Fast-moving consumer goods are the high volume, low priced items that are quickest to leave the supermarket shelves. They include durable and non-durable goods such as cosmetics, toiletries, detergents, batteries, plastic goods, paper products, etc. Packaging is vital to the FMCG market as it is an essential element for proper positioning of the product. Packaging allows effective communication between consumers and brand owners through graphics, colors, images, product information and logos.
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