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Ambient Meat Market - Global Industry Analysis, Size, Share, Growth, Forecast, 2013 - 2019

Ambient meat is processed meat that can be stored at normal temperatures for a relatively longer period of time without adversely affecting its taste or texture. The processing of meat is extremely important for it to prolong its shelf life. Usually
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Ambient meat is processed meat that can be stored at normal temperatures for a relatively longer period of time without
adversely affecting its taste or texture. The processing of meat is extremely important for it to prolong its shelf life. Usually the
meat is dehydrated, acidity is regulated, and stored in air-tight containers so as to minimize the threat of bacteria. The market
of ambient meat is thriving, as it is readily available and easy to cook. All types of red meat as well as bird meat are available in
ambient conditions. The red meat market has shown promise over the recent years, and is expected to be the preferred meat in
most of the meat consuming countries. Meat consumption pattern varies across different geographies. The best market for
ambient meat is North America, Europe, Japan, and Oceania. The global packaged meat market is expected to be dominated by
beef and poultry exports.
One of the major factors driving the market of ambient meat is the growing urban population across the world, which seeks
convenience, taste, and health. Due to the fast lifestyle and health consciousness of the people, ambient meat finds favor
among the youth and the middle-class. The fact that ambient meat could be stored over a long period of time increases its
competitiveness over traditional sources of meat. Ambient meat has not yet reached its potential, and has a scope to reach out
to populated geographies of Asia, where its market is almost negligible.
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The ambient meat market, however, faces the same problems that are faced by the meat industry. It has been noticed that
meat consumption in a number of countries has subsided due to increased prices and disease problems. Many people are
apprehensive about consuming packaged meat and proper awareness needs to be provided by way of marketing. The UN
campaigns promoting vegetarianism are also acting against the interest of the meat industry as a whole. Some of the
companies in this market are Tokatsu Food Co., Volpi Foods, Inc., Lingbao Baolihao Food Industrial Co. Ltd, and Marushin Food
Co. Ltd.
This research report analyzes this market depending on its market segments, major geographies, and current market trends.
Geographies analyzed under this research report include
North America
Asia Pacific
Rest of the World
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This report provides comprehensive analysis of
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market
projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis
and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the
existing market players and new entrants along with detailed value chain analysis.
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