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Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021

Beer is one of the most preferred alcoholic beverages in Europe. There are large numbers of local players operating in Europe apart from major manufacturers. Ukraine and Russia are some of the major markets for beer in Eastern Europe. Increasing pop
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Beer Market - Europe Industry Analysis, Size, Share,
Growth, Trends and Forecast 2015 - 2021
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64 Page Report
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Press Release
Europe Beer Market in terms of revenue and volume is Expected
to Reach USD 160.99 Billion and 27.83 Billion liters respectively
in 2021
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Beer Market
Beer is one of the most preferred alcoholic beverages in Europe. There are large numbers of local players
in Europe with no international presence. The advent of beer started in Western Europe and later on spread
to Eastern Europe. Ukraine and Russia are some of the major countries boosting the demand for beer in
Eastern Europe. However, due to high market penetration Western and Northern Europe is expected to
have stable growth throughout the forecast period. The consumption rate of beer in Europe is the higher
compared to other alcoholic beverages such as Wine and Spirits (Whiskey, Vodka, Rum and various
others). Germany held the largest market share in Europe beer market followed by the U.K.
Health benefits associated with consumption of beer is one of the major factors boosting the demand for
beer in Europe. Beer, being an alcoholic beverage offers several health benefits when consumed within
stipulated limits. It is the third most popular drink after water and tea in Europe. Consumption of beer
keeps the kidneys healthy as each bottle of beer consumed reduces the risk of developing kidney stones
by about 40%. The presence of soluble fiber in beer results in digestion which reduces the occurrence of
intestinal transit. Beer contains elevated levels of silicon facilitating development of stronger bones and
increased bone density. Rising disposable income post economic slowdown among the consumers
especially among the youth is also expected to drive the beer market in Europe. The strengthened
economic condition of Europe has led to the significant rise in the disposable income of the consumers.
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However, the availability of substitutes is restraining the growth of beer market in Europe. There are both
internal and external substitutes for beer. Internal substitutes of beer include other alcoholic beverages
such as spirits (Whiskey, Vodka, Rum and various others) and Wine. Consumers who do not prefer beer can
always shift to these alternatives. External substitutes of beer include other non-alcoholic beverages such
as carbonated drinks, dairy drinks, RTD tea and coffee and energy drinks among others.
However, Eastern Europe offers huge untapped potential opportunity for beer manufacturers to capitalize
upon. The growing markets of Russia, Ukraine and various other countries offer several expansion
opportunities for the beer manufacturers. Germany is the market leader in the beer industry followed by
U.K. However, with France is the fastest growing market for beer in Europe. Health benefits associated with
beer is one of the major factors boosting the demand for beer in France.
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Anheuser-Busch InBev, SAB Miller PLC, Heineken N.V., Carlsberg Group and Diageo are some of the key
players operating in the beer industry in Europe.
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Beer Market
The report has been segmented by product type and geography and it includes drivers, restraints and
opportunities (DRO’s), Porters Five Forces analysis, Value Chain analysis of the beer market. The study
highlights current market trends and provides forecasts from 2015 to 2021. Average selling prices (ASP)
across all beer types are covered within the scope of research. We have featured the current market
scenario for the Europe beer market and identified future trends that will impact demand for beer during
the forecast period.
By product, the market has been segmented into Ale beer, Lager beer and Stout beer. By country, the
market has been segmented into the EU5 (Germany, U.K., Italy, Spain and France) and rest of Europe. The
report provides the current market size and anticipates its status over the forecast period. In addition, the
report also provides the market size in terms of volume consumption in billion liters.
The report also analyzes factors driving and inhibiting growth in the beer market. Porter’s Five Forces
analysis offers insights into the market competition across its value chain. The report will help
manufacturers, suppliers, and distributors to understand the present and future trends in this market and
formulate strategies accordingly.
The report segments the Europe beer market as:
Europe Beer Market by Product type:
Ale beer
Lager beer
Stout beer
Europe Beer Market by Country:
Rest of Europe
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Beer Market
Chapter 1 Preface
1.1 Report Description
1.2 Market segmentation
1.2.1 Beer market segmentation, type and country
1.3 Research scope
1.4 Research Methodology
Chapter 2 Executive Summary
2.1 European Beer market revenue, 2014 - 2021 (USD Billion)
2.2 European Beer Market Snapshot
Chapter 3 Beer Market Industry Analysis
3.1 Market Dynamics
3.1.1 Introduction
3.1.2 Market Drivers Drivers for the Europe Beer market: Impact analysis Health benefits Rising disposable income among consumers Growing customer base for beer
3.1.3 Market Restraints Restraints for the Beer market: Impact analysis
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Beer Market Consumption of substitute products Seasonality
3.1.4 Market Opportunities Growth opportunities in Eastern Europe
3.2 Value Chain analysis
3.3 Key Trend Analysis
3.4 Porters’ Five Forces analysis
3.4.1 Bargaining power of suppliers
3.4.2 Bargaining power of buyers
3.4.3 Threat of substitutes
3.4.4 Competitive rivalry
3.4.5 Threat of new entrants
3.5 Market Attractiveness Analysis
3.6 Key players in the European Beer Market
Chapter 4 European Beer Market Analysis, By Product Type, 2015-2021
4.1 Overview
4.2 Lager
4.3 Ale
4.4 Stout
Chapter 5 European Beer Market Analysis, By Country, 2015 – 2021
5.1 Overview
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Beer Market
5.2 Germany
5.2.1 Germany beer market revenue/volume, by type (2014 – 2021) (USD billion/kg billion)
5.3 U.K.
5.3.1 U.K Beer Market revenue/volume, by type, (2014 – 2021) (USD billion)
5.4 Spain
5.4.1 Spain Beer Market revenue/volume, by type, (2014 – 2021) (USD billion)
5.5 Italy
5.5.1 Italy beer market revenue/volume, by type, 2014 - 2021 (USD billion)
5.6 France
5.6.1 France Beer Market revenue/volume, by type, 2014 - 2021 (USD billion)
5.7 Rest Of Europe
5.7.1 Rest of Europe Beer Market revenue/volume, by type, 2014 - 2021 (USD billion)
Chapter 6 Company Profiles
6.1 Anheuser Busch InBev
6.2 Carlsberg Group
6.3 Diageo plc
6.4 Heineken NV
6.5 SABMiller PLC
6.6 Diageo plc
6.7 Diageo plc
About Us
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Beer Market
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
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BEER MARKET, Beer Market Research Report, Europe Beer Industry
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