names
on Products
Trademark Acknowledgments
4.1
A trademark acknowledgment shall be displayed whenever the Dolby logo or trademark
is used on a product. The acknowledgment must be visible on an exposed surface of the
product or package and identify only those Dolby trademarks used. The typical location is on
the back panel of the licensed product and in the owner’s manual. If there is no space on the
product for the acknowledgment, the notice in the owner’s manual is sufficient.
A license notice shall be displayed whenever a product includes licensed Dolby technologies.
The notice must be visible on an exposed surface of the product or package, typically on the
back panel, and in the owner’s manual. If there is no space on the product for the notice, the
notice in the owner’s manual is sufficient.
Products with 400 cm2, or less, of total exterior product surface area are not required to
include a trademark acknowledgement or license notice on the outside of the product.
However, a trademark notice and license notice is still required in the owner’s manual as
stated in the preceding two paragraphs.
4.2 Trademark symbols (® or ™) are optional for logos placed on products.
4.3
Proper trademark acknowledgments are listed at the end of this document.
4.4
Translations of trademark acknowledgment statements and license notices are available in
many languages in Translated Dolby Trademark Statements for Licensed Products. Contact
your local Dolby representative.
4.5 Generic Terms on Products
Words describing the Dolby technology (for example, “Supports Dolby Audio playback”) must
not be permanently printed on products. Such use would detract from the logo and reduce
the value of the Dolby trademark. To highlight a technology in a licensed product, we suggest
a removable point-of-sale sticker.
DOLBY AUDIO BRAND GUIDELINES | 35
5 Using Dolby Logos and Trademarks on Packaging
Trademark and License Acknowledgments
5.1 While we recommend that the appropriate Dolby logo and technology name be displayed on
the product packaging, a trademark acknowledgment statement and license notice are not
required on the packaging as long as the proper trademark acknowledgment statement is
displayed in the owner’s manual.
5.2 Guidelines for displaying Dolby logos on product packaging are in the Packaging and
Products sections of this document.
DOLBY AUDIO BRAND GUIDELINES | 36
SECTION 5: DOLBY TRADEMARK AND LICENSE STATEMENTS
As with any material property, trademarks may not be used without the permission of the
trademark owner. When trademarks are licensed, it’s
the responsibility of the trademark owner to set quality standards and educate licensees on how
to meet them in order to protect the reputation of the marks.
Trademark Acknowledgment for Marketing Materials
Product leaflets, advertisements, and other promotional materials are not required to include a
license notice. Such materials must acknowledge ownership of the Dolby trademarks. Trademarks
that are required to appear in the trademark acknowledgment, as appropriate, are “Dolby,” “Dolby
Audio,” “Pro Logic,” and the double-D symbol. When these trademarks are used either in text or
logo form, the trademark acknowledgment should list them in the following form: Dolby, Dolby
Audio, Pro Logic, and the double-D symbol are trademarks of Dolby Laboratories.
License Notice and Trademark Acknowledgment Required for
Licensed Products
A license notice and trademark acknowledgment must be displayed whenever a Dolby technology
is included in a product. The acknowledgment must be visible on an exposed surface of the
product and package and identify only those Dolby trademarks used. The typical location is at the
bottom of the piece. Trademarks that are required to appear in the trademark acknowledgment,
as appropriate, are “Dolby,” “Dolby Audio,” “Pro Logic,” and the double-D symbol. When these
trademarks are used either in text or logo form, the trademark acknowledgment should list them
in the following form: Manufactured under license from Dolby Laboratories. Dolby, Dolby Audio,
Pro Logic, and the double-D symbol are trademarks of Dolby Laboratories.
License Notice, Trademark Acknowledgment, and Copyright
Notice Required for Software Products
A license notice and trademark acknowledgment must be displayed whenever a Dolby technology
is included in a product. The acknowledgment must be visible on an exposed surface of the
product and package and identify only those Dolby trademarks used. The typical location is at the
bottom of the piece. Trademarks that are required to appear in the trademark acknowledgment,
as appropriate, are “Dolby,” “Dolby Audio,” “Pro Logic,” and the double-D symbol. When these
trademarks are used either in text or logo form, the trademark acknowledgment should list
them in the following form: Manufactured under license from Dolby Laboratories. Dolby, Dolby
Audio, Pro Logic, and the double-D symbol are trademarks of Dolby Laboratories. Confidential
unpublished works. Copyright 0000-0000 Dolby Laboratories. All rights reserved.
Replace “0000-0000” in the copyright notice above based on the Dolby technologies found
within the product. Use the list below to select the date range to include.
•
Dolby Digital Plus
2003-2015
•
Dolby TrueHD
1995-2015
•
Dolby Digital
1992-2014
•
Dolby Headphone
2004
•
Dolby Pro Logic II
2000-2006
Dolby Laboratories Licensing Corporation 1275 Market Street, San Francisco, CA 94103 USA T +1-415-558-0200 F +1-415-645-4000
dolby.com
Dolby, Dolby Atmos, Pro Logic, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Audio, Dolby Digital Plus, and Dolby Vision are
trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners.
© 2016 Dolby Laboratories, Inc. All rights reserved. S16/29040/29284