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professional hair care market

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Beauty and personal care industry includes skin care, hair care, oral care, cosmetics, toiletries, and others. Of all the aforementioned segments, demand for hair care products has restored from 2013. Consumers are becoming sophisticated in nature w
Global Professional
Hair Care Products
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2014
Future Market Insights
www.futuremarketinsights.com
[email protected]
Report
Description
Report Description
Beauty and personal care industry includes skin care, hair care, oral care, cosmetics,
toiletries, and others. Of all the aforementioned segments, demand for hair care
products has restored from 2013. Consumers are becoming sophisticated in nature
which has led to change in buying patterns for personal care products. This has led to
introduction of customized products sustaining the assorted need of the consumers
based on different cultures, hair types, and regions. Also, rising concerns for hair
protection, demand for professional hair care products is expected to increase in the
next five to six years. Professional hair care products are predicted to record a growth of
around 5% to 6% annually in the near future. Factors such as hair stylist
recommendations, efficacy of the products, and increasing penetration of hair care
services are expected to bolster the professional hair care products market growth in
near future.
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The professional hair care market is expected to witness growth due to factors such as
increased consumer spending on personal care products, growing disposable income of
consumers in emerging nations, and increasing penetration of hair salon services
across the globe.
Report
Description
Report Description
In addition, changing hair grooming pattern especially among the male consumers is
expected to fuel the market growth. However, high pricing coupled with less availability
of professional hair care products across the designed distribution channels are
restricting the market growth. Although, the professional hair care products market has
attained a maturity level in developed countries, introduction of highly specialized
products in shampoo and hair colorant category is anticipated to enhance the market
growth. Also, in developing countries introduction of products addressing issues of
consumers related to grey hair, dandruff and hair loss are expected to fuel the market
growth. For instance, in India inclination of consumers towards enhanced hair
appearance is a key trend leading to a shift in consumers from conventional products to
professional hair care products. Furthermore, increasing product visibility across multi
retail outlets aids the market growth during 2015-2020.
The professional hair care products market is segmented on the basis of product type,
and distribution channels. The various professional hair care products are broadly
classified as conditioners, shampoos, hair colorants, hair serums, hair masks, hair
sprays, and others. Among abovementioned products, the hair colorants category is
expected to witness a growth of around 8% to 9% as compared to the other products.
The various distribution channels through which the professional hair care products are
marketed include spa and salons, web or online shopping stores, supermarkets and
hypermarkets, specialty stores, and others.
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Description
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North America is expected to dominate the market during the forecast period, accounting
for more than 30% of the market share by 2020. However, Asia pacific is expected to
record highest CAGR as compared to other regions. Changing consumer buying
patterns supported by increasing disposable income and spending on personal care
products in countries such as India and China is driving the growth of professional hair
care products in this region. Furthermore, growth of organized retail industry is expected
to enhance the demand for professional hair care products in MEA.
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Some of the major international players in this market include L'Oreal Group, Kao
Group, Henkel AG & Co., Aveda Corporation, Procter & Gamble Co., Unilever Group,
and PBI Group Inc., among the others. As a strategic move to enhance the product
visibility, these companies are focused on increasing product penetration through online
retailing, and creating awareness for hair care products through advertisements. In
addition, high promotional activities such as increasing television commercials, value
added packages in the hair care products range, and other offers has led to increased
purchase of hair care products across the globe.
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Report
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