IN THE POOL AND SPA INDUSTRY IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY 2015 MEDIA PLANNER RATE CARD INSIDE: About AQ and APSP....................p2 Get to know our audience...........p3 2015 editorial calendar..............p4 AQ Magazine is the official magazine of the Association of Pool & Spa Professionals (APSP). Integrated packages...................p5 Advertising rates........................p6 NEW! AQ Ad Wave.......................p7 Ad specifications........................p8 Submitting files..........................p9 REFLECTING SUCCESS IN THE POOL & SPA INDUSTRY Industry Insights No other publication in the industry has more influence and technical expertise behind it than AQ Magazine. As the official publication of the Association of Pool & Spa Professionals (APSP), AQ provides exclusive access to a highly experienced and trained audience of professionals through a multiplatform presence that includes print and digital editions, e-newsletters, AQ Ad Wave and AQtheвЂ‹Magazine.com. More than 9,000 decision makers (total audience with pass along is 28,800) in the pool, spa and hot tub industry turn to AQ for news and information, how-to applications, case studies and regulatory information. Now you can promote your brand, develop sales leads and engage with our members on a deeper level. This ongoing series explores challenges the pool and spa industry may face, and growth opportunities it could enjoy, in the years ahead. Read the first part of this series, вЂњThe Next Generation of Pool & Spa Business OwnersвЂќ at AQtheMagazine.com. Future Watch ttra cting P Finding ways to infuse young peopleвЂ”and their fresh ideasвЂ”into the pool and spa industry. By Lenny Giteck Industry Insights 12 APSP Quarterly art one of вЂњThe Next GenerationвЂќ explored what some see as a worrisome trend in the pool and spa industry: Fewer young people are choosing to make a career in the business. It suggested several factors that might be behind the development. This second installment looks at ways to attract more young people to the pool and spa industry. If the observation of a number of longtime, prominent players in the pool and spa industryвЂ”that the field is attracting significantly fewer young people to its ranksвЂ”is correct, what will the implications be for the future? According to industry veteran Charlie Schobel, the lack of new blood undoubtedly will have a negative impact. вЂњWhen you have fewer people trying to sell pools in a community, fewer pools will be built,вЂќ he flatly states. Although now retired, Schobel was a board member of The Association of Pool & Spa Professionals (APSP) for a decade, and the boardвЂ™s chair from 2009 to 2010. In addition, he held a number of highlevel positions at chemical manufacturer BioLab for many years. вЂњThatвЂ™s why the idea that having another pool business down the street from you hurts you is misguided,вЂќ Schobel continues. вЂњItвЂ™s probably going to help you. If you have five or six more pool builders in town, an even greater number of homeowners will think seriously about putting inВ aВ pool.вЂќ вЂњ % A skilled and trained workforce is keyвЂ” and that workforce needs to be continually replenished with new people entering the field.вЂќ Terry Brown, APSP director of operations and strategic support Q1 2014 AQtheMagazine.com 13 How should the pool and spa industry respond to AmericaвЂ™s growing water crisis? by Lenny Giteck A round the world, the issue of inadequate water supply is taking frontand-center stage among the many other problems humanity facesвЂ”environmental degradation, climate change, lack of food security and dwindling energy resources, to name a few. Perhaps above all other considerations, however, water is absolutely essential to life on Earth. Insufficient water resources would seem to be the last problem on our planet, given that oceans and seas cover nearly three-fourths of its surface; unfortunately, only an estimated 3 percent of the vital liquid is freshwater fit for human needs. Like many parts of the world, the United States is facing serious water shortagesвЂ”a looming crisis that could pose a serious challenge for the pool and spa industry. California, the nationвЂ™s most populous state and 12th largest economy in the world, is in the midst of a water emergency unprecedented in recent history. According to an article on news. nationalgeographic.com, вЂњCalifornia is experiencing its worst drought since record-keeping began in the mid-19th century, andВ scientists sayВ this may be justВ the beginning.вЂќ Perhaps most chilling, National Geographic headlined its mid-February report with the following question: вЂњCould CaliforniaвЂ™s Drought Last 200 Years?вЂќ The answer, according the article, is APSP Quarterly yes. вЂњDuring the medieval period, there was over a century of drought in the Southwest and California,вЂќ B.В Lynn Ingram, a paleoclimatologist at the University of California at Berkeley observes in the report. вЂњThe past repeats itself,вЂќ she adds. While many Americans are aware of the water shortage in the Golden State and various parts of the Southwest, they may be unaware that the problem isnвЂ™t limited to those areasвЂ”a fact made clear by a December 2013 article on HuffingtonPost.com (вЂњThese 11 Cities May Completely Run Out of Water Sooner Than You ThinkвЂќ). This report focused on research by the National Oceanic and Atmospheric AdministrationвЂ™s Cooperative Institute for Research in Environmental Sciences (CIRES). The CIRES study вЂњshowed that nearly one in 10 watersheds in the U.S. is вЂ�stressed,вЂ™ with demand for water exceeding natural supplyвЂ”a trend that, researchers say, appears likely to become the new normal.вЂќ Impact on the Industry Obviously, one way drought conditions could directly impact the pool and spa industry is if widespread voluntary or mandatory water conservation rules are put in placeвЂ”as they already have been in a number ofВ jurisdictions. Even in the absence of such measures, however, drought conditions could seriously damage our industryвЂ”indeed, all industriesвЂ”if the shortage of water leads to a steep economic downturn. One need only look back at the recession that began in early 2008 to see how devastating aВ deep economic reversal can be for the pool and spa industry. вЂњThe exact financial impact of the historic drought in California has yet to be calculated,вЂќ notes an article on fox4kc.com. вЂњBut the financial blow could be in the billions of dollars, especially if the 2012 national drought is any indication. That disaster cost the country $30 billion, according to the National Climatic Data Center.вЂќ The psychological impact might be equally detrimental. When middleclass homeowners feel they are on shaky economic ground, theyвЂ™re much less likely to invest in new backyard pools and spas. Even the well-to-do may not have completely recoveredвЂ”at least, psychologicallyвЂ”from the last recession. вЂњFrom consumer research we commissioned, we know that people who have money have been holding onto it, which is why enormous sums are now stashed away in savings,вЂќ says Lisa Grepps, director of marketing and communications at The AssoCalifornia is expeciation of Pool & Spa Professionals. riencing its worst вЂњDuring the recession, many of the wealthy didnвЂ™t want to be viewed drought since as ostentatious, so they cut back record-keeping on spendingвЂ”all things being relative, of course. That trend began in the midhasВ continued.вЂќ 19th century, and APSP is taking the looming water crisis and its potential scientists say this ramifications for the pool and spa may be just the industry very seriously, according to Grepps. вЂњThis is an extremely beginning.вЂќ significant strategic issue facing our industryвЂ”something APSP National Geographic вЂњ Q2 2014 AQtheMagazine.com AdWave ABOUT APSP of readers said that the magazine is relevant to their job. green article From Sea to Shining Sea 10 93 And building more pools, says Terry Brown, director of operations and strategic support for APSP, is essential for the industry to thrive over the long term. вЂњIf we donвЂ™t have a strong workforce able to build those pools, itвЂ™s going to impact the growth of our business,вЂќ Brown says. вЂњA skilled and trained workforce is keyвЂ”and that workforce needs to be continually replenished with new people entering theВ field.вЂќ The negative impact of fewer young people coming into the field also is likely to be felt in customer demographics: Having young pool and spa professionals tends to help the industry reach out more successfully to young homeowners. Conversely, a lack of young people in the business could have repercussions for years to come. вЂњMany older homeowners who have swimming pools today also had them back when they were new parents,вЂќ Schobel says. вЂњNow theyвЂ™ve installed pools for a second time because they want the grandkids to visit. If we donвЂ™t get todayвЂ™s young couplesвЂ”homeowners in their 20s and 30s who have kidsвЂ”thereвЂ™s a good chance theyвЂ™re not going to want swimming pools when theyвЂ™re in their 50s and 60s.вЂќ 11 You are receiving AQ Ad Wave because you receive AQ Magazine and/or the AQ e-newsletter. APSP does not endorse the products or services featured in Ad Wave. Pool of Steel TIPS FOR INSTALLING A STAINLESS STEEL POOL Step into Summer 15% off when you mention this ad New Product Available! REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY Harit volora velita ne nonsed quo blatusae soluptatecto intis doluptaqui doluptur? Ebis mi, simus re vel ilis et poressit quam doluptatur?Lestemo lluptatem. Ut quae offictendis rem. Sumquam, eossitate lacepudisSa qui quatur molorem non cor ad mo volor am rem acea qui untecta cum apienis rectias renis quiducia qui temporis et por aspieni hiciaeperro Edipsandis milictore, exero odicaepre net dio optae offic tota corions equisquaest, simo con niatur? Nam, od eostis reicae nonemporum ipsunt, utemolor alicient quiditatatur ad que aut eniet omniet autempo resecatibus doluptat liciunti ut quam repudanis debitias nonsect ureratq uianis eiusam as quen. Contact us to get this exciting new product now! Northeast Office 888-888-8888 Midwest Office 888-888-8888 West Office 888-888-8888 Southeast Office 888-888-8888 Find all of our products on our website: www.aqthemagazine.com AQ Ad Wave features advertisers that support AQ Magazine. Thank you for reading. 2111 Eisenhower Ave, Alexandria, VA 22314 + REFLECTING SUCCESS PLANNING PROFITS IN THE POOLFOR AND SPA INDUSTRY THE WAVE YOUNG PROFESSIONALS NETWORK RENOVATE YOUR SALES APSP TRAINING AND CERTIFICATION COURSES ISPSC UPDATES The Association of Pool & Spa Professionals (APSP) is the worldвЂ™s oldest and largest association representing swimming pool, hot tub, and spa manufacturers, distributors, manufacturersвЂ™ agents, designers, builders, installers, suppliers, retailers, and service professionals. Dedicated to the growth and development of its membersвЂ™ businesses and to promoting the enjoyment and safety of pools and spas, APSP offers a range of services, from professional development to advancing key legislation and regulation at the federal and local levels, to consumer outreach and public safety. APSP is the only industry organization recognized by the American National Standards Institute to develop and promote national standards for pools, hot tubs and spas. For more information, visit APSP.org. REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY On the cover: 2014 APSP International Awards of ExcellenceВ® Winner Red Rock Pools & Spas, Gilbert, AZ AQ Magazine Media PlannerвЂѓ Page 2 REACH YOUR Innovations TARGET AUDIENCE WITH AQ REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY The strongest seams youвЂ™ll NEVER see! Standard Ultra-Seam TM Floor seams are visible on standard liners No visible floor seams Latham innovation has produced an entirely new category of vinyl liner. Our exclusive Ultra-Seamв„ў process makes floor seams stronger and virtually invisible. No more visible lines on the pool floor detracting from the beauty of your customerвЂ™s pool! Automatic Safety Cover WiFi Touch Pad Improved Polymer Panels Try our exclusive Graphex AQ Magazine is a quarterly magazine dedicated to enhancing the business success of pool, spa and hot tub business owners and managers. Its readers are some of the top decision makers in the industry, with the majority of readers being presidents, CEOs, owners or holding other upper management positions. They also include many of the industryвЂ™s prominent builders and contractors, service companies, manufacturers and retailers. Additionally, readers of AQ are: Automatically alerts the homeowner via text or email when the cover is in use. A working WiFi network is required for the touch pad to connect. Scan here to see our new Touch Pad video. and Elite polymer composite panels or our Deluxe rigid panels to reduce the problem of thermal expansion experienced with traditional panels. 2013 International Awards of Excellence В© Latham Pool Products, Inc. 2013. All rights reserved. OUR READERS Find out more: 800-833-3800 I lathampool.com 787 Watervliet Shaker Rd., Latham, NY 12110 В® top of the line products Scan to learn more about our CASH BACK Get to know April nielsen PROGRAM! Latham Innovations_2013Qtr4_Ad.indd 1 9/6/13 3:45 PM DECISION MAKERS WITH PURCHASING POWER. Pools and spas represent aВ $20 billion a year industry. 73.8% of readers are owners and/or are in top management. 52% of readers spent more than $500,000 on pool and spa products in 2013. 59.8 % HIGHLY ENGAGED IN PRINT AND ONLINE. 77.1% of readers rated AQ as a valuable resource for information. 68.4% read most articles or cover to cover. 84.2% read at least three out of four issues. of readers see AQ Magazine as a valuable part of their APSP membership. MORE LIKELY TO CONSIDER PURCHASING PRODUCTS AND SERVICES from companies that advertise in APSPвЂ™s publications. 77.1% of readers had visited an advertiserвЂ™s website as a result of seeing an ad. 44.6% contacted the advertiser directly for more information. 44.6% recommended/specified/purchased the product or service. PERCENTAGE OF AQ READERS PURCHASING VARIOUS POOL & SPA PRODUCTS Filters, pumps & valves Chemicals Pool & spa accessories Heaters Cleaning equipment & products Test products Pool & spa covers Lighting & audio/sound products Hot tubs Spas Software Liners AQ Magazine Media PlannerвЂѓ Page 3 75.9% 72.4% 69% 69% 67.8% 62.1% 59.8% 49.4% 37.9% 35.6% 36.8% 36.8% AQ MAGAZINE EDITORIAL CALENDAR Q1 (Trends Issue) Insurance and liability trends Trends in hot tub design How-to build an acrylic pool Pool and spa accessories 2014 AOE Bronze Winners BONUS DISTRIBUTION: Atlantic City Pool & Spa Show Western Show Orlando Pool & Spa Show Mid America Pool & Spa Show Desert Pool & Spa Show Pool Corp International Sales Conference Aquanology Master Pools Guild Fall Meeting Piscine Global Pool Corp Retail Summit Southwest Pool & Spa Show United Aqua Group Meeting Master Pools Guild Spring Meeting Mid-South Show Southeast Pool & Spa Show California Inland Empire Show Indianapolis Show Southern AZ Show 2015 AD CALENDAR Q1 Q2 Q3 Q4 AD CLOSE Dec. 5 March 5 May 13 Sept. 10 AD DUE Dec. 19 March 19 May 27 Sept. 23 PUB DATE Jan. 26 April 23 July 2 Oct. 30 ISSUE REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY Trends for 2013 REFLECTING SUCCESS THE POOL AND SPA INDUSTRY the next big thingS INfor the pool, Spa and hot tub induStrY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY MaxiMize Your Marketing REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY expedited perMitting pool & Spa ConStruCtion CourSe national Water SafetY Month Q2 (Special retailer focus) Best practices for retailers How-to install glass tile Filters, pumps and valves 2014 AOE Merit Winners Thank you to our Summit Sponsors Q3 (Special manufacturer focus) Manufacturer and dealer relationships Chemicals, cleaning and test products APSP Yearbook Trends and Statistics REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY 2014 Industry Summit At-A-Glance ............... page 10 FORT WORTH RESTAURANT RECOMMENDATIONS AND SPECIAL DISCOUNTS ...............page 11 REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY Q4 (APSP International Awards of Excellence Issue) Plus, highlights of the products used in the award-winning designs BONUS DISTRIBUTION: Hardscape North America Pool | Spa | Patio Expo REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY Thank you to our Corporate Sponsors AQ DEPARTMENTS INDUSTRY INSIGHTS: The latest developments, economic trends, business drivers and newsworthy legislative issues that impact the pool and spa industry. CUSTOMER CARE: Helping pool and spa business owners improve their customer service, sales and marketing. KNOWLEDGE: Practical applications of pool and spa standards and technical codes. TOOLKIT: Showcasing products for pools, spas and hot tubs. HOW-TO: A tactical approach to stay informed of best practices in the industry. REFLECTIONS from the President & CEO, NEWS BRIEFING, INDEX OF ADVERTISERS, and moreвЂ¦ REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY #APSPSummit On average, AQ readers pass along their copy of the magazine to at least three other people, giving the magazine a total reach of readers per issue. 28,800 AQ Magazine Media PlannerвЂѓ Page 4 AQ MAGAZINE INTEGRATED VALUE PACKAGES MAXIMIZE YOUR REACH TO THE INDUSTRYвЂ™S MOST SUCCESSFUL AUDIENCEвЂ”AND POTENTIALLY REACH THE CONSUMERвЂ”WITH AQ MAGAZINE AND APSP.ORG INTEGRATED ADVERTISING PACKAGES. Spread your message across all AQ Magazine platforms in both print and digital advertising. AQ Magazine now offers bundled advertising opportunities that include print, web and e-newsletter options. These integrated packages help maximize your exposure and getВ the best value for your advertising dollars. 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SURFACES Belly Band $6,237 1-page (2 surfaces) $3,170 2-pages (4 surfaces) $3,737 Postcard$3,170 MORE INTEGRATED DEALS: To explore more bundled advertising opportunities that are not offered as part of the AQ integrated packages on page 5 of this media kit, please contact Jim Oestmann, Arlington Publishers Representatives at 847-838-0500. AQ Magazine Media PlannerвЂѓ Page 6 Contact Jim Oestmann, Trey Higgens or Tracey Aaron at 847-838-0500 orВ [email protected] to reserve your preferred placement. ADVERTISING SALES: Jim Oestmann, Trey Higgens and Tracey Aaron Arlington Publishers Representatives, Inc. 847-838-0500 [email protected] EDITORIAL: Lisa Grepps Director, Marketing & Communications (703) 838-0083 Ext. 179 [email protected] Association of Pool & Spa Professionals 2111 Eisenhower Avenue Alexandria, VA 22314 New Do you have a new or existing product or service to promote to the top decision makers in the pool, spa and hot tub industry? AdWave Feature them in AQ MagazineвЂ™s Ad Wave, a custom e-blast sent to more than 5,000 opt-in AQ readers and APSP members. This sole-sponsored, custom e-blast offers your company an exclusive platform to promote your products at a time thatвЂ™s right for you. Plus, AQ Ad Wave is sent by AQ Magazine, a trusted source of information for pool, spa and hot tub professionals. Circulation Metrics Provided After Blast вЂў5,000+ вЂў вЂў вЂў вЂў вЂў Rate вЂў $900 each Image Specifications Open rate Number of click-throughs (total and unique) Click-throughs by URL Total forwards And more! вЂў вЂў вЂў вЂў вЂў вЂў вЂў вЂў Main image space dimensions: 250 x 250 pixels Optional banner ad: 600 x 100 pixels Logo dimensions: maximum of 250 pixels in width All images must be 72 dpi RGB or indexed color format for all elements We will accept only the following file types: .jpg, .png, .gif Max file size: 40 kb Must provide URL for click-through banner ad вЂ” 600 x 100 pixels, Text Specifications optional вЂў 75 words or fewer recommended вЂўUNLIMITED number of hyperlinks copy вЂ” 75 words or can be included fewer recommended вЂўInclude a subject line: 35 characters (including spaces) or fewer recommended with optional banner AdWave You are receiving AQ Ad Wave because you receive AQ Magazine and/or the AQ e-newsletter. APSP does not endorse the products or services featured in Ad Wave. Step into Summer 15% off when you mention this ad New Product Available! photo(s) вЂ” 250 pixel square space for art, show up to 3В images Harit volora velita ne nonsed quo blatusae soluptatecto intis doluptaqui doluptur? Ebis mi, simus re vel ilis et poressit quam doluptatur?Lestemo lluptatem. Ut quae offictendis rem. Sumquam, eossitate lacepudisSa qui quatur molorem non cor ad mo volor am rem acea qui untecta cum apienis rectias renis quiducia qui temporis et por aspieni hiciaeperro Edipsandis milictore, exero odicaepre net dio optae offic tota corions equisquaest, simo con niatur? Nam, od eostis reicae nonemporum ipsunt, utemolor alicient quiditatatur ad que aut eniet omniet autempo resecatibus doluptat liciunti ut quam repudanis debitias nonsect ureratq uianis eiusam as quen. logo(s) вЂ” maximum of 250 pixels in width your call to action and contact information Contact us to get this exciting new product now! Northeast Office 888-888-8888 Midwest Office 888-888-8888 West Office 888-888-8888 Southeast Office 888-888-8888 Find all of our products on our website: www.aqthemagazine.com AQ Ad Wave features advertisers that support AQ Magazine. Thank you for reading. without optional banner 2111 Eisenhower Ave, Alexandria, VA 22314 AdWave copy вЂ” 75 words or fewer recommended logo(s)В вЂ” maximum of 250 pixels in width You are receiving AQ Ad Wave because you receive AQ Magazine and/or the AQ e-newsletter. APSP does not endorse the products or services featured in Ad Wave. We Have The Answer Harit volora velita ne nonsed quo blatusae soluptatecto intis doluptaqui doluptur? Ebis mi, simus re vel ilis et poressit quam doluptatur?Lestemo lluptatem. Ut quae offictendis rem. Sumquam, eossitate lacepudisSa qui quatur molorem non cor ad mo volor am rem acea qui untecta cum apienis rectias renis quiducia qui temporis et por aspieni hiciaeperro Edipsandis milictore, exero odicaepre net dio optae offic tota corions equisquaest, simo con niatur? Nam, od eostis reicae nonemporum ipsunt, utemolor alicient quiditatatur ad que aut eniet omniet autempo resecatibus doluptat liciunti ut quam repudanis debitias nonsect ureratq uianis eiusam as quen. photo(s) вЂ” 250 pixel square space for art, show up to 3В images presented by Your Logo Here Find all of our products on our website: www.aqthemagazine.com AQ Ad Wave features advertisers that support AQ Magazine. Thank you for reading. 2111 Eisenhower Ave, Alexandria, VA 22314 AQ Magazine Media PlannerвЂѓ Page 7 your call to action and contact information Contact Jim Oestmann, Trey Higgens or Tracey Aaron at 847-838-0500 or [email protected] to book your AQ Ad Wave. Customer Care PRINT SPECIFICATIONS ACCEPTABLE FILE FORMATS Riding the Waves Please supply a hi-res print-ready PDF/X-1a file. View specifications at swop.org or adobe.com (search on PDF/X compliance). All fonts must be outlined or embedded. All images must be 300 dpi. Crop marks and color bars should be outside printable area (.125 in offset). Only one ad page per PDF document. Michael Miller explains his multimodal marketing of MillerВ Pools. by Myrna Traylor M iller Pools has a tremendous asset in its president, Michael Miller. He not only runs the Houston-area pool and spa service company; he also has successfully employed a variety of outletsвЂ”one of them a little out of the ordinaryвЂ”to market the company and the joys of pool ownership inВ general. You took over an existing pool service business in the 1990s. What were some of your earliest marketing tools for the new Miller Pools? We were really fortunate; we took over the previous companyвЂ™s phone numberвЂ”713-944-4444вЂ”which is so memorable. Customers who had our predecessorвЂ™s number would call and get us, and with good service, we were able to retain that business. You now have an unusual way to reach customers in your area. Tell us about that. How did that come about? Impact Thirsty for Relief green article The pool, spa and hot tub industry responds to the California Water Crisis. T he state of California is in the midst of a serious water crisis, and 2014 is on track to be one of the stateвЂ™s driest years ever. As 2014 progresses, extreme heat hasnвЂ™t been helping to improve what has been coined the вЂњCalifornia Water Crisis.вЂќ Because of the dryness, crops will suffer, less hydropower will be created, and there will be an increased risk for wildfires. 14 APSP Quarterly Q2 2014 THE PROBLEM EXTREME DROUGHT RECORD HIGHS According to the U.S. Drought Monitor, the period from July 1, 2013В вЂ“ January 31, 2014 broke an all-time record for dryness. Sandberg, CA, reached or exceeded 70В°F on seven days throughout the month of FebruaryвЂ”compared to the previous record of 4 days, which was set in February 1963. Abnormally Dry Moderate Drought Severe Drought Extreme Drought Exceptional Drought THE SOLUTIONS BREAKDOWN OF CALIFORNIAвЂ™S DROUGHT-RELIEF PACKAGE In early March, in response to the drought conditions, California Governor Jerry Brown signed into law a drought-relief package of $687 million. $25.3 MILLION $21 MILLION will provide food assistance for those affected by the drought. will provide housing assistance for those affected by the drought. $640.7 MILLION The rest of the money will go toward funding measures such as: Water recapturing Expanding the use ofВ recycled water Better managing of groundwater storage The Association of Pool & Spa ProfessionalsвЂ™ charitable foundation, the World of Recreational Water Foundation (WRW), awarded $20,000 to the California drought relief campaign, вЂњLetвЂ™s Pool Together,вЂќ to promote responsible water usage and conservation with pools, spas and hot tubs. With this sizable donation to the вЂњLetвЂ™s Pool TogetherвЂќ campaign, the industry is better positioned to educate the public and policy makers about how recreational water can The U.S. Drought Monitor is jointly produced by the National Drought Mitigation Center at the University of Nebraska-Lincoln, the United States Department of Agriculture, and the National Oceanic and Atmospheric Administration. Map courtesy of NDMC-UNL. UNACCEPTABLE PRINT FILE FORMATS: .jpg, .psd, .ai, .tiff, any Microsoft- Word, Excel, PowerВ Point or Publisher and Adobe Pagemaker or Freehand files will not be accepted. I was originally a sponsor on a different version of the show in the early 2000s. I came on as a special guest and the producer of the show at that time really liked that I had hands-on knowledgeвЂ”because I actually repair pools and spasвЂ”and later, he asked me to take over as host. 24 APSP Quarterly Enacting stronger water conservation measures Customer Care COLOR Color ads must use CMYK color only. Do not use Pantone/spot colors. All colors must be converted to CMYK, no RGB, LAB or Spot/PMS colors will beВ accepted. Black & white ads should use black only (not 4-color); images should be grayscale. 2-color ads should be built from CMYK process. Ink density not to exceed 300%. Black Text 12 pt. or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%). Yes, I host a radio talk show called Backyard Bay. Listeners can call in with questions or to talk about their pools, and itвЂ™s a really great forum to inform listeners about the best choices in services and equipment. actually save water consumption in other areas. Also, this donation aids in the development of tools and tactics that can be applied in other areas of the country where droughts are occurring. Visit APSP.org/WRW to donate to the cause through the World of Recreational Water. A s summertime rolls around each year, pool builders and service managers face an influx of new accounts and return business from established clients. Between running the business, keeping the supply chain fed and the right number of employees on board, pool and spa professionals can get overwhelmed. The good news is that with the right kind of planning, a pool, spa and hot tub business can runвЂ”and even growвЂ”smoothly in the busiest of seasons. Q2 2014 вЂ™Tis the Season Of course, seasonality is heavily dependent on location. Climate conditions in general and the prevailing weather in particular will dictate how much early work can get done before pool use moves into high gear. Max Koby, CBP, CEO owner/ partner of SC Pool & Spa Works Inc. in San Clemente, California, says that even by Southern California standards, the winter of 2013вЂ“2014 was one of the busiest ever and lasted a lot longer than usual. 16 DIGITAL SPECIFICATIONS ACCEPTABLE FILE FORMATS We will accept only the following file types: .jpg, .png, .gif. All web images must be 72 dpi. Color ads must be RGB Max file size: 40kb *A URL IS REQUIRED FOR ALL E-NEWSLETTER AND WEB ADS SO WE CAN DIRECT CUSTOMERS TO YOUR WEBSITE. AQ Magazine Media PlannerвЂѓ Page 8 r ou on e y as ag se an eak m p to e w th ylor ho ing Tra or ur yrna s f s d by M Tip ines s bu APSP Quarterly Q3 2014 s an ee h B t вЂњNormally I would have started hiring one or two more service techs to train in April; I couldnвЂ™t wait and started in February/ March,вЂќ says Koby. вЂњMost years we use the winter to help fine-tune operations and provide additional training to employees, and this year it just seems that the summer weather never stopped, and the phones just kept ringing. I attribute a lot of this business to our continued success and growing reputation, but the nice weather certainlyВ helps.вЂќ SC Pool & Spa is one of the largest pool service, repair and remodeling companies in Orange County, and Koby says that normally, mid-to-late spring is when the company starts fielding calls from residential and commercial customers. вЂњThey either want to make sure their equipment is ready for the season or they are thinking about spiffing up the pool plaster, tile and decks to make their pool space more enjoyable and attractive,вЂќ he says. However, for builder Thom Blumenkamp, CBP, senior designer for Texas Pools in Houston, mild to hot weather year-round means that he is going nonstop with new designs and installations. вЂњOur biggest challenge is volume,вЂќ says Blumenkamp. вЂњWe are in a unique market right now. A major oil company is relocating to the area and will be bringing in about 8,000 families. That means new homes and new pool construction for 12 months of the year. And we expect SUBMITTING FILES AdWave Dropbox is now the preferred method of submitting files. Dropbox is a cloud-based storage system that works seamlessly on all computer platforms. You are receiving AQ Ad Wave because you receive AQ Magazine and/or the AQ e-newsletter. APSP does not endorse the products or services featured in Ad Wave. Step into Summer 15% off when you mention this ad New Product Available! Harit volora velita ne nonsed quo blatusae soluptatecto intis doluptaqui doluptur? Ebis mi, simus re vel ilis et poressit quam do- If you already have a Dropbox account you will need to sign out and then sign back in using the information below. luptatur?Lestemo lluptatem. Ut quae offictendis rem. Sumquam, eossitate lacepudisSa qui quatur molorem non cor ad mo volor am rem acea qui untecta cum apienis rectias renis quiducia qui temporis et por aspieni hiciaeperro Edipsandis milictore, exero odicaepre net dio optae offic tota corions equisquaest, simo con niatur? Nam, od eostis reicae nonemporum ipsunt, utemolor alicient quiditatatur ad que aut eniet omniet autempo resecatibus doluptat liciunti ut quam repudanis debitias nonsect ureratq uianis eiusam as quen. To upload a file, simply click here: OR Contact us to get this exciting new product now! REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY Northeast Office 888-888-8888 Midwest Office 888-888-8888 REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY West Office 888-888-8888 Southeast Office 888-888-8888 Find all of our products on our website: www.aqthemagazine.com Sign in to the Dropbox website and upload the file. AQ Ad Wave features advertisers that support AQ Magazine. Thank you for reading. DROPBOX LOGIN INFORMATION: dropbox.com/home/AQ 2111 Eisenhower Ave, Alexandria, VA 22314 REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY REFLECTING SUCCESS IN THE POOL AND SPA INDUSTRY User: [email protected] Password: GLCADS-900 (password is case sensitive) To upload your file, click on the icon at the top ofВ the page. Select вЂњChoose FilesвЂќ to locate your file. You will have the opportunity to select more files toВ upload, or click вЂњDone.вЂќ When the file upload is complete, please click on the email addresses below to send an email notification: [email protected], [email protected] Indicate name of file, advertiser name and contact info, and any URL/Link info. Please also include the advertiser name in the file name. Staycation Redefined Caribbean Blue Pools & Spas, Pompton Plains, N.J. Gold APSP International Awards ofВ Excellence Winner, 2013 В® This two-level glass pool redefines the meaning of staycation. Mimicking a Caribbean resort, the top level of the pool features a lounge and spa area. A ride down the slide takes pool-goers to the bottom level. Inspired by a recent family vacation, the pool owner, a local disc jockey, was closely involved in the design and build of this unique pool project. вЂњThe best part of the project is that the customer got involved with the crew and was hands-on, helping every step of the way,вЂќ says Mark Werner, owner of Caribbean Blue Pools & Spas. cutting edge GLC will respond via email if the ad passes preflight orВ needs corrections. Type of Entry: Technical/Engineering Achievement on the cover: 2013 Silver APSP International Awards of ExcellenceВ® winner Island Pools & Spas, Inc. of Edgartown, Mass. AQ Magazine Media PlannerвЂѓ Page 9 AQtheMagazine.com 1 Contact Jim Oestmann, Trey Higgens or Tracey Aaron at 847-838-0500 or [email protected] to reserve your space today.