Global Tea Market to Reach US$47.20 billion by 2020

Transparency Market
Research
Tea Market - Global Industry Analysis, Trend, Size, Share
and Forecast, 2014 - 2020
Published Date
03-03-2015
46 Page Report
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Press Release
Global Tea Market to Develop at 2.8% CAGR between 2014 and
2020 to Reach US$47.20 Billion by 2020
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Tea Market
REPORT DESCRIPTION
Transparency Market Research has published a new market report titled “Tea Market by Product Type (Leaf
tea and CTC tea) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 –2020.”
According to the report, the global tea market was valued at US$38.84 billion in 2013 and is anticipated to
reach US$47.20 billion by 2020, expanding at a CAGR of 2.8% from 2014 to 2020.
Globally, the most popular and easily available lowest cost beverage after water is tea. Across the world, a
wide range of age group consumes it. A large number of people earn their livelihood through the
production and processing of tea. Leading countries for tea production include China, India, Sri Lanka, and
Kenya. Based on product type, the tea market is categorized into leaf tea and CTC tea (crush, curl, and
tear). The leaf tea market is further sub segmented into black tea, Oolong tea and green tea. The several
health benefits of tea consumption are the major factors driving the demand for tea globally. Drinking tea
helps to prevent arthritis, control blood pressure, improve bone density, and reduce the risk of heart
diseases, by providing protection against cardiovascular and degenerative diseases, among others. In
addition, tea drinking helps to reduce body weight.
The market for tea is primarily driven by increasing demand for hot beverages among consumers and
growing awareness about the health benefits of tea consumption. In addition, tea is easily available at low
prices as compared to other hot beverages such as coffee. Moreover, the economic benefits of tea
production such as huge revenue generation and employment opportunity are further contributing to the
growth of tea market. The tea industry has played an important role in the last few decades, and continues
to occupy an important place in the global economy. Tea plantations utilize a large number of resources
such as land, labor, and capital, and provide relatively high returns. Moreover, tea plantations require
larger area of agricultural land. For example, Sri Lanka exports more than 90 percent of its locally produced
tea annually. The tea industry is agro‐based and labor intensive. It provides direct employment to over one
million people. Thus, the tea industry creates huge employment opportunities for people.
Tea is consumed in two forms: packaged and loose. Loose tea occupies the major share of the market, but
packaged tea manufacturers are targeting on increasing their market share by launching different flavors
of tea. The market for CTC tea is comparatively larger as compared to the leaf tea market. Growing
consumer demand for hot beverages such as tea and easy availability at low prices are the driving factors
behind the growth of global CTC tea market. The tea market is primarily driven by increasing consumer
interest in healthy products. People prefer to have tea not only as a refreshment beverage; it also helps to
gain different health benefits. Apart from this, rising demand for green tea in beauty treatments and
reduction of body weight are the driving factors behind the growth of tea market.
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In terms of revenue, North America generates moderate revenue in the tea market globally. The U.S. tea
market is primarily driven by the success of refrigerated and ready-to-drink (RTD) tea over the forecast
period. In addition, expansion of value-added sales network for high quality loose tea helps to increase the
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Tea Market
demand for tea. Many consumers are looking for an alternative to coffee as a refreshment and energy
enhancing drink. The U.S. is a major market for tea in North America due to the increasing demand for a
wide variety of tea flavors in the country.
The tea market in Europe is primarily influenced by the growing awareness for healthy and safe products
among the consumers in Europe. Tea leaves have a high amount of flavonoids, which are a group of
antioxidants that help to protect against the damage caused by free radicals. In addition, flavonoids act as
preventive compounds with anti-cancer properties. Different types of tea such as black tea and green tea
is gaining popularity in Europe. The U.K. is the largest consumer of tea in Western Europe with a market
share of 63%, followed by Germany with a market share of 11%. Factors such as positive health benefits
and low price of tea help to drive the consumption of tea in the Europe market.
The tea market in Asia Pacific is primarily driven by the growing demand for premium varieties such as
green tea and tea bags in the region. Factors such as growing human population, and changing taste and
preferences are playing an important role in increasing the demand for different varieties of tea in Asia
Pacific. Furthermore, economic benefits such as opportunity for employment creation, and huge revenue
generation through tea production are also expected to boost the tea market in Asia Pacific. India and
China are counted among the major markets for tea in Asia Pacific due to the rapidly growing population of
these countries.
Latin America and Middle East contribute heavily to the growth of tea market due to its growing demand
among consumers. Approximately 95% of the tea consumption in Iran constitutes imported tea. Around 8090% of tea produce is mostly imported from Sri Lanka and India. Other major countries from which tea is
imported include China and Kenya.
Key players in the tea market include Twinning of London, Unilever, Wissotzky Tea, Akbar Brothers Ltd., and
Tata Global Beverages Ltd among others.
The report segments the tea market as follows:
Global Tea Market, Product Segment Analysis
Global tea market, by product type
•
Leaf Tea
•
Black Tea
•
Green Tea
•
Oolong Tea
•
CTC Tea
Global tea market, by geography
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Tea Market
•
North America
•
Europe
•
Asia-Pacific
•
Rest of the World (RoW)
TABLE OF CONTENT
Chapter 1 Preface
1.1 Report description
1.2 Market segmentation
1.2.1 Global tea market segmentation, product type and geography
1.3 Research scope
1.4 Research methodology
Chapter 2 Executive Summary
2.1 Global tea market size and volume, 2013 - 2020 (USD billion), (kg billion)
2.2 Global tea market snapshot
Chapter 3 Market overview
3.1 Introduction
3.2 Market Drivers
3.2.1 Market Drivers for tea market: Impact analysis
3.2.1.1 Health benefits of tea consumption
3.2.1.2 Global tea market: Flavonoid antioxidant content of selected beverages & food (2014)
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Tea Market
3.2.1.3 Economic benefits and huge employment opportunities generated through the tea
industry
3.3 Market restraints
3.3.1 Restraints for tea market: Impact analysis
3.3.2 Side effects of over consumption of tea
3.3.3 Availability of substitutes for tea
3.4 Market opportunities
3.4.1 Increasing demand for green tea in skin and beauty treatment
3.5 Global Tea Market: Market Attractiveness, 2013
3.5.1 Market Attractiveness Analysis by Geography, 2013
3.5.2 Market Attractiveness Analysis by tea type, 2013
3.5.3 Market Attractiveness Analysis by leaf tea type, 2013
3.6 Major players
Chapter 4 Global Tea Market Analysis, by Product Type
4.1 Global tea market, by product type: Overview
4.1.1 Global tea market size and forecast, by product type, 2013 vs. 2020 (Value %)
4.2 Leaf Tea
4.2.1 Market size and forecast, 2013 – 2020
4.3 CTC tea
4.3.1 Market size and forecast, 2013 – 2020
Chapter 5 Global Tea Market Analysis and Forecast, by Geography
5.1 Introduction
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Tea Market
5.1.1 Global tea market size and forecast, by geography, 2013 and 2020 (Value %)
5.2 North America
5.2.1 North America tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg
billion)
5.3 Europe
5.3.1 Europe tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
5.4 Asia Pacific
5.4.1 Asia Pacific tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
5.5 Rest of the World (RoW)
5.5.1 RoW tea value vs. volume market size and forecast, 2013 – 2020 (USD billion), (Kg billion)
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Tea Market
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Transparency Market Research has published a new market report titled “Tea Market by Product Type (Leaf tea and CTC tea) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 –2020.” According to the report, the global tea market was valued at US$38.84 billion in 2013 and is anticipated to reach US$47.20 billion by 2020, expanding at a CAGR of 2.8% from 2014 to 2020. Browse the full Tea Market report at: http://www.transparencymarketresearch.com/global-tea-market.html

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