Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 – 2019

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Breakfast Cereals Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2013 – 2019
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117 Page Report
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Press Release
Breakfast Cereals Market to Reach US$43.2 Billion by 2019 owing to
Rising Need for Convenience Foods
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Breakfast Cereals Market
The convenience offered by breakfast cereals in today’s hectic lifestyle has boosted their market all over
the world. The growing availability of breakfast cereals in emerging markets of developing countries is due
to their expanding economies, which in turn increases people’s spending power, and a rising adaptation of
Western dietary habits observed in Asia Pacific countries. This report offers an in-depth analysis of the
breakfast cereals market, including a voluminous elaboration upon the market drivers and restraints, and
influential trends emerging in the market. This makes the report a must-have for investors and
entrepreneurs interested in staking a claim in the global breakfast cereal market.
The report has been written by industry experts and comprises quantitative as well as qualitative
evaluation. It uses reliable analytical tools such as Porter’s Five Forces analysis, market attractiveness
analysis, and market share analysis to ensure the accuracy and reliability of the assessment thus
generated. The historic database regarding the global breakfast cereals market is analyzed and market
forecasts are made based on this data. The information thus gleaned is presented in both textual and
graphic formats. This makes the report an insightful, accurate, comprehensive, and readily comprehensible
document on the global breakfast cereals market.
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Overview of the global breakfast cereal market
Breakfast has traditionally been a home-cooked meal, but a change in lifestyle according to the demands
of rapid modernization has made breakfast cereals a virtually irreplaceable commodity in the modern
kitchen. Increasing adoption of the Western lifestyle all over the world is the prime driver for the global
breakfast cereal market.
Another byproduct of the wider spread of Western culture is the ubiquity of global store chains. These
increase brand visibility of breakfast cereals by presenting them to a much wider and increasingly-affluent
consumer base.
However, convenience store chains also bring with them a major restraint for breakfast cereals, since they
also increase brand visibility for other types of breakfast food. The easy availability of several other
breakfast foods is a challenge that can only be solved by improving the user experience delivered by the
breakfast cereals industry. Innovation in flavors hence becomes one of the major market opportunities in
the global breakfast cereal market.
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Breakfast Cereals Market
The report categorizes the breakfast cereal market by two criteria: product type and region. Two product
categories are formed within the global market, namely ready-to-eat (RTE) breakfast cereals and hot
The geographical distribution of the breakfast cereals market is also explained by breaking down the global
market into North America, Asia Pacific, Europe, and Rest of the World (RoW). Major countries discussed
individually in the report include the U.S., Canada, Mexico, Germany, France, Italy, Turkey, Russia, the U.K.,
Spain, China, India, Australia, Japan, Brazil, South Korea, etc. A statistical overview of these geographical
submarkets is accompanied by the competitive landscape in the region, to provide a comprehensive
picture of the market in the region.
Companies mentioned in the research report
The competitive landscape of the global breakfast cereals market is explained by presenting the market
shares of each company within three clusters within the market: New, established, and mature. This helps
explain the forecast for the market. Some of the major companies in the global breakfast cereals market
included in the research report include Kellogg Co., Post Holdings, Cereal Partners Worldwide, PepsiCo.,
General Mills, etc.
Major geographies analyzed under this research report are:
North America
Rest of the World
This report gives you access to decisive data such as:
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for the coming years
Key highlights of this report
Overview of key market forces propelling and restraining market growth
Up-to-date analyses of market trends and technological improvements
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Breakfast Cereals Market
Pin-point analyses of market competition dynamics to offer you a competitive edge
An analysis of strategies of major competitors
An array of graphics and SWOT analysis of major industry segments
Detailed analyses of industry trends
A well-defined technological growth map with an impact-analysis
Offers a clear understanding of the competitive landscape and key product segments
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Chapter 1 Preface 11
1.1 Report Description 11
1.2 Scope and Definition 11
1.2.1 Product segments covered in the report 11
1.2.2 Regions covered in the report 11
1.3 Research Methodology 11
Chapter 2 Executive Summary 13
Chapter 3 Breakfast Cereals – Market Overview 16
3.1 Introduction 16
3.2 Drivers 17
3.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 17
3.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast
habits in emerging markets 17
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Breakfast Cereals Market
3.3 Restraints 18
3.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 18
3.3.2 Availability of alternative breakfast options undermines market growth 18
3.4 Opportunities 19
3.4.1 New tastes and new consumer groups offer market growth opportunities 19
3.5 Challenges 19
3.5.1 Expensive production of gluten-free products is expected to increase production cost 19
3.5.2 Rising energy and commodity prices pose a big challenge for the market 20
3.6 Porter’s five forces analysis 22
3.6.1 Bargaining power of suppliers 22
3.6.2 Bargaining power of buyers 23
3.6.3 Threat of new entrants 23
3.6.4 Threat from substitutes 23
3.6.5 Degree of competition 23
Chapter 4 Breakfast Cereals Market: By Product 24
Chapter 5 Breakfast Cereals Market: By Region 27
5.1 North America 28
5.1.1 United States 30 Market Overview 30 Competitive Landscape 32
5.1.2 Canada 35
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Breakfast Cereals Market Market Overview 35 Competitive Landscape 36
5.1.3 Mexico 39 Market Overview 39 Competitive Landscape 41
5.2 Europe 43
5.2.1 United Kingdom 44 Market Overview 44 Competitive Landscape 46
5.2.2 Germany 49 Market Overview 49 Competitive Landscape 51
5.2.3 France 53 Market Overview 53 Competitive Landscape 54
5.2.4 Italy 56 Market Overview 56 Competitive Landscape 59
5.2.5 Spain 60 Market Overview 60 Competitive Landscape 63
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Breakfast Cereals Market
5.3 Asia Pacific 64
5.3.1 Australia 67 Market Overview 67 Competitive Landscape 69
5.3.2 Japan 72 Market Overview 72 Competitive Landscape 74
5.3.3 South Korea 77 Market Overview 77 Competitive Landscape 79
5.3.4 China 80 Market Overview 80 Competitive Landscape 82
5.3.5 India 85 Market Overview 85 Competitive Landscape 87
5.4 Rest of the World 89
5.4.1 Brazil 90 Market Overview 90 Competitive Landscape 92
5.4.2 Russia 93
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Breakfast Cereals Market Market Overview 93 Competitive Landscape 96
5.4.3 Turkey 97 Market Overview 97
Chapter 6 Competitive Landscape 99
6.1 Company market share 99
6.2 Company presence across different markets 100
Chapter 7 Company Profiles 103
7.1 Kellogg Co. 103
7.1.1 Company Overview 103
7.1.2 Products & Segments 103
7.1.3 Financial Performance 104
7.1.4 Strategic Developments 104
7.2 General Mills 105
7.2.1 Company Overview 105
7.2.2 Products & Segments 105
7.2.3 Financial Performance 106
7.2.4 Strategic Developments 106
7.3 PepsiCo. 106
7.3.1 Company Overview 107
7.3.2 Products & Segments 107
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Breakfast Cereals Market
7.3.3 Financial Performance 107
7.3.4 Strategic Developments 108
7.4 Cereal Partners Worldwide (CPW) 109
7.4.1 Company Overview 109
7.4.2 Products & Segments 109
7.4.3 Financial Performance 109
7.4.4 Strategic Developments 110
7.5 Post Holdings 112
7.5.1 Company Overview 112
7.5.2 Products & Segments 112
7.5.3 Financial Performance 113
7.5.4 Strategic Developments 113
7.6 The Weetabix Food Company 115
7.6.1 Company Overview 115
7.6.2 Products & Segments 115
7.6.3 Financial Performance 115
7.6.4 Strategic Developments 116
About Us
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
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Breakfast Cereals Market
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A new report has been published by Transparency Market Research, titled “Breakfast Cereals Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”. TMR, a market intelligence company based in the U.S., states that the global breakfast cereals market was estimated at US$32.5 billion in 2012 and is expected to reach US$43.2 billion by 2019, expanding at a CAGR of 4.1% between 2013 and 2019.Browse full Breakfast Cereals Market report at: