BUSINESS PLAN FOR A BARBER SHOP i BARBER SHOP ii BUSINESS PLAN CONTENTS 1. EXECUTIVE SUMMARY 1.1 Brief summary of the business 1.2 Profitability of the business 2. STATEMENT OF PURPOSE 2.1 Goals of starting this business 2.2 How will the business help the owner achieve his goals 3. BUSINESS DESCRIPTION 3.1 Location 3.2 Business ownership 3.3 The industry 3.4 Short term and long term goals 3.5 Entry and growth strategies 3.6 Start-up capital 3.7 Funding 4. PRODUCTS AND SERVICES 4.1 Main products/services 4.1.1 Hair cuts 4.1.2 Hair dyes 4.1.3 Facials 4.1.4 Manicure and pedicure iii 4.2 Other products/services 4.2.1 Facial and head massage 4.2.2 Body massage 5. OPERATION PLAN 5.1 The hair salon business 5.2 Designing the salon 5.3 Equipments required and their costs 5.4 Materials required 5.5 Source of equipment and materials 5.6 Cleanliness and hygiene 5.7 Quality standards 5.8 Insurances 5.9 Licences 6. MARKETING STRATEGIES AND IMPLEMENTATION 6.1 Potential customers 6.2 Competition 6.2.1 Competitors 6.2.2 Competitors strengths 6.2.3 Competitors weaknesses 6.2.4 Capitalizing on their weaknesses 6.3 Market share 6.4 Pricing strategies 6.5 Advertising strategies and promotion strategies iv 6.6 Sales tactics 6.6.1 Over the counter 6.6.2 Telephone sales 6.6.3 Word of mouth 6.6.4 Web based selling 7. SWOT ANALYSIS 7.1 Strengths 7.2 Weaknesses 7.3 Opportunities 7.4 Threats 8. ORGANIZATION AND MANAGEMENT 8.1 Organization chart 8.2 Key personnel- qualifications, posts, duties and responsibilities 8.3 Other staff 8.4 Recruitment and training 8.5 Salary summary 8.6 Incentive policies 8.7 Staff guidelines 8.7.1 Working hours 8.7.2 Code of conduct 8.7.3 Property damage 8.7.4 Staff uniforms v 6 POTENTIAL RISKS 6.1 Risk analysis 6.2 Managing risks 7 EXIT STRATEGIES 7.1 Closure of business 7.2 Sale of business 7.3 Sale of assets 8 FINANCIAL PLANS 1.1 Projected sales analysis 1.2 Projected profit and loss for 3 years 1.3 Projected 1.4 Cash-flow for 3 years 1.5 The balance sheet 9 ATTACHED SCHEDULES vi
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