Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019

Transparency Market
Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
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117 Page Report
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Press Release
Breakfast Cereals Market to Reach US$43.2 Billion by 2019 owing to
Rising Need for Convenience Foods
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Breakfast Cereals Market
A new report has been published by Transparency Market Research, titled “Breakfast Cereals Market Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”. TMR, a market
intelligence company based in the U.S., states that the global breakfast cereals market was estimated at
US$32.5 billion in 2012 and is expected to reach US$43.2 billion by 2019, expanding at a CAGR of 4.1%
between 2013 and 2019.The major reason for the growth of the breakfast cereals market is the need for
convenience foods owing to the hectic lifestyle of the middle-class society. Additionally, the rise in the
number of convenience stores and the inclination towards Western food habits in developing Asian
countries is expected to boost the market for breakfast cereals. Furthermore, the rising per capita income
of people in developing countries will fuel the market in the forthcoming future. On the other hand, the key
factor hampering the growth of the market is the rising trend of consumers opting for numerous
alternatives such as eggs, fruits, and other quick snacks.
Browse the full Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth,
Trends and Forecast, 2013 - 2019 report at:
This market research report segments the breakfast cereals market on the basis of product type and
region:On the basis of types, breakfast cereals can be segmented into ready-to-eat cereals and hot cereals.
Amongst these, in 2012, the ready-to-eat cereals segment was estimated at US$27.8 billion. The
preparation time in the ready-to-eat cereals is almost nil, while on the other hand, hot cereals require time
to get cooked before they can be consumed. Ready-to-eat cereals are thus more popular in European and
North American countries owing to the busy and hectic lifestyles of people in these regions. Thus, ready-toeat meals accounted for a share of over 85% in the total market for breakfast cereals.
Nonetheless, the demand for hot cereals is predicted to expand by 2019 owing to the rapidly growing
utilization of these cereals in Asian countries. Hence, by 2019, on the basis of volume, the market share of
hot cereals is anticipated to grow to approximately 18%.On the basis of geography, the breakfast cereals
market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Amongst these
regional markets, Asia Pacific is predicted to expand swiftly in comparison to Europe and North America.
This region is predicted to gain a share of approximately 13% in the market for breakfast cereals.
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On the other hand, the share of both Europe and North America is predicted to drop during the forecast
horizon. The key countries covered in the report are the U.S, Mexico, Canada, France, Germany, Turkey,
Italy, Spain, the U.K., India, China, Japan, Australia, South Korea, and Brazil. Among these countries, the
breakfast cereals market in China is small but is expected to expand at a swifter rate in comparison to all
other countries. The key companies prevalent in the global market for breakfast cereals include Post
Holdings, Kellogg Co., Cereal Partners Worldwide, General Mills, and PepsiCo etc.
Transparency Market Research
Breakfast Cereals Market
The global breakfast cereals market is segmented as follows:
Breakfast cereals market, by type
Ready to Eat Cereals
Hot Cereals
Breakfast cereals market, by geography
North America
Asia Pacific
Rest of the World (RoW)
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Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
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Breakfast Cereals Market
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast
habits in emerging markets 17
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
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Breakfast Cereals Market
5.1.1 United States 30 Market Overview 30 Competitive Landscape 32
5.1.2 Canada 35 Market Overview 35 Competitive Landscape 36
5.1.3 Mexico 39 Market Overview 39 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44 Market Overview 44 Competitive Landscape 46
5.2.2 Germany 49 Market Overview 49 Competitive Landscape 51
5.2.3 France 53 Market Overview 53 Competitive Landscape 54
5.2.4 Italy 56 Market Overview 56
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Breakfast Cereals Market Competitive Landscape 59
5.2.5 Spain 60 Market Overview 60 Competitive Landscape 63
5.3 Asia Pacific 64
5.3.1 Australia 67 Market Overview 67 Competitive Landscape 69
5.3.2 Japan 72 Market Overview 72 Competitive Landscape 74
5.3.3 South Korea 77 Market Overview 77 Competitive Landscape 79
5.3.4 China 80 Market Overview 80 Competitive Landscape 82
5.3.5 India 85 Market Overview 85 Competitive Landscape 87
5.4 Rest of the World 89
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Breakfast Cereals Market
5.4.1 Brazil 90 Market Overview 90 Competitive Landscape 92
5.4.2 Russia 93 Market Overview 93 Competitive Landscape 96
5.4.3 Turkey 97 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
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Breakfast Cereals Market
7.2.4 Strategic Developments 106
7.3 PepsiCo. 106
7.3.1 Company Overview 107
7.3.2 Products & Segments 107
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
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Breakfast Cereals Market
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The convenience offered by breakfast cereals in today’s hectic lifestyle has boosted their market all over the world. The growing availability of breakfast cereals in emerging markets of developing countries is due to their expanding economies, which in turn increases people’s spending power, and a rising adaptation of Western dietary habits observed in Asia Pacific countries. This report offers an in-depth analysis of the breakfast cereals market, including a voluminous elaboration upon the market drivers and restraints, and influential trends emerging in the market. This makes the report a must-have for investors and entrepreneurs interested in staking a claim in the global breakfast cereal market.Browse full Breakfast Cereals Market report at: