Skin Lightening Products Market: Global Industry Analysis, Trends and Forecast, 2015 - 2025: FMI Estimate

Global Skin
Lightening Products
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2015
Future Market Insights
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Description
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Skin lightening products help reduce the pigmentation of the skin and also hiding scars,
acne, discoloration, age spots, and pimples. It increases the person’s confidence and
boost self-esteem by hiding their imperfection. They can hide their wrinkles, spots on the
face by using skin lightening products. It can also make the person look more attractive
and alluring.
Melanin is a pigment which is responsible for our skin colour. It is produced by
melanocytes, which are specialized cells. People with light skin have less melanin and
people with dark skin have more melanin. Melanin quantity in one’s body depends on a
genetic makeup. Skin lightening products help in reducing this pigment on the skin. It
equals the skin tone so that the skin looks radiant, brighter, smoother and glowing. The
potential of this product is increasing due to challenging lifestyle of consumers.
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Skin Lightening Products Market: Drivers & Restraints
Skin lightening products aren’t famous or limited to women, but also among men too.
Personal grooming is gaining a lot of popularity and men aren’t ashamed to be called as
‘Metrosexuals’. The desire to look fair and have even skin toned are the most important
driving factors for skin lightening products. There’s a sea change in consumer habits and
companies are emphasizing more on social media and digital advertising to lure
consumers.
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Increasing demand from emerging nations like Africa and India is most of skin lightening
products.
Though skin lightening products are desired and are lot in demand, but it has a lot of
constraints too, which sometimes compels us not to use it because of its hazardous after
effects. According to World Health Organisation (WHO), skin bleaching products can
cause blood cancer such as leukemia, liver and kidney cancer and could also result in
severe skin conditions. They have also reported that few companies use harmful toxins
illegally such as mercury, metal that blocks the properties of melanin. Perhaps they are
catering to the demand of consumers, but with a lot of risk.
Skin Lightening Products Market: Segmentation
Skin Lightening products are broadly classified on the basis of the following segments By Product types:
• Organic
• Natural
• Conventional
By Sales Channel Type:
• Retailers
• Wholesaler
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• Online Purchase
• Others
Skin Lightening Products Market: Overview
The skin lightening products market has grown substantially at a healthy CAGR due to
increase per capita spending on beauty and wellness products, rising standard of living,
strong desire among men and women to look fair. With rapid technological advancement
and variety of options available in the market, skin lightening products market is
expected to grow. Japan represents the largest market for this product category. Asia
Pacific will emerge as the fastest growing region for skin lightening products.
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Skin Lightening Products Market: Region-wise Outlook
The skin lightening market is expected to register a double-digit CAGR for the forecast
period. Depending on geographic regions, the skin lightening market is segmented into
seven key regions: North America, South America, Eastern Europe, Western Europe, Asia
Pacific, Japan, and Middle East & Africa. As of 2015, Asia Pacific dominated the global
skin lightening products market in terms of market revenue. China and India are the
fastest growing market. There’s a robust demand from the Middle East for skin lightening
products. The skin lightening products market is small in Europe as compared to Japan
and other Asian countries.
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Skin Lightening Products Market: Key Players
Some of the key market players in skin lightening products market are Clarins SA, E.T.
Browne Drug Company, CavinKare Pvt Ltd, Shiseido Company Limited, Beiersdorf AG, The
Procter & Gamble Company.
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Skin lightening products help reduce the pigmentation of the skin and also hiding scars, acne, discoloration, age spots, and pimples. It increases the person’s confidence and boost self-esteem by hiding their imperfection. They can hide their wrinkles, spots on the face by using skin lightening products. It can also make the person look more attractive and alluring.