WELCOME TO PINAR MEAT

Pınar Entegre Et ve Un Sanayii A.Ş.
WELCOME TO PINAR MEAT
Yaşar Group
 Having a 60 years of history, Yasar Group is one of the pioneers of
Turkish industry.
 With over 25 companies and 2 foundations employ over 6.600 people, is
based in Izmir and has factories/operations throughout Turkey and
collaborations worldwide.
 Consolidated net sales around $ 1.560 million.
 Prominent in Turkish economy with 11 companies ranking among top
private 500 of Turkey
 Represented at Istanbul Stock Exchange with 6 companies
Mission: “To sustain our leadership in our core businesses food and paint;
to internationalize our Pınar and DYO brands.”
Companies and Brands
Paint Business:
Food Business:
DYO Boya Fabrikaları A.Ş., DYO Matbaa Mürekkepleri, DYO
Sentetik Selüloz Boya ve Vernik, KEMIPEX Joint Stock Co., DYOBalkan Srl
PINAR SÜT, PINAR ET, PINAR SU, PINAR ANADOLU Gıda,
MARMARA SU, PINAR FOODS, ÇAMLI Yem ve Besicilik, ÇAMLI
Damızlık, YBP YAŞAR Birleşik Paz.
Pınar Food Group Companies

Leader animal protein containing food producer in Turkey.

Offering a diversified product range from milk to meat, fish to
mayonnaise, the business pursues its activities via;
- PINAR SÜT Processed milk and dairy products
- PINAR ET Processed turkey, beef meat & seafood
- PINAR ANADOLU Processed dairy and meat products
- PINAR SU Spring water bottling under “Pınar Madran”
- BİRMAŞ Spring water distribution company
- YAŞAR BİRLEŞİK PZL. FMCG products distribution & logistics
- PINAR FOODS Production and distribution in Germany

Intensive sales & distribution network of 230 exclusive dealers
First’s in Turkey by Yaşar Group
•First paint investment - 1954
•First feed mill (Çamlı Yem) - 1983
•First micronized mining - 1965
•First botteled spring water Pınar Su-1984
•First printing ink - 1968
•First aqua-culture facility (Pınar Deniz) 1985
•First privately owned beer plant
(Türk Tuborg) - 1968
•First holiday village with 1100
beds (Çeşme Altın Yunus) - 1974
•First diary plant (Pınar Süt) - 1975
•First fertilizer plant - 1978
•First paper plant (Viking) - 1982
•First integrated meat plant (Pınar Et) 1985
•First fully integrated turkey operation 1997
•First (in the world) continous yoghurt
production– 2000
•First organic fertilizer plant Biyofarm 2001
Pınar Entegre Et ve Un Sanayii A.Ş.
 ESTABLISHED
: 1985
 TURKEY PLANT
: 1997
 LAND AREA
: 330.000 m²
 CLOSED AREA
: 46.000 m²
 First privately owned integrated meat processing plant.
 127.000 cattles, 540.000 lamb, 1.850.000 turkey
slaughtering and processing capacities.
 First fully integrated turkey operations.
Market leader in Turkey.
 2010 net sales : 353 mio. TL (210 mio. $)
 2010 earnings before tax : 47 mio. TL ( 28 mio.$)
 2010 export : 3,6 mio. $
Milestones ;
 1985
 1987
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1988
1990
1993
1995
1997
1998
1999
2000
2002
2004
2008
2009
Pınar Et is Operational.
First IQF, First McDonald’s restaurant in Taksim, World
Record, delicatessen line extensions,
First Frozen Meat Products Export to Middle East Countries.
Chicken Patty production.
New IQF line, investment on debonning and chillers.
New IQF line, parfried chicken products.
turkey slaughter & debonning facility, First fully cooked Line.
School for Butchery.
“McDonald’s Bone-in Chicken”, Target Product.
Clean Room (Class 10.000), sliced products.
Expansion for Aqua Products facility.
Modernisation of Laboratories, “Pınar’s Kitchen” web page.
New further processing facility.
First Export of cooked poultry products to EU. ( France)
Certifications ;
 TSE-ISO-EN 9000 : QUALITY MANAGEMENT SYSTEM CERT.’94
 TSE-ISO-EN 14000: ENVIRONMENTAL MANAG. CERT. ’04
TSE-ISO-EN 22000: FOOD SAFETY MANAG. SYS. CERT. ’05
TSE-ISG-OHSAS 18001: OCC. HEALTH AND SAFETY. ’07
TSE-EN-ISO- 17025 : LABORATORY CERTIFICATE ’08
Pınar Entegre Et ve Un Sanayii A.Ş.
PRODUCT DIVERSIFICATION
 Red Meat Delicatessen Products

Turkey Delicatessen Products
 Frozen Products
 Red Meat
 Turkey Meat
 Fısh Products
Pınar Entegre Et ve Un Sanayii A.Ş.
Sales & Distribution “ YBP “
• İstanbul
• Adapazarı
• Kocaeli
• Bursa
• Ankara
• Eskişehir
• Yozgat
• İzmir
• Aydın
• Isparta
• Antalya
 YBP, reaches 151.000 sales points.
Pınar Entegre Et ve Un Sanayii A.Ş.
THANK YOU

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