Global Microwaveable Foods Market to Expand owing to Rising Number of Working Women

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Microwaveable Foods Market - Global
Industry Size, Share, Trends, Analysis
And Forecasts 2012 - 2018
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REPORT DESCRIPTION
A new market intelligence study by Transparency Market Research presents a detailed overview of the global microwaveable
foods market. The report is titled “Microwaveable Foods Market - Global Industry Size, Share, Trends, Analysis And Forecasts
2012 - 2018.” The market research study provides a comprehensive analysis of the growth drivers, factors limiting growth,
current trends, market structure, and projections of the market for the period from 2012 to 2018.
Foods that can be cooked or heated up in a microwave oven are called microwaveable foods. Microwaveable foods are
witnessing high demand from working women as they are convenient to cook and consume for women who spend a lot of time
out of their home. The changing lifestyle habits are also contributing to the rising adoption of microwaveable foods. A change in
shopping preferences and the easy availability of microwaveable foods have helped the global microwaveable foods market
grow. Another factor promoting the growth of the market is the growing competition between major companies manufacturing
microwaveable foods. The increased competition between the companies has ensured that there are frequent new product
offerings to suit the changing preferences of consumers across the globe.
Although the market for microwaveable foods is enormous, the rising awareness among people regarding the health-related
dangers related to microwaveable foods is expected to restrain the growth of the market. Microwaveable foods are packed in
plastic wraps or plastic containers, both of which pose a grave threat to the health of the consumer. The plasticizers used in the
packaging, such as phthalates and BPA, are known to be endocrine disrupters and hence have a negative impact on the health
of the consumers. These plasticizers mimic human hormones, which creates an adverse situation in the body. Thus, the U.S. FDA
oversees and controls the plastic wraps and containers used in the packaging of microwaveable foods. Meeting the stringent
standards of the FDA is thus one of the challenges faced by players in the global microwaveable foods market.
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For the purpose of clear understanding, the report segments the global microwaveable foods market on the basis of product
type and geography. On the basis of product type, the microwaveable foods market is segmented into chilled food, frozen food,
and shelf microwaveable food. Out of these, the frozen microwaveable foods market is currently exhibiting a high growth rate
and is expected to dominate the market during the period from 2012 to 2018. The growth of the frozen microwaveable foods
segment can be attributed to the convenience they offer.
Geographically, the global microwaveable foods market is segmented into North America, Europe, Asia Pacific, and Rest of the
World. Out of these regions, Europe and North America dominate the market, with the U.S. being the most profitable market for
microwaveable foods in North America, owing to the innovation of new, attractive solutions to meals. The unwillingness among
the region’s population to cook food is also a driving force for the microwaveable foods market in the U.S.
Some of the key players studied in the report are: McCain Foods, Pinnacle Food Group LLC, H.J. Heinz, Kellogg Company, Gunnar
Dafgård AB, Windsor Frozen Foods, Campbell Soup Company, Birds Eye Foods Inc., and General Mills Inc.
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A new market intelligence study by Transparency Market Research presents a detailed overview of the global microwaveable foods market. The report is titled “Microwaveable Foods Market - Global Industry Size, Share, Trends, Analysis And Forecasts 2012 - 2018.” The market research study provides a comprehensive analysis of the growth drivers, factors limiting growth, current trends, market structure, and projections of the market for the period from 2012 to 2018. Browse Full Report with TOC : http://www.transparencymarketresearch.com/microwaveable-foods-market.html