New Leaders Session Collaborative leadership - the way to trust Svetlana Stavreva CMO, IBM South East Europe About IBM  IBM delivery tricycle in front of the IBM office in Johannesburg  Year: 1965 About IBM  Founded in 1911  #3 in 2014 BrandZ Top 100 ranking for Most Valuable Global Brands  ≈ 380 000 employees worldwide  Yearly revenues in the range of $100 billion  Leading IT services & innovation company  $6+ billion/year R&D investments  5 Nobel Prize winners  Patent leader 22 years in a row 7534 registered patents in 2014.  IBM Watson – the next chapter…. What Does IBM Watson Say About Me Watson Analysis We Live in a Moment of Enormous Transformation New opportunities for growth enabled by the new ways we interact with each other and with data Data the new basis of competitive advantage Social Media & Mobile 24x7 communications without borders People-centric Engagement The power of the individual Data is the new basis of competitive advantage We create 2.5 quintillion bytes (2.3 trillion gigabytes) of data every day From 2006 to 2020 the volume of data will have increased 300 x to reach 40 zettabytes (40 trillion GB) Today 6 billion people have a mobile phone By 2020 there will be over 29.5 billion connected devices globally – 4 x world’s population 400 million tweets daily by about 200 million active users. worldwide 30 billion pieces of content shared on Facebook monthly Social Media & Mobile: 24x7 Communications Without Borders 84% of millennials and 70% of boomers say social and user-generated content has an influence on what they buy 64% of executives believe new business models will profoundly impact their industries 80% of sales will be conducted without F2F interaction by 2020*. * Non IBM source 80% of individuals are willing to exchange personal information for a personalized offering 84% of smartphone users check an app as soon as they wake up 71% of executives believe consumers will demand more complete experiences People-Centric Engagement – the Power of One Person Meet Lily How Does This Affect Leadership? Are Leaders Ready? 9 When physical meets digital… • Collaboration among people changes • New ecosystems of influence emerge • Collaborative leadership based on trust drives new business outcomes Collaborative Leadership Based on Trust: Engaging people & Networks Systematically With Integrity “Be the change you wish to see in the world.” Mahatma Gandhi “Leadership is the art of getting someone else to do something because he wants to do it.” Dwight D. Eisenhower “People will not follow what you say. They will follow what you do.” Thomas J. Watson Leading by Example “What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.” Nelson Mandela How Does This Affect PR & Communications? Are we Ready? 14 PR & Communications – the New Mandate From Message Critical to Business Critical