Ericsson at MWC 2015 ”We enable Change-Makers” Telebriefing, 19 February 2015 MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 1 HELENA NORRMAN Senior Vice President CMO &CCO MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 2 MWCPre-briefing Pre-briefing || Public Public || © © Ericsson EricssonAB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 33 MWC OUR strategic direction Future/ Emerging Cloud IP Networks OSS&BSS TV & Media Radio, Core & Transmission Present/ Large 1 Telecom Services Excel in core business MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 44 Industry & Society 2 Establish leadership in targeted areas 3 Expand business in new areas This slide contains forward-looking statements. Actual result may be materially different. MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 55 Digital telco transformation MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 66 digital TELCO transformation toolbox Digital Consumer Use Cases Reference Architecture Best Practice Transformation Framework Digital Telco Value Realization Model MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 7 Digital telco transformation partner of choice 1,500 56 Consulting and SI projects per year Significant transformation contracts in 2014 16,000 Consulting and SI professionals 3,000 IT Operations professionals Working with the world’s leading operators, we have learned what makes them agile… >2.1 BILLION Subs Served by Ericsson Charging and Billing >1 BILLION licenses Issued for device management >1.3 BILLION subs For commercial activation installations 900 OSS systems in operation Ability to execute across Business, Network and IT MWCPre-briefing Pre-briefing || Public Public || © © Ericsson EricssonAB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 88 MWC Expert Analytics 15.0 MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 99 Turn Data into Cash BIG DATA INSIGHTS ACTIONS Devices Which Customers Modify Policy Improved Retention Network Nodes What Experience Change Subscription Increased ARPU Probes Root Cause Upgrade Device New Revenue OSS/BSS Overall Satisfaction Initiate Repair Reduced OpEX MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 10 CASH Take Automated Actions: Pre-Integrated, Closed-Loop Policy Control Network-Facing Actions Expert Analytics Customer-Facing Actions Catalog / Self Care REAL TIME CUSTOMER EXPERIENCE MGMT ACTIONABLE INSIGHTS EXPERIENCE-BASED MARKETING Network Configuration Service Quality, Customer Satisfaction, Value & Usage Profile Retention Incentives SLA Interventions Network, Device, App, Service & Location Insights MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 11 Upgrade Offers Ericsson Radio System MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 12 MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 13 Most Powerful Baseband ever High-capacity hardware › 80,000 subscribers › 24 cells › 960 MHz antenna bandwidth Massively-parallel processing system Multi-standard hardware › LTE, WCDMA, GSM Mixed operation › LTE FDD/TDD, WCDMA, GSM Common O&M for all standards MWC MWCPre-briefing Pre-briefing | | Public Public | | ©©Ericsson EricssonAB AB2015 2015 | | 19 19February February2015 2015 | | Page Page 146 14 MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 15 MWC MWCPre-briefing Pre-briefing | | Public Public | | ©©Ericsson EricssonAB AB2015 2015 | | 19 19February February2015 2015 | | Page Page 166 16 ERICSSON radio system MINI-LINK 6352 Fronthaul 6392 Power 6610 MINI-LINK 6363 Power 6306 Enclosure 6306 Enclosure 6110 Baseband T605 MINI-LINK 6692 MINI-LINK 6691 MINI-LINK6351 6351 MINI-LINK Radio 2203 Radio 2217 Radio 0208 Power 6302 Baseband 5216 Baseband 5212 Baseband R503 Baseband T503 MWC MWCPre-briefing Pre-briefing | | Public Public | | ©©Ericsson EricssonAB AB2015 2015 | | 19 19February February2015 2015 | | Page Page 176 17 Router 6274 Router 6672 Router 6675 Router 6000 series MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 18 EXPANDING THE IP PORTFOLIO NEW NEW Router 6000 serieS MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 19 Router 8000 series (SSR 8000) Virtual Router Router 6000, Integrated ERICSSON radio system with ERICSSON radio system MINI-LINK 6352 Fronthaul 6392 Power 6610 MINI-LINK 6363 Power 6306 Enclosure 6306 Enclosure 6110 Baseband T605 MINI-LINK 6692 MINI-LINK 6691 MINI-LINK 6351 Radio 2203 Radio 2217 Radio 0208 Power 6302 Baseband 5216 Baseband 5212 Baseband R503 Baseband T503 MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 20 Router 6274 Router 6672 Router 6675 Networks Software 15B MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 21 App coverage performance leadership Leading the way in NFV & cloud transformation Unifying & simplifying network management & control MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 22 App Experience optimization MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 23 APP Experience optimization Research & Collaborations New Methodology Service Delivery Technology Scale and Reach “Over the last year, we have worked with Ericsson and XL Axiata in Indonesia to create a methodology to analyze, monitor and improve end-to-end network performance for app experience. Initially launched with XL Axiata, we are excited to expand the program to more operators who have now shown interest.” MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 24 Media Delivery network MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 25 Media Delivery Network, evolved where we’ve come from Unifying video networks: Mobile internet leadership: Enabling business: - - - Plug-in Ecosystem, launched 2014 - Enabled the world’s 1st sponsored data service - Single solution for the delivery of managed and OTT content over fixed and mobile networks Launched 2013 - Traffic, policy, and video optimization gateway 140+ customer deployments Making the internet more mobile for nearly a decade Ericsson Media Delivery Network where we’re going cache - First to offer virtualized services across public, private and hybrid cloud infrastructures - Deployable at any level in the network MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 26 Optimize connect - Proprietary congestion control technology for best radio network utilization - New, rapidly deployable multiscreen edge services - Consultative services & test lab tackling all new business models (such as operator toolbars & ad fraud detection) Our strategic direction Future/ Emerging ROUTER 6000 SERIES DIGITAL TELCO TRANSFORMATION Cloud IP Networks EXPERT ANALYTICS 15.0 OSS&BSS ERICSSON RADIO SYSTEM Present/ Large Radio, Core & Transmission NETWORKS SOFTWARE 15B 1 APP EXPERIENCE OPTIMIZATION MEDIA DELIVERY NETWORK TV & Media Telecom Services Excel in core business MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 27 Industry & Society 2 Establish leadership in targeted areas 3 Expand business in new areas This slide contains forward-looking statements. Actual result may be materially different. Ericsson at Mobile World Congress 2015 MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 28 Ericsson’s Hall 2, Stand 2N60 Opening Hours: Monday – Wednesday, 07.30 – 22.00 Want to talk, or need time to recharge? You’ll have access to our meeting rooms, lobby spaces, recharge points, and more. Our cafes serves food and beverages throughout our opening hours. A cloakroom will be available during our opening hours For Media & Industry Analysts: For Financial Analysts & Investors: Briefing with CEO Hans Vestberg Hall 2 Monday at 08.45 AM Briefing with CFO Jan Frykhammar & Rima Qureshi, SVP and Head of Strategy Monday at 10 AM Mingle with key spokespeople Hall 2 Monday at 6.30 PM Financial Analysts & Investors dinner hosted by CFO Jan Frykhammar Monday at 7 PM CEO Keynote Hall 2 Tuesday 17.00 MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 29 Ericsson speeches at GSMA 1/2 MAIN PROGRAM Monday March 2 Monday March 2 Keynote: Keys to the connected lifestyle The Seismic Spectrum Shake-up Hans Vestberg CEO Arun Bansal Head of BU Radio Tuesday March 3 Wednesday March 4 Thursday March 5 Enabling Mergers & Acquisitions for Industry Growth Building the Next-generation Network Platform (5G Requirements) Unifying Network IT and Telco IT Rima Qureshi Chief strategy Officer (with Ericsson customer on stage ) 14.00 - 15.30 Auditorium 5 MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 30 16.00 - 17.30 Auditorium 2 14.00 - 15.00 Auditorium 4 Internet of Things Business Model Anders Lindblad Head of BU Cloud & IP Cecilia Atterwall Head of Strategy, Marketing and Communications, BU Global Services 11.30 - 13.00 Auditorium 5 14.30 - 16.00 Auditorium 2 Ulf Ewaldsson Chief Technology Officer 11.15 – 12.45 Auditorium 1 Thursday March 5 *This slide includes confirmed speeches for GSMA. There may be additional updates. Ericsson speeches at GSMA 2/2 NAB Show Collaborative Monday March 2 Connected Living Seminar Wednesday March 4 Ministerial program Wednesday March 4 Network Neutrality Master Class Delivering the Ultra – HD Immersive Viewing Experience Enabling Services for the Internet of Things Jared Carlson, Dir Regulatory & Govt Relations Samita Chakrabarti Cloud & IP (Jared will also appear on Mobile World Live TV panel discussion on NN at 12.20) Matthew Goldman, SVP Technology 17.30 - 18.30 14.30 MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 31 16:00 - 17:30 *This slide includes confirmed speeches for GSMA. There may be additional updates. Q&A MWC MWC Pre-briefing Pre-briefing || Public Public || © © Ericsson Ericsson AB AB 2015 2015 || 19 19 February February 2015 2015 || Page Page 32 MWC Pre-briefing | Public | © Ericsson AB 2015 | 19 February 2015 | Page 33
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