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Luxury Products for Kids Market Global Industry Analysis and Opportunity Assessment 2014 - 2020

Luxury goods comprises of products such as accessories, footwear, apparel, watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers, whi
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Report Description
Luxury goods comprises of products such as accessories, footwear, apparel, watches and
others which are quite expensive and target those consumers who belongs to premium
class. The market for luxury goods consist of three types of end consumers, which
includes kids lying between the age of 0-12 years, teenagers belonging to the age group
of 13 to 19 years and the rest lies in adult group.Whereaskidsare concerned they are the
smallest consumer group. Although being a smaller consumer group, the luxury products
market for kids is experiencing tremendous growth in recent years due to changing
consumer lifestyle and availability of the product. It is expected that spend on luxury
shopping by consumers will grow by 25% in 2015. Luxury products for kids market is
associated with higher margin as compared to adult’s luxury products segment. It has
been found that baby’sluxury product accounted for more than 7.2% market share of
luxury market in 2014. Luxury product market highly depends upon thefactors such as
attractivemarketing, promotion techniques and proper distribution channel.
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Luxury products market for kids can be broadly segmented on the basis of product type,
distribution channel and geographies. On the basis of product types it can be
subsegmented into accessories, apparels and footwear.
Report Description
Among all these sub segments apparel market is expected to account for highest market
share followed by footwear sub segment. The growth of apparel segment is fuelled by
the frequently changing fashion and continuous need for new clothing for growing
children. In 2014, U.S. and European market account for the most dominating market for
The market for luxury baby product also depends upon the mode of distribution channel
used for offering products to the consumers. The mode of Distribution channel is
segmented into retail outlets, sell out through internet, company’s brand outlet and
others. Among all these distribution channel online retailing is expected to be most
preferred mode for distribution in the forecasted period. This ishis is due to consumer
convenience preferences and availability of the products at lower price. Furthermore, the
second most preferred mode is expected to be the company’s brand retail outlets as they
provide better offerings at less price.
Furthermore, the luxury products market for kids inAsia pacific is expected to account for
fastest CAGR in the forecasted period as compared to other regions. This is because the
growth in luxury expenditure is expected to increase by 40% by 2020.In addition,
countries such as Malaysia, Thailand and Singapore and are expected to contribute a
significant share to overall Asia Pacific luxury products market for kids.
Report Description
Whereas, spending from China is expected to witness a fastest growth in Asia Pacific.It is
predicted to boost the customer base and prominent contributor in the revenue of global
luxury products market for kids.Moreover, presently North America and Western Europe
dominate the total luxury products market for kids due to high purchasing power of
consumers. These regions are expected to witness a slow growth as compared to the
growth exhibited by countries in Asia Pacific.
The key factors driving the growth of luxury products market for kids includes continuous
innovation in products sub segments, rising disposable income, changing consumer
lifestyle, awareness of products through internet and social media, improving countries
economy, influence of the consumers through their peers, friends or neighbours, and
others .
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However, there are some restraining factors which are affecting the growth for luxury
products market for kids which include the expensive price range for consumers in
emerging markets and less product variants availability across the distribution channel.
Moreover, internet being a prominent medium for distribution of the luxury goods is
expected to witness low adoption among the consumers in emerging markets. Thisis due
to less internet penetration in these markets.
Report Description
Initially the market for luxury baby products was dominated by specialty retailers such as
Children’s Place The Walt Disney Company, Mothercare plc, The Gymboree Corporation
and others. However, with the increase in premium consumers leading to a shift in
consumer buying behavior, due to this various companies have entered the market which
includes GAPInc, J Crew Group, Inc, DKNY, Gucci Group, Diesel,Dolce &Gabbana, United
Colors of Benetton, Jack & Jill clothing Inc,Giorgio Armani S.p.A, BLOCH, Burberry Group
plc, Converse, Christian Dior S.A, FENDI and others.
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