January 17th, 2014 09:00AM Greeting – coffee 09:30AM Video

January 17th, 2014
09:00AM
Greeting – coffee
09:30AM
Video Projection
Presenter: Burak SAĞYAŞAR
Opening Speech
M. Akif EBICLIOGLU, 3P Product Placement Production CEO
Dr. Zahid AKMAN, (TVYD) Television Broadcasters Association Executive Board President
Dr. Davut DURSUN, Radio and Television Supreme Council (RTÜK) President
10:30AM
Product Placement as a Marketing Strategy
Dr. Ferdinand FRONING, CEO
LOCAVI GmbH
11:00AM The unconscious value-add of product placement
Ralph WATSON, Speaker and CEO
The Ralph Watson Partnership
11:30 AM Hollywood and American Television
Marsha LEVINE, CEO
A-List Entertainment
12:00 AM Lunch Break
01:00PM
Panel 1:
Product Placement from an Economic Standpoint.
Product Placement Measurement and Future.
Moderator: Dr. Gülay OZTURK, Associate Professor, İstanbul Commerce University
Bülent AYMEN, Turkish Exporters Assembly Control Board Associate (TİM)
Abdurrahman ÇELİK, Culture and Tourism Ministry Copyright and Cinema General Manager
Nurullah OZTURK, Radio and Television Supreme Council Member
Oguz SAHIN, Ministry of Customs and Trade Advertising Board Department Manager
İlhan SOYLU, Istanbul Chamber of Commerce Member of the Management Board
Haluk SICIMOGLU, Advertising Foundation President
Ateş INCE, Dogus Broadcasting Group Sales Manager
Cem BASAR, Fida Film President
Yakup YENGIL, Ciner Group Deputy General Manager
Elif DAĞDEVİREN, ED-GE Content Consultancy & Filmmaking CEO
02:30PM Turkish Coffee Break - Telve Arcelik
02:45PM Panel 2: Product Placement in Turkey.
Process, Management and Results.
Moderator: Mete CAMDERELI,
Istanbul Commerce University Faculty of Communication Dean
Hamit ERSOY, Radio and Television Supreme Council (RTÜK) Member
Bihter ALPTEKIN, Doğan Media Advertising Sponsor Group Manager
Basak DEMIRYUMRUK, Mercedes-Benz Türk Marketing Communications Team Leader
Barıs ORBAY, Arçelik Marketing Director
Didem Ural GUCUM, Turkuvaz General Advertising Manager
Hamdi KULAHCIOGLU, Demsa Managing Director
Saner AYAR, Varlık Company Group, CEO
Banu BARBAROSOGLU, MedyaNet Advertising Sales Director
M. Akif EBICOGLU, 3P Product Placement Production CEO
04:30PM Turkish Coffee Break - Telve Arcelik
04:45PM Panel 3: Product Placement in Europe
Moderator: Turan BASARTAN, Duayen Reklam CEO
Germany
Sandra FREISINGER, MaMedia Managing Director
Europe
Dr. Ferdinand FRONING, LOCAVI CEO
Spain
Raquel CASINO, 3P Product Placement Production Director
Romania, Eastern Europe
Vlad BOROVINA, DISCOP Organization Operations Manager
January 18th, 2014
09:30AM Greeting – coffee
10:00AM 1. Workshop session: International Content, Multi-national Product Placement
Vlad BOROVINA, Meeting Organization Operations Manager
DISCOP, Basic Lead
10:30AM 2. Workshop session: Product Placement Case Studies, Execution Examples & Practice
German Television and Film
Sandra FREISINGER, MaMedia Managing Director
11.00PM 3. Workshop Session: How to do product placement on Hollywood film & US Television
Marsha LEVINE, A-List Entertainment CEO
11:30AM
Q&A
12.00PM
Lunch Break
13:00PM
Closure Discussion: Challenges and Criteria for Good Product Placement
Moderator: Elif DAĞDEVİREN, ED-GE Content Consultancy & Filmmaking CEO
Raquel CASINO, 3P Product Placement Production Director
Turan BASARTAN, Duayen Reklam, CEO
Sandra FREISINGER, MaMedia Managing Director
Dr. Ferdinand FRONING, LOCAVI CEO
Marsha LEVINE, A-List Entertainment CEO
M. Akif EBICLIOGLU, 3P Product Placement Production CEO

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