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W h at ’s i n s i d e
Letter from the President
The Competition & The Club
Silver Medal Award 2013
2014 ADDYВ® Award Winners
Best of Show • People’s Choice • Judges’ Choice • Most Impact
Award Winners
2014 Jim Shipley Scholarship Recipients
AAF Daytona Beach
About the American Advertising Awards
The American Advertising Federation Daytona Beach is a
trade organization that includes a diverse membership of local
business leaders, marketing and advertising professionals,
educators and students. The club provides professional
development, networking and educational opportunities
through its series of exclusive member events, programs,
socials, charitable functions and community service projects.
The American Advertising Awards, formerly known as the ADDYs® is the Nation’s
largest advertising competition. It honors outstanding creative work produced by local
companies, agencies, freelancers and students, including traditional and non-traditional
media. Local winners proceed to the district level of the competition,
with district winners proceeding to the
National finals. Gold and Silver ADDYВ®
Awards are awarded to entrants based on
scoring by a panel of judges brought to our
area from different markets with diverse
backgrounds.
The American Advertising Federation is headquartered
in Washington, D.C. and acts as the “Unifying Voice for
Advertising.” It is the oldest national advertising trade
association, representing 40,000 professionals in the
advertising industry. There a national network of 200 ad clubs
located across the country and 226 college chapters that
provide advertising students with real-world case studies and
recruitment connections.
AAF-Daytona Beach exists to support its members, the
community, students in our field, and the advertising
industry. To find out how to get involved in the
American Advertising Federation Daytona Beach and
the surrounding advertising community, please visit
AAFDaytonaBeach.com.
Each year, our club presents the American
Advertising Awards Gala event announcing
the ADDYВ® winners, and also provides the
opportunity to recognize a local leader with
the prestigious Silver Medal Award, AAF’s
highest local honor. Also awarded are the Judges’ Choice Awards, the “Best Of’s” for
the best entry in best entry in print, electronic and digital media, and the overall Best
of Show Award. During the Gala guests vote for the Peoples’ Choice Award, and for the
first time ever, the club will present the “Most Impact” award!
This year, our Awards Gala, aptly named “The Great Adsby”, was picked straight from
the literary classic, “The Great Gatsby”, using design elements from the modern film,
but with an advertising flair.
Letter from the President: Morgan SEedarnee
This special edition of the Volusia / Flagler Business Report brings you the winners of the 55th Annual American Advertising Awards for Daytona Beach. As the
President and last year’s ADDY® Chair, I want to thank everyone who entered and also supported this year’s competition. Advertising and marketing plays an
important role in our local economy and your support is crucial.
At the American Advertising Awards Gala on March 1st, we honored the creative professionals who won Silver and Gold ADDYsВ® for their hard work and creative
talents. We wish our winners the best of luck as they advance to the 4th District Competition, encompassing local Gold ADDYВ® winners from all of Florida and
the Caribbean.
Our organization also awarded four scholarships to deserving college and high school students looking to pursue a career in
advertising or marketing, as part of our initiative to support our future professionals. This year our club started a mentorship
program to inspire and guide students looking at careers in our industry, and is supporting a new student AAF chapter
at Bethune Cookman University.
Helping our local students serves many purposes and introduces them to mentors, internships and jobs in the industry.
If our best and brightest are leaving the area after graduation, we will struggle to fill advertising industry jobs with
qualified and talented professionals. The AAF Daytona Beach and American Advertising Awards competition gives
much needed exposure to the level of creative work that can be achieved by agencies big and small, right here in our
back yard, and raises funds for our educational programs and club operations.
There’s never been a better time to get involved with the AAF - we are the unifying voice of advertising, with an
organization run completely by volunteers and your community support. Join us at our next after-hours social,
luncheon or educational outreach program and visit AAFDaytonaBeach.com to learn more.
A special thanks to Halifax Media and the Daytona Beach News-Journal for their continued and unwavering support
as we recognize the winners of the 55th Annual American Advertising Awards of Daytona Beach.
Respectfully,
Morgan Seedarnee
President 2013-2014, AAF Daytona Beach
Marketing and Interactive Services, Shok Idea Group
2
The 2013 Silver Medal Award
This year Scott Disbennett of Shok Idea Group was recognized with the prestigious Silver Medal Award - AAF’s
highest local honor - recognizing individuals who have made outstanding contributions to advertising, furthered
the industry’s standards of creative excellence, and who have been active in local community service projects.
Scott’s generous contributions to the community and local advertising industry, along with his show-stopping
creative talents make him a well-qualified recipient of the 2013 Silver Medal Award. His work proves that small
agencies can have big ideas, award-winning work, and bring national clients to Volusia County. It is with great
honor that we present this award to Scott Disbennett, owner and creative director of Shok Idea Group.
Past Silver Medalists
1963
1964
1965 1966
1967 1968
1969
1970
1971
1977
1978
Houston Lawing
Bill Seitz
George Schmidt
Bob Webber
Floyd Kay
Jim Bosand & Fred Steadman
Sedgeley Thombury
George Tracy
Tom Staed
Lee Marshall
Jim Benedict
1979
1980
1981
1982
1983
1984
1985
1987
1988
1989
1990
Don Shepherd (posthumously)
Bob Hughes
Sanoma Robertson
W. John Johns
Mike Jiloty
Greg Snelling
Jim Shipley
John E Evans
Clark Winchester
Tippen Davidson
Sally Snelling
2013-2014 Executive Board
President: Morgan Seedarnee, Shok Idea Group
President-Elect / ADDYВ® Chair: Kymbrough Kozak, KK Ad & Design
Treasurer: Nicol Foresta, Shok Idea Group
Secretary: Bob Geiger, Daytona Beach News Journal
Public Service Director: Ira Heller, Bright House Networks
Education Director: Nancy Holman, School Partnerships
Auction Director: Carl Brigandi, Bright House Networks
Social Media Director: Kirsten Stroud, Halifax Health
Social Events Director: Betsey Lindley, Remax
ADDYВ® Committee
A huge thanks to the following for their service:
Ira Heller, Bright House Networks
Alin Jacobs, DME
Cheryl Millin, Winter Park Blue
Kay Galloway, Kay Galloway Marketing & Design
Tom & Betsy Lindley
Glynnis Johnson , PhD , Assistant Professor of Marketing BCU
The Students of BCU
1991 Tony Welch
1992 Martha Vancamp
1993 Edee Dalke
1994 Jerry Doty
1995 Tom Lindley
1996 Alan Robertson
1997 Chris Scali
1998 Steve Wise
1999 Thom Giordano
2000Joetta Raylots
2002 Sharon Damante
2003 Angela Cameron
2004 Pam Moss
2005 Vickie Foley
2006 Jan Edwards
2007 Sharon Mock
2008 Michael Benedict
2009 Nikki Linn
2010 Kay Galloway
2010 Dean O’Brien
2011 Ira Heller
2012 Debbie Berner
The Jim Shipley
Scholarship Award
Jim Shipley was a creative director of extraordinary talent.
His work won more than 100 local, regional and national
ADDYВ® Awards and was recognized by AAF Daytona Beach
with the AAF Silver Medal in 1985.
Jim was an active community volunteer, especially in education
– serving on the DSC Advisory Committee for Commercial and
Advertising Arts. In 1996 Jim died suddenly. His death rocked the local
advertising industry. To recognize Jim’s professional accomplishments
and his generous attitude toward mentoring students of graphic arts,
a scholarship bearing his name was established.
The 2014 Jim Shipley Scholarship Recipients are:
Claire Jack - Mainland High School
Marilu Duque - Deltona High School
Kristen Colesanti - UCF
Brianna Gainey - BCU
3
Thank you to our sponsors
It is with the unwavering support of our local community that we are able
to host the American Advertising Awards Competition and Gala.
Special thanks to �the Great Adsby’ performers
Artistic Director: Kevin Veiga
Title:  “Smooth, Cool, Swing”
Choreography: Carla Lester
Music: Benny Goodman
Dancers: Gina Abreu, Sarah Graff,
Chelsea Lamie, Jose Soto, Calvin Johnson
“The Charleston ”
Performed by Bob Wilson & His Varsity Rhythm Boys
Choreographed by Miss Crystal J. Draper
Dancers: Paige Almada, Lacey Ayers, Raven Brown-Campbell , Victoria Maselli,
Makenzie Sager, Delaney Stewart and Hannah York
“A Little Party Never Killed Nobody (All We Got)”
Performed by Fergie, Q-Tip and GoonRock from The Great Gatsby Official Soundtrack
Choreographed by Miss Crystal J. Draper
Dancers: Paige Almada, Lacey Ayers, Raven Brown-Campbell , Victoria Maselli, Makenzie
Sager, Delaney Stewart and Hannah York
4
ADDYВ® Competition Judges
Wanda McKoy
Express Print & Promotional Items
Birmingham, AL
Wanda has been in the advertising business over 30 years
and has served as a Sales and Account Manager/Owner
of her business for 11 years. She has held many offices in
the local, District and National divisions of the AAF. These
responsibilities range from President of the Birmingham
Advertising Federation to Governor of the 7th District of
the AAF. In this position, she was responsible for various
activities of the 31 advertising organizations in the states of
Alabama, Mississippi, Georgia, Tennessee and Louisiana. She
has also served as the National ADDYВ® Representative and
served on the Eastern Region Committee for 4 years and a
member of The Board of Directors for the AAF.
Judging ADDYВ® Competitions is a loving past time for Wanda.
This includes several local and regional ADDYВ® Competitions.
Her expertise is in print and promotional items, but also
works with local video productions and has worked on the
production of a CBS Christmas special with several of the
Nashville country stars called “Memories with Miss Edie and
Friends”.
Wanda has served in a volunteer capacity in many non-profit
organizations, as well as supporting and encouraging the
advertising industry in local high schools.
Angela Wires
Creative Services
Knoxville, TN
Angela Wires, owner of Creative Services, a Knoxville,
Tennessee headquartered audio visual production company,
has a distinguished career in both AAF (American Advertising
Federation) jurying and service on Federation executive staffs
regionally and nationally.
She chaired or consulted with the Knoxville, Tennessee
ADDY’s® for over a decade, serving as President and head of
the Presidential committee for two years and board member
for eight. Angela was a 2004 Hall of Fame Award Winner in
the AAF Knoxville. She has also served with the 7th District
as a Tennessee State Director for two years, where she also
held the membership chair. A tenure as Software Technical
Advisor with the AAF National ADDYВ® Sub Committee
capped her service on the National ADDYВ® committee.
After leaving a Director of Operations position for the CBS
affiliate in Knoxville, she formed her own company. She was
also a promotions & marketing director for the CBS affiliate
as well. She has been a Creative Services Director for a Fox
affiliate and commercial producer for an NBC station. She
has produced award-winning broadcast work (including a
Telly Award) for such national clients as SmithKline Beecham,
Dodge, Ford, Lexus, Pilot Oil and Ronald McDonald House.
Wanda is also a Silver Medal Award recipient by the
Birmingham Advertising Federation.
Judge’s Choice: Pirana Retail Campaign, Shok Idea Group
“I chose the Pirana Campaign because of the completeness of the
campaign. Baits are usually purchased by the user or as a gift. The
design of the packaging covered both.
The display design was even more impressive adding to the excitement
of the product. The color, the movement and the water all part of
making this a product that would be noticed. And as we all know, being
noticed is the goal of a campaign of this nature. “
Judge’s Choice:
Capt. Dudley A. Whitman Exhibit Invitation and Giveaway,
Embry-Riddle Aeronautical University
“A unique innovation
of nostalgia bringing to mind… everything old
is new again!”
5
Friends help Friends
In your community, consider Bright House Networks:
• Your trusted provider of TV, Home Phone and High Speed Internet
• A place where employees are your neighbors, friends and family
• As one of the best places to work in your area
• A sponsor of local community programs and events
At Bright House Networks,
we like to lend a hand...
where it matters most.
We are proud to be a friend of
AAF-Daytona Beach
For more information about our local community initiatives, visit brighthouse.com/community
6
2013/14 ADDYВ® AWARD WINNERS
Sales Promotion
Catalog
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Shok Idea Group
EdgeWater Boats
EdgeWater Catalog
Darcey Thompson, Robert Holland
Sales Kit or Product Information Sheets
Award:
Silver ADDYВ® Award
Entrant:
Shok Idea Group
Advertiser:BookThatDoc.com
Title:
BookThatDoc.com Sales Kit
Credits:
The Shok Team
Menu
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Shok Idea Group
Grind GastroPub
Grind GastroPub Menu
The Shok Team
Counter Top or Attached
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
Spyclops Surveillance Systems
Spyclops Display
The Shok Team
Counter Top or Attached
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Benedict Advertising
Peach Valley CafГ©
Caramel Coffee Table Insert
Brittany Demers
Free-Standing
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
EdgeWater Boats
EdgeWater POP
The Shok Team
Single Unit
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Shok Idea Group
Spyclops Surveillance Systems
Spyclops Packaging
The Shok Team
Campaign
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
That’s Amore
That’s Amore Packaging
The Shok Team
Free-Standing
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Benedict Advertising
Peach Valley CafГ©
Menu Insert
Brittany Demers
Trade Show Exhibit
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
Metra Electronics
CEDIA Exhibit
The Shok Team
7
SALES PROMOTION - Campaign
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
Pirana Fishing Lures
Pirana Retail Campaign
The Shok Team
SALES PROMOTION - Audio / Video Sales Presentation
“JUDGE’S
C HOIC E ”
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Michael J. Jiloty
Ocean Center Daytona Beach
Ocean Center Videoh
Steve Sanacore
Monica Olman
Rob Uguccioni
Jay Kline
Michael J. Jiloty
COLLATERAL MATERIAL
Four Color
SALES PROMOTION - Audio / Video Sales Presentation
Award:
Gold ADDYВ® Award
“ BE ST
Entrant:
DME Studios
ELEC TRO
NIC”
Advertiser:SlideMoor
Title:SlideMoor
Credits:
Carmen Treffiletti, Tony DeCaires, Corey Colt
Award:
Entrant: Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University
Embry-Riddle Presidential Report
Cynthia Philip, Trish Kabus
Four Color
Award:
Gold ADDYВ® Award
Entrant:Embry-Riddle
Aeronautical University
Advertiser:Embry-Riddle
Aeronautical University
Title:
STEM Education
Credits:
Dean Poblete, Think Creative
Four Color
SALES PROMOTION - Audio / Video Sales Presentation
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
DME Studios
DME Studios
Snatch That
Carmen Treffiletti, Tony DeCaires
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
Spyclops Surveillance Systems
Spyclops Surveillance Systems
The Shok Team
Four Color
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University
Ph.D. Brochure
Dean Poblete, Think Creative
8
Book Design (Entire Book)
Campaign
Award:
Gold ADDYВ® Award
Entrant:Florida Hospital Memorial
Medical Center
Advertiser:Florida Hospital Memorial
Medical Center
Title:
Cancer Patient Wellness Guide
Credits:Kelsi Gulig, Florida Hospital
Volusia/Flagler Division Creative Services
Award:
Entrant:
Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Embry-Riddle Aeronautical University - Donor Relations
Embry-Riddle Aeronautical University - Donor Relationss
Capt. Dudley A. Whitman Exhibit Invitation and Giveaway
Michelle Harvey
“ BE ST
SHOW O OF
VERA LL
”
“BE ST O
F PRINT”
“JUDGE’S
C HOIC E”
Book Design (Entire Book)
Award:
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
DME Studios
DME Studios
CP Impressions
DME Studios
Single
Award:
Silver ADDYВ® Award
Entrant:DME
Advertiser: Daytona Beach Chamber of Commerce
Title:
2013 Bike Week Poster
Credits:
Joshua Curtis, Alin Jacobs
Invitation
Award:
Silver ADDYВ® Award
Entrant:
Halifax Health
Advertiser: Halifax Health
Title:Halifax Health Airlines, Employee Recognition
Banquet 2013 Invitation
Credits:
Jon Cecil, Galen Horton
Invitation
Award:
Silver ADDYВ® Award
Entrant:
Halifax Health
Advertiser: Halifax Health
Title:The Anatomy of a Halifax Health Physician,
Doctors’ Day 2013 Invite
Credits:
Jake Scheerer, Galen Horton, Jennifer Wagner
Invitation
Award:
Entrant:
Advertiser:
Title:
Silver ADDYВ® Award
Embry-Riddle Aeronautical University
Embry-Riddle Aeronautical University
ERAU Board of Trustee Invitation
DIRECT MARKETING
3D
Award :
Entrant:
Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Benedict Advertising
Team Volusia
Brain Direct Mailer
Joey Ramos, Bill MacQueen, Jonathan Benedict, Sarah Bush
Apparel
Award:
Gold ADDYВ® Award
Entrant:
Halifax Health
Advertiser: Halifax Health
Title:Daytona Cubs Orthopedics Night
Arm Sleeve Giveaway
Credits:
Jon Cecil
Other Merchandise
Award:
Silver ADDYВ® Award
Entrant:
Halifax Health
Advertiser: Halifax Health
Title:Life, Stories of Hope and Courage in the
Face of Cancer, 2014 Calendar
Credits:
Galen Horton, Lisa Viccaro, Paul Figura
9
2013/14 ADDYВ® AWARD WINNERS
OUT-OF-HOME
Catalog
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Halifax Health
Halifax Health
Daytona International Speedway Ambulance Wrap
Jon Cecil, Galen Horton
CONSUMER OR TRADE PUBLICATION
Four-Color
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Michael J. Jiloty
Ocean Center Daytona Beach
Ocean Center Meeting & Convention Campaign
Cindy Jenkins, Michael J. Jiloty, Steve Sanacore
Four-Color
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Shok Idea Group
EdgeWater Boats
It’s Better on the Edge
The Shok Team
NEWSPAPER
Color
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Daytona State College
The Daytona Beach News-Journal
Salute to Success
Laurie White, Gabriel Gomez
Color
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Benedict Advertising
Yours Truly
Easter Campaign
Joey Ramos, Bill MacQueen
10
Color
Award:
Entrant: Advertiser:
Title:
Credits:
Outlets
Silver ADDYВ® Award
Michael J. Jiloty
Florida Health Care Plans
Open Enrollment Campaign
Paul V. Sale, Michael J. Jiloty
Award:
Entrant: Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
Pirana Fishing Lures
Pirana Website
The Shok Team
“Best of
D igital”
DIGITAL ADVERTISING
Products
Services
Award:
Gold ADDYВ® Award
Entrant: Benedict Advertising
Advertiser: Stock Car Hall of Fame
Title:
Stock Car Hall of Fame
Credits:Brittany Demers, James McCarthy
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Zgraph, Inc.
Discover DeLand
Discover DeLand
Bill Zachary
Services
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Zgraph, Inc.
Loretta Maimone - Realtor
Loretta Maimone Website
Nisa Nara
Services
Products
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Shok Idea Group
Spyclops Surveillance Systems
Spyclops Website
The Shok Team
Outlets
Award:
Entrant: Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
All Aboard Properties
All Aboard Website
The Shok Team
Services
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Shok Idea Group
Rush Marshall
Rush Marshall Website
The Shok Team
Award:
Gold ADDYВ® Award
Entrant: Benedict Advertising
Advertiser: Eric Lee Beddingfield
Title:
Micro Site
Credits:Brittany Demers,
James McCarthy
Campaign
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Little Blog Dress Media
Blue Sky Swimwear
Blue Sky Swimwear Catalogue Shoot
Darlynn Tacinelli
Internet Commercials
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Blue Dog Video
Sedation Systems
Nitrouseal Medical Device
Blue Dog Video
11
Internet Commercials
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
DME Studios
DME Studios
Crappy Gifts
Carmen Treffiletti, Mike Lopez
Branded Content, more than 60 seconds
Award:
Silver ADDYВ® Award
Entrant: Embry-Riddle Aeronautical University
Advertiser: Embry-Riddle Aeronautical University
Title:
Worldwide Conference Videos
Credits:Paulo Jimenez, Kevin C. Norris, Katy A. Hendry,
Grace C. Burgess, Becky L. Vasquez
DIGITAL ADVERTISING - Campaign (for categories 32A-41C)
Award:
Entrant: Advertiser:
Title:
Credits:
Gold ADDYВ® Award
DME Studios
Jacksonville Jaguars
Jaguars Season TIcket Holder Renewal Campaign
Carmen Treffiletti, Matt Ollila, Mike Lopez
TELEVISION
:30
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Bright House Media Strategies
J. Kim Periodontics
Waiting Room
Jason Morisette, Carl Brigandi
:30
Award:
Silver ADDYВ® Award
Entrant: Bright House Media Strategies
Advertiser: Racing’s North Turn
Title:
Hot Wheels on the Sand
Credits:Julia Glasnak Bienemann, Steve Bayne, Jason Morisette,
Tami Salame, Ira Heller
ADVERTISING INDUSTRY
Print
Award:
Entrant: Advertiser:
Title:
Credits:
Gold ADDYВ® Award
Shok Idea Group
Shok Idea Group
Shameless Self Promotion
The Shok Team
Broadcast
Award:
Silver ADDYВ® Award
Entrant: DME Studios
Advertiser: DME Studios
Title:
DME Studios Demo Reel
Credits:Carmen Treffiletti, Tony DeCaires
Broadcast
RADIO
:60 or more
Award:
Entrant: Advertiser:
Title:
Credits:
Silver ADDYВ® Award
Michael J. Jiloty
Frank Bruno Realtor
Done Deal radio spot
Michael J. Jiloty
Award:
Silver ADDYВ® Award
Entrant: DME
Advertiser:DME
Title:
DME Candy Box
Credits:Tomas Pagan, Kathryn Wyckoff
12
2013/14 ADDYВ® AWARD WINNERS
ADVERTISING INDUSTRY SELF-PROMOTION
Integrated Campaign
Award:
Entrant: Advertiser:
Title:
Credits:
Gold ADDYВ® Award
American Advertising Federation Daytona Beach
American Advertising Federation Daytona Beach
2013 ADDY Awards Intro Video
Kay Galloway, Morgan Seedarnee, Mike Lopez, Ira Heller
Responsive Design
Award: Entrant: Advertiser: Title: Credits:
Silver ADDYВ® Award
Benedict Advertising
Stonewood Grill and Tavern
Stonewood Grill and Tavern Website
James McCarthy, Adam Bunke
Responsive Design
Award: Entrant: Advertiser: Title: Credits:
Silver ADDYВ® Award
Shok Idea Group
Adoption & Family Support Center
Adoption Website
The Shok Team
Student
Award: Gold ADDYВ® Award
Entrant: Kristen Colesanti
Institution: University of Central Florida
Title:2013 Mazda 3 Concept
Commercial
ELEMENTS OF ADVERTISING
Logo
Award: Entrant: Advertiser: Title: Credits:
Silver ADDYВ® Award
Shok Idea Group
Pirana Fishing Lures
Pirana Logo
The Shok Team
Logo
Award: Entrant: Advertiser: Title:
Credits:
Silver ADDYВ® Award
Shok Idea Group
Spyclops Surveillance Systems
Spyclops Logo
The Shok Team
13
14
In addition to Gold and Silver ADDYВ® Awards, the AAF Daytona Beach awards a Best of Show winner in the Print, Electronic
and Interactive categories and an Overall Award for the highest scoring entry. Each ADDYВ® judge will also choose their
overall favorite entry for the Judge’s Choice Award. Also awarded is the “Most Impact” Award, and the Peoples’ Choice
which are listed at AAFDaytonaBeach.com Congratulations to this year’s winners!
Best of Show
electronic
PRINT
DME Studios
Advertiser: SlideMoor
Title: SlideMoor
Credits: Carmen Treffiletti
Tony DeCaires
Corey Colt
Embry-Riddle
Advertiser: Embry-Riddle
Title: Capt. Dudley A.
Whitman Exhibit Invitation
and Giveaway
Credits: Michelle Harvey
Digital
Shok Idea Group
Advertiser: Pirana Fishing Lures
Title: Pirana Website
Credits:
The Shok Team
W h at ’ s i n s i d e
Judges’ Choice
Embry-Riddle
Advertiser: Embry-Riddle
Title: Capt. Dudley A.
Whitman Exhibit Invitation
and Giveaway
Credits: Michelle Harvey
Shok Idea Group
Advertiser: Pirana
Fishing Lures
Title: Pirana Retail Campaign
Credits:
The Shok Team
Most Impact
Tel-Tron
Advertiser: Tel-Tron
Title: Tel-Tron is Becoming
Silversphere
Credits:
Kaleb Scharmahorn
15
CONGRATULATIONS
2014
AMERICAN ADVERTISING AWARD
RECIPIENTS!
What’s i n s i d e
AAFDAYTONABEACH.COM
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